Van de Velde NV Overview
Van de Velde is a century-old, family-controlled Belgian designer and manufacturer of premium and luxury women's lingerie and swimwear, built around three complementary brands — PrimaDonna (fit-led, larger cup sizes), Marie Jo (fashion-forward, design-led) and Sarda (Barcelona-born, repositioned in 2024 as easy-to-wear statement lingerie). Its competitive edge rests on technical fit expertise, a deep relationship with roughly 3,500 independent specialist lingerie boutiques, and its "Lingerie Styling" service concept, now extended into a growing direct-to-consumer (D2C) arm comprising Rigby & Peller and Lincherie stores, brand webshops, concessions and marketplaces. The group combines unusually high profitability for apparel (comparable EBITDA margins of 23–27% in recent years) with a debt-free, cash-rich balance sheet (solvency 77.7% at end-2025) and a generous shareholder-return policy (EUR 2.40 dividend plus EUR 15m annual buybacks). The core challenge is growth: revenue has stagnated near EUR 200–212m since 2022, with B2B erosion offset only partly by D2C expansion.
Company self-description (latest releases, paraphrased). Van de Velde describes itself as a creator of fashionable lingerie of superior quality through its strong, complementary brands Primadonna, Marie Jo and Sarda. Its stated purpose is "We ignite the power in women" — improving women's self-confidence and self-image through beautiful, perfectly fitting lingerie. It places impeccable in-store service at the centre of its model, consolidated in its Lingerie Styling concept; it works closely with around 3,500 independent lingerie boutiques worldwide, operates its own retail network under the Rigby & Peller and Lincherie banners, focuses mainly on European and North American markets, and employs about 1,500 people (FY2025 results release, 5 March 2026).
Independent characterisation. Van de Velde is a vertically integrated premium intimate-apparel brand owner. It designs in-house (Schellebelle and Barcelona for Sarda), manufactures partly in its own facility in Tunisia, and sources the balance through long-standing Asian partner Top Form International (in which it holds a 25.66% equity-accounted stake) and other Far-East partners. It distributes predominantly through wholesale to independent specialist boutiques (the "fitting-room" channel), which remains ~72% of revenue (FY2025: B2B EUR 146.4m of EUR 202.4m reported). Its D2C segment (~28%) has grown every year since 2021 and now drives group growth.
Business model and revenue model. Revenue is ~100% product sales. There is no material service, subscription or licensing revenue disclosed. The Lingerie Styling programme functions as a service-led loyalty and retail-partner support platform rather than a separately monetised service.
Value-chain position. Design → material sourcing (European premium laces/fabrics historically emphasised, e.g., for Sarda) → cutting/production (own Tunisian unit plus partners in Asia; production diversification to Thailand under way with Top Form) → central logistics in Wichelen, Belgium (new logistics site under construction, 2026) → distribution through boutiques and owned channels.
Seasonality. H1 revenue is structurally higher than H2 because it includes swimwear (FY2025 release footnote). Summer collections are partially invoiced in December of the prior year, hence the "comparable" adjustments.
Customer types. (1) Independent specialist lingerie boutiques (core B2B customer); (2) e-tailers and online marketplaces; (3) department stores (wholesale and concession); (4) franchisees; (5) end consumers via own channels — predominantly women seeking premium fit, notably in fuller-cup sizes (PrimaDonna).
End-markets served. Premium/luxury women's lingerie (bras, briefs, shapewear, nightwear/loungewear elements), swimwear and beachwear, sports bras (historically Marie Jo Intense line).
Strategy
Stated strategic themes (latest releases, paraphrased).
-
Brand strengthening through assortment renewal — renewing core/basic assortments of Marie Jo and PrimaDonna (successful in both halves of 2025), rejuvenating the Marie Jo Avero family, renewing swim for Marie Jo and PrimaDonna (2026), and repositioning Sarda (2024 onward).
-
D2C expansion to reinforce brand experience — brand webshops, geographic expansion, marketplaces, additional points of sale; D2C grew from 20% to ~28–29% of revenue between 2022 and H1 2026.
-
Optichannel strategy (term used 2022–2023) — integrating boutiques, own stores and digital around consumer needs; Lingerie Styling service as differentiator.
-
Production footprint diversification — moving part of production to Thailand with Top Form, testing additional Far-East partners, expanding Tunisia (2023), in response to geopolitical/tariff uncertainty.
