WAHOO FITNESS Overview
Company Headquarters Georgia, US
Founded: 2010
Workforce: ~200
Company Working: Wahoo Fitness (Wahoo) offers a fitness platform that seamlessly integrates wearable sensors, advanced-training hardware, and mobile apps with iPhone and Android to help athletes in reaching their fitness goals. The company’s product portfolio includes smart bikes, bike trainers, bike computers, heart rate monitors, and accessories. The fitness products offered by the company are compatible with over 110 different training apps, helping its clients to meet their fitness needs. Wahoo offers cycling, running, and fitness apps, which allows the user to set reminders about and get real-time updates regarding their workout via a connected device. The company operates globally with its offices in the US and the UK.
Strategy
Wahoo is focused on strengthening its research and development activities to develop innovative solutions to meet the market demands. The company has extensive product offerings which are compatible with various application platforms. The company also follows inorganic growth strategies such as mergers and acquisitions, which further helps the company to expand its products and solutions offerings in the market, thereby helping the company to obtain a competitive advantage in the market.
