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WEIFANG LONGDA ZINC INDUSTRY

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Year Founded & Workforce

2008

100 Employees

Industry

Chemicals & Materials

Services

Zinc Chemicals
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WEIFANG LONGDA ZINC INDUSTRY Overview

FieldDetailSource / status
Legal nameWeifang Longda Zinc Industry Co., Ltd.SMM, 15 Jul 2026
Short names used in trade pressLongda Zinc Industry; Weifang Longda Zinc Co., Ltd.SMM 2026; Asian Metal c. 2011
Trade brand"LongDa" (listed by SMM among reference brands for GB/T 3185-2016 indirect-method zinc oxide)SMM price page, Dec 2025
Former names——
Founding yearNot publicly disclosed; the company commenced its 60,000 tpy zinc oxide project in 2009 and began operations in July 2010Asian Metal interview, c. 2011
Incorporation jurisdictionPeople's Republic of China (Shandong Province, Weifang City)Inferred from name and trade press
Headquarters addressWeifang, Shandong, China — street address not publicly verified—
Listing statusPrivately held; no exchange listing identifiedResearch finding
Stock exchanges / tickers——
ISIN / CUSIPNot applicable / not publicly disclosed—
Fiscal year endNot publicly disclosed (PRC statutory default is 31 December)PRC convention
Employees (latest)——
Employees (3-year trend)——
Auditor——
Market capitalisationNot applicable (unlisted)—
Websitewflongda.com (inferred from corporate email domain; site blocks automated review)SMM, Jul 2026
Sales contactYang WenxueSMM, Jul 2026
Key related operating entity"Longda New Materials" (zinc-bearing solid/hazardous waste recovery)SMM, Jul 2026
Overseas operationsIndonesia plant (Cikande, Banten); Vietnam plant (Phuoc Long IZ, Tay Ninh)SMM, Jul 2026

The entity profiled is Weifang Longda Zinc Industry Co., Ltd. (Chinese name understood to be 潍坊龙达锌业有限公司), a zinc chemicals and secondary-zinc producer headquartered in Weifang, Shandong Province, People's Republic of China. The company's sales contact domain is wflongda.com (sales@wflongda.com, per SMM, July 2026). The input list classified the company as a "Public company"; this is not supported by any evidence found. No listing on the Shanghai, Shenzhen, Beijing, Hong Kong or overseas exchanges, nor on the NEEQ ("New Third Board"), was identified. The company should be treated as privately held.

Weifang Longda Zinc Industry is a Shandong-based, privately owned zinc chemicals group whose core competence is indirect-process (French-process) zinc oxide, produced by vaporising and oxidising metallic zinc. Its China plant has an annual capacity of 60,000 tonnes and supplies tyre and rubber, paints and coatings, and ceramics customers; the company also offers ISCC PLUS-certified recycled zinc oxide and participates in industry standard-setting. A sister site, Longda New Materials, holds permits to treat three categories of general industrial zinc-bearing solid waste and eleven categories of zinc-bearing hazardous waste, with 260,000 tonnes per year of disposal capacity, converting galvanizing ash, steel mill dust and similar residues into national-standard zinc ingot and zinc alloy. The group is now internationalising, with an Indonesian plant (60,000 tpy ZnO, commissioning scheduled October 2026) and a Vietnamese plant (20,000 tpy ingot/alloy operating; 30,000 tpy ZnO planned for Q1 2027), targeting 150,000 tpy ZnO and 100,000 tpy ingot/alloy group-wide.


What the company does

Longda is a mid-stream zinc processor. It does not mine zinc concentrate and does not operate a primary electrolytic smelter. Instead, its business sits in two adjacent parts of the zinc value chain:

  1. Zinc chemicals (zinc oxide). The flagship activity is the production of zinc oxide by the indirect method, in which refined zinc metal (ingot) or high-grade zinc-bearing feed is melted and vaporised, and the zinc vapour is oxidised in air to form zinc oxide powder, which is then collected in bag filters. SMM's national reference price for this product is quoted on a "processing fee over SMM 1# zinc" basis against the GB/T 3185-2016 standard, and lists "LongDa" among the reference brands (SMM price page, December 2025). The company's China plant has 60,000 tpy capacity (SMM, July 2026). In a c. 2011 Asian Metal interview, the company was described as having the largest scale of indirect-method zinc oxide production in China at the time.

