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World Houseware (Holdings) Limited

Company Profile Analysis

Ticker: 0713.HK世界

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Year Founded & Workforce

1968

423 Employees

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World Houseware (Holdings) Limited Overview

MetricFY2021FY2022FY2023FY2024FY2025
Total employees (year-end, headcount)710570536492466
Employees in PRC factories (headcount)682545509467440
Total staff costs incl. directors (HK$ M)93.786.368.864.860.3

Sources: FY2022, FY2023 and FY2025 results announcements, notes "Loss for the year" and "Staff and Employment".

World Houseware is a family-controlled Hong Kong holding company with three businesses. It makes PVC/PE/PP pipes and fittings for the Chinese construction market. It runs a much smaller export business in plastic and textile household products, more than 90% of which is sold to US customers. Its balance sheet is increasingly dominated by Shenzhen property and land rights it obtained through government-led urban renewal. Operating revenue has fallen roughly 72% in four years, from HK$878m in FY2021 to HK$243m in FY2025. Two causes are visible in the filings: a forced relocation of the Pinghu pipe factory into temporary rented premises, and a collapse in household-product export orders. Repeated fair-value write-downs on the Pingshan redevelopment entitlement and on investment properties have driven four straight years of losses. The equity story is now about the asset base rather than operations: the shares trade at about 0.28x book. Value depends on three things: completion of the Pingshan commercial handover, conversion of the Pinghu replacement land and RMB777m of compensation received in advance into recognised value, and stabilising the core pipe business.


Company's own description

The latest annual report defines three operating and reportable segments under HKFRS 8. Household products covers the manufacture and distribution of household products. PVC pipes and fittings covers the manufacture and distribution of PVC pipes and fittings. Property investments covers investment in properties (FY2025 results announcement, note 2).

The 5 November 2021 announcement describes the business in more detail. It says the Group is principally engaged in manufacturing and trading PVC, P.E., P.P., E.V.A. and cotton household products, PVC, P.E. and P.P. pipes and fittings, and property investment.

Aggregator profiles drawing on company disclosures (Stock Analysis, Yahoo Finance) add several ancillary activities: moulds, food-waste recycling and "reborn resources", transportation services, and trading in building materials, supplies and household products. These activities are not reported as separate segments. Their revenue sits inside the three reported segments or is immaterial. A subsidiary named World Environmental Protection and Technology Company Limited appears in the April 2023 director-appointment announcement, which is consistent with the recycling activity.

Business model and revenue model

Revenue streamFY2025 revenue (HKD K)Share of groupNature
Sale of goods, PVC pipes and fittings210,24886.6%Product sales recognised at a point in time
Sale of goods, household products31,22712.9%Product sales recognised at a point in time (export OEM/ODM-style)
Rental income, property investments1,0990.5%Lease income from investment properties
Rental income within the operating segments3270.1%Incidental rental income
Total242,901100%—

Source: FY2025 results announcement, note 2.

The revenue mix is almost entirely product sales. There is no subscription, licensing or service revenue of significance. Rental income has been negligible to date. That should change in 2026 because the Pingshan residential units, handed over in July 2024, were rented out in 2026 (Chairman's Statement, AR2025). H1 2026 rental income rose to HK$2.35m from HK$0.68m in H1 2025.

Value chain position

Pipes and fittings. The Group is a mid-stream converter. It buys PVC resin and additives, mainly from Mainland suppliers: 613 of its 619 suppliers in FY2025 were in Mainland China. It extrudes and moulds pipes and fittings and sells them to PRC customers. More than 90% of pipe sales are to PRC customers (geographical note). Customers are not named. In FY2021 a single PVC customer accounted for HK$118.7m, or 13.5% of group revenue, which points to concentrated distributor or contractor relationships.

Household products. The Group acts as a China-based manufacturer and exporter, with sales and marketing run from Hong Kong for North American retail buyers. The CEO, Ms. Fung Mei Po, is responsible for North American sales. The senior sales manager, Ms. Lee Fung Mei Belinda, markets products in the US and Canada (AR2025 biographies). A single household-products customer represented HK$66.3m in FY2022 and HK$34.0m in FY2024. That is about 51% and 44% respectively of household-segment revenue in those years, which shows heavy buyer concentration.

