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Woolworths Group Ltd

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Year Founded & Workforce

1924

209,026 Employees

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Woolworths Group Ltd Overview

Woolworths Group is Australia and New Zealand's largest food and everyday-needs retailer, generating A$71.5 billion of F26 sales through 1,729 retail stores, a market-leading eCommerce operation (A$10.6 billion of online sales, 15.9% penetration) and an ecosystem of complementary services. Its cornerstone, Australian Food (A$53.9 billion sales; A$2.95 billion EBIT; 29.2% ROFE), holds an estimated share of close to one-third of the Australian supermarket market and is the profit engine of the Group. Around it, management has built a data-rich flywheel — the Everyday Rewards loyalty programme (13+ million members across ANZ), Cartology retail media, Quantium analytics, Primary Connect supply chain and PFD food-service distribution — designed to monetise traffic of 26.1 million weekly customer transactions. The strategic narrative in F26 was recovery: after a disrupted F25 (industrial action, value-perception deficit, NZ and BIG W losses), all trading segments grew EBIT, Group EBIT rose 12.7% and ROFE improved 2.7 points to 16.4%.


Company's own description (F26 Annual Report, paraphrased)

Woolworths Group describes itself as a purpose-led organisation, established in 1924, that is one of Australia and New Zealand's largest retailers, with a wide store network and eCommerce business anchored by its Food business. It organises its activities into three groupings:

Food retail: the cornerstone supermarket businesses in Australia and New Zealand.

Complementary businesses: BIG W (general merchandise) and Petstock (specialty pet retail), plus PFD (B2B food distribution).

Complementary services: Everyday Rewards (loyalty, rewards and services), Cartology (retail media) and Primary Connect (distribution and fulfilment network).

The Group's stated purpose is to create better experiences together for a better tomorrow, and its ambition is to be the first choice for customers by offering the best products and shopping experiences, led by its people and powered by technology.

Business model

The business model, as framed by management, is a reinvestment flywheel: deliver sales and volume growth through dependable low prices → unlock productivity and efficiency (supply chain automation, above-store cost-out of ~A$400m in F26, AI-driven rostering) → reinvest in customers (price, Everyday Rewards, convenience). Complementary businesses and services monetise the customer base and contributed around one-third of Group EBIT growth in F26.

Revenue model mix (independent characterisation)

Revenue typeMain sourcesApprox. weightComment
Product sales (retail, owned inventory)Supermarkets AU/NZ, Metro, BIG W 1P, Petstock, eCommerce B2C~88–90% of Group sales (derived from segment data)Low-margin, high-turnover; Group gross margin 27.4%
Wholesale / B2B product salesPFD Food Services, SIW, export meat, NZ franchise supply (SuperValue/FreshChoice)~6–7% (B2B Food A$3.7bn plus NZ "other revenue" NZ$785m)Lower margin; Australian B2B EBIT margin 2.6%
Services & logisticsPC+ third-party freight and warehousing, SIW supply chain~3% (B2B Supply Chain A$2.27bn, partly intersegment)Includes A$395m supplier freight revenue reclassified at Group level
Media / data / advertisingCartology retail media, Quantium analytics and AI consultingNot separately disclosed; Cartology revenue +7.8% in F26High-margin; part of "Media, wPay, Rewards & Services" (+9.6% in F26)
Subscription & financial/telco servicesEveryday Extra (subscription), Everyday Mobile, Everyday Insurance, gift cards, wPay—Commission/partner-based economics; Everyday Mobile active customers +10% F26
Marketplace commissions (3P)BIG W Market, Everyday Market (Woolworths MarketPlus platform)BIG W Market sales A$56m (commission revenue)Asset-light extension of range (3m+ items on BIG W Market)
Franchise fees / royaltiesFreshChoice, SuperValue (NZ), Petstock franchiseSmallFreshChoice fees reclassified in Q4 F26

Licensing is immaterial.

Value-chain position

Woolworths is vertically integrated well beyond store retailing: it operates its own national and regional distribution centres (e.g., the automated Moorebank NDC and RDC in NSW), customer fulfilment centres (CFCs) and eStores, a vertically integrated ready-meals facility (The Kitchenary, in Australia and New Zealand), meat processing and export operations, an own-brand product development function (445+ new own-brand products in F26), data science (Quantium), retail media (Cartology) and payments (wPay). Upstream it sources from thousands of growers and suppliers (supplier sentiment "Voice of Supplier" 52% in May 2026).

Customer types and end-markets

Customer typeBusinesses serving themEnd-market
Australian households (mass market)Woolworths Supermarkets, Metro, Online, MILKRUNAustralian grocery/food retail
NZ householdsWoolworths NZ, FreshChoice/SuperValue (franchise), MILKRUN NZNZ grocery
Value-seeking general-merchandise shoppersBIG W, BIG W MarketAustralian discount department stores
Pet ownersPetstock (retail, vets, online)Australian pet care
Quick-service restaurants, food service, independent grocersPFD, SIWFood service / wholesale
Suppliers / brand owners (as advertisers & data buyers)Cartology, QuantiumRetail media, analytics
Third-party shippersPC+ (Primary Connect)Freight & warehousing
Businesses (workplace supplies)Woolworths at WorkB2B office/consumables

Strategy

Stated strategy (F26 Annual Report themes)

Ambition: Be the first choice for customers, offering the best products and shopping experiences, led by People and powered by Technology.

Medium-term strategic priorities: 1. Become first choice for the Freshest Australian Food

  1. Improve returns in New Zealand Food and BIG W

  2. Grow complementary businesses & services

Australian Food focus areas: Best of Australian Fresh; Products you love and need; Easiest ways to shop; Consistent and meaningful value; Execution excellence.

Enablers: People and Technology (digital, data and AI).

Sustainability: 2030 Sustainability Plan — climate & nature; waste & circularity; human rights; social impact; health & nutrition (14 goals).

