Vista Outdoor Inc.

Vista Outdoor Inc. Overview

Company Headquarters: United States

Founded: 2014

Workforce: 6,000+

Company Working:

Vista Outdoor Inc. is an American company specializing in outdoor activities and recreation products. Outdoor Products, Shooting Sports, Golf, and Archery are the four categories the company designs, manufactures and distributes. Vista Outdoor is headquartered in Anoka, Minnesota, and has international operations in thirteen countries. Vista Outdoor, founded in 2015, has expanded through acquisitions, including CamelBak, Bushnell, and Savage Arms. Outdoor Cooking Equipment, Helmets, Goggles, and Hydration Systems are some of the products included in the Outdoor Products segment of the corporation. The Shooting Sports product line includes ammunition, firearms, reloading equipment, and accoutrements. The Golf segment consists of golf balls and accoutrements, whereas the Archery segment offers bows, arrows, and accessories. Vista Outdoor strives to provide outdoor and shooting sports enthusiasts with high-quality products. The organization is devoted to sustainability and aims to reduce greenhouse gas emissions by 10% by 2025.

Strategy

Vista Outdoor is committed to cost management to maintain profitability in a competitive marketplace. The company has implemented cost-cutting measures, including reducing administrative costs and streamlining its supply chain.

Sustainability is a priority for Vista Outdoor, which is committed to operating in an environmentally responsible manner. The company has instituted sustainability initiatives, such as reducing waste and emissions and employing eco-friendly materials.

The company leverages digital technologies to fuel growth and enhance customer engagement. Vista Outdoor has invested in e-commerce capabilities to enhance its online presence and improve customer service.

Company Snapshot

$1,755M

Revenue

6,000

Employees

2014

Founded

United States

Headquarters

SWOT Analysis

Strengths

Strong market position in the outdoor sports and recreation industry
Wide range of well-known and established brands, such as Federal Premium, CamelBak, and Bushnell

Weaknesses

Dependence on a few key customers, such as Dick's Sporting Goods, for a significant portion of revenue
High debt levels, which could limit the company's financial flexibility

Opportunities

Growing demand for outdoor recreational activities, particularly in the wake of the COVID-19 pandemic
Increasing focus on sustainability and environmentally friendly products, which could benefit the company's CamelBak brand.

Threats

Intense competition from other established players in the outdoor sports and recreation industry, such as Bass Pro Shops and Cabela's.
Stringent government regulations and restrictions on firearms and ammunition sales

Key Developments

Date	Approach	Development
February-2023	Expansion	Vista Outdoor Announces Plan to Split Outdoor Products and Sporting Goods Into Two Independent, Publicly Traded Companies

Product Offering

Vista Outdoor Inc.
- Ammunition Market

Financial Performance

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