  2. Secondary zinc recovery (resource recycling). Through "Longda New Materials", the group processes zinc-bearing industrial residues — hot-dip galvanizing slag, hot-dip silicon-aluminium-zinc slag and tyre pyrolysis slag (general industrial solid waste), and hot-dip galvanizing ash, steel mill ash (EAF/BOF dust), steel cord copper mud and other materials (hazardous waste) — into zinc ingots meeting national standards and zinc alloy products. Permitted disposal capacity is 260,000 tpy across three general-waste and eleven hazardous-waste categories (SMM, July 2026).

These two activities are vertically complementary: the recycling arm produces zinc metal, which is the principal raw material for indirect-process zinc oxide, giving the group a partial internal feedstock source and exposure to the "treatment fee" economics of hazardous waste disposal.

Business model and revenue model

Revenue streamNaturePricing mechanism (industry standard; company-specific terms not disclosed)
Indirect-process zinc oxideProduct sale (B2B, bulk)Zinc ingot reference price (e.g., SMM 1# zinc) plus a processing fee/premium; SMM publishes the processing-fee-based reference
ISCC PLUS-certified recycled zinc oxideProduct sale (B2B, premium sustainability grade)Not disclosed; typically priced at or above conventional grade owing to certification value to tyre makers
Zinc ingot (national standard)Product saleLinked to SHFE / SMM zinc spot prices
Zinc alloy (national standard)Product saleZinc price plus alloying/processing premium
Hazardous and solid waste disposalService (gate/treatment fee) plus recovered metal valueNot disclosed; in China, hazardous waste generators typically pay licensed processors a disposal fee, with the processor also retaining metal value — economics depend on zinc grade of the feed

There is no subscription or licensing revenue. The model is overwhelmingly product-based (estimated majority), with a service component from waste treatment; the exact mix is not publicly disclosed.

Value-chain position

Upstream: zinc ingot suppliers (domestic smelters) and zinc-bearing waste generators (hot-dip galvanizers, steel mills, steel cord producers, tyre pyrolysis operators).

Midstream (Longda): vaporisation/oxidation to ZnO; pyrometallurgical/hydrometallurgical recovery of zinc from residues (specific process route not disclosed); refining/alloying to ingot and alloy.

Downstream: rubber and tyre manufacturers (zinc oxide is a vulcanisation activator), paints and coatings producers, ceramics and glaze makers, and — per peer disclosures in the same Weifang cluster — zinc salts, electronics (varistors), glass fibre, feed and fertiliser users.

Customer types and end-markets

The company states its products are used widely in rubber tyres, paints and coatings, and ceramics, and that they serve both traditional industrial demand and high-end manufacturing standards (SMM, July 2026). Named customers are not publicly disclosed. The ISCC PLUS certification strongly suggests the company sells to multinational tyre makers with recycled/bio-circular content targets, but no specific customer has been confirmed.

Company's own description versus independent characterisation

Company's own description (paraphrased from the July 2026 SMM feature, the closest available equivalent to an annual report business description): Longda presents itself as a technically experienced producer of indirect-process zinc oxide and certified recycled zinc oxide, recognised for consistent quality, contributing to industry standards, and — through Longda New Materials — as a resource-recovery operator that turns zinc-bearing waste into national-standard zinc products, reducing pollution and reliance on primary ore. It describes its strategy as building four production sites in and outside China.

Independent characterisation: Longda is a long-established, regionally significant Chinese zinc oxide producer in the Weifang (Shandong) cluster that is attempting a strategic transition from a single-product, commodity-margin converter into an integrated, multi-country "circular zinc" platform. The combination of (a) hazardous waste permits, (b) ISCC PLUS certification and (c) Southeast Asian capacity is a coherent response to three structural pressures: Chinese environmental tightening, tyre-industry decarbonisation and recycled-content demand, and customer/trade-policy pressure to diversify supply away from China. Execution risk is high, given simultaneous greenfield projects in two countries.

Strategy

Stated strategic themes

Drawing on the company's July 2026 profile (the most authoritative available statement of strategy), Longda's strategic themes can be summarised (paraphrased) as follows:

  1. Global capacity footprint. Build four production sites in and outside China, with overseas plants supporting global market expansion and "green capacity" abroad.