Financial aspirations (medium-term)

AspirationF26 status
Woolworths Food Retail sales growth in line with or above the marketF26 +4.5% (+5.9% ex tobacco); H2 +5.7% — broadly in line/above Coles Supermarkets (+3.7%; +5.1% ex tobacco)
Woolworths Food Retail EBIT growth > sales growthF26 EBIT +5.2% vs sales +4.5% — achieved
Incremental growth from complementary businesses & services~One-third of Group EBIT growth in F26
Double-digit TSR1-year share-price return ~+48% to Oct 2026
Double-digit ROFE in NZ Food and BIG W (medium term)NZ 5.2%, BIG W 7.0% — not yet achieved

Strategic initiatives register (last 24 months)

InitiativeDateDescriptionTarget / outcome
Above-store cost-out programmeAnnounced Feb 2025Simplify support office, reduce goods-not-for-resale, marketing and IT spend~A$400m savings delivered in F26 (half in H1)
Lower Shelf PriceOngoing, expanded F26800+ items, average double-digit reductionDouble-digit unit growth on programme
Price Freeze1 May–1 Aug 2026300 own/exclusive brand staples frozenContributed to trimmed Q4 EBIT guidance
Everyday Rewards investmentF26Partner additions (ANZ, Amex), boosted offers, campaigns (Fissler, Big Points Blitz)10.8m AU members; record boosting
Agentic Olive / Google CloudJan 2026 (NRF) – Jun 2026 launchGemini Enterprise for CX; five-year strategic partnership with Google Cloud; Gemini Enterprise rolled out to office staffFirst Australian retailer on Google's agentic platform
AI workforce managementF26AI-driven rosteringProductivity
Supply chain modernisationCompleted Nov 2025Moorebank NDC + RDC; benefits expected to materially offset supply-chain implementation costs in F27MoRDC ahead of plan
eCommerce capacityF26Adelaide CFC; St Marys eStore; DTB expansion; DoorDash partnership; MILKRUN expansioneCom +18.6%
Fresh Service FundamentalsF26–F27Training in 130 stores; rollout to all stores F27Fruit & Veg NPS +2 pts
Exit gates / stocklossF26Rolled out to 681 storesImproved stockloss
NZ store operating modelH1 F26Cross-functional teams; 5,000+ recruits; 300+ promotionsInitial disruption; Q4 recovery in metrics
NZ Member Prices relaunchMar 20261,500+ itemsValue for Money improvement
BIG W repositioningF26Clothing range, RFID, Big Price Drops, new format, BIG W Market integration, standalone systems separationEBIT A$64m; systems separation costs continue in F27
Petstock value resetF26Lower prices; PetCash loyalty; own brands in WoolworthsEBIT +33.5%
MyDeal closure30 Sep 2025Exit loss-making marketplaceW Living losses reduced
Cartology screens & Ads ManagerF261,600+ aisle-entry screens; self-serviceH2 revenue +11.3%
2030 Sustainability PlanMar 202614 goals across 5 areas45% Scope 1&2 reduction vs F23

Guidance / outlook (F26 results, 26 Aug 2026)

  • Woolworths Food Retail sales +7.6% for the first eight weeks of F27 (ex-tobacco also +7.6%), with the Disney Ooshies collectibles programme estimated to add ~1.5–2 pts.

  • NZ Food sales +4.2% (NZD) for the first eight weeks; trading conditions expected to remain subdued; target improved F27 financial performance.

  • BIG W first-eight-week sales declined modestly; conditions challenging.

  • Wage pressure: 4.75% Australian annual wage increase plus progressive changes to pay for 18–19-year-olds.

  • Supply chain: Moorebank benefits expected to materially offset ongoing supply-chain implementation costs in F27.

  • Other segment LBIT guidance: ~A$260–270m for F27.

  • No quantitative Group EBIT guidance provided.

Products & Services

Australian Food — store formats and channels

OfferingDescription / capabilitiesTarget customerLatest data pointPricing model
Woolworths SupermarketsFull-range supermarkets (fresh, grocery, everyday needs); 1,130 Australian Food stores at end F26 incl. MetroMainstream householdsStore-originated sales A$42.9bn F26 (+2.1%); 13 net new stores, 67 renewals in F26Retail shelf price; Lower Shelf Price; promotions; Price Freeze (1 May–1 Aug 2026)
Woolworths MetroSmall-format urban convenience storesInner-city, top-up shoppersSales A$1.65bn (+3.2%); net −2 stores F26Retail pricing
Woolworths Online — DeliveryHome delivery from CFCs, eStores and storesTime-poor householdsDelivery eCom sales A$5.1bn (+16.5%)Delivery fees (schedule not disclosed); subscription option via Everyday Extra / delivery passes
Pick up / Direct to Boot (DTB)Click & collect; DTB at 785 locationsConvenience-seeking driversPick up sales A$3.6bn (+21.6%); 42.1% of eCom in Q4Generally free/low fee (not disclosed)
Direct to Boot NowSub-60-minute collectionUrgent missionsAvailable at 661 stores end F26 (+88 in H2)—
MILKRUNRapid (on-demand) delivery brand (rebranded from Metro60 after acquiring the MILKRUN brand)On-demand, urban47% of online delivery orders delivered within 2 hours in Q4 F26Delivery fee (not disclosed)
DoorDash partnershipThird-party on-demand delivery of Woolworths rangeOn-demandLaunched H2 F26Platform pricing
Woolworths at WorkB2B ordering for workplacesSMEs/corporatesIncluded in Food RetailAccount-based
Everyday MarketIntegrated 3P marketplace alongside groceries (Woolworths MarketPlus platform)Online shoppersMoved to Australian Food in F26Commission
HealthylifeHealth and wellness online platformHealth-focused consumersMoved to Australian Food in F26Retail
eStore St Marys (NSW)Largest hybrid supermarket + automated fulfilment centre in networkWestern SydneyOpened F26—
Mini WooliesSocial-enterprise learning-store programme in schools/communitiesStudents/community22 new sites F26 (Australia)Non-commercial

Australian Food — digital, loyalty and services (WooliesX)