Property. The Group is a passive landowner and recipient of compensated properties. It surrendered industrial land for redevelopment by third-party developers and receives completed residential and commercial units, cash compensation and monthly compensation income.

Customer types and end markets

SegmentCustomer typeEnd marketGeography
PVC pipes and fittingsDistributors, contractors and project buyers (not named)PRC construction: building water supply and drainage, municipalOver 90% PRC
Household productsNorth American retail and import buyers (not named)Consumer housewares and home textilesOver 90% USA
Property investmentsResidential and commercial tenantsShenzhen (Pingshan) rental marketPRC

Independent characterisation

World Houseware is effectively a sub-scale, family-run industrial company that has drifted into being a land-rights holding vehicle. The operating businesses lost money at segment level in FY2025: household products lost HK$31.6m and pipes lost HK$44.9m. The pipe business has never recovered from the 2021–22 relocation. In 2021 the Group expected to move to a permanent new industrial site by end-2024. As of August 2026 the Zhongshan factory is still at the planning, design and construction-permit stage (H1 2026 interim).

The economically important assets are on the balance sheet, not in the P&L. They are:

  • long-term other assets (the Pingshan compensated properties) of HK$716.2m;

  • investment properties of HK$285.8m;

  • fixed deposits and cash of HK$593.4m;

  • an unrecognised entitlement to a Shenzhen residential replacement land parcel. The company valued this parcel at RMB1.83bn in March 2021, but its realisable value is uncertain.

Against these, the Group carries HK$896.4m of compensation received in advance within current payables (H1 2026 interim, note 11). The investment case therefore depends on how and when these property and land positions crystallise, not on manufacturing margins.

Strategy

Stated strategy themes (latest filings)

The company publishes no investor-day material, medium-term targets or formal strategy document. Its stated priorities are in the Chairman's Statement and Prospects sections:

  1. Crystallise the Pingshan redevelopment. The residential units were handed over in July 2024 and rented out in 2026. The commercial properties are to be handed over in 2026, with the target restated as end-2026 in August 2026 (AR2025; H1 2026 interim).

  2. Take over the Pinghu replacement land and develop it. AR2025 says the Group is "actively proceeding with the procedures for takeover of the replacement land… Subject to the relevant Government authorities' approval, the Group intends to proceed with land development." The original 2021 intention was to build residential and commercial buildings on the replacement land within 24 months of receipt.

  3. Build a permanent pipe factory at Shaxi Town, Zhongshan, and move the rented Dongguan pipe operations there. Per FY2023 results, the remaining 50% of the factories and properties may be sold or rented.

  4. Cost and efficiency. The board says it will monitor market dynamics, evaluate global economic effects and "implement appropriate responsive measures to enhance overall operational efficiency" (H1 2026 interim).

  5. Historical aspirations (FY2022 Prospects): adjust business tactics, control expenses, appoint professionals to the board, expand innovation and technology talent, develop "Green and Plastic-free technology", and buy advanced equipment. The board appointments of 2023 delivered the governance element. No subsequent disclosure tracks the technology commitments.

Initiatives in the last 24 months (Oct 2024 – Oct 2026)

InitiativeTypeStatusSource
Letting of the Pingshan residential unitsProperty monetisationLet in 2026; H1 2026 rental income HK$1.2m (property segment)AR2025; H1 2026 interim
Pingshan commercial handoverProperty completionTarget end-2026H1 2026 interim
Pinghu replacement land takeoverLand developmentFollowing up with the Shenzhen governmentH1 2026 interim
Zhongshan factoryManufacturing consolidationPlanning, design and permit applicationH1 2026 interim
Treasury restructuring: HK$458m moved into term depositsCash managementDone in FY2025FY2025 results
ESG / climate disclosures aligned with HKEX Appendix C2 Part D (ISSB S2-referenced)Sustainability reportingPublished in AR2025AR2025 ESG Report
GHG intensity targets: −5% by 2026 and −15% by 2030 versus 2024 base (Scope 1+2, per unit of production)ESG commitmentSet in AR2025; no energy-saving capex in FY2025AR2025 ESG Report
Finance leadership succession (new Financial Controller; Company Secretary redesignated)OrganisationEffective 1 Jul 2026HKEX announcement, 1 Jul 2026