  2. Scale leadership. Reach 150 ktpy zinc oxide and 100 ktpy zinc ingot/alloy capacity, plus a stable 260 ktpy waste disposal capability, to consolidate its position in zinc products and recycling.

  3. Circular economy. Convert zinc-bearing industrial residues into national-standard zinc products, reducing pollution at source and reliance on primary ore.

  4. Quality and standards. Maintain consistent quality for traditional and high-end manufacturing customers, and contribute to standard-setting in the zinc oxide industry.

  5. Certified sustainability. Offer ISCC PLUS-certified recycled zinc oxide in China and Indonesia.

Strategic initiatives in the last 24 months

InitiativeDescriptionTimingTargetsStatus
Indonesia greenfield (Phase 1)ZnO, zinc alloy and zinc ingot base at Cikande, BantenCommissioning Oct 202660 ktpy ZnO; ingot/alloy lines concurrentlyUnder commissioning (unconfirmed completion)
Vietnam greenfield (Phase 1)Zinc alloy and ingot project, Tay NinhOperating by Jul 202620 ktpyOperating
Vietnam Phase 2ZnO lineQ1 202730 ktpyPlanned
ISCC PLUS recycled ZnOCertified recycled product; extended to IndonesiaOngoing—Certified (China)
Industry engagementParticipation in 2026 SMM Zinc Industry Conference, QingdaoAug 2026—Completed

Medium-term financial targets

No financial targets or guidance have been published. The only quantitative medium-term targets are the capacity objectives in 10.2.

Products & Services

Detailed technical data sheets were not accessible (company website blocks automated access). Specifications given below are those disclosed by the company or by the applicable national standard referenced in public price assessments.

Segment A — Zinc Oxide

Product A1: Indirect-process zinc oxide (conventional)

Description: Zinc oxide produced by vaporising metallic zinc and oxidising the vapour in air (French process). Produced at the Weifang plant; to be produced in Indonesia and Vietnam.

Key specification: Benchmarked in the market against GB/T 3185-2016 (zinc oxide, indirect method); SMM's reference assessment specifies 99.7% minimum ZnO content (SMM price page, December 2025). Company-specific grade sheets are not publicly disclosed.

Target customers: Tyre and rubber manufacturers (vulcanisation activator), paints and coatings, ceramics (SMM, July 2026).

Launch: Commercial production since July 2010 (Asian Metal).

Pricing model: Industry convention is zinc reference price plus processing fee; SMM assessed the national indirect-method ZnO price at CNY 22,100/t (VAT included; c. USD 3,129/t) on 18 December 2025. Longda-specific pricing not disclosed.

Flagship brand: "LongDa".

Product A2: ISCC PLUS-certified recycled zinc oxide

Description: Zinc oxide with certified recycled content traced under the ISCC PLUS mass-balance/chain-of-custody scheme. Produced in China; planned for Indonesia (SMM, July 2026).

Key capability: Third-party certification enabling downstream customers (notably tyre makers) to claim recycled content.

Target customers: Sustainability-driven multinational rubber, tyre and coatings producers (inferred; no customer named).

Launch / certification year: Not publicly disclosed.

Pricing: Not publicly disclosed.

Product A3: High-end / nano-functional zinc oxide (stated development ambition)

  • In c. 2011, management stated a goal to concentrate future development on high-end nano-functional zinc oxide (Asian Metal). Whether a commercial nano-ZnO product line exists today is not publicly verified.

Segment B — Zinc Metal & Alloy

Product B1: National-standard zinc ingot

Description: Zinc ingot recovered from zinc-bearing wastes at Longda New Materials and produced at the Vietnam plant (20 ktpy combined ingot/alloy line), with Indonesian lines under construction.

Specification: "National standard" (Chinese GB/T 470 grades are the applicable reference; exact grade, e.g., Zn99.995 vs Zn99.99, not disclosed).

Target customers: Internal use as ZnO feed; galvanizers; alloy makers.

Pricing: Linked to SHFE/SMM zinc spot. For context, Tianjin market #0 zinc ingot traded at roughly CNY 24,980–25,300/t in mid-July 2026 (SMM).

Product B2: Zinc alloy

Description: National-standard zinc alloy products from recovered zinc; produced in China and Vietnam; Indonesian lines planned.

Specification: Alloy family (die-casting Zamak-type vs hot-dip galvanizing alloys) not disclosed.

