V. F. Corporation Overview
Company Headquarters: Colorado, US
Founded: 1899
Workforce: ~75,000
Company Working: V. F. Corporation is engaged in manufacturing and marketing outdoor apparel and goods. It operates through four business segments, namely, outdoor, active, work, and jeans. The company offers a range of products under the jeanswear, intimate apparel, occupational apparel, knitwear, outdoor apparel, and children’s playwear categories. It offers its products through several brands, including The North Face, Smartwool, Altra, Timberland, Dickies, Vans, Wrangler, and Lee. The company has a strong presence in Asia-Pacific, Europe, North America, and the Middle East & Africa.
Strategy
V. F. Corporation focuses on providing innovative outdoor clothes in the global market. The company focuses on expanding its business to maintain its position in the global apparel market. Moreover, it emphasizes on creating and maintaining a strong relationship between its brands and customers through advertising strategies to gain a maximum share in the global market.
