WL Gore & Associates

WL Gore & Associates Overview

Company Headquarters: Newark, Delaware, US

Workforce: ~10,000

Founded: 1958

Company Working:

WL Gore & Associates manufactures polymer polytetrafluoroethylene products. The company offers consumer products, such as waterproof, windproof, and breathable garments; footwear accessories, electronic and electrochemical materials such as EMI shielding and grounding solutions, fabrics, and safety service fabrics. The company offers Gore-Tex fabric products to various industries ranging from medical to military.

WL Gore & Associates has long partnered with the military to provide cables and materials for use in land vehicles, aircraft, and other military applications. In 1958, the company launched its first product, was an insulated wire and cable used primarily in defense applications.

Strategy

For its business development, WL Gore & Associates is focusing on gaining contracts from the European and American regions to improve its overall financial position. The company has a widespread distribution network, which helps in the adoption of innovative products in the market; as a result, it will improve the overall profit.

Company Snapshot

10,000

Employees

1958

Founded

Newark, Delaware, US

Headquarters

SWOT Analysis

Strengths

Good brand equity

Weaknesses

Dependence on PTFE technology
Patent lawsuits

Opportunities

Untapped market in Asia-Pacific region

Threats

Infringement of intellectual property
Highly competitive industry

Product Offering

WL Gore & Associates
- Smart Textiles for Military

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