-
Logistics and digital investment — new Wichelen logistics site; continued digital platform development.
-
Long-term orientation and capital discipline — management repeatedly emphasises a long-term strategy and resilience; surplus cash returned via stable dividend and annual EUR 15m buybacks.
-
New CEO mandate (2026) — accelerate the next phase of growth, build a high-performance, consumer-centric culture, focus on momentum in core markets, improve global brand relevance and speed to consumer (CEO succession release, April 2026).
Initiative register (last 24 months, Oct 2024–Oct 2026).
Medium-term financial targets / guidance. Van de Velde does not publish quantitative medium-term targets. FY2025 outlook (March 2026): focus on long-term strategy, brand strengthening through product renewal and additional points of sale, seen as a solid basis for 2026, while remaining vigilant to external uncertainties affecting certain regions. No numeric revenue or EBITDA guidance for FY2026 was identified.
Products & Services
Note on granularity. Van de Velde does not disclose revenue by brand or product line ("does not break down turnover by brand," per Modaes, 2017). Product-level specifications and pricing below derive from company communications and press coverage.
B2B / Brand portfolio
| Brand | Positioning & description | Key capabilities | Target customer | Launch / latest | Pricing | Named flagship lines (verified) |
|---|---|---|---|---|---|---|
| PrimaDonna | German-origin brand acquired 1990; fit-led luxury lingerie specialising in larger cup sizes | Technical fit engineering for fuller busts; lingerie and swimwear ranges | Women requiring fuller-cup support who seek premium design | Acquired 1990; renewed basic assortment launched successfully in 2025 (FY2025 release); renewed swim collection well received in 2026 (H1 2026) | Premium; specific price points not publicly disclosed in sources reviewed | PrimaDonna Twist (launched 2010); PrimaDonna Swim |
| Marie Jo | Group's first own brand (1981); design-led, fashion-forward premium lingerie | Fashion lingerie across cup sizes; swim; historically sports and "L'Aventure" sub-lines | Fashion-conscious women in the premium segment | 1981; Marie Jo Avero family rejuvenated with positive commercial impact (H1 2026); renewed basic assortment (2025); renewed swim (2026) | Premium; not publicly disclosed | Marie Jo Avero; Marie Jo Swim; Marie Jo Intense (sports, 2008); Marie Jo L'Aventure (launched 1997) |
| Sarda (formerly Andres Sarda) | Barcelona-born brand founded 1962; repositioned and renamed Sarda in 2024 for easy-to-wear lingerie that makes a fashion statement | Fashion-statement lingerie and swim; creative/marketing based in Barcelona | Younger, fashion-driven premium consumer | Acquired 2008; renamed 2024 (pre-sales Jan 2024, official launch H2 2024); strong swim growth in 2025; repositioning "gaining traction" (H1 2026) | Historically EUR 90–160 per bra (Modaes, 2015) | Sarda swim |
D2C / Retail banners
| Banner | Description | Footprint (latest disclosed) | Status notes |
|---|---|---|---|
| Rigby & Peller | London lingerie retailer founded 1939 by corsetières Bertha Rigby and Gita Peller; 87% acquired 2011; multi-brand premium fitting-led retail | 2019: >40 stores worldwide, 10 in Germany (TextilWirtschaft); US Intimacy stores rebranded R&P in 2015 (12 US stores in 2017); Dubai store opened 2016 | Current store count not publicly disclosed in sources reviewed; remains named retail banner in all 2025–2026 releases |
| Lincherie | Dutch specialist lingerie retail chain acquired 2010, expanded with 11 Donker stores (2012) | 2019: 35 stores in the Netherlands (TextilWirtschaft) | Current store count not publicly disclosed in sources reviewed |
| Brand webshops | Online stores for PrimaDonna, Marie Jo and Sarda (and retail banners) | Multi-country | Performed strongly in both halves of 2025 (FY2025 release) |
| Concessions & marketplaces | Department-store concessions and external online marketplaces | — | "Strengthened presence on external online marketplaces" in 2025 |
| Private Shop | Historical retail label (cited 2016–2018) | — | Not cited in 2023–2026 releases |
Services, platforms and tools
| Offering | Description | Year | Monetisation |
|---|---|---|---|
| Lingerie Styling concept | Fitting-led in-store service methodology and programme for retail partners | 2,007 | Not separately monetised |
| BraSizeScan | Digital fitting/size-recommendation tool | 2024 (annual report 2024 summary) | Not separately monetised |
| Digital platforms | Ongoing capex on e-commerce/digital infrastructure (main FY2025 capex item) | Ongoing | Enabler |
| Historical experiments | Home-party sales formula in France and "experience centres" (c. 2015–2016) | c. 2015 | not in recent releases |
Financial Narrative
Income statement: notes and sources
Notes: Gross profit is not reported in the press releases reviewed (Van de Velde's IFRS P&L presents revenue and operating expense categories; gross margin is not a headline KPI). FY2025 EPS from Google Finance (EUR 1.42); other years' EPS not captured from primary sources. FY2024 dividend of EUR 2.40 inferred from the FY2025 release describing EUR 2.40 as a "stable" dividend. The FY2023 release states the FY2022 dividend was EUR 2.276 per dividend-entitled share (vs EUR 2.20 per share proposed in the FY2022 release) — the difference reflects the per-entitled-share calculation after treasury shares; both figures noted. Pre-tax income: not separately captured; derivable only approximately.
