Van Vugt Kruiden

Van Vugt Kruiden Overview

Company Headquarters: Ridderkerk, Netherlands

Founded: 2008

Workforce: NA

Company Working: Van Vugt Kruiden is engaged in the cultivation and marketing of fresh cutting herbs, babyleaf lettuces, and edible flowers of more than 60 varieties. It distributes its products all over Europe and its primary customers are wholesalers and supermarkets. The company has cultivation fields across the Netherlands for uninterrupted supply of herbs throughout the year. It generates maximum revenue from its fresh cut herbs segment. It has a strong network of growers in countries such as Belgium, Spain, Germany, Italy, Hungary, and Kenya with 12 cultivation bases across the globe. The company’s manufacturing and packaging facility is BRC-certificated.

Strategy

Van Vugt Kruiden focuses on delivering quality products cultivated at company-owned sites. It also emphasizes maintaining GLOBALG.AP standards and increasing its reach by collaboration with distributors and growers. The company has an established name in the European fresh herbs market with the help of its broad product portfolio

Company Snapshot

2008

Founded

Ridderkerk, Netherlands

Headquarters

SWOT Analysis

Strengths

Wide product portfolio and a balanced revenue stream
Multiple cultivation bases for uninterrupted supply
Strong distribution network across Europe

Weaknesses

Limited presence outside Europe

Opportunities

Strategic partnerships and collaborations

Threats

Fluctuating currency exchange rates

Product Offering

Van Vugt Kruiden
- Fresh Herbs

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