OfferingDescriptionLatest data pointPricing / economics
Woolworths app & websitePrimary digital platformsAverage weekly Group digital traffic 31.5m (+7.2%); Q4 33.0m (+13.4%)Free
Olive (agentic AI assistant)Conversational shopping companion on Google Gemini Enterprise for CX; builds baskets, plans meals, spots specials; customer approves ordersAnnounced 29 Jun 2026; rolled to ~200,000 staff first; customer rollout from July 2026Free (customer-facing)
Smart BasketOne-click predictive online basketLaunched F26Free
Scan&Go TrolleysScan-and-bag trolleys in store52 stores F26Free
Everyday RewardsGroup loyalty programme (AU+NZ); points, boosters, partner earn (ANZ, American Express added F26; Qantas points conversion long-standing)10.8m active AU members (+3.4%); 2.3m NZ; tag rate 74.0% AU Q4Free; partner-funded
Everyday ExtraPaid subscription tier with additional discounts/benefitsActive; subscriber numbers not disclosedMonthly/annual subscription
Everyday MobileMVNO mobile plansActive customers +10% F26; NPS +7 ptsPrepaid/postpaid plans
Everyday InsuranceCar, home, pet, travel insurance distribution (underwritten by partners)Active policies +4.3% F26Commission
CartologyRetail media: in-store screens (1,600+ aisle-entry screens added), digital ads, Ads Manager self-service, BIG W 1P Sponsored SearchRevenue +7.8% F26 (+11.3% H2)Advertising fees
wPayPayments processing/digital wallet infrastructureContributing to services growthProcessing fees
Gift cardsWoolworths and multi-brand gift cards—Breakage/commission
HomeRunLogistics/last-mile capability within WooliesX—Internal

Australian Food — own and exclusive brands

Brand / rangeDescriptionLatest data point
Woolworths (own brand tiers)Core own brand across categories; 445+ new and 680 reformulated products in F26Own & exclusive brand sales +5.5% F26
La Mesita / Lantern Alley / La GinaGlobally inspired pantry ranges (Mexican / Asian / Italian)41 new and 24 rebranded products F26
Little One'sNappies and wipesRelaunched F26 (improved fit/absorbency)
Baxters & SmittenOwn-brand pet food~80 new products; refreshed H2 F26
Billie's Bowl / Tilly'sPetstock own-brand pet food extended into Woolworths SupermarketsLaunched in supermarkets Q3/H2 F26
Convenience meals (The Kitchenary)83 new and 60 reformulated ready meals; high-protein options; "Dinner Destination" section in 133 storesLaunched May 2026
Exclusive beauty brandsBooie Cosmetics, Billie, Bubble, DaiseLaunched F26
Lower Shelf Price programme800+ everyday items with average double-digit price reductionEnd F26
Price Freeze300 own/exclusive basket staples frozen 1 May–1 Aug 2026Contested by Guardian Australia; Woolworths rejected the reporting (11 Sep 2026)

New Zealand Food

OfferingDescriptionLatest data point
Woolworths NZ supermarkets181 company-operated supermarkets (rebranded from Countdown; completed Dec 2025)Store-originated sales NZ$6.36bn (flat)
NZ eCommerceDelivery, Pick up, DTB (62 sites), MILKRUN (95 stores)NZ$1.37bn (+10.8%); penetration 16.1%
FreshChoiceSmaller-format franchised supermarkets, regional focusRevenue +8.5% F26; 1 new store, 2 conversions
SuperValueFranchised supermarkets81 SuperValue + FreshChoice wholesale customer stores combined
Member PricesEveryday Rewards member pricing on 1,500+ itemsRelaunched March 2026
Everyday Rewards NZLoyalty2.3m active (+6.8%); tag rate 81.5% Q4
The Kitchenary NZMeals production supplying NZ storesIntrasegment
Mini Woolies NZSocial enterprise8 locations

Australian B2B

OfferingDescriptionLatest data point
PFD Food ServicesNational food-service distributor (QSR, restaurants, institutions); new WA facility due Oct 2026 doubling WA capacity; digital eCommerce platform launching H1 F27Sales +5.2% F26
Export meatMeat export sales from Group processing operations+38.9% F26
PC+ (Primary Connect third-party)Freight, warehousing and international services for third partiesHigh single-digit revenue growth F26
Statewide Independent Wholesalers (SIW)Wholesale supply to ~220 independent stores (Tasmania-centred)Sales lower on tobacco decline

W Living

OfferingDescriptionLatest data point
BIG W178 discount department stores; categories Clothing, Play (toys/gaming), Home, EverydaySales A$4.72bn; EBIT A$64m
BIG W Market3P marketplace (3m+ items)Sales (commission) A$56m (+83.7%)
BIG W eCommerce1P onlineA$524m 1P; total eCom GTV A$956m (+26.7%)
SomersaultBIG W own-brand toysStrong growth F26
OpenookBIG W own-brand homeStrong growth F26
Big Price DropsValue campaign on 2,000+ itemsLaunched April 2026
"How Good's That"New BIG W brand platformBrand NPS +5 pts Q4
New store formatShop-in-shops (Health & Beauty, Party, Tech), bulk-buy cornerPlumpton (NSW) and Queen Victoria (VIC)
Petstock retail240 retail stores; 26 retail vets; 14 franchise stores; 4 franchise vetsSales A$964m (+12.3%); EBIT A$58m
PetCashPetstock loyalty programmeLaunched F26
Petstock online / appOn Demand delivery; new appeCom +24% F26
Petstock manufacturing/accessoriesPet accessories and pet food manufacturing businesses acquired H2 F25Full-year contribution F26
MyDealOnline marketplaceClosed 30 Sep 2025

Other

OfferingDescriptionLatest data point
QuantiumData science and AI consulting (majority-owned; put option over non-controlling interest)Revenue growth from AI consulting client wins; "Other" sales A$274m (+11.6%)
Woolworths MarketPlusGroup 3P marketplace technology platformCosts reallocated to BIG W Market and Everyday Market

Financial Narrative

Income statement: notes and sources

Sources: F26 Annual Report five-year charts (sales, EBIT, NPAT before SI F22–F26); F26 results (F25–F26 detail). FY2022 statutory NPAT included a large non-cash gain on the Endeavour demerger (n/a here). Dividends F22–F24 from prior-year reporting (F22 39c+53c; F23 46c+58c; F24 47c+57c+40c special). FY2024 was a 53-week year.

