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Van de Velde NV

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Ticker: VAN.BR

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Van de Velde NV - Company showcase

Year Founded & Workforce

1919

1,500 Employees

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Van de Velde NV Overview

Van de Velde is a century-old, family-controlled Belgian designer and manufacturer of premium and luxury women's lingerie and swimwear, built around three complementary brands — PrimaDonna (fit-led, larger cup sizes), Marie Jo (fashion-forward, design-led) and Sarda (Barcelona-born, repositioned in 2024 as easy-to-wear statement lingerie). Its competitive edge rests on technical fit expertise, a deep relationship with roughly 3,500 independent specialist lingerie boutiques, and its "Lingerie Styling" service concept, now extended into a growing direct-to-consumer (D2C) arm comprising Rigby & Peller and Lincherie stores, brand webshops, concessions and marketplaces. The group combines unusually high profitability for apparel (comparable EBITDA margins of 23–27% in recent years) with a debt-free, cash-rich balance sheet (solvency 77.7% at end-2025) and a generous shareholder-return policy (EUR 2.40 dividend plus EUR 15m annual buybacks). The core challenge is growth: revenue has stagnated near EUR 200–212m since 2022, with B2B erosion offset only partly by D2C expansion.


Company self-description (latest releases, paraphrased). Van de Velde describes itself as a creator of fashionable lingerie of superior quality through its strong, complementary brands Primadonna, Marie Jo and Sarda. Its stated purpose is "We ignite the power in women" — improving women's self-confidence and self-image through beautiful, perfectly fitting lingerie. It places impeccable in-store service at the centre of its model, consolidated in its Lingerie Styling concept; it works closely with around 3,500 independent lingerie boutiques worldwide, operates its own retail network under the Rigby & Peller and Lincherie banners, focuses mainly on European and North American markets, and employs about 1,500 people (FY2025 results release, 5 March 2026).

Independent characterisation. Van de Velde is a vertically integrated premium intimate-apparel brand owner. It designs in-house (Schellebelle and Barcelona for Sarda), manufactures partly in its own facility in Tunisia, and sources the balance through long-standing Asian partner Top Form International (in which it holds a 25.66% equity-accounted stake) and other Far-East partners. It distributes predominantly through wholesale to independent specialist boutiques (the "fitting-room" channel), which remains ~72% of revenue (FY2025: B2B EUR 146.4m of EUR 202.4m reported). Its D2C segment (~28%) has grown every year since 2021 and now drives group growth.

Business model and revenue model. Revenue is ~100% product sales. There is no material service, subscription or licensing revenue disclosed. The Lingerie Styling programme functions as a service-led loyalty and retail-partner support platform rather than a separately monetised service.

Value-chain position. Design → material sourcing (European premium laces/fabrics historically emphasised, e.g., for Sarda) → cutting/production (own Tunisian unit plus partners in Asia; production diversification to Thailand under way with Top Form) → central logistics in Wichelen, Belgium (new logistics site under construction, 2026) → distribution through boutiques and owned channels.

Seasonality. H1 revenue is structurally higher than H2 because it includes swimwear (FY2025 release footnote). Summer collections are partially invoiced in December of the prior year, hence the "comparable" adjustments.

Customer types. (1) Independent specialist lingerie boutiques (core B2B customer); (2) e-tailers and online marketplaces; (3) department stores (wholesale and concession); (4) franchisees; (5) end consumers via own channels — predominantly women seeking premium fit, notably in fuller-cup sizes (PrimaDonna).

End-markets served. Premium/luxury women's lingerie (bras, briefs, shapewear, nightwear/loungewear elements), swimwear and beachwear, sports bras (historically Marie Jo Intense line).

Strategy

Stated strategic themes (latest releases, paraphrased).

  1. Brand strengthening through assortment renewal — renewing core/basic assortments of Marie Jo and PrimaDonna (successful in both halves of 2025), rejuvenating the Marie Jo Avero family, renewing swim for Marie Jo and PrimaDonna (2026), and repositioning Sarda (2024 onward).

  2. D2C expansion to reinforce brand experience — brand webshops, geographic expansion, marketplaces, additional points of sale; D2C grew from 20% to ~28–29% of revenue between 2022 and H1 2026.

  3. Optichannel strategy (term used 2022–2023) — integrating boutiques, own stores and digital around consumer needs; Lingerie Styling service as differentiator.

  4. Production footprint diversification — moving part of production to Thailand with Top Form, testing additional Far-East partners, expanding Tunisia (2023), in response to geopolitical/tariff uncertainty.

  5. Logistics and digital investment — new Wichelen logistics site; continued digital platform development.

  6. Long-term orientation and capital discipline — management repeatedly emphasises a long-term strategy and resilience; surplus cash returned via stable dividend and annual EUR 15m buybacks.

  7. New CEO mandate (2026) — accelerate the next phase of growth, build a high-performance, consumer-centric culture, focus on momentum in core markets, improve global brand relevance and speed to consumer (CEO succession release, April 2026).

Initiative register (last 24 months, Oct 2024–Oct 2026).