Guidance and targets

No financial guidance, medium-term revenue or margin targets, or cost-saving targets have been published. Management's qualitative outlook is consistently cautious. AR2025 says the international business environment "is still not clear" and that the economy "still faces severe challenge".

Products & Services

The company does not publish a product catalogue, SKU list, pricing or brand architecture in its filings. The catalogue below is reconstructed from statutory disclosures. Items not individually disclosed are marked accordingly.

PVC pipes and fittings segment

Product lineDescription and capabilitiesTarget customerLaunch / latest versionPricing modelFlagship
PVC (PVC-U) pipesExtruded rigid PVC pipes, typically for building drainage and water supplyPRC distributors and contractors—Not publicly disclosed (ex-works product pricing)—
PE pipesPolyethylene pipes (named in the 2021 announcement)PRC construction and municipal buyers———
PP pipesPolypropylene pipes (named in the 2021 announcement)PRC building buyers———
Pipe fittingsInjection-moulded fittings for the above systemsSame as above———
Building materials tradingTrading of building materials and supplies (aggregator description)PRC customers———

The engineering and technology manager of the pipe segment, Mr. Wang Wen Bi, joined in 1995 (AR2025). Production currently runs from rented factories (Dongguan, per AR2022/23) and from the Changshu facility. Part of the Changshu land was sold in 2022, and the status of the remaining capacity there is not publicly disclosed. A permanent factory on about 119 mu at Shaxi Town, Zhongshan, is planned.

Household products segment

Product lineDescriptionTarget customerLaunch / latestPricingFlagship
PVC household productsPVC-based household items; the subsidiary name World Plastic Mat (Baoan) suggests historical table/place-mat productionNorth American retail buyers———
PE / PP household productsPolyolefin housewaresNorth American retail buyers———
EVA household productsEVA-based itemsNorth American retail buyers———
Cotton and fabric household productsHome textiles (the 2003 AR referred to "fabric household products"; a historical subsidiary was World Home Linen Manufacturing Co.)North American retail buyers———
MouldsManufacture and trading of moulds (aggregator description)Industrial / OEM———

The household products business runs from factories in Zhongshan (5 Nov 2021 announcement). No brand names are disclosed in recent filings.

Property investments segment

AssetDescriptionStatus (latest)Carrying value
Pingshan "Good Time" Urban Renewal Project (花樣年旭輝好時光家園), Shenzhen: residential unitsCompensated residential properties received in exchange for surrendered Baoan/Pingshan landHanded over Jul 2024; rented out in 2026Within investment properties: HK$285.8m at 30 Jun 2026 (total IP)
Pingshan project: commercial unitsCompensated commercial propertiesConstruction and installation outstanding; completion target end-2026Within long-term other assets: HK$716.2m at 30 Jun 2026
Compensation income receivablesPresent value of monthly compensation income from the developerAccruingHK$80.3m at FY2025 (within long-term other assets)
Pinghu replacement land (Fucheng'ao-Xinmu, Pinghu, Longgang, Shenzhen)31,039 sq.m. residential land parcels 09-20 and 09-18, valued at RMB1.83bn on 5 Mar 2021Takeover procedures in progress; follow-up with the Shenzhen government continuesNot recognised. RMB777.2m of compensation received in advance is held in payables.
Other investment propertiesPre-existing investment properties (HK$29.9m at FY2023)HeldWithin IP

Ancillary services

ServiceDescriptionDisclosure status
Food-waste recycling and reborn resourcesRecycling-related business (aggregator description; subsidiary World Environmental Protection and Technology Co. Ltd)Revenue not separately disclosed
Transportation servicesLogistics services (aggregator description)Revenue not separately disclosed

Financial Narrative

All figures are HK$ millions unless labelled otherwise. FY2021–FY2022 come from the FY2022 results announcement, FY2023 from the FY2023 results announcement, and FY2024–FY2025 from the FY2025 results announcement.

