Vitacress

Vitacress Overview

Company Headquarters: Hampshire, UK

Founded: 1951

Workforce: ~1,500

Company Working: Vitacress is a prominent player in the European market and is involved in the supply of fresh produce, specializing in watercress, salads, and fresh herbs. It operates as a subsidiary of Grupo RAR and has two subsidiaries, namely, Vitacress Salads Limited and Vitacress Portugal, S.A. The company offers its products through supermarkets and its own brand Steve's Leaves. It has cultivation and harvesting centers in the UK, Portugal, Germany, and Spain. The company has a direct presence in Spain, the Netherlands, Belgium, and Germany. It manufactures 20 million pots of living herbs and 60 million packs of fresh cut and bunched herbs per year.

Strategy

Vitacress focuses on core products for revenue generation. It emphasizes the expansion of its business through strategic collaborations for distribution of its products to increase geographic presence. Moreover, the company offers its branded products through Steve's Leaves online stores. Additionally, the company believes in increasing profitability through vertical integration. Vitacress is focused on the European market for business and emphasizes providing fresh, tasty, nutritious, and healthy products to customers.

Company Snapshot

1,500

Employees

1951

Founded

Hampshire, UK

Headquarters

SWOT Analysis

Strengths

Unique product portfolio
Skilled workforce
State-of-the-art manufacturing facilities across Europe

Weaknesses

Dependency on the European market for revenue generation

Opportunities

Growing demand for organic fresh herbs
Expansion of product portfolio through launches

Threats

Intense competition from established market players

Product Offering

Vitacress
- Herbs

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