Tupperware Overview
Company Headquarters: US
Founded: 1996
Workforce: ~11,300
Company Working: Tupperware is a leading manufacturer of premium and innovative product offerings. Its product range comprises customer-oriented storage and serving solutions focused on kitchenware and other domestic applications that mainly comprise food storage, serving & preparation, containers, and toys & gifts. The company operates in more than 80 countries across Europe, the Middle East & Africa, Asia-Pacific, North America, and South America. Tupperware has about 2,000 distributors, 113,200 managers (comprising directors and team leaders), and 2.9 million sales team members across the globe.
Strategy
Tupperware is driven by certain principles that direct itself to align and operate around them. It is focused on innovating product offerings that add value to customers' lives. For instance, the company collects insights from marketing professionals regarding customer preferences and accordingly modifies design and development strategies. This has enabled it to achieve a leading position in environmental sustainability while eradicating single-use plastic.