Income statement

Definitions (analyst calculations): Core operating income excludes other income, other gains/losses, fair-value changes and expected-credit-loss movements. EBITDA excluding fair-value changes strips out both investment-property and long-term-other-asset revaluations. Total fair-value changes were +64.1 (FY2021), −203.8, −107.2, −298.0 and −144.5 (FY2025). FY2022 EBITDA excluding fair value is flattered by a HK$53.5m gain on disposal of PPE/right-of-use assets (Pinghu-related) and a HK$44.6m FX gain.

Margins and growth

Commentary. Gross margin peaked at 17.0% in FY2021 and has stayed in a 7.5–11.4% band since the relocation. The FY2025 gross margin of 8.8% reflects under-absorbed capacity in rented premises and a weaker household mix. H1 2026 shows a modest improvement to 13.5%, up from 12.0% in H1 2025 (H1 2026 interim).

Overheads have not shrunk in line with revenue. Administrative expenses were 30.8% of revenue in FY2025, versus 11.9% in FY2021, and they rose 11.3% year on year in FY2025 even as revenue fell 23.7%. This is the main reason core operating losses persist at HK$65–77m a year.

Below the operating line, results are driven by revaluations: the redevelopment entitlement and, since its July 2024 reclassification, investment properties.

Balance sheet

Notes:

  • Goodwill and intangibles are not presented on the face of the statement of financial position in any year reviewed and are taken as nil.

  • The FY2021 lease liabilities line was nil. Right-of-use assets of HK$58.3m existed, but leases were presented without separate lease liabilities in that year.

  • FY2025 cash composition changed sharply: HK$189.1m was placed in long-term bank deposits and HK$269.2m in short-term deposits, cutting "bank balances and cash" to HK$144.6m.

  • Trade and other payables include compensation received in advance for the Pinghu land resumption: RMB777.2m, or HK$864.5m at FY2025 and HK$896.4m at 30 Jun 2026 (H1 2026 interim, note 11). This single liability is why net current assets turned negative even though the Group has no bank debt.

H1 2026 balance sheet update (30 Jun 2026): total equity HK$839.4m; cash, deposits and pledged deposits HK$593.4m; net current liabilities HK$63.1m (improved from HK$207.1m because fixed deposits were reclassified to current); current ratio 0.94; gearing (total liabilities to equity) 1.77; long-term other assets HK$716.2m; investment properties HK$285.8m.

Cash flow

Operating cash flow and free cash flow come from the consolidated statement of cash flows (AR2025 p.73 and prior annual reports). Additions to PPE are from the segment "other information" notes.

The company confirms no purchases, sales or redemptions of its listed securities in FY2022, FY2023, FY2025 and H1 2026. Aggregator headlines from January 2024 report on-market share purchases (220,000 shares) by the trustee of a share incentive scheme. Those purchases are not company buybacks.

Indirect evidence on cash generation: total cash and deposits fell from HK$849.6m (FY2021) to HK$609.9m (FY2025), even though bank debt of HK$208.0m was repaid and Pinghu compensation was received. The HK$896.4m advance received under the Pinghu agreement exceeds the current cash balance. Underlying operations have therefore consumed substantial cash over the period.

Ratios

Calculation notes:

  • FY2021 ROE uses FY2020 equity of HK$1,854.2m (AR2021).

  • Invested capital is equity plus total debt minus cash and deposits. It was 1,474.1 (FY2021), 1,345.2, 967.5, 683.8 and 533.6 (FY2025), in HK$ M.

Net debt/EBITDA is not meaningful: The Group has been in net cash every year, and reported EBITDA