Margins (%)

Revenue CAGR FY2022–FY2026: 4.1% p.a. (derived: A$60,849m → A$71,539m over four years). EBIT before SI CAGR FY2022–FY2026: 3.7% p.a. (derived).

Commentary. The five-year arc has three phases. (1) F22–F24: post-Endeavour-demerger growth, with EBIT rising from A$2.69bn to A$3.22bn on Covid-era and inflation-supported sales and margin gains (EBIT margin peaked ~4.8% in F23). (2) F25: a sharp reversal — EBIT fell 14.6% to A$2.75bn as Woolworths lost value perception and market share to Coles and Aldi, suffered 17 days of DC industrial action (A$95m EBIT hit), incurred supply-chain dual-running costs (A$111m) and recorded BIG W and MyDeal losses. (3) F26: recovery — EBIT +12.7% to A$3.11bn, but still ~3.7% below the F24 peak (which included a 53rd week). Gross margin is essentially flat (Australian Food −2bps, −20bps ex tobacco); the margin gain came from CODB (−24bps) driven by ~A$400m of above-store savings. The F26 earnings quality is reasonable: excluding the prior-year industrial-action effect and supply-chain implementation costs, EBIT grew 8.7%.

Balance sheet

Half-year total assets at 4 January 2026 were A$34,387m and total liabilities A$29,630m (Appendix 4D). Other creditors/provisions rose A$945m to A$5,835m, primarily the A$710m team-member remediation provision.

Commentary. The balance sheet is dominated by leases (A$11.3bn of lease liabilities vs A$3.75bn of financial net debt). Financial leverage improved in F26 as net debt fell A$362m on positive net cash flow of A$346m. Trade working capital is structurally negative (payables 44.2 days vs inventory 31.3 days), a classic grocer funding advantage, though inventory was deliberately increased by 1.1 days to hedge Middle East-related supply risk. Intangibles fell A$195m (amortisation and MyDeal). Shareholders' equity is thin (A$4.8bn) relative to a A$50bn market cap — a legacy of large buybacks/returns (including the 2021 Endeavour demerger and 2022 off-market buyback) and the F24 impairments.

Cash flow

Commentary. F26 cash generation was strong: cash realisation of 107% and FCF after lease principal of A$1.2bn covered dividends (A$1.1bn) with a small surplus. Capex is moderating (A$2.44bn, −3.7%) as the multi-year supply-chain build (Moorebank, CFCs) completes; H1 operating capex was A$913m (−A$88m). F25 dividends included A$489m for the 40c F24 special dividend; F25 outflows also included A$422m to buy out the 35% PFD minority. No buyback has been run since 2022; the DRP is neutralised through on-market purchases.

Key ratios

Notes: ROFE F22–F24 per F26 Annual Report chart (F24 normalised to exclude 53rd week); chart labels parsed from the PDF and should be cross-checked. ROA and asset turnover for F26 use H1 F26 total assets (A$34,387m) as a proxy — derived. ROIC is not reported; ROFE (EBIT / average funds employed) is the company's equivalent.

Ratio commentary. ROFE at 16.4% has recovered past F23 levels but sits slightly above the normalised F24 15.7% only because funds employed shrank (impairments, lease run-off). The quality of returns differs sharply by segment: Australian Food 29.2%, B2B 12.8%, BIG W 7.0%, W Living 6.0%, NZ 5.2%. Lease-adjusted leverage of ~2.5x EBITDA is consistent with the BBB/Baa2 ratings.

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Financial Detail

Income Statement and Margin Analysis (%)

MetricFY2022FY2023FY2024FY2025FY2026

Revenue (Group sales AUD Mn)

60,84964,29467,92269,07771,539

Revenue growth (%)

—5.75.61.73.6

Gross profit (AUD Mn derived)

———18,78919,602

EBITDA before SI (AUD Mn)

———5,7076,089

EBIT before SI (AUD Mn)

2,6903,1163,2232,7543,105

EBIT after SI (AUD Mn)

———2,1852,407

Net finance costs (AUD Mn)

———811809

Pre-tax income before SI (AUD Mn derived)

———1,9432,296

Income tax expense before SI (AUD Mn)

———568683

NPAT attributable before SI (AUD Mn)

1,5141,7211,7111,3851,599

NPAT attributable statutory (AUD Mn)

——1089631,138

Basic EPS before SI (AUD cents)

———113.5130.9

Diluted EPS before SI (AUD cents)

———112.7129.9

Basic EPS statutory (AUD cents)

———78.993.2

Diluted EPS statutory (AUD cents)

———78.492.5

Dividend per share ordinary (AUD cents)

921041048497

Special dividend per share (AUD cents)

004000

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Margin (%)

Margin (%)FY2022FY2023FY2024FY2025FY2026

Gross margin

———27.227.4

CODB to sales

———23.323.0

EBITDA margin before SI (derived)

———8.38.5

EBIT margin before SI (derived)

4.44.84.74.04.3

NPAT margin before SI (derived)

2.52.72.52.02.2

Balance Sheet

Balance sheet item (AUD Mn)FY2025FY2026

Inventories

4,1694,465

Trade and other receivables

1,3901,470

Trade payables

6,0166,302

Trade working capital (derived)

-457-367

Property plant equipment and investments

10,43310,490

Intangible assets incl goodwill

4,7094,514

Lease assets

9,1628,660

Net cash and borrowings (net debt position)

-4,236-3,664

Net debt ex leases incl derivatives

4,1153,753

Lease liabilities

11,87411,316

Total net debt incl leases

15,98915,069

Total funds employed

19,54418,181

Shareholders equity

4,8604,795

Total equity

4,9624,910

Cash flow item (AUD Mn)

Cash flow item (AUD Mn)FY2025FY2026

Cash from operations before interest and tax

6,1746,498

Total operating cash flow

4,5504,948

Capex (PP&E and intangibles)