Margins (derived from reported figures)
Revenue CAGR FY2021–FY2025: reported ≈ 0.9% p.a. (195.3 → 202.4); comparable ≈ 1.6% p.a. (191.2 → 203.4) (derived). From the FY2022 peak, comparable revenue has declined at ≈ −1.3% p.a.
Commentary. The five-year arc has three phases. (i) Post-COVID rebound (2021–2022): comparable revenue rose 19.1% in 2021 and 10.6% in 2022 as boutiques reopened and swim recovered after two years of travel restrictions; comparable EBITDA reached a record EUR 58.0m in 2022 at a 27.4% margin. (ii) Plateau (2023): reported revenue flat at EUR 211.3m; swim strength in H1 offset weak lingerie sell-in as independent retailers worked down high end-2022 inventories; pricing power and cost control held comparable EBITDA margin at 26.7%. (iii) Erosion and reset (2024–2025): comparable revenue fell 3.0% in 2024 and 1.1% in 2025; H1 2024 B2B dropped 9.4% amid a difficult spring for fashion, while the company deliberately raised marketing activation and absorbed wage inflation (Belgian wage indexation), compressing H1 2024 comparable EBITDA by 15.1%. In 2025, weak swim pre-orders (high customer inventories) and US tariff disruption hit H1; H2 2025 returned to 1.9% growth with comparable EBITDA up 2.3%. The FY2025 net-profit collapse (−44.3%) is largely non-cash: a EUR 9.6m impairment and equity loss related to Top Form; underlying net profit ex-Top Form fell 13.8% to EUR 27.4m. H1 2026 confirms stabilisation: comparable revenue +4.0%, but comparable EBITDA −1.6% due to temporary costs (assortment expansion, production diversification, inventory write-downs).
Balance sheet: notes and sources
Notes: FY2024 cash of EUR 58.9m is derived from Google Finance's −15.03% change to EUR 50.06m in FY2025; FY2025 cash EUR 50.1m from the FY2025 release. FY2022 and FY2024 solvency derived (equity/total assets). FY2021 current liabilities from the FY2022 release comparative. Total debt split (short/long), goodwill and intangibles were not captured from primary sources; the group carries no material bank debt — liabilities consist chiefly of trade payables, provisions and IFRS 16 lease liabilities (not separately quantified in sources reviewed). Net debt is therefore negative (net cash), approximately equal to cash less lease liabilities. Company-reported liquidity: current assets 4.5x current liabilities (FY2023) and 3.6x (FY2025). H1 2026 solvency: 71.7% (seasonal, post-dividend).
Cash flow: notes and sources
Notes: FY2025 OCF (EUR 37.09m), FCF (EUR 25.25m) and financing outflow (EUR 38.62m) per Google Finance; FY2024 values derived from Google Finance YoY changes (−19.23%, −19.33%, +6.42%). Dividends paid in cash and the actual amount spent on buybacks per year were not captured separately; financing outflows (~EUR 36–39m) are consistent with ~EUR 30m dividends plus partial buyback execution and lease repayments. Buyback ceilings reflect annual programmes approved 2022 (ending Feb 2023), 1 Mar 2023, 28 Feb 2024, 26 Feb 2025 and 4 Mar 2026. H1 2026 capex: EUR 10.2m (vs EUR 3.5m H1 2025), mainly the new Wichelen logistics site and digital platforms.