Medium-term financial targets / guidance. Van de Velde does not publish quantitative medium-term targets. FY2025 outlook (March 2026): focus on long-term strategy, brand strengthening through product renewal and additional points of sale, seen as a solid basis for 2026, while remaining vigilant to external uncertainties affecting certain regions. No numeric revenue or EBITDA guidance for FY2026 was identified.

Products & Services

Note on granularity. Van de Velde does not disclose revenue by brand or product line ("does not break down turnover by brand," per Modaes, 2017). Product-level specifications and pricing below derive from company communications and press coverage.

B2B / Brand portfolio

BrandPositioning & descriptionKey capabilitiesTarget customerLaunch / latestPricingNamed flagship lines (verified)
PrimaDonnaGerman-origin brand acquired 1990; fit-led luxury lingerie specialising in larger cup sizesTechnical fit engineering for fuller busts; lingerie and swimwear rangesWomen requiring fuller-cup support who seek premium designAcquired 1990; renewed basic assortment launched successfully in 2025 (FY2025 release); renewed swim collection well received in 2026 (H1 2026)Premium; specific price points not publicly disclosed in sources reviewedPrimaDonna Twist (launched 2010); PrimaDonna Swim
Marie JoGroup's first own brand (1981); design-led, fashion-forward premium lingerieFashion lingerie across cup sizes; swim; historically sports and "L'Aventure" sub-linesFashion-conscious women in the premium segment1981; Marie Jo Avero family rejuvenated with positive commercial impact (H1 2026); renewed basic assortment (2025); renewed swim (2026)Premium; not publicly disclosedMarie Jo Avero; Marie Jo Swim; Marie Jo Intense (sports, 2008); Marie Jo L'Aventure (launched 1997)
Sarda (formerly Andres Sarda)Barcelona-born brand founded 1962; repositioned and renamed Sarda in 2024 for easy-to-wear lingerie that makes a fashion statementFashion-statement lingerie and swim; creative/marketing based in BarcelonaYounger, fashion-driven premium consumerAcquired 2008; renamed 2024 (pre-sales Jan 2024, official launch H2 2024); strong swim growth in 2025; repositioning "gaining traction" (H1 2026)Historically EUR 90–160 per bra (Modaes, 2015)Sarda swim

D2C / Retail banners

BannerDescriptionFootprint (latest disclosed)Status notes
Rigby & PellerLondon lingerie retailer founded 1939 by corsetières Bertha Rigby and Gita Peller; 87% acquired 2011; multi-brand premium fitting-led retail2019: >40 stores worldwide, 10 in Germany (TextilWirtschaft); US Intimacy stores rebranded R&P in 2015 (12 US stores in 2017); Dubai store opened 2016Current store count not publicly disclosed in sources reviewed; remains named retail banner in all 2025–2026 releases
LincherieDutch specialist lingerie retail chain acquired 2010, expanded with 11 Donker stores (2012)2019: 35 stores in the Netherlands (TextilWirtschaft)Current store count not publicly disclosed in sources reviewed
Brand webshopsOnline stores for PrimaDonna, Marie Jo and Sarda (and retail banners)Multi-countryPerformed strongly in both halves of 2025 (FY2025 release)
Concessions & marketplacesDepartment-store concessions and external online marketplaces—"Strengthened presence on external online marketplaces" in 2025
Private ShopHistorical retail label (cited 2016–2018)—Not cited in 2023–2026 releases

Services, platforms and tools

OfferingDescriptionYearMonetisation
Lingerie Styling conceptFitting-led in-store service methodology and programme for retail partners2,007Not separately monetised
BraSizeScanDigital fitting/size-recommendation tool2024 (annual report 2024 summary)Not separately monetised
Digital platformsOngoing capex on e-commerce/digital infrastructure (main FY2025 capex item)OngoingEnabler
Historical experimentsHome-party sales formula in France and "experience centres" (c. 2015–2016)c. 2015not in recent releases

Financial Narrative

Income statement: notes and sources

Notes: Gross profit is not reported in the press releases reviewed (Van de Velde's IFRS P&L presents revenue and operating expense categories; gross margin is not a headline KPI). FY2025 EPS from Google Finance (EUR 1.42); other years' EPS not captured from primary sources. FY2024 dividend of EUR 2.40 inferred from the FY2025 release describing EUR 2.40 as a "stable" dividend. The FY2023 release states the FY2022 dividend was EUR 2.276 per dividend-entitled share (vs EUR 2.20 per share proposed in the FY2022 release) — the difference reflects the per-entitled-share calculation after treasury shares; both figures noted. Pre-tax income: not separately captured; derivable only approximately.

Margins (derived from reported figures)

Revenue CAGR FY2021–FY2025: reported ≈ 0.9% p.a. (195.3 → 202.4); comparable ≈ 1.6% p.a. (191.2 → 203.4) (derived). From the FY2022 peak, comparable revenue has declined at ≈ −1.3% p.a.