Target customers: Die-casters and/or hot-dip galvanizers (inferred).

Segment C — Waste Resource Recovery Services

Service C1: General industrial zinc-bearing solid waste treatment (3 categories)

  • Hot-dip galvanizing slag (dross), hot-dip silicon-aluminium-zinc slag, tyre pyrolysis slag, among others (SMM, July 2026).

Service C2: Hazardous zinc-bearing waste treatment (11 categories)

  • Hot-dip galvanizing ash, steel mill ash (EAF/BOF dust), steel cord copper mud, among others (SMM, July 2026).

Capacity: 260,000 tpy combined disposal capacity.

Output: Harmless conversion into national-standard zinc ingot and zinc alloy.

Pricing: Not disclosed.

Financial Narrative

Disclosure status

Weifang Longda Zinc Industry is unlisted and does not publish financial statements. No audited income statement, balance sheet or cash flow statement for FY2021–FY2025 is publicly available. Commercial credit-report providers (e.g., Qichacha/Tianyancha, D&B) may hold registry-based data such as registered capital and, in some cases, annual-report filings submitted to the PRC National Enterprise Credit Information Publicity System; these could not be accessed or verified in this research. All financial metrics below are therefore "not publicly disclosed". Year cells are left blank deliberately so that automated charting does not plot fabricated values.

Income statement

Revenue CAGR FY2021–FY2025: not publicly disclosed.

Analytical commentary on financial drivers (qualitative, based on disclosed operations and industry economics)

Although figures are unavailable, the economics of Longda's businesses are well understood and allow a structured view of what drives its financial performance.

Revenue is dominated by zinc price pass-through. Indirect-process zinc oxide contains roughly 80% zinc by mass, and Chinese market convention prices it as zinc ingot plus a processing fee. As a result, reported revenue for a ZnO producer moves closely with SHFE/SMM zinc prices, and year-on-year revenue changes are a poor guide to underlying performance. Longda's own former GM made the same point: zinc oxide price is driven by zinc ingot price (Asian Metal, c. 2011). Zinc prices in China were elevated in mid-2026 (Tianjin #0 ingot c. CNY 25,000/t in July 2026, with SMM commentary that downstream users found high prices hard to bear), which would inflate nominal revenue in FY2026 while potentially squeezing volumes.

Gross profit is driven by the processing fee and volume. The processing spread over metal is the true value-add and is sensitive to (a) energy costs (vaporising zinc is energy-intensive — natural gas, coal-gas or electricity), (b) capacity utilisation, and (c) competitive intensity in the highly fragmented Chinese ZnO market. Management in 2011 described low entry barriers and proliferation of small "zinc oxide workshops" as a structural issue; the 2018 commentary from the Orlon interview noted that environmental inspections closed many small producers and restored profitability. This implies margin cycles that track environmental enforcement intensity.

The recycling arm has a different, potentially higher-margin profile. Hazardous waste treatment in China typically generates income from two sources: disposal fees paid by waste generators and the value of recovered zinc. When zinc prices are high, recovered metal value rises; when environmental enforcement tightens, disposal fees rise. Licensed hazardous waste capacity (11 categories, 260 ktpy) is a scarce, permit-gated asset. If Longda New Materials is operating at meaningful utilisation, it could be the group's largest profit contributor despite being less visible.

Capex is in a peak phase. Two simultaneous greenfield builds (Indonesia: 60 ktpy ZnO plus ingot/alloy lines; Vietnam: 20 ktpy ingot/alloy plus 30 ktpy ZnO) imply elevated capital expenditure in FY2025–FY2027 and likely negative free cash flow during construction, with funding from bank debt, shareholder capital or operating cash. The financing structure is not disclosed.

Working capital is metal-heavy. Inventory of zinc ingot, work-in-progress and finished ZnO is valued at metal prices; rising zinc prices increase working capital requirements, and receivables from large tyre customers may carry extended terms.