Ratios (derived)
Ratio commentary. ROE of ~20% in 2022–2024 is exceptional for a debt-free apparel company and reflects both high margins and active capital return (buybacks plus cancellations, e.g., 260,063 shares cancelled in June 2023). The FY2025 drop to 12.3% is impairment-driven; on underlying net profit (EUR 27.4m) ROE would be ~18.9% (derived). Debt/equity, net debt/EBITDA and interest coverage are not meaningful given the net cash position and negligible financial charges (financial result between −1.3 and +0.3 EUR m). ROIC: not publicly disclosed; Google Finance cites return on capital of 13.65% for FY2025. Cash conversion cycle: not publicly disclosed; working capital has been tightened from EUR 48.1m (2022) to ~EUR 39m (2024–2025), primarily through inventory normalisation. The FY2025 payout of ~169% of reported EPS (EUR 2.40 vs EUR 1.42) is covered by cash rather than earnings — sustainable while the balance sheet remains over-capitalised, but it is an explicit return-of-surplus-capital policy (the FY2022 and FY2023 releases state the buyback's purpose is "to reduce the company's cash surplus").
Unlock Company Financials
Unlock this company profile to view its financial data.
View Subscription PlansFinancial Detail
Segment Overview
| Segment | Definition (company) | What it contains |
|---|---|---|
B2B | Business realised at wholesale prices | Sales of PrimaDonna, Marie Jo and Sarda to independent retail and e-tail partners, franchisees and department stores |
D2C | Business realised at consumer prices | Own store network (Rigby & Peller, Lincherie), own brand webshops, concession sales in department stores, and marketplaces |
Revenue by Segment
| Segment | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
B2B revenue reported (EUR Mn) | — | 168.7 | 163.2 | 153.3 | 146.4 |
D2C revenue reported (EUR Mn) | — | 43.1 | 48.0 | 53.1 | 55.9 |
Total revenue reported (EUR Mn) | 195.3 | 211.7 | 211.3 | 206.4 | 202.4 |
Unlock Company Financials
Unlock this company profile to view its financial data.
View Subscription PlansRevenue by Segment — B2B comparable
| Segment | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
B2B comparable (EUR Mn) | — | 168.2 | 164.3 | 152.6 | 147.5 |
D2C comparable (EUR Mn) | — | 43.2 | 47.8 | 53.1 | 55.9 |
Total comparable (EUR Mn) | 191.2 | 211.4 | 212.1 | 205.8 | 203.4 |
Wholesale comparable, old basis (EUR Mn) | 163.6 | — | — | — | — |
Retail comparable, old basis (EUR Mn) | 27.6 | — | — | — | — |
Segment Margins & Growth (%) and Revenue by Segment (%)
| Metric | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|
B2B YoY growth (%) | 10.1 | -2.3 | -7.1 | -3.4 |
D2C YoY growth (%) | 12.2 | 10.6 | 11.1 | 5.2 |
B2B share of comparable revenue (%) | 79.6 | 77.5 | 74.2 | 72.5 |
D2C share of comparable revenue (%) | 20.4 | 22.5 | 25.8 | 27.5 |
Revenue by Segment (Half-Yearly)
| Metric | H1 2022 | H1 2023 | H1 2024 | H1 2025 | H1 2026 |
|---|---|---|---|---|---|
B2B comparable H1 (EUR Mn) | 94.9 | — | 87.9 | 82.4 | 82.4 |
D2C comparable H1 (EUR Mn) | 22.4 | — | 28.3 | 29.7 | 34.2 |
Total comparable H1 (EUR Mn) | 117.4 | 122.5 | 116.2 | 112.1 | 116.6 |
Comparable EBITDA H1 (EUR Mn) | 37.8 | 37.6 | 31.9 | 28.4 | 28.0 |
Net group profit H1 (EUR Mn) | 22.9 | 22.0 | 19.7 | 15.8 | 16.1 |
Income Statement and Margin Analysis (%)
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Revenue reported (EUR Mn) | 195.3 | 211.7 | 211.3 | 206.4 | 202.4 |
Revenue comparable (EUR Mn) | 191.2 | 211.4 | 212.1 | 205.8 | 203.4 |
Revenue growth reported (%) | 28.2 | 8.4 | -0.2 | -2.3 | -2.0 |
EBITDA reported (EUR Mn) | 55.0 | 58.2 | 56.1 | 50.6 | 46.4 |
EBITDA comparable (EUR Mn) | 52.3 | 58.0 | 56.6 | 50.2 | 47.1 |
EBIT / operating profit (EUR Mn) | — | 48.1 | 45.3 | 40.2 | 35.7 |
Financial result (EUR Mn) | -1.0 | -1.3 | -0.3 | 0.3 | -0.6 |
Effective tax rate (%) | — | 19.7 | 20.2 | 21.5 | 21.9 |
Net group profit (EUR Mn) | 32.0 | 36.8 | 33.6 | 32.0 | 17.8 |
Net profit excl. Top Form pick-up and impairment (EUR Mn) | — | — | — | 31.8 | 27.4 |
EPS basic (EUR) | — | — | — | — | 1.42 |
Dividend per share gross (EUR) | 2.00 | 2.20 | 2.40 | 2.40 | 2.40 |
Unlock Company Financials
Unlock this company profile to view its financial data.
