W. Atlee Burpee & Co. Overview
Company Headquarters: Pennsylvania, US
Founded: 1876
Workforce: ~120
Company Working: W. Atlee Burpee and Co. (Burpee) operates in the US and offers seeds and plants in the areas of vegetables, flowers, perennials, herbs, and heirlooms, fruit plants, and organic products, among others. It also provides gardening supplies and gift cards. It offers its products through retail distributors, wholesalers, and online channels. The company operates as a subsidiary of Burpee Holding Company Inc.
Strategy
Burpee offers unique services that include products at all seasons and gardening techniques to expand its customer base. The company is planning to construct infrastructure for storage as well as R&D across North America to garner a significant market share in the years to come. Investments in strategic acquisitions and mergers with major companies and distributors are expected to boost the overall company growth in the global okra seeds market during the forecast period.