2,5282,435

Free cash flow OCF less capex (derived)

2,0222,513

Lease principal repayments

1,2231,298

FCF after lease principal (derived)

7991,215

Dividends paid incl NCI

1,6641,113

Share buybacks

00

Payments for shares held in trust

2585

Purchase of additional equity in subsidiaries

42292

Net cash flow

-710346

Cash realisation ratio (%)

103107

Returns & Leverage Ratios (%) and Financial Ratios (x)

RatioFY2022FY2023FY2024FY2025FY2026

ROFE before SI (%)

13.714.915.713.716.4

ROE before SI on closing equity (%)

———28.533.3

ROE statutory on closing equity (%)

———19.823.7

ROA statutory (%)

————3.3

Net debt ex leases to EBITDA (x)

———0.720.62

Total net debt incl leases to EBITDA (x)

———2.802.47

Net debt ex leases to equity (x)

———0.830.76

Interest coverage EBIT to net finance costs (x)

———3.43.8

Asset turnover sales to total assets (x)

————2.1

Inventory days closing

———30.231.3

Trade payable days closing

———43.544.2

Cash conversion cycle approx days (derived)

———-13.3-12.9

Dividend payout ratio before SI (%)

———74.074.1

Region revenue (AUD Mn)

Region revenue (AUD Mn)FY2024FY2025FY2026

Australia (Group sales less NZ Food segment derived)

—61,52064,216

New Zealand (NZ Food segment AUD)

—7,5577,323

New Zealand (NZ Food segment NZD)

—8,2868,491

Group total

67,92269,07771,539

Region

Growth F26 (reported)

Growth F26 (local currency)

Share of Group sales F26

Australia

+4.4% (derived)

+4.4%

~89.8%

New Zealand

−3.1% (AUD)

+2.5% (NZD)

~10.2%

Group

+3.6%

+4.2% constant currency

100%

Segment Overview

SegmentAustraliaNew ZealandTotal

Food retail

53,852 (Australian Food)

7,323 (NZ Food)

61,175

B2B

5,983

Included in NZ Food "other revenue" (NZ$785m franchise & export)

5,983+

W Living

5,694—5,694

Other

274 (mainly Quantium, Australia-domiciled)

—274

Geographic Revenue

Australian Food stores by stateFY2022FY2023FY2024FY2025FY2026

NSW and ACT

346349358357360

QLD

253256260262265

VIC

270273274278279

SA and NT

7979797980

WA

106107109110115

TAS

3131313131

Total Australian Food

1,0851,0951,1111,1171,130

Valuation Snapshot

MetricValueSource / date

Last close

A$41.20

16 Oct 2026 (company website, Morningstar)

Prior day

A$41.28 (+4.27%)

15 Oct 2026

52-week range

A$26.38 – A$41.41

Morningstar, 16 Oct 2026

All-time high

~A$42.66 (per Halo data)

—

YTD return (price)

~+34.5%

Halo, 15 Oct 2026

1-year return (price)

~+47.8%

Halo, 15 Oct 2026

Market cap

~A$50.3bn

1,221.6m shares × A$41.20

Short interest

~1.4% of issue

Halo

Valuation Multiples

MultipleWoolworths (F26 basis)Coles (FY26 basis, approx.)Comment

P/E (underlying EPS 130.9c)

31.5x

~28x (EPS 81.5c; price ~A$23, Aug 2026)

WOW premium

P/E (statutory EPS 93.2c)

44.2x—

SI-depressed

EV/EBITDA (EV incl. leases A$65.4bn / EBITDA A$6,089m)

10.7x—

Aggregator shows ~11.1x

EV/Sales (incl. leases)

0.91x——

EV/Sales (ex leases, EV A$54.1bn)

0.76x——

P/B (equity A$4,795m)

10.5x—

Morningstar: 10.50x

Dividend yield (97c)

2.35% fully franked

—

Grossed-up ~3.4%

International peers (Morningstar)

—

Kroger P/E 12.7x; Metro AG 13.1x

WOW trades at a large premium to global grocers

Capital Markets

ItemValueSource

Average 12-month price target

~A$39.32 (high ~A$43.50; low A$31.50)

Investing.com (Oct 2026)

Implied upside/downside

~−4.6% vs A$41.20

Derived

Morningstar

Trading at a premium to fair value

Morningstar (Oct 2026)

Coverage

~25 analysts

Simply Wall St

Rating skew

Predominantly Hold / Neutral (valuation-constrained)

Media/aggregators

Dividend per share (AUD cents)

Dividend per share (AUD cents)FY2022FY2023FY2024FY2025FY2026

Interim

3946473945

Final

5358574552

Special

004000

Total

921041448497

Capital Markets — S&P Global

ItemDetail

S&P Global

BBB, stable outlook

Moody's

Baa2, stable outlook

Fitch

Not rated / not disclosed

F26 refinancing

A$1.5bn bilateral bank facilities refinanced/extended to tenors of at least 48 months

Next debt capital markets maturity

November 2027 (to be refinanced via bond or bank debt)

Covenants

In compliance

Analyst Conclusions

Management guidance (F27)

  • Momentum in Australian Food carried into F27 (first eight weeks +7.6%), aided by Disney Ooshies (~1.5–2 pts).

  • Customers to remain value-focused; Woolworths committed to limiting cost pass-through.

  • Elevated wage growth (4.75% plus junior pay reform).

  • Moorebank benefits to materially offset supply-chain implementation costs.

  • NZ: subdued conditions; aim for improved financial performance.

  • BIG W: challenging conditions; targeted value investments.

  • Other LBIT ~A$260–270m.

Consensus growth expectations

Aggregator data (Simply Wall St) implies revenue growth of ~4% p.a. and a profit margin trending toward ~2.7%; the ~A$39 average target implies the market already prices most of the recovery.

Bull case

  1. Operating leverage from a completed capex cycle: With Moorebank operational and A$113m of F26 dual-running costs rolling off, Australian Food EBIT can grow faster than sales (it grew 8.5% on 4.6% sales in F26), supporting high-single-digit Group EBIT growth.

