Winnebago Industries, Inc. Overview
Company Headquarters: US
Founded: 1958
Workforce: ~ 4,500
Company Working: Winnebago Industries, Inc. designs, develops, manufactures, and sells motorized and towable recreation products. It operates through two business segments and they are Towable and Motorhome. Under the Motorhomes segment, the company’s portfolio includes a motorized chassis and other related manufactured products. The products offered are self-propelled mobile dwelling that are used as temporary living quarters in vacation and camping trips. This generally provides living accommodations for up to seven people and includes kitchen, dining, sleeping and bath areas, and in some models, a lounge. The RVIA classifies motorhomes into three types — class A, class B, and class C. The class A is available in gas and diesel variants. The gas variant covers adventurer, vista, intent, and sunstar while the diesel variant includes forza and horizon. The class B offers products include Boldt, Travato, Revel, and Era. The class C offers products such as View, Vita, Navion, Porto, Spirit, Minnie Winnie, Fuse, and Outlook. In FY2019, the Motorhomes segment generated USD 706.9 million, which accounted for 35.62% of the company’s total revenue. The Towables segment offers non-motorized vehicles that are designed to be towed by passenger automobiles, SUVs or vans, and pickup trucks. The company offers its products under four categories namely conventional travel trailers, folding camper trailers, fifth wheels, and truck campers. The travel trailers are towed by means of a hitch attached to the vehicle frame. In travel trailers, the company offers products, such as micro minnie, winnie drop, minnie, spyder, ultralite, and instinct. In fifth wheel trailers the company offers products such as minnie plus and micro minnie.
The company has various subsidiaries including Octavius Corporation, Chris-Craft Corporation, Winnebago R.V., Inc., Grand Design RV, and Chris-Craft USA, Inc. The company has manufacturing plants located in Indiana, Iowa, and Florida.
Strategy
Winnebago Industries, Inc. is focusing on new product development and acquisition as strategies. It has been working on aftermarket services to provide quality services to customers and enhance its dealer network. It is also focusing on new product development as a strategy and working on the development of innovative and customized products. It focuses on addressing the needs of customers and becoming a trusted brand in the global market. It has been working on capital allocation as a strategy to develop first fund operations and investments in growth, maintain a debt leverage ratio within the targeted zone, maintain reasonable liquidity, and then return excess cash over time to shareholders through dividends and share repurchases.