View Subscription PlansMargin Analysis (%)
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
EBITDA margin reported (%) | 28.2 | 27.5 | 26.6 | 24.5 | 22.9 |
EBITDA margin comparable (%) | 27.4 | 27.4 | 26.7 | 24.4 | 23.2 |
EBIT margin (%) | — | 22.7 | 21.4 | 19.5 | 17.6 |
Net margin (%) | 16.4 | 17.4 | 15.9 | 15.5 | 8.8 |
Balance Sheet and Margin Analysis (%)
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Non-current assets (EUR Mn) | — | 72.1 | 76.4 | 79.0 | 67.9 |
Current assets (EUR Mn) | — | 136.4 | 126.5 | 123.4 | 118.8 |
Total assets (EUR Mn) | — | 208.4 | 203.0 | 202.4 | 186.7 |
Cash and equivalents (EUR Mn) | — | — | 60.6 | 58.9 | 50.1 |
Total equity (EUR Mn) | — | 168.1 | 165.9 | 162.4 | 145.0 |
Non-current liabilities (EUR Mn) | — | 8.0 | 9.1 | 10.9 | 9.0 |
Current liabilities (EUR Mn) | 32.4 | 32.1 | 27.9 | 29.0 | 32.7 |
Working capital, company definition (EUR Mn) | — | 48.1 | 41.0 | 38.8 | 39.3 |
Solvency ratio, equity/total assets (%) | — | 80.7 | 81.7 | 80.2 | 77.7 |
Top Form investment book value (EUR Mn) | — | — | 10.6 | — | — |
Unlock Company Financials
Unlock this company profile to view its financial data.
View Subscription PlansCash Flow
| Metric | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|
Operating cash flow (EUR Mn) | — | — | 45.9 | 37.1 |
Capex excl. right-of-use (EUR Mn) | 8.1 | 13.1 | 6.4 | 7.3 |
Free cash flow (EUR Mn) | — | — | 31.3 | 25.3 |
Cash from financing (EUR Mn) | — | — | -36.3 | -38.6 |
Buyback programme ceiling (EUR Mn) | 15.0 | 15.0 | 15.0 | 15.0 |
Returns & Leverage Ratios (%) and Financial Ratios (x)
| Ratio | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|
ROE, year-end equity (%) | 21.9 | 20.3 | 19.7 | 12.3 |
ROA, year-end assets (%) | 17.7 | 16.6 | 15.8 | 9.5 |
Current ratio (x) | 4.25 | 4.53 | 4.26 | 3.63 |
Asset turnover (x) | 1.02 | 1.04 | 1.02 | 1.08 |
Dividend payout on EPS (%) | — | — | — | 169 |
Region / Country Details
| Region / country | Evidence | Direction |
|---|---|---|
Europe (B2B) | FY2025: H2 growth "realised in the European markets"; B2B H2 2025 +0.5% | Recovering from H2 2025 |
North America | FY2025: high US import duties impacted H1; North American market "not yet fully recovered" from tariff disruption in H2 2025; Top Form impairment partly reflects difficult US market | Declining / impaired |
United States retail (historical) | FY2021: US retail +49.4% (post-lockdown); 2016: US revenue −20.2%; store closures 2013–2017 | Volatile; structurally troubled |
Europe retail (historical) | FY2021: European retail +17.8% | — |
Germany | Rigby & Peller stores (10 in 2019); historically top market for PrimaDonna | — |
Netherlands | Lincherie (35 stores in 2019) | — |
United Kingdom | Rigby & Peller home market | — |
Spain | Sarda home market; historically ~30% of Andres Sarda sales were Spain, 70% international (France, Belgium, Germany, US) per Modaes 2015 | — |
Middle East | Rigby & Peller Dubai (2016) | — |
Share Price History
| Date | Price (EUR) | Source |
|---|---|---|
24 Oct 2018 | Lowest level in 14 years (−65% since end-2016) | Test-Aankoop |