Commentary. The five-year arc has three phases. (i) Post-COVID rebound (2021–2022): comparable revenue rose 19.1% in 2021 and 10.6% in 2022 as boutiques reopened and swim recovered after two years of travel restrictions; comparable EBITDA reached a record EUR 58.0m in 2022 at a 27.4% margin. (ii) Plateau (2023): reported revenue flat at EUR 211.3m; swim strength in H1 offset weak lingerie sell-in as independent retailers worked down high end-2022 inventories; pricing power and cost control held comparable EBITDA margin at 26.7%. (iii) Erosion and reset (2024–2025): comparable revenue fell 3.0% in 2024 and 1.1% in 2025; H1 2024 B2B dropped 9.4% amid a difficult spring for fashion, while the company deliberately raised marketing activation and absorbed wage inflation (Belgian wage indexation), compressing H1 2024 comparable EBITDA by 15.1%. In 2025, weak swim pre-orders (high customer inventories) and US tariff disruption hit H1; H2 2025 returned to 1.9% growth with comparable EBITDA up 2.3%. The FY2025 net-profit collapse (−44.3%) is largely non-cash: a EUR 9.6m impairment and equity loss related to Top Form; underlying net profit ex-Top Form fell 13.8% to EUR 27.4m. H1 2026 confirms stabilisation: comparable revenue +4.0%, but comparable EBITDA −1.6% due to temporary costs (assortment expansion, production diversification, inventory write-downs).

Balance sheet: notes and sources

Notes: FY2024 cash of EUR 58.9m is derived from Google Finance's −15.03% change to EUR 50.06m in FY2025; FY2025 cash EUR 50.1m from the FY2025 release. FY2022 and FY2024 solvency derived (equity/total assets). FY2021 current liabilities from the FY2022 release comparative. Total debt split (short/long), goodwill and intangibles were not captured from primary sources; the group carries no material bank debt — liabilities consist chiefly of trade payables, provisions and IFRS 16 lease liabilities (not separately quantified in sources reviewed). Net debt is therefore negative (net cash), approximately equal to cash less lease liabilities. Company-reported liquidity: current assets 4.5x current liabilities (FY2023) and 3.6x (FY2025). H1 2026 solvency: 71.7% (seasonal, post-dividend).

Cash flow: notes and sources

Notes: FY2025 OCF (EUR 37.09m), FCF (EUR 25.25m) and financing outflow (EUR 38.62m) per Google Finance; FY2024 values derived from Google Finance YoY changes (−19.23%, −19.33%, +6.42%). Dividends paid in cash and the actual amount spent on buybacks per year were not captured separately; financing outflows (~EUR 36–39m) are consistent with ~EUR 30m dividends plus partial buyback execution and lease repayments. Buyback ceilings reflect annual programmes approved 2022 (ending Feb 2023), 1 Mar 2023, 28 Feb 2024, 26 Feb 2025 and 4 Mar 2026. H1 2026 capex: EUR 10.2m (vs EUR 3.5m H1 2025), mainly the new Wichelen logistics site and digital platforms.

Ratios (derived)

Ratio commentary. ROE of ~20% in 2022–2024 is exceptional for a debt-free apparel company and reflects both high margins and active capital return (buybacks plus cancellations, e.g., 260,063 shares cancelled in June 2023). The FY2025 drop to 12.3% is impairment-driven; on underlying net profit (EUR 27.4m) ROE would be ~18.9% (derived). Debt/equity, net debt/EBITDA and interest coverage are not meaningful given the net cash position and negligible financial charges (financial result between −1.3 and +0.3 EUR m). ROIC: not publicly disclosed; Google Finance cites return on capital of 13.65% for FY2025. Cash conversion cycle: not publicly disclosed; working capital has been tightened from EUR 48.1m (2022) to ~EUR 39m (2024–2025), primarily through inventory normalisation. The FY2025 payout of ~169% of reported EPS (EUR 2.40 vs EUR 1.42) is covered by cash rather than earnings — sustainable while the balance sheet remains over-capitalised, but it is an explicit return-of-surplus-capital policy (the FY2022 and FY2023 releases state the buyback's purpose is "to reduce the company's cash surplus").

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Financial Detail

Segment Overview

SegmentDefinition (company)What it contains

B2B

Business realised at wholesale prices

Sales of PrimaDonna, Marie Jo and Sarda to independent retail and e-tail partners, franchisees and department stores

D2C

Business realised at consumer prices

Own store network (Rigby & Peller, Lincherie), own brand webshops, concession sales in department stores, and marketplaces

Revenue by Segment

SegmentFY2021FY2022FY2023FY2024FY2025

B2B revenue reported (EUR Mn)

—168.7163.2153.3146.4

D2C revenue reported (EUR Mn)

—43.148.053.155.9

Total revenue reported (EUR Mn)

195.3211.7211.3206.4202.4

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Revenue by Segment — B2B comparable

SegmentFY2021FY2022FY2023FY2024FY2025

B2B comparable (EUR Mn)

—168.2164.3152.6147.5

D2C comparable (EUR Mn)

—43.247.853.155.9

Total comparable (EUR Mn)

191.2211.4212.1205.8203.4

Wholesale comparable, old basis (EUR Mn)

