Webasto Group

Webasto Group Overview

Company Headquarters: Germany

Founded: 1901

Workforce: ~12,800

Company Working: Webasto Group manufactures, develops, and supplies roofs, ventilation, heating, cooling, charging systems, and air conditioning systems for the automotive companies. Its business segments are batteries and charging solutions, roofs, and heating and cooling. The batteries and charging solutions business segment offers charging station (hardware), installation and maintenance together with further supplementary services, such as the processing of payments for battery charging. It offers its solutions for cars, trucks, ambulances, and buses; and light-duty, off-highway, rail, marine, recreational, and special vehicles. It operates in 66 locations and 30 manufacturing plants across 34 countries, such as Germany, the UK, Italy, India, and the US. The key subsidiaries of the company are Webasto-Edscha Cabrio GmbH, Webasto Product Italy Srl, Webasto Thermo and Comfort UK Ltd, and Webasto (Schweiz) AG.

Strategy

Webasto Group strategizes to strengthen core fields of business and opening up new fields of business that match its competency. This helps the Group gain momentum in the automotive industry. It focuses on products and solutions for electromobility. In the batteries and charging solutions business, it has been considering extensive research & development projects for enhancing the charging capacity. For instance, Webasto Group developed a new electric charger that operates via mobile network or Bluetooth and, thus, is controllable via Webasto LiveApp and supports the activation of charging processes via Plug & Charge and dynamic load management. It offers its charging products through online distribution channels to strengthen its brand and generate revenue.

Company Snapshot

$3,527.7M

Revenue

12,800

Employees

1901

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong supply chain and distribution network
Strong strategic alliances
Strong supply chain & distribution network
Vast research & development capabilities

Weaknesses

Limited number of customers in Asia-Pacific
Less revenues from heating and cooling

Opportunities

Scope for expansion in new regions
Integration of solar panels with charging stations
Strategic mergers and acquisitions

Threats

Fluctuation in currency exchange risks
Fluctuation in foreign currency exchange rate risks
Varying raw material costs

Key Developments

Date	Approach	Development
May 2019	Product Development	Webasto Group developed Webasto Pure, a smart charger that is compatible with all-electric cars with type 2 plugs, regardless of the vehicle manufacturer. It has a charging capacity of 11 or 22 kW and is easy and practical to operate.
June 2018	Acquisition	Webasto Group acquired AeroVironment’s Efficient Energy Systems (EES) business segment for USD 35 million. The acquisition enhanced its charging business and market development.
March 2018	Collaboration	Webasto Group collaborated with WhisperPower to enhance its battery and charging solutions business segment. The collaboration focuses on enhancing battery performance and cabin heating and charging solutions and services to meet the needs of private and semi-public customers.
December 2017	Product Development	Webasto Group developed new Level-2 charging stations compatible with Plug-in Hybrid Electric Vehicles and Battery Electric Vehicles. These vehicles are designed for home, business, and multi-unit dwelling applications.

Product Offering

Webasto Group
- Global Electric Vehicle Charging Station Market

Financial Performance

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