  2. Profitable eCommerce and services flywheel: eComX DAP margin of 4.1% and still rising, Cartology re-accelerating (+11.3% H2) and agentic AI lowering service costs (60% automated) can lift Group EBIT margin from 4.3% toward the F23 peak of ~4.8%.

  3. Turnaround optionality in NZ and BIG W: Lifting NZ ROFE from 5.2% and BIG W from 7.0% toward double digits on ~A$4bn of combined funds employed would add meaningfully to Group returns with limited capital.

Bear case

  1. Valuation leaves no margin for error: At ~31.5x underlying P/E and ~10.7x EV/EBITDA, the stock trades above Coles (~28x) and far above global grocers (~13x), while consensus targets sit below the current price.

  2. Regulatory and political overhang: An adverse ACCC judgment (266 products), new excessive-pricing laws and continued price-freeze controversies could compress pricing flexibility in a business earning a 5.5% margin.

  3. Cost inflation and competitive reinvestment: 4.75% wage growth, fuel-driven freight inflation and Coles' faster eCom growth (+26.4%) may force further price investment, with F26's flat gross margin showing limited buying-side offset.

Catalysts and monitorables (next 12 months)

TimingCatalyst / monitorableWhat to watch
28 Oct 2026Q1 F27 salesAustralian Food ex-Ooshies underlying growth; NZ recovery; BIG W
Late 20262026 AGMRemuneration vote; trading update
Any timeACCC v Woolworths / Coles judgmentLiability finding and penalty quantum
Feb 2027H1 F27 resultsAustralian Food EBIT growth vs sales; Moorebank savings; eCom DAP
2026–27Excessive-pricing law implementationScope and enforcement
OngoingMiddle East conflict / fuel pricesFreight costs; CPI; consumer behaviour
OngoingColes eCom and Aldi pricingMarket share trajectory
OngoingPay remediation paymentsCash outflow timing (A$730m provision)
H1 F27PFD digital platform; WA facilityB2B growth
Nov 2027Debt maturity refinancingFunding costs

Analyst verdict

Woolworths Group has executed a credible recovery. After a bruising F25 in which it lost value perception, endured industrial action and booked losses in BIG W and MyDeal, F26 delivered what management promised: all trading segments grew EBIT, Group EBIT rose 12.7% to A$3.1 billion, ROFE recovered 2.7 points to 16.4%, cash realisation reached 107% and the dividend rose 15.5%. The underlying engine — Australian Food, with A$53.9 billion of sales and a 29.2% ROFE — remains one of the highest-quality retail franchises in the developed world, and its eCommerce arm has crossed into genuine profitability (DAP doubled to A$356 million). The supply-chain capex cycle is largely complete, and the Group is a visible early adopter of agentic AI through its Google partnership, which offers a credible path to further productivity.

The investment debate is therefore less about quality than about price and political risk. At A$41.20 the shares trade on ~31.5x underlying earnings and ~10.7x lease-inclusive EBITDA, above the consensus target of ~A$39 and well above Coles and global peers. Earnings are still below the F24 peak, NZ Food and BIG W continue to dilute returns, the ACCC illusory-discount judgment is outstanding, excessive-pricing legislation looms, and wage and fuel inflation will test the Group's promise to absorb costs for customers. The F27 start (+7.6% in Australian Food) is flattered by a one-off collectibles programme.

Our synthesis: Woolworths is a high-quality, defensive compounder whose fundamental recovery is real but now largely priced. We view the risk/reward as balanced — a "Hold / quality at a full price" stance — with upside contingent on evidence that EBIT can grow sustainably ahead of sales through F27 (Moorebank savings, eCom and Cartology margin) and that regulatory outcomes prove manageable. Downside risks centre on an adverse ACCC finding and a renewed price war.


All figures in AUD unless noted.

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Executive Leadership

Executive Leadership Team

NameTitleBackground / notes

Amanda Bardwell

CEO & Managing Director (since 1 Sep 2024)

Joined Woolworths 2001; MD WooliesX 2017–2024; BBus (Marketing, QUT), MBA; age not disclosed

Stephen Harrison

Chief Financial Officer

Long-serving Woolworths finance executive

Annette Karantoni

Managing Director, Woolworths Retail

Leads Australian supermarkets/Food Retail

Amitabh Mall

MD, Group eComX & Chief Digital & Analytics Officer

Leads eCommerce and data

Sally Copland

Managing Director, Woolworths New Zealand

Former MD Group eComX

Rob McCartney

Managing Director, Woolworths 360

Rewards, services and retail media portfolio

Dan Hake

Managing Director, BIG W

Led BIG W return to profit

Alan Beacham

Chief Supply Chain Officer & MD, Primary Connect

Supply chain

Mike Tyquin

Managing Director, Cartology

Retail media

Carly Richards

Chief Risk Officer

Risk

Simon Lowden

Chief Officer, Group Affairs, Communications & Sustainability

Corporate affairs

Jaimie Lovell

Director, Reputation, Government & Industry Affairs

Government relations

Peter Atkin

Chief Legal Officer

Legal

Caroline Israel

Chief Transformation & Strategy Officer

Strategy

Board of Directors

DirectorRoleAppointedNotes

Scott Perkins

Independent Non-Executive Chair

Chair from 26 Oct 2022

Former investment banker; separate Chair and CEO

Amanda Bardwell

CEO & Managing Director (executive)

1 Sep 2024

Only executive director

Jon Alferness

Independent NED

1 Mar 2026

Former EVP & Chief Product Officer, Walmart US; 20+ years Silicon Valley/retail tech

Warwick Bray

Independent NED

1 Mar 2023

Former telecoms finance executive

Maxine Brenner

Independent NED

1 Dec 2020

Experienced ASX director

Jennifer Carr-Smith

Independent NED

17 May 2019

Digital/eCommerce background

Philip Chronican

Independent NED

1 Oct 2021

Former banking executive

Ken Meyer

Independent NED

1 Oct 2025

—

Kathee Tesija

Independent NED

9 May 2016

Former Target Corp. executive

Terry Bowen

Independent NED

1 Oct 2026

Former Finance Director of Wesfarmers and Coles, CFO Jetstar, President of Rokt; also NED Northern Star (since Sep 2026)

