TUNE, Inc. Overview
Company Headquarter: US
Founded: 2009
Workforce: Approx. 200
Company Working: TUNE, Inc provides companies with mobile and performance marketing solutions that help its partners maximize their ROI on marketing. TUNE offers a wide range of solutions which unifies mobile solutions, scale the network, prevent frauds, and ease of integration with different platforms. TUNE is the parent company of Branch Metrics which provides linking platforms and cross-platform measurement solutions. Branch Metrics also provides solutions for attribution, deep linking, influencer analytics, content analytics, and data feed. Hasoffers by TUNE enables companies with technology to measure, analyze and optimize performance marketing results in real-time. TUNE also provides solutions for fraud detection which helps in automating the process of detection, identification and elimination of install and click frauds meant to misdirect websites and apps. TUNE has nine offices worldwide. TUNE solutions are used by companies like Expedia, CVS, Subway, The New York Times, Line Corporation, and more.
Strategy
TUNE Inc. uses organic growth strategy for its business growth. TUNE is involved in regular product developments to enhance the quality of its products and increase its reach according to customer needs. TUNE provides unique solutions and features for fraud prevention. Fraud prevention is gaining momentum due to the increasing number of click and install frauds. TUNE offers various solutions for businesses that get integrated with applications easily. TUNE announced its partnership with Branch, a leading provider of cross-platform solution for linking and measurement to further strengthen its position in the attribute analytics market by providing a better-combined product.