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Financial Detail

De Facto Segment Details

De facto segmentContentsProducts / servicesSites

A. Zinc Oxide

Indirect-process ZnO; ISCC PLUS recycled ZnO

Rubber/tyre grade, coatings grade, ceramics grade ZnO (grades not individually disclosed)

Weifang (China, 60 ktpy); Indonesia (60 ktpy, commissioning); Vietnam Phase 2 (30 ktpy, 2027)

B. Zinc Metal & Alloy

National-standard zinc ingot; zinc alloy

Zinc ingot; zinc alloy (die-casting and/or hot-dip galvanizing alloys — exact types not disclosed)

Longda New Materials (China); Vietnam (20 ktpy operating); Indonesia (lines under construction)

C. Waste Resource Recovery

Treatment of zinc-bearing general and hazardous waste

Disposal service; recovered zinc feeds Segment B

Longda New Materials (China, 260 ktpy permitted)

Segment revenue (CNY Mn; not publicly disclosed)

Segment revenue (CNY Mn; not publicly disclosed)FY2023FY2024FY2025

Segment operating income (CNY Mn; not publicly disclosed)

FY2023

FY2024

FY2025

Segment Revenue

Capacity metric (ktpy, year-end, company-stated)FY2024FY2025FY2026FY2027

Zinc oxide - China

60606060

Zinc oxide - Indonesia (planned commissioning Oct 2026)

006060

Zinc oxide - Vietnam (Phase 2 planned Q1 2027)

00030

Zinc oxide - group total

6060120150

Waste disposal permitted capacity - China

260260260260

Group Entities

EntityRoleOwnershipStatus

Weifang Longda Zinc Industry Co., Ltd.

Parent / zinc oxide producer (China)

—

Operating

—

Zinc-bearing waste recovery; ingot and alloy

Not disclosed (presented as group company)

Operating

Indonesian operating entity (name not disclosed)

Cikande, Banten plant

—

Commissioning scheduled Oct 2026

Vietnamese operating entity (name not disclosed)

Phuoc Long IZ, Tay Ninh plant

—

Phase 1 operating

“—” = not publicly disclosed.

Income statement metric (CNY Mn; not publicly disclosed)

Income statement metric (CNY Mn; not publicly disclosed)FY2021FY2022FY2023FY2024FY2025

Margin metric (%; not publicly disclosed)

FY2021

FY2022

FY2023

FY2024

FY2025

Segment Overview

SegmentChinaIndonesiaVietnam

Zinc Oxide

60 ktpy operating

60 ktpy, commissioning scheduled Oct 2026

30 ktpy planned Q1 2027

Zinc Ingot & Alloy

Operating (via Longda New Materials; capacity not separately disclosed)

Lines under construction concurrently with ZnO

20 ktpy operating

Waste Recovery

260 ktpy permitted

——

“—” = not publicly disclosed.

Capital Markets

ItemStatus

Share price performance (1/3/5-year)

Not applicable — unlisted

P/E, EV/EBITDA, EV/Sales, P/B

Not applicable — unlisted

Peer multiples

Not presented; no listed pure-play comparable verified in this research

Analyst consensus

None — no analyst coverage

Credit ratings (Moody's/S&P/Fitch)

Not rated

Capital markets metric (not applicable - unlisted)

FY2021

Price Reference Details

Price referenceDateValueSource

SMM indirect-method ZnO (GB/T 3185-2016, 99.7% min), VAT incl.

18 Dec 2025

CNY 22,100/t (c. USD 3,129/t VAT incl.; c. USD 2,769/t VAT excl.)

SMM price page

Tianjin #0 zinc ingot, mainstream transactions

Mid-Jul 2026

CNY 24,980–25,300/t

SMM

Analyst Conclusions

Management guidance

The only forward-looking statements are operational: Indonesian ZnO commissioning and trial operation in October 2026; Vietnam Phase 2 ZnO (30 ktpy) in Q1 2027; and, once all four sites are fully operating, group capacity of 150 ktpy ZnO, 100 ktpy zinc ingot/alloy and 260 ktpy waste disposal (SMM, July 2026). No revenue, margin or profit guidance exists. Consensus growth expectations: none (no coverage).

Bull case

  1. Capacity-led volume step-up. Group ZnO capacity rises 2.5x (60 to 150 ktpy) by 2027, with overseas capacity positioned close to Southeast Asian tyre clusters; successful ramp-up would materially increase scale and customer reach.

  2. Circular-zinc margin capture. The 260 ktpy hazardous/general waste platform earns disposal fees and recovers zinc at a time of tight primary ore supply (SMM, 2026), potentially providing lower-cost feed and a structurally higher-margin profit pool than pure ZnO conversion.