Executive Leadership Team by Executive

ExecutiveComponentAmountSource / status

Amanda Bardwell (CEO)

Total fixed remuneration

A$2.15m p.a. incl. superannuation

ASX announcement, 21 Feb 2024

Amanda Bardwell (CEO)

Total compensation (latest full year reported by aggregators)

~A$4.22m (48.6% fixed / 51.4% variable)

Simply Wall St (likely F25 statutory basis)

Amanda Bardwell (CEO)

F26 statutory total remuneration

—

F26 Remuneration Report pp. 98–121

Stephen Harrison (CFO)

F26 total remuneration

—

F26 Remuneration Report

KMP outcomes F26

STI

Safety metrics between Target and Stretch; second tranche of one-off Accelerator Incentive vested

F26 Chair letter

KMP outcomes F26

LTI

Nil vesting (F24/F25 performance hurdles missed)

F26 Chair letter

Competitive Landscape

Competitors by Segment

SegmentCompetitorOwnershipLatest revenuePositioning vs Woolworths

Australian grocery

Coles Group (ASX: COL)

Listed

FY26 sales revenue A$45.6bn; Supermarkets A$41.5bn

#2; stronger eCom growth (+26.4%) and supermarket EBIT margin (5.7%) in FY26

Australian grocery

Aldi Australia

Private (Aldi Süd)

CY2025 sales ~A$13.9bn

#3 (~9–10% share); ~600 stores; hard-discount own-brand model; profit fell ~20% in 2025

Australian grocery / wholesale

Metcash (IGA, Foodland supply; ASX: MTS)

Listed

—

Independent-grocer network; convenience/regional

Australian grocery / bulk

Costco Australia

Private (US listed parent)

Profit ~A$389m (FY Aug 2025, +39%)

Membership bulk retail; growing share of wallet

Online grocery / general

Amazon Australia

Private (US listed parent)

—

Online general merchandise and expanding consumables

NZ grocery

Foodstuffs North Island / South Island (PAK'nSAVE, New World, Four Square)

Co-operatives

—

NZ market leader (combined); price-leadership via PAK'nSAVE

General merchandise

Kmart Group (Wesfarmers)

Listed parent

—

Dominant low-price GM; key BIG W rival

General merchandise

Target (Wesfarmers), Myer, Amazon, Temu/Shein

Mixed

—

Apparel, toys, home competition

Pet care

Petbarn / Greencross

Private (TPG-backed)

—

Largest pet specialist; vet clinics

Food service

Bidfood, Metcash Food & Grocery, independent distributors

Private / listed

—

Competitor to PFD

Retail media

Coles 360, Amazon Ads, Google/Meta

Mixed

—

Competes for supplier marketing budgets

Pharmacy / health & beauty

Chemist Warehouse (Sigma Healthcare)

Listed

—

Competes in Everyday Needs/Health & Beauty

“—” = not publicly disclosed.

Peer Comparison FY2026

MetricWoolworths Group (F26)Coles Group (FY26)Aldi Australia (CY25)Metcash (FY26)

Revenue (AUD Bn)

71.545.613.9—

Revenue growth

+3.6%+2.8%

~+5%

—

EBIT (AUD Mn, underlying)

3,1052,322——

EBIT margin

4.3%

5.1% (derived)

——

Supermarket EBIT margin

5.5% (Australian Food)

5.7% (Supermarkets)

——

NPAT (AUD Mn, underlying)

1,5991,255

337 (profit)

—

eCommerce sales (AUD Bn)

10.6 (Group) / 8.7 (AU Food)

5.6

Minimal

—

eCom growth

+15.9% / +18.6%

+26.4%——

eCom penetration

15.9% (Group); 17.3% AU Food Q4

13.6%——

Gross margin

27.4%

27.8% (Supermarkets)

——

Store count (grocery)

1,130 AU + 181 NZ

~850 supermarkets (approx.)

~600

IGA network

Company Snapshot

$46,154.2M

Revenue

209,026

Employees

1924

Founded

Bella Vista, Australia

Headquarters

SWOT Analysis

Strengths

  • Scale leadership: F26 Group sales A$71.5bn and Australian Food sales A$53.9bn — the largest grocer in ANZ (F26 results).
  • Exceptional core returns: Australian Food ROFE 29.2% (+2.4 pts) and EBIT A$2,953m (F26 results).
  • eCommerce leadership with improving profitability: eComX sales A$8.7bn (+18.6%); DAP doubled to A$356m; 17.3% penetration in Q4 (F26).
  • Loyalty/data moat: 10.8m active AU and 2.3m NZ Everyday Rewards members; 74.0% AU tag rate; 81.5% NZ tag rate (F26).
  • Strong cash generation: Cash realisation 107%; operating cash flow A$4.95bn (+8.7%) (F26).
  • Modernised supply chain: Moorebank RDC (2.8m cartons/week capacity) completed; benefits expected to offset implementation costs in F27 (F26 AR).
  • Investment-grade balance sheet: BBB/Baa2 stable; net debt ex leases 0.62x EBITDA (F26).

Weaknesses

  • NZ Food under-earning: ROFE 5.2%, EBIT margin 1.9%; H2 F26 EBIT −7.7% (NZD) (F26).
  • BIG W marginal profitability: EBIT A$64m on A$4.7bn sales (1.4% margin), H2 LBIT A$6m; first eight weeks of F27 sales declined (F26).
  • Pay-compliance failures: Additional A$710m provision (plus A$20m interest) for salaried team leader underpayments after Sept 2025 Federal Court ruling (F26 significant items).
  • Flat gross margin in core: Australian Food gross margin −2bps (−20bps ex tobacco) despite growth (F26).
  • Thin equity base: Shareholders' equity A$4.8bn vs A$15.1bn total net debt incl. leases (F26 balance sheet).
  • Rising corporate costs: Other LBIT A$260m (+23.4%); guidance A$260–270m for F27 incl. BIG W systems separation (F26).

