Universal Robots A/S

Universal Robots A/S Overview

Company Headquarter: Denmark

Founded: 2005

Workforce: 620

Company Working: Universal Robots A/S (Universal Robots) is a leading manufacturer of collaborative robots. It has sold more than 34,000 collaborative robots around the world. It also manufactures industrial robot arms, which are used to automate and streamline repetitive industrial processes. The company serves in automotive, food and agriculture, furniture and equipment, metal and machining, plastic, pharma and chemistry, and scientific and research sectors and other industries worldwide. These robots are used for pick-and-place, injection molding, CNC, packaging and palletizing, quality inspection, assembly, machine tending, lab analysis and testing, and gluing and welding applications. Universal robots provide benefits such as easy programming, fast set-up, and flexible deployment.

Strategy

The major business strategy of Universal Robots is the integration of its own brands. It follows both organic and inorganic growth strategies. The company has held a strong market position with its brand spread across different regions such as the Americas, Europe, and Asia-Pacific. The company is also planning acquisitions to stay relevant in the market. The company’s technological expertise has created an opportunity for the company to hold its grip over different markets.

Company Snapshot

$3.12M

Revenue

620

Employees

2005

Founded

SWOT Analysis

Strengths

Strong brand portfolio
Good performance in new markets
Great performance in new markets

Weaknesses

Limited success outside core business
High inventory reserves per day
Limited success outside core businesses

Opportunities

Growth of new markets
Expansion in new markets

Threats

Demand for the highly profitable products is seasonal in nature
Rising raw material cost
Demand for highly profitable products is seasonal in nature

Key Developments

Date	Approach	Development
September 2022	Product launch	The laborious operation of loading and unloading parts into machines has long been a staple application for cobots widely used in the industry. The new UR20 from Universal Robots significantly increases automation options by allowing users to reach deeper within machines, operate several machines simultaneously, and handle 25% heavier parts. It has a 1,750 mm (68.9 in) reach and a 20kg payload (44.1 lbs) capacity. The UR20 is UR's heaviest robot, but it is also the lightest cobot in its class, weighing only 64 kg (141.1 lbs), making it both a technical tool and a manual laborer.
May 2021	Product launch	Universal Robots enhanced the best-selling robot UR10e with a 25% increased payload. This has enabled the robot to serve more applications and handle heavier items with improved overall capacity. These are used for applications such as palletizing, machine tending, and packaging.
September 2019	Expansion	Universal Robots announced the expansion of its UR16e for collaboration robot solutions, adding a 16kg payload capability for manufacturers to accelerate automation. The robot combines the high payload with a reach of 900 mm and offers a reliability of +/-0.05mm. This has made it suitable for automation tasks such as heavy-duty material handling, heavy-part handling, and machine tending.
May 2019	Partnership	Sepro Group and Universal Robots announced the COBOT (Collaborative Robot) partnership in which Sepro Group integrates its Visual Control System (VCS) with Cobots supplied by Universal Robots. The Visual Control Platform was developed by Sepro, especially for robots used in plastics injection-molding machines.
February 2019	Partnership	Universal Robots A/S partnered with Bharat Fritz Werner (BFW), India’s largest machine tool manufacturer, to enhance the Universal Robots’ productivity in the Micro, Small, Medium Enterprise (MSME) segment by integrating collaborative robots in manufacturing processes.

Product Offering

Universal Robots A/S
- Industrial Robots
- Robotic Arms

Financial Performance

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