163.6————

Retail comparable, old basis (EUR Mn)

27.6————

Segment Margins & Growth (%) and Revenue by Segment (%)

MetricFY2022FY2023FY2024FY2025

B2B YoY growth (%)

10.1-2.3-7.1-3.4

D2C YoY growth (%)

12.210.611.15.2

B2B share of comparable revenue (%)

79.677.574.272.5

D2C share of comparable revenue (%)

20.422.525.827.5

Revenue by Segment (Half-Yearly)

MetricH1 2022H1 2023H1 2024H1 2025H1 2026

B2B comparable H1 (EUR Mn)

94.9—87.982.482.4

D2C comparable H1 (EUR Mn)

22.4—28.329.734.2

Total comparable H1 (EUR Mn)

117.4122.5116.2112.1116.6

Comparable EBITDA H1 (EUR Mn)

37.837.631.928.428.0

Net group profit H1 (EUR Mn)

22.922.019.715.816.1

Income Statement and Margin Analysis (%)

MetricFY2021FY2022FY2023FY2024FY2025

Revenue reported (EUR Mn)

195.3211.7211.3206.4202.4

Revenue comparable (EUR Mn)

191.2211.4212.1205.8203.4

Revenue growth reported (%)

28.28.4-0.2-2.3-2.0

EBITDA reported (EUR Mn)

55.058.256.150.646.4

EBITDA comparable (EUR Mn)

52.358.056.650.247.1

EBIT / operating profit (EUR Mn)

—48.145.340.235.7

Financial result (EUR Mn)

-1.0-1.3-0.30.3-0.6

Effective tax rate (%)

—19.720.221.521.9

Net group profit (EUR Mn)

32.036.833.632.017.8

Net profit excl. Top Form pick-up and impairment (EUR Mn)

———31.827.4

EPS basic (EUR)

————1.42

Dividend per share gross (EUR)

2.002.202.402.402.40

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Margin Analysis (%)

MetricFY2021FY2022FY2023FY2024FY2025

EBITDA margin reported (%)

28.227.526.624.522.9

EBITDA margin comparable (%)

27.427.426.724.423.2

EBIT margin (%)

—22.721.419.517.6

Net margin (%)

16.417.415.915.58.8

Balance Sheet and Margin Analysis (%)

MetricFY2021FY2022FY2023FY2024FY2025

Non-current assets (EUR Mn)

—72.176.479.067.9

Current assets (EUR Mn)

—136.4126.5123.4118.8

Total assets (EUR Mn)

—208.4203.0202.4186.7

Cash and equivalents (EUR Mn)

——60.658.950.1

Total equity (EUR Mn)

—168.1165.9162.4145.0

Non-current liabilities (EUR Mn)

—8.09.110.99.0

Current liabilities (EUR Mn)

32.432.127.929.032.7

Working capital, company definition (EUR Mn)

—48.141.038.839.3

Solvency ratio, equity/total assets (%)

—80.781.780.277.7

Top Form investment book value (EUR Mn)

——10.6——

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Cash Flow

MetricFY2022FY2023FY2024FY2025

Operating cash flow (EUR Mn)

——45.937.1

Capex excl. right-of-use (EUR Mn)

8.113.16.47.3

Free cash flow (EUR Mn)

——31.325.3

Cash from financing (EUR Mn)

——-36.3-38.6

Buyback programme ceiling (EUR Mn)

15.015.015.015.0

Returns & Leverage Ratios (%) and Financial Ratios (x)

RatioFY2022FY2023FY2024FY2025

ROE, year-end equity (%)

21.920.319.712.3

ROA, year-end assets (%)

17.716.615.89.5

Current ratio (x)

4.254.534.263.63

Asset turnover (x)

1.021.041.021.08

Dividend payout on EPS (%)

———169

Region / Country Details

Region / countryEvidenceDirection

Europe (B2B)

FY2025: H2 growth "realised in the European markets"; B2B H2 2025 +0.5%

Recovering from H2 2025

North America

FY2025: high US import duties impacted H1; North American market "not yet fully recovered" from tariff disruption in H2 2025; Top Form impairment partly reflects difficult US market

Declining / impaired

United States retail (historical)

FY2021: US retail +49.4% (post-lockdown); 2016: US revenue −20.2%; store closures 2013–2017

Volatile; structurally troubled

Europe retail (historical)

FY2021: European retail +17.8%

—

Germany

Rigby & Peller stores (10 in 2019); historically top market for PrimaDonna

—

Netherlands

Lincherie (35 stores in 2019)

—

United Kingdom

Rigby & Peller home market

—

Spain

Sarda home market; historically ~30% of Andres Sarda sales were Spain, 70% international (France, Belgium, Germany, US) per Modaes 2015

—

Middle East

Rigby & Peller Dubai (2016)

—

Share Price History

DatePrice (EUR)Source

24 Oct 2018

Lowest level in 14 years (−65% since end-2016)

Test-Aankoop

30 Aug 2023

32.60

Bolero

14–22 Oct 2025

30.26 (avg buyback price)