Opportunities

  • Complementary services monetisation: Media, wPay, Rewards & Services +9.6%; Cartology H2 +11.3% (F26).
  • Agentic AI commerce: First-mover on Google's agentic platform; 60% of service contacts automated (F26 AR).
  • Petstock growth: Sales +12.3%, EBIT +33.5%, own brand +27%; 10–20 net new stores p.a. target (F26).
  • PFD expansion: New WA facility (Oct 2026) doubling capacity; digital platform H1 F27 (F26 AR).
  • Supply-chain productivity release: Dual-running costs (A$113m in F26) to be offset by Moorebank benefits in F27 (F26 results).
  • Store and format growth: 10–20 new supermarkets p.a.; NZ FreshChoice franchise expansion (F26 Appendix Seven).

Threats

  • Regulatory action: ACCC "Prices Dropped" case (266 products, 20 months) — judgment pending; penalties and declarations sought (ACCC, Feb/Apr 2026).
  • Excessive-pricing regime: New laws flagged for 2026 could constrain pricing and margins (AAP, Apr 2026).
  • Macro/geopolitical cost shock: Middle East conflict lifted fuel costs; Q3 F26 guidance trimmed; shares −7.8% (30 Apr 2026).
  • Competitive intensity: Coles eCom +26.4%; renewed price war with Aldi (~9% share) and Costco growth (+39% profit) (Coles FY26; ASIC filings).
  • Wage inflation: 4.75% award increase plus junior pay reform (F26 outlook).
  • Reputational risk on pricing claims: Guardian Australia Price Freeze reporting (Sept 2026) and ongoing "profiteering" political narrative.

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Key Developments

DateEventSignificance
1 Apr 2025Mandatory Food and Grocery Code takes effect (industry-wide)Raises supplier-relations compliance obligations
Aug 2025 (late)F25 results: EBIT before SI −14.6% to A$2,754m; BIG W/MyDeal impairments; shares fall ~14.7%Low point of the cycle
5 Sep 2025Federal Court decision on historical underpayments of salaried store team leadersTriggers A$710m pre-tax provision (H1 F26)
30 Sep 2025MyDeal closure; segment reporting changesPortfolio simplification
1 Oct 2025Ken Meyer joins BoardBoard renewal
29 Oct 2025Q1 F26 sales +2.7% to A$18.5bn; eCom +13.2%Early signs of recovery
30 Oct 20252025 AGM; Remuneration Report passed (~84% for); constitutional amendment not carriedGovernance
Nov 2025Moorebank RDC and Adelaide CFC openSupply-chain capacity
Dec 2025100% renewable electricity; NZ rebrand to Woolworths completed; five-year Sustainability Plan concludesESG / brand milestones
Jan 2026Google Cloud agentic AI partnership announced at NRF 2026Technology positioning
16 Feb 2026ACCC v Coles "Down Down" trial begins in Federal CourtRead-across to Woolworths case
25 Feb 2026H1 F26: sales +3.4% to A$37.1bn, EBIT +14.4% to A$1,660m, interim DPS 45c; guidance lifted toward upper end; shares +13%Recovery confirmed
1 Mar 2026Jon Alferness joins Board; Tracey Fellows retires (Mar)Digital expertise on Board
Mar 20262030 Sustainability Plan launched; NZ Member Prices relaunchedStrategy
20–28 Apr 2026ACCC v Woolworths "Prices Dropped" trial (12 sample products incl. Tim Tams, from 266 alleged)Judgment reserved pending both cases
29 Apr 2026Aldi Australia accounts: 2025 sales ~A$13.94bn, profit −~20% to A$337.4mCompetitor softening
30 Apr 2026Q3 F26 sales +4.5% to A$18.1bn; Australian Food EBIT growth guidance trimmed (no longer upper end of mid-to-high single digit) due to fuel costs and Price Freeze; NZ H2 EBIT to be below pcp; shares −7.8%Macro shock from Middle East conflict
1 May 2026300-item Price Freeze begins (to 1 Aug)Value positioning
May 2026South Australia proclaims workplace protection order laws; WA/VIC bills introduced mid-2026Retail worker safety advocacy success
29 Jun 2026Agentic Olive officially launchedAI commerce
Late Jul–Aug 2026Disney Ooshies collectibles programmeTraffic boost; Coles cited temporary moderation
25 Aug 2026Coles FY26: sales A$45.6bn, EBIT +9.9%, eCom +26.4%Competitive benchmark
26 Aug 2026F26 results: sales A$71.5bn, EBIT A$3,105m (+12.7%), NPAT A$1,599m (+15.4%), final DPS 52c; shares +4.1%Full-year recovery
26 Aug 20262026 Annual Report, first mandatory Sustainability (Climate) Report, Nature Report, Modern Slavery Statement releasedDisclosure
1–2 Sep 2026Final dividend ex-date / record dateCapital return
11 Sep 2026Woolworths rejects Guardian Australia reporting on Price FreezeReputational / regulatory sensitivity
18 Sep 2026DRP pricing update noticeAdministrative
25 Sep 2026Final dividend (52c) paidCapital return
1 Oct 2026Terry Bowen joins BoardCapital allocation / supply-chain expertise
Early Oct 2026Pine Labs extends five-year technology partnershipPayments tech
15 Oct 2026Shares +4.3% to A$41.28, near all-time highMarket sentiment
Oct 2026PFD WA facility scheduled to openB2B capacity
28 Oct 2026 (scheduled)Q1 F27 sales announcementNext catalyst

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

Revenue

4 charts
Income Statement: Revenue & Gross Profit: Revenue rose from AUD 60,849 Mn in FY2022 to AUD 71,539 Mn in FY2026.
Woolworths Group Ltd — Income Statement: Revenue & Gross Profit
Series (AUD Mn)FY2022FY2023FY2024FY2025FY2026
Revenue60,84964,29467,92269,07771,539
Gross profit———18,78919,602

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