Van Leeuwen (Leeuwen)

Van Leeuwen (Leeuwen) Overview

Company Headquarters: New York, US

Founded: 2008

Workforce: ~200

Company Working: Van Leeuwen (Leeuwen) is an ice cream manufacturer, and it offers premium ice creams, organic ice creams, vegan ice creams, pastries, regular ice cream, and coffee to consumers in the US. The company provides vegan ice creams with cashew milk, organic coconut milk, organic extra virgin coconut oil, organic cane sugar, pure cocoa butter, and organic carob bean. Furthermore, Leeuwen offers blueberry pies, brown sugar snickerdoodles, vegan oat milk chocolate crunch, and vegan brownies.

Strategy

Leeuwen is focusing on expanding its geographic presence through partnerships and acquisitions. It invests in ice cream production, focuses on introducing ice creams according to consumer demands, and launches trending products, to increase consumer base across the US. It extensively invests in R&D to deliver innovative products and aims at strengthening its marketing campaigns to attract new customers

Company Snapshot

200

Employees

2008

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

Strong presence in the US
Wide distribution network

Weaknesses

Limited product portfolio

Opportunities

Growing demand for vegan ice cream among the global consumers

Threats

Emergence of new players in the artisanal ice cream market

Product Offering

Van Leeuwen (Leeuwen)
- Classic
- Vegan

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