Company notice

16 Apr 2026

32.10

Google Finance

20 Apr 2026

32.40

Trivano / KBC Securities

6 Jul 2026

30.00

Test-Aankoop

25 Aug 2026

29.80

Trivano

Metric

Value

—

52-week range (Apr 2026, Google Finance)

EUR 29.05 – 35.50

—

52-week range (Parqet, 2026)

EUR 29.20 – 37.30

—

1-year price change (Oct 2025 avg 30.26 → Aug 2026 29.80)

≈ −1.5% (derived, ex-dividend)

—

3-year price change (Aug 2023 32.60 → Aug 2026 29.80)

≈ −8.6% (derived, ex-dividends; ~EUR 7.20 of dividends paid over the period)

—

YTD 2026

−1.33% (aktien.guide, date of measure not specified)

—

Beta

0.33 (Parqet)

—

Average daily volume

~6,060 shares (Google Finance) — low liquidity

—

Capital Markets

ItemValueNote

Shares outstanding (Google Finance)

12.47m

Likely net of treasury

Shares (Parqet)

13.27m

Possibly gross; conflicts with other sources

Implied shares (Google mcap 415.96m / 32.10)

12.96m

Third estimate

Treasury shares (25 May 2026)

393,099

Company notice

Market cap at EUR 29.80

≈ EUR 372–386m

Range reflects share-count discrepancy

Valuation Multiples

MultipleVan de VeldeNotes

P/E trailing FY2025 (EPS 1.42)

~21.0x

Distorted by impairment

P/E on underlying FY2025 net (EUR 27.4m)

~13.6x

Derived

P/E forward 2026E

~12.4x

aktien.guide analyst-based estimate

EV/EBITDA FY2025 reported

~7.0x

multiples.vc cites 6.9x

EV/Sales FY2025

~1.6x

multiples.vc cites 1.6x

P/B

~2.6x

Google Finance 2.74x; Parqet 2.66–2.67x

Dividend yield (EUR 2.40)

~8.1%

Parqet 8.05–8.08%

Analyst Ratings & Targets

BrokerRatingTarget priceDate

KBC Securities (Guy Sips historically)

Accumulate ("Opbouwen")

EUR 38.50

Reiterated 20 Apr 2026

Consensus

Not publicly available (single verified rating)

——

Per-Share Data

MetricFY2021FY2022FY2023FY2024FY2025

Dividend per share gross (EUR)

2.002.202.402.402.40

Capital Markets — Current buyback

ItemDetail

Current buyback

Up to EUR 15m, from 5 Mar 2026 for ~1 year; independent intermediary with discretionary mandate (purchases in open and closed periods); authorisation from EGM 30 Apr 2025

Prior programmes

EUR 15m each: 2022–23, 2023–24 (132,543 shares bought in 2023), 2024–25, 2025–26

Credit ratings (Moody's/S&P/Fitch)

None — unrated

Debt maturity profile

No material financial debt; lease liabilities only (maturities not disclosed in sources reviewed)

Analyst Conclusions

Management guidance. No quantitative guidance. FY2025 outlook: continued focus on long-term strategy and brand strengthening via product renewal and additional points of sale, described as a solid basis for 2026, with vigilance toward external uncertainties. H1 2026 commentary: return to structural growth; temporary costs from assortment expansion, production diversification and inventory write-downs.

Consensus expectations. Only partial: an analyst-based 2026 P/E of ~12.4x (aktien.guide) implies 2026E net profit of roughly EUR 30m (derived), i.e., a rebound to near FY2024 levels absent further impairments. KBC Securities' EUR 38.50 target implies ~29% upside from EUR 29.80.

Bull case.

  1. Growth has turned: H1 2026 comparable revenue +4.0% with D2C +15.2% — the first meaningful growth half since H1 2023 — while B2B has stabilised (flat at EUR 82.4m).

  2. Earnings normalisation: stripping out the EUR 9.6m Top Form item, underlying FY2025 net was EUR 27.4m; H1 2026 net already EUR 16.1m. A return to ~EUR 30m net profit puts the stock on ~12–13x with an 8% yield.

  3. Capital return and optionality: ~EUR 50m cash, no debt, EUR 15m annual buybacks (~4% of market cap) plus EUR 2.40 dividend; a new CEO with Levi's brand/retail experience could unlock D2C scaling or bolt-on M&A.

Bear case.

  1. Structural B2B decline: comparable B2B down ~12% from 2022 to 2025; independent boutiques are a shrinking channel and D2C (28%) cannot yet offset.

  2. Margin creep down: comparable EBITDA margin fell from 27.4% (2022) to 23.2% (2025), and H1 2026 EBITDA still declined despite revenue growth; D2C mix carries higher fixed costs.

  3. Supply-chain and governance risk: loss-making associate Top Form (equity result −EUR 1.1m H1 2026), tariff exposure in North America, and repeated CEO turnover raise execution risk; low liquidity (~6k shares/day) limits institutional appeal.

Key catalysts and monitorables (next 12 months).

  • New CEO's first strategic communication (possibly with FY2026 results, expected ~early March 2027).

  • FY2026 results: H2 2026 B2B trend, D2C growth sustainability, comparable EBITDA margin vs 23.2%.

  • Swim pre-orders for summer 2027 (renewed Marie Jo/PrimaDonna swim).

  • Top Form: further impairments/equity losses; progress of Thailand transfer and new partner qualification.

  • North America tariff developments.

  • Wichelen logistics site completion and capex normalisation.

  • Renewal of buyback programme (current one expires ~March 2027) and FY2026 dividend (EUR 2.40 maintenance).

  • Any portfolio action (retail banner rationalisation, acquisitions).

Concluding analyst verdict.

Van de Velde is a high-quality but ex-growth niche champion at an inflection point. Its economic engine remains enviable: a debt-free balance sheet, solvency near 78%, comparable EBITDA margins in the mid-20s and consistent cash generation fund an ~8% dividend yield plus annual buybacks — a total shareholder yield above 12% at current prices. The FY2025 earnings collapse was largely a non-cash accounting reset on the Top Form stake rather than an operational breakdown, and H1 2026 delivered the first convincing top-line growth in three years, led by a D2C channel growing at mid-teens rates and a stabilised B2B base.

The bear points, however, are structural rather than cyclical. The independent-boutique channel that built the company is shrinking, swim exposure introduces volatility, and the shift toward D2C — while strategically correct — dilutes margins through fixed retail and digital costs, as shown by H1 2026 EBITDA declining despite revenue growth. Supply-chain diversification away from a struggling associate and tariff-exposed routes is necessary but costly in the short term. Governance is the wild card: a controlled company with six CEO arrangements since 2014 must now give Marc Dambremez the latitude to modernise brand-building and speed to market, a mandate the board has explicitly endorsed.

On balance, the valuation (~7x EV/EBITDA, ~13x underlying earnings, ~2.6x book) already discounts low growth, and the capital-return floor limits downside. The investment case therefore hinges on whether the new CEO can convert D2C momentum and assortment renewal into sustained low-to-mid single-digit growth while holding EBITDA margins above ~23%. Failure to stabilise margins, or further Top Form or tariff shocks, would turn the story into a pure yield play.

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Executive Leadership

Executive Leadership Team

NameTitleTenurePrior rolesAgeCompensation (latest available)

Marc Dambremez

Chief Executive Officer

Since 31 Aug 2026

16+ years at Levi Strauss & Co. in leadership roles; 15+ years international fashion experience (brand-driven growth, international retail, consumer engagement)

—

Not yet disclosed

Karel Verlinde (via Karel Verlinde CommV)

CEO (outgoing)

CFO from start-2019; interim CEO 30 Nov 2022; CEO until 31 Aug 2026

Pre-2019 roles not captured

Born 1982

Salary EUR 396,000 + bonus EUR 61,934 (Beursgenoten; reference year not specified)

Wim Schelfhout

Chief Financial Officer

————

“—” = not publicly disclosed.

Board of Directors

NameRoleYear of birthAffiliation / notes

Yvan Jansen (YJC BV)

Chairman

1963

Chair by FY2025 release (March 2026); previous chair Herman Van de Velde (chair in 2018–2024 releases).

Herman Van de Velde

Director

1954

Third-generation family; former co-CEO (to 2014) and former chairman

Liesbeth Van de Velde

Director

1962

Family

Greet Van de Velde

Director

1956

Family

Bénédicte Laureys

Director

1969

Laureys family branch (co-founding cousin line)

Veronique Laureys

Director

1979

Laureys family branch

Isabelle Maes

Director

1974—

Peter Bossaert

Director

——

Christian Salez

Director

1966—

Bruno Vanhoorickx

Director

1981—

Karel Verlinde

Director (executive)

1982—

Major Shareholders

HolderStakeNotes

Van de Velde Holding NV

57.39%—

Treasury shares (Van de Velde NV)

393,099 shares at 25 May 2026 (incl. 11,000 held for option plan) ≈ 3%

From buyback notices

Free float / institutions

≈ 40% (derived)

Top-10 institutional holders not publicly disclosed in sources reviewed; Belgian transparency notifications above 3%/5% thresholds not captured

Insiders (directly)

Not publicly disclosed separately from the family holding

—

Competitive Landscape

Key Competitors

CompetitorOwnershipOverlapping segmentComparative scaleRelative positioning vs Van de Velde

Chantelle Group (Chantelle, Passionata, Darjeeling)

Private (France)

Premium wholesale + retail

—

Larger, broader price range; strong in France

Simone Pérèle

Owned by Wacoal (Japan)

Luxury boutique lingerie

—

Direct luxury boutique competitor

Wacoal Holdings (Wacoal, Freya, Fantasie, Elomi via Wacoal Europe)

Listed (TSE)

Fuller-cup (Fantasie/Freya/Elomi vs PrimaDonna), premium

—

Main fuller-cup competitor in UK/EU boutiques

Triumph International

Private (Switzerland/Germany)

Mid-to-premium lingerie

—

Broader, more mass-premium

Calida Group (Calida, Aubade, Cosabella)

Listed (SIX)

Aubade = luxury French lingerie

FY2025 sales CHF 215.9m continuing ops; Aubade CHF 58.0m (−8.6%); net profit continuing CHF 7.6m

Similar group size; much lower profitability

Empreinte

Private (France)

Luxury fuller-cup

—

Niche direct competitor

Anita / Rosa Faia

Private (Germany)

Fit-led, larger sizes, swim

—

Competes in German boutiques

Felina / Conturelle

Private (Germany)

Fit-led boutique lingerie

—

Boutique competitor

Lise Charmel / Antigel

Private (France)

Luxury lingerie and swim

—

Luxury boutique competitor

Panache

Private (UK)

Fuller-cup lingerie and swim

—

Direct fuller-cup competitor

Victoria's Secret & Co. (incl. Adore Me)

Listed (NYSE)

Mass-premium lingerie, US

—

Different tier; competes for US consumer wallet

DTC digital brands (e.g., ThirdLove, Savage X Fenty)

Private

Online fit-led bras

—

Disruptors to boutique fitting model

“—” = not publicly disclosed.

Peer Comparison FY2025

MetricVan de Velde (FY2025, EUR)Calida Group (FY2025, CHF)

Revenue

202.4m

215.9m (continuing)

Revenue growth

-2.0% reported / -1.1% comparable

-6.6% reported / -5% FX-adjusted

EBITDA margin

22.9% reported

—

Net margin

8.8% (13.5% ex-Top Form)

3.5% (continuing, derived)

Company Snapshot

1,500

Employees

1919

Founded

East Flanders, Belgium

Headquarters

SWOT Analysis

Strengths

  • Exceptional profitability: comparable EBITDA margin 23.2% in FY2025 and 24% in H1 2026, versus 27.4% at the 2022 peak — still far above apparel norms (FY2025 and H1 2026 releases).
  • Fortress balance sheet: solvency 77.7% and cash EUR 50.1m at end-2025, no material bank debt (FY2025 release).
  • Shareholder returns: EUR 2.40 dividend maintained for FY2023–FY2025 plus EUR 15m buybacks annually since 2022; 260,063 shares cancelled in 2023.
  • D2C momentum: D2C comparable revenue grew every year — 43.2 (2022) → 55.9 (2025) — and +15.2% in H1 2026.
  • Distribution depth: ~3,500 independent boutiques worldwide plus own retail banners.
  • Heritage and fit expertise: 100+ years; PrimaDonna fuller-cup specialisation since 1990; Lingerie Styling since 2007.
  • Cash generation: FY2025 FCF ~EUR 25m (Google Finance) despite weak earnings.

Weaknesses

  • Stagnant top line: comparable revenue EUR 203.4m in 2025 vs EUR 211.4m in 2022.
  • B2B erosion: comparable B2B down from EUR 168.2m (2022) to EUR 147.5m (2025).
  • Margin compression: comparable EBITDA down from EUR 58.0m (2022) to EUR 47.1m (2025).
  • CEO instability: Corijn left after ~6 months (2022); Verlinde replaced 2026; six CEO arrangements since 2014.
  • Associate drag: Top Form impairment EUR 9.6m (FY2025), equity losses −EUR 2.3m (2023) and −EUR 1.1m (H1 2026).
  • Limited disclosure: no brand-level, segment-profit or geographic split in headline releases; no guidance — reduces investor visibility.
  • Historical M&A missteps: US Intimacy/Rigby & Peller losses; Andres Sarda brand value reportedly halved by 2017.

Opportunities

  • New CEO with brand/retail credentials (Levi Strauss & Co., 16+ years) mandated to accelerate growth and speed to consumer (April 2026).
  • Sarda repositioning gaining traction; strong Sarda swim growth in 2025.
  • Assortment renewal (basics, Avero, swim) showing positive commercial impact in 2025–2026.
  • Marketplace and geographic D2C expansion cited as 2025 drivers.
  • Excess capital could fund bolt-on acquisitions or accelerated D2C investment.
  • Supply-chain diversification (Thailand, Far East partners, Tunisia expansion) could lower tariff exposure and costs once temporary costs roll off.

Threats

  • US trade policy: tariffs disrupted North America in 2025; market not fully recovered by end-2025.
  • Boutique channel decline: high retailer inventory levels depressed pre-orders (2023, 2025).
  • Swim volatility: FY2025 decline driven primarily by swim.
  • Sector weakness: peer Calida/Aubade sales declines in 2025.
  • Cost inflation: wage indexation and marketing intensity (H1 2024 EBITDA −15.1%).
  • Digital-native DTC competitors disrupting the in-store fitting model.