30 Aug 2023 | 32.60 | Bolero |
14–22 Oct 2025 | 30.26 (avg buyback price) | Company notice |
16 Apr 2026 | 32.10 | Google Finance |
20 Apr 2026 | 32.40 | Trivano / KBC Securities |
6 Jul 2026 | 30.00 | Test-Aankoop |
25 Aug 2026 | 29.80 | Trivano |
Metric | Value | — |
52-week range (Apr 2026, Google Finance) | EUR 29.05 – 35.50 | — |
52-week range (Parqet, 2026) | EUR 29.20 – 37.30 | — |
1-year price change (Oct 2025 avg 30.26 → Aug 2026 29.80) | ≈ −1.5% (derived, ex-dividend) | — |
3-year price change (Aug 2023 32.60 → Aug 2026 29.80) | ≈ −8.6% (derived, ex-dividends; ~EUR 7.20 of dividends paid over the period) | — |
YTD 2026 | −1.33% (aktien.guide, date of measure not specified) | — |
Beta | 0.33 (Parqet) | — |
Average daily volume | ~6,060 shares (Google Finance) — low liquidity | — |
Capital Markets
| Item | Value | Note |
|---|---|---|
Shares outstanding (Google Finance) | 12.47m | Likely net of treasury |
Shares (Parqet) | 13.27m | Possibly gross; conflicts with other sources |
Implied shares (Google mcap 415.96m / 32.10) | 12.96m | Third estimate |
Treasury shares (25 May 2026) | 393,099 | Company notice |
Market cap at EUR 29.80 | ≈ EUR 372–386m | Range reflects share-count discrepancy |
Valuation Multiples
| Multiple | Van de Velde | Notes |
|---|---|---|
P/E trailing FY2025 (EPS 1.42) | ~21.0x | Distorted by impairment |
P/E on underlying FY2025 net (EUR 27.4m) | ~13.6x | Derived |
P/E forward 2026E | ~12.4x | aktien.guide analyst-based estimate |
EV/EBITDA FY2025 reported | ~7.0x | multiples.vc cites 6.9x |
EV/Sales FY2025 | ~1.6x | multiples.vc cites 1.6x |
P/B | ~2.6x | Google Finance 2.74x; Parqet 2.66–2.67x |
Dividend yield (EUR 2.40) | ~8.1% | Parqet 8.05–8.08% |
Analyst Ratings & Targets
| Broker | Rating | Target price | Date |
|---|---|---|---|
KBC Securities (Guy Sips historically) | Accumulate ("Opbouwen") | EUR 38.50 | Reiterated 20 Apr 2026 |
Consensus | Not publicly available (single verified rating) | — | — |
Per-Share Data
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
Dividend per share gross (EUR) | 2.00 | 2.20 | 2.40 | 2.40 | 2.40 |
Capital Markets — Current buyback
| Item | Detail |
|---|---|
Current buyback | Up to EUR 15m, from 5 Mar 2026 for ~1 year; independent intermediary with discretionary mandate (purchases in open and closed periods); authorisation from EGM 30 Apr 2025 |
Prior programmes | EUR 15m each: 2022–23, 2023–24 (132,543 shares bought in 2023), 2024–25, 2025–26 |
Credit ratings (Moody's/S&P/Fitch) | None — unrated |
Debt maturity profile | No material financial debt; lease liabilities only (maturities not disclosed in sources reviewed) |
Analyst Conclusions
Management guidance. No quantitative guidance. FY2025 outlook: continued focus on long-term strategy and brand strengthening via product renewal and additional points of sale, described as a solid basis for 2026, with vigilance toward external uncertainties. H1 2026 commentary: return to structural growth; temporary costs from assortment expansion, production diversification and inventory write-downs.
Consensus expectations. Only partial: an analyst-based 2026 P/E of ~12.4x (aktien.guide) implies 2026E net profit of roughly EUR 30m (derived), i.e., a rebound to near FY2024 levels absent further impairments. KBC Securities' EUR 38.50 target implies ~29% upside from EUR 29.80.
Bull case.
-
Growth has turned: H1 2026 comparable revenue +4.0% with D2C +15.2% — the first meaningful growth half since H1 2023 — while B2B has stabilised (flat at EUR 82.4m).
-
Earnings normalisation: stripping out the EUR 9.6m Top Form item, underlying FY2025 net was EUR 27.4m; H1 2026 net already EUR 16.1m. A return to ~EUR 30m net profit puts the stock on ~12–13x with an 8% yield.
-
Capital return and optionality: ~EUR 50m cash, no debt, EUR 15m annual buybacks (~4% of market cap) plus EUR 2.40 dividend; a new CEO with Levi's brand/retail experience could unlock D2C scaling or bolt-on M&A.
Bear case.
-
Structural B2B decline: comparable B2B down ~12% from 2022 to 2025; independent boutiques are a shrinking channel and D2C (28%) cannot yet offset.
-
Margin creep down: comparable EBITDA margin fell from 27.4% (2022) to 23.2% (2025), and H1 2026 EBITDA still declined despite revenue growth; D2C mix carries higher fixed costs.
-
Supply-chain and governance risk: loss-making associate Top Form (equity result −EUR 1.1m H1 2026), tariff exposure in North America, and repeated CEO turnover raise execution risk; low liquidity (~6k shares/day) limits institutional appeal.
Key catalysts and monitorables (next 12 months).
-
New CEO's first strategic communication (possibly with FY2026 results, expected ~early March 2027).
-
FY2026 results: H2 2026 B2B trend, D2C growth sustainability, comparable EBITDA margin vs 23.2%.
-
Swim pre-orders for summer 2027 (renewed Marie Jo/PrimaDonna swim).
-
Top Form: further impairments/equity losses; progress of Thailand transfer and new partner qualification.
-
North America tariff developments.
-
Wichelen logistics site completion and capex normalisation.
-
Renewal of buyback programme (current one expires ~March 2027) and FY2026 dividend (EUR 2.40 maintenance).
-
Any portfolio action (retail banner rationalisation, acquisitions).
Concluding analyst verdict.
Van de Velde is a high-quality but ex-growth niche champion at an inflection point. Its economic engine remains enviable: a debt-free balance sheet, solvency near 78%, comparable EBITDA margins in the mid-20s and consistent cash generation fund an ~8% dividend yield plus annual buybacks — a total shareholder yield above 12% at current prices. The FY2025 earnings collapse was largely a non-cash accounting reset on the Top Form stake rather than an operational breakdown, and H1 2026 delivered the first convincing top-line growth in three years, led by a D2C channel growing at mid-teens rates and a stabilised B2B base.
The bear points, however, are structural rather than cyclical. The independent-boutique channel that built the company is shrinking, swim exposure introduces volatility, and the shift toward D2C — while strategically correct — dilutes margins through fixed retail and digital costs, as shown by H1 2026 EBITDA declining despite revenue growth. Supply-chain diversification away from a struggling associate and tariff-exposed routes is necessary but costly in the short term. Governance is the wild card: a controlled company with six CEO arrangements since 2014 must now give Marc Dambremez the latitude to modernise brand-building and speed to market, a mandate the board has explicitly endorsed.
On balance, the valuation (~7x EV/EBITDA, ~13x underlying earnings, ~2.6x book) already discounts low growth, and the capital-return floor limits downside. The investment case therefore hinges on whether the new CEO can convert D2C momentum and assortment renewal into sustained low-to-mid single-digit growth while holding EBITDA margins above ~23%. Failure to stabilise margins, or further Top Form or tariff shocks, would turn the story into a pure yield play.
Unlock Company Financials
Unlock this company profile to view its financial data.
View Subscription PlansExecutive Leadership
Executive Leadership Team
| Name | Title | Tenure | Prior roles | Age | Compensation (latest available) |
|---|---|---|---|---|---|
Marc Dambremez | Chief Executive Officer | Since 31 Aug 2026 | 16+ years at Levi Strauss & Co. in leadership roles; 15+ years international fashion experience (brand-driven growth, international retail, consumer engagement) | — | Not yet disclosed |
Karel Verlinde (via Karel Verlinde CommV) | CEO (outgoing) | CFO from start-2019; interim CEO 30 Nov 2022; CEO until 31 Aug 2026 | Pre-2019 roles not captured | Born 1982 | Salary EUR 396,000 + bonus EUR 61,934 (Beursgenoten; reference year not specified) |
Wim Schelfhout | Chief Financial Officer | — | — | — | — |
“—” = not publicly disclosed.
Board of Directors
| Name | Role | Year of birth | Affiliation / notes |
|---|---|---|---|
Yvan Jansen (YJC BV) | Chairman | 1963 | Chair by FY2025 release (March 2026); previous chair Herman Van de Velde (chair in 2018–2024 releases). |
Herman Van de Velde | Director | 1954 | Third-generation family; former co-CEO (to 2014) and former chairman |
Liesbeth Van de Velde | Director | 1962 | Family |
Greet Van de Velde | Director | 1956 | Family |
Bénédicte Laureys | Director | 1969 | Laureys family branch (co-founding cousin line) |
Veronique Laureys | Director | 1979 | Laureys family branch |
Isabelle Maes | Director | 1974 | — |
Peter Bossaert | Director | — | — |
Christian Salez | Director | 1966 | — |
Bruno Vanhoorickx | Director | 1981 | — |
Karel Verlinde | Director (executive) | 1982 | — |
Major Shareholders
| Holder | Stake | Notes |
|---|---|---|
Van de Velde Holding NV | 57.39% | — |
Treasury shares (Van de Velde NV) | 393,099 shares at 25 May 2026 (incl. 11,000 held for option plan) ≈ 3% | From buyback notices |
Free float / institutions | ≈ 40% (derived) | Top-10 institutional holders not publicly disclosed in sources reviewed; Belgian transparency notifications above 3%/5% thresholds not captured |
Insiders (directly) | Not publicly disclosed separately from the family holding | — |
Competitive Landscape
Key Competitors
| Competitor | Ownership | Overlapping segment | Comparative scale | Relative positioning vs Van de Velde |
|---|---|---|---|---|
Chantelle Group (Chantelle, Passionata, Darjeeling) | Private (France) | Premium wholesale + retail | — | Larger, broader price range; strong in France |
Simone Pérèle | Owned by Wacoal (Japan) | Luxury boutique lingerie | — | Direct luxury boutique competitor |
Wacoal Holdings (Wacoal, Freya, Fantasie, Elomi via Wacoal Europe) | Listed (TSE) | Fuller-cup (Fantasie/Freya/Elomi vs PrimaDonna), premium | — | Main fuller-cup competitor in UK/EU boutiques |
Triumph International | Private (Switzerland/Germany) | Mid-to-premium lingerie | — | Broader, more mass-premium |
Calida Group (Calida, Aubade, Cosabella) | Listed (SIX) | Aubade = luxury French lingerie | FY2025 sales CHF 215.9m continuing ops; Aubade CHF 58.0m (−8.6%); net profit continuing CHF 7.6m | Similar group size; much lower profitability |
Empreinte | Private (France) | Luxury fuller-cup | — | Niche direct competitor |
Anita / Rosa Faia | Private (Germany) | Fit-led, larger sizes, swim | — | Competes in German boutiques |
Felina / Conturelle | Private (Germany) | Fit-led boutique lingerie | — | Boutique competitor |
Lise Charmel / Antigel | Private (France) | Luxury lingerie and swim | — | Luxury boutique competitor |
Panache | Private (UK) | Fuller-cup lingerie and swim | — | Direct fuller-cup competitor |
Victoria's Secret & Co. (incl. Adore Me) | Listed (NYSE) | Mass-premium lingerie, US | — | Different tier; competes for US consumer wallet |
DTC digital brands (e.g., ThirdLove, Savage X Fenty) | Private | Online fit-led bras | — | Disruptors to boutique fitting model |
“—” = not publicly disclosed.
Peer Comparison FY2025
| Metric | Van de Velde (FY2025, EUR) | Calida Group (FY2025, CHF) |
|---|---|---|
Revenue | 202.4m | 215.9m (continuing) |
Revenue growth | -2.0% reported / -1.1% comparable | -6.6% reported / -5% FX-adjusted |
EBITDA margin | 22.9% reported | — |
Net margin | 8.8% (13.5% ex-Top Form) | 3.5% (continuing, derived) |