  3. Premium sustainable products. ISCC PLUS recycled ZnO, offered from both China and Indonesia, aligns with tyre OEM recycled-content requirements and could command premiums and long-term supply contracts.

Bear case

  1. Execution and funding strain. Two concurrent greenfields in unfamiliar jurisdictions, with undisclosed financing, could lead to delays, cost overruns and balance sheet stress; the October 2026 Indonesian milestone remains unconfirmed.

  2. Commodity squeeze. Elevated zinc prices (c. CNY 25,000/t in mid-2026) are already hurting downstream demand; processing spreads in a fragmented ZnO market may compress as new capacity (including Longda's own) comes on stream.

  3. Competitive and regulatory pressure. A larger local peer (100 ktpy), global incumbents and recyclers, and the ever-present risk of environmental enforcement affecting hazardous waste permits could erode the company's position.

Key catalysts and monitorables (next 12 months)

Catalyst / monitorableExpected timingWhat to watch
Indonesia 60 ktpy ZnO commissioningOct 2026 onwardTrial run announcement; first commercial shipments; customer qualifications
Indonesia ingot/alloy lines2026–2027Capacity disclosure and start-up
Vietnam Phase 2 ZnO (30 ktpy)Q1 2027On-time completion
Zinc price trajectoryContinuousSHFE/SMM zinc; effect on downstream demand and working capital
ISCC PLUS extension to Indonesia2026–2027Certificate issuance for overseas site
Environmental enforcement in ShandongContinuousAny permit suspension or penalty for Longda New Materials
Ownership/structure clarityAd hocRegistry data, any related-party disclosures, possible financing or IPO preparation
Industry conferencesAug 2027 (SMM)Updated capacity and utilisation disclosures

Concluding analyst verdict

Weifang Longda Zinc Industry is best understood as a seasoned, mid-sized Chinese zinc oxide converter in the midst of an ambitious transformation into a multinational circular-zinc platform. Its credentials are real: an indirect-process ZnO operation running since 2010 that was once described as China's largest by scale; a brand recognised in SMM's national price assessment; ISCC PLUS certification; and, most strategically, a recycling subsidiary permitted to process eleven categories of zinc-bearing hazardous waste with 260,000 tonnes per year of capacity. Those permits are hard to replicate and give Longda a feedstock and service-income dimension that most pure ZnO converters lack.

The strategy is coherent. Tyre makers want certified recycled content and diversified, non-China supply; primary zinc ore is tight; Chinese policy under the 15th Five-Year Plan favours circular and low-carbon industry. Longda's Indonesian and Vietnamese plants, if delivered, would lift group ZnO capacity from 60,000 to 150,000 tonnes and place 60% of it outside China, close to Southeast Asian tyre clusters.

The central problem for any investor, lender or counterparty is opacity. There are no public financial statements, no disclosed ownership structure, no ESG data and no credit rating, and the relationship with neighbouring producer Weifang Aolong (Orlon), led by Longda's former general manager, is unclear. Execution risk is also unusually concentrated: the Indonesian commissioning milestone falls this month and remains unconfirmed, and Vietnam Phase 2 follows within months.

Verdict: Longda is a credible operator with a strategically well-founded growth plan, but it currently cannot be assessed on financial merit.

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Executive Leadership

Executive Leadership Team

NameTitleTenurePrior rolesSource

Wang Yanlong

General Manager (historical)

c.

Later GM of Weifang Orlon Zinc Co., Ltd. (2018)

Asian Metal interviews

Yang Wenxue

Sales contact (title not specified)

Current (2026)

—

SMM Jul 2026

“—” = not publicly disclosed.

Major Shareholders

Ownership itemStatus

Top 10 institutional holders

Not applicable (unlisted)

State ownership

No evidence of state ownership found

Relationship to Weifang Orlon (Aolong) Zinc

Possible link via shared executive (Wang Yanlong); unconfirmed

Competitive Landscape

Key Competitors

#CompetitorCountrySegment overlapScale indicator (verified where sourced)Relative positioning
1

Weifang Aolong (Orlon) Zinc Industry Co., Ltd.