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Key Developments

DateEventSignificance
Feb–Apr 2025US import tariff escalation disrupts North American B2B deliveriesMaterial H1 2025 revenue/EBITDA headwind
26 Feb 2025Board approves EUR 15m share buyback (to 3 Mar 2026)Continued capital return
30 Apr 2025Extraordinary General Meeting renews buyback authorisationEnables 2026 programme
Spring 2025Weak swim pre-orders for Marie Jo and PrimaDonna due to high customer inventories; Sarda swim grows stronglyKey driver of H1 2025 decline
Aug 2025H1 2025 results: comparable revenue EUR 112.1m; B2B −6.2% to EUR 82.4m; D2C +5% to EUR 29.7m; comparable EBITDA EUR 28.4m; net profit EUR 15.8mTrough half-year
H2 2025European B2B returns to slight growth (+0.5%); North America still recoveringInflection
23 Oct 2025Buyback update: avg EUR 30.26; 332,122 treasury shares heldExecution
12 Nov 2025Buyback update: avg EUR 30.01; 337,627 treasury sharesExecution
31 Dec 2025Top Form valuation switched to fair value (share price) → EUR 9.6m impairmentNon-cash hit to FY2025 net profit
14 Jan 2026Buyback update: avg EUR 30.29; 363,238 treasury sharesExecution
24 Feb 2026Buyback update: avg EUR 30.93; 376,197 treasury sharesExecution
3 Mar 20262025–2026 buyback programme expires—
4–5 Mar 2026Board approves new EUR 15m buyback starting 5 Mar 2026 (~1 year)Capital return maintained
5 Mar 2026FY2025 results: revenue EUR 202.4m (−2.0%); comparable EBITDA EUR 47.1m; net profit EUR 17.8m (−44.3%); dividend EUR 2.40 proposed; cash EUR 50.1mWeak year, H2 recovery
5 Mar 2026Disclosure that part of production is moving to Thailand with Top Form; tests with other Far-East partnersSupply-chain de-risking
17 Mar 20265,000 treasury shares used for option programmeGovernance/remuneration
25 Mar 2026Buyback update: avg EUR 29.88; 372,029 treasury sharesExecution
17 Apr 2026CEO succession announced: Marc Dambremez (ex-Levi Strauss & Co.) effective 31 Aug 2026; Karel Verlinde to leave after seven yearsLeadership change; signal of growth/brand acceleration mandate
20 Apr 2026KBC Securities reiterates "Accumulate", target price EUR 38.50 (share at EUR 32.40)Sell-side support
Late Apr 2026Payout
30 Apr 2026906 treasury shares transferred under remuneration policyRemuneration
8 May 2026Buyback update: avg EUR 32.11; 386,470 treasury sharesExecution
15 May 2026Buyback update: avg EUR 30.73; 389,628 treasury sharesExecution
26 May 2026Buyback update: avg EUR 30.44; 393,099 treasury sharesExecution
26 Aug 2026H1 2026 results: reported revenue +5.2% to EUR 115.7m; comparable +4.0% to EUR 116.6m; D2C +15.2% to EUR 34.2m; B2B flat at EUR 82.4m; comparable EBITDA EUR 28.0m (−1.6%); net profit EUR 16.1m; capex EUR 10.2m; solvency 71.7%Return to growth confirmed
26 Aug 2026Top Form equity result −EUR 1.1m in H1 2026 (vs −EUR 0.4m)Associate still loss-making
31 Aug 2026Marc Dambremez assumes CEO roleNew strategic cycle

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

Revenue

3 charts
Revenue by Segment (FY2021–FY2025): Total revenue reported rose from EUR 195.3 Mn in FY2021 to EUR 202.4 Mn in FY2025.
Van de Velde NV — Revenue by Segment (FY2021–FY2025)
Series (EUR Mn)FY2021FY2022FY2023FY2024FY2025
Total revenue reported195.3211.7211.3206.4202.4
B2B revenue reported—168.7163.2153.3146.4
D2C revenue reported—43.14853.155.9
Total comparable191.2211.4212.1205.8203.4
B2B comparable—168.2164.3152.6147.5
D2C comparable—43.247.853.155.9
Wholesale comparable, old basis163.6————
Retail comparable, old basis27.6————

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Sources

Sources

  1. Van de Velde NV, regulated press releases: FY2021 results (24.02.2022) · FY2022 results (02.03.2023) · H1 2023 results (30.08.2023) · FY2023 results (29.02.2024); dividend notice (24.04.2024) · H1 2024 results (28.08.2024) · FY2025 results (05.03.2026) · CEO succession (17.04.2026); share buyback notices (23.10.2025, 12.11.2025, 14.01.2026, 24.02.2026, 25.03.2026, 08.05.2026, 15.05.2026, 26.05.2026); management change (30.11.2022) · FY2019 results · H1 2017, H1 2018, H1 2019 releases — via Euronext and VFB.
  2. Van de Velde website: history and milestones pages.
  3. Van de Velde 2024 annual report summary (sustainabilityreports.com).
  4. FashionUnited (FY2021, FY2022, FY2023, H1 2022, FY2025, H1 2026, CEO appointments 2018/2022/2026): RetailDetail · Modaes · FashionNetwork · Just-Style · Fibre2Fashion · Knitting Industry · TextilWirtschaft · Idéal Investisseur · Bolero · Trivano (KBC Securities) · Test-Aankoop · Google Finance · Parqet · Beursgenoten; aktien.guide; multiples.vc · Wikipedia.
  5. Peer data: Calida Group FY2025 coverage (FashionUnited, Modaes).

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