China (Hanting, Weifang)

Indirect ZnO

100 ktpy capacity; CNY 150M registered capital (SMM 2025)

Larger local ZnO peer; broad end-market list incl. electronics, cosmetics, feed; possible historical link to Longda

2

"NewEdge" brand producer

China

Indirect ZnO

—

Domestic reference-grade peer

3

"Jinqi" brand producer

China

Indirect ZnO

—

Domestic reference-grade peer

4

Hakusui Tech (HAKUSUI brand)

Japan (also China operations)

Indirect ZnO, specialty grades

—

Premium/high-purity specialist

5

EverZinc

Belgium (global)

Zinc oxide and zinc powders

—

Global leader in ZnO; strong in Europe/Asia tyre supply

6

Zinc Nacional / Grupo Promax

Mexico (US via Waelz Sustainable Products)

ZnO from ore and steel mill by-products; EAF dust recycling

WSP kiln can process c. 130,000 short tons/yr EAF dust (cement.org)

Integrated recycling-to-ZnO model analogous to Longda's ambition

7

Befesa

Germany (global incl. China)

EAF dust recycling (Waelz oxide)

—

Global leader in steel dust recycling; competes with Longda New Materials for dust feed in China

8

Grillo-Werke

Germany

Zinc oxide, zinc chemicals

—

European specialty ZnO incumbent

9

J.G. Chemicals

India (listed)

Zinc oxide (tyre/rubber)

—

Large South Asian ZnO supplier; competes for Southeast Asian tyre customers

10

Chinese primary smelters with alloy lines (e.g., Yunnan Chihong — 60 ktpy HDG alloy at Huize; Huludao Zinc)

China

Zinc ingot and alloy

Chihong Huize: 60 ktpy HDG alloy (Asian Metal); Huludao: 280,100 t zinc output in 2023 (Asian Metal)

Far larger in metal; Longda competes only marginally in ingot/alloy

Peer Comparison FY2027

MetricLongdaWeifang Aolong (Orlon)EverZincBefesa

ZnO capacity (ktpy)

60 (China); 150 target

100—

Not applicable (Waelz oxide intermediate)

Hazardous waste recycling

Yes (260 ktpy, 11 HW categories)

—

Not core

Core business

Overseas plants

Indonesia, Vietnam

None disclosed

Multiple countries

Multiple countries incl. China

Recycled-content certification

ISCC PLUS

——

Not applicable

“—” = not publicly disclosed.

Recent Developments

All verifiable company-specific and directly relevant market developments are listed.

Company Snapshot

100

Employees

2008

Founded

Weifang, China

Headquarters

SWOT Analysis

Strengths

  • Established indirect ZnO capacity: 60 ktpy China plant (SMM, Jul 2026); operating since July 2010 (Asian Metal)
  • Market-recognised brand: "LongDa" among SMM reference brands for GB/T 3185-2016 indirect ZnO price (Dec 2025)
  • Scarce hazardous waste permits: 11 hazardous + 3 general zinc-bearing waste categories; 260 ktpy (SMM, Jul 2026)
  • Circular feedstock integration: Waste converted into national-standard zinc ingot/alloy, a ZnO raw material (SMM, Jul 2026)
  • Sustainability certification: ISCC PLUS recycled ZnO (SMM, Jul 2026)
  • Standards participation: Company states it participates in standard-setting (SMM, Jul 2026)
  • Diversified end-markets: Tyres, coatings, ceramics (SMM, Jul 2026)

Weaknesses

  • No public financial transparency: No filings, ratings or audited data identified
  • Smaller than nearest local peer: Aolong/Orlon 100 ktpy vs Longda 60 ktpy China ZnO (SMM 2025; SMM 2026)
  • Unrealised high-end product ambition: Nano-functional ZnO stated as future focus c. 2011 (Asian Metal); no commercial evidence by 2026
  • Commodity price pass-through: ZnO price follows zinc ingot price (Asian Metal, c. 2011)
  • No disclosed IP portfolio: No patents verifiably attributed to Longda
  • Possible key-person/management continuity question: Former GM later led competitor Orlon (Asian Metal 2018)

Opportunities

  • Southeast Asian tyre market supply: Indonesia (60 ktpy) and Vietnam (30 ktpy) ZnO plans (SMM, Jul 2026)
  • Group capacity scale-up: Target 150 ktpy ZnO, 100 ktpy ingot/alloy (SMM, Jul 2026)
  • Recycled-content premium: ISCC PLUS product extended to Indonesia (SMM, Jul 2026)
  • Circular economy policy tailwinds: 15th FYP emphasis on green/low-carbon/circular economy (SMM conference framing, 2026)
  • Tight primary ore supply: SMM notes structural tension between tight ore supply and smelting capacity (2026), raising value of secondary zinc
  • Consolidation of fragmented industry: Small producers closed under environmental inspections (Asian Metal 2018)

Threats

  • Zinc price volatility and demand destruction: Tianjin ingot c. CNY 25,000/t; downstream finding high prices unbearable (SMM, Jul 2026)
  • Overseas project execution risk: Indonesia commissioning scheduled Oct 2026; Vietnam Phase 2 Q1 2027 — both unproven
  • Environmental regulatory tightening: Management cited environmental protection as the main challenge for ZnO producers (Asian Metal 2018)
  • Strong local competition: 100 ktpy Aolong/Orlon in same city (SMM 2025)
  • Global recyclers competing for steel dust feed: Befesa's established global Waelz model; Zinc Nacional/WSP 130,000 short tons/yr kiln (cement.org)
  • Low-cost scrap-based ZnO competition: Management noted large demand for cheaper scrap-based ZnO among some rubber users (Asian Metal, c. 2011)

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Key Developments

DateEventSignificance
Aug 20252025 SMM Zinc Industry Conference (13th Zinc Salt, Zinc Oxide and Secondary Zinc Resources Forum); Weifang peer Aolong (Orlon) Zinc title-sponsors a sub-forum, disclosing 100 ktpy capacity and CNY 150M registered capital SMM 2025Benchmarks Longda's nearest local competitor
18 Dec 2025SMM national indirect-method ZnO price at CNY 22,100/t (VAT incl.), with "LongDa" listed as a reference brand SMM price pageConfirms Longda's brand relevance in price discovery
Before Jul 2026Vietnam Phase 1 (20 ktpy zinc ingot/alloy) starts operations SMM Jul 2026First overseas production
8 May 2026Publication of Chinese patent application on anti-agglomeration indirect ZnO Patent CN121990603AIndustry technology trend relevant to Longda's product
15 Jul 2026Longda publishes four-site expansion plan and capacity targets via SMMMost significant public strategic disclosure to date
Mid-Jul 2026SMM reports Tianjin zinc ingot c. CNY 24,980–25,300/t; downstream users struggling with high pricesRaw material cost/price environment for Longda
6–8 Aug 2026Longda attends SMM 2026 Zinc Industry Conference, QingdaoIndustry positioning
Oct 2026 (scheduled)Indonesia 60 ktpy ZnO commissioning and trial operation SMM Jul 2026Doubling of group ZnO capacity

Product Offering

  • WEIFANG LONGDA ZINC INDUSTRY
    • Zinc Chemicals

Sources

  1. 1Shanghai Metals Market (SMM): "Weifang Longda Zinc Industry Co., Ltd. Invites You to the 2026 SMM Zinc Conference"— 15 Jul 2026 — Plants, capacities, products, waste permits, targets, contact (news.metal.com)
  2. 2Asian Metal: Interview with Wang Yanlong, GM of Weifang Longda Zinc Co., Ltd.— c. 2010–2011 — Project start 2009, operation July 2010, scale leadership, nano-ZnO ambition, pricing dynamics (asianmetal.com)
  3. 3Asian Metal: "Trade war weighs on zinc oxide market — Interview with Wang Yanlong, Weifang Orlon Zinc"— 2018 — Orlon founding (Jun 2015), 100 ktpy capacity, environmental enforcement commentary (wap.asianmetal.com)
  4. 4SMM: Weifang Aolong Zinc Industry feature (2025 SMM Zinc Conference)— 2025 — Aolong capacity, registered capital, location (metal.com)
  5. 5SMM: Zinc oxide price (GB/T 3185-2016 indirect method)— 18 Dec 2025 — Reference price; LongDa brand listing (metal.com)
  6. 6SMM: Tianjin zinc midday review (via SMM language editions of source 1) — Jul 2026 — Zinc ingot price context
  7. 7Asian Metal: Chihong Huize HDG alloy Phase II; Huludao Zinc 2023 output — 2024–2025 — Competitor scale references
  8. 8Portland Cement Association member listing: Waelz Sustainable Products — cement.org — n.d. — Zinc Nacional/WSP EAF dust capacity
  9. 9GoVeda patent record CN121990603A — Published 8 May 2026 — Industry technology reference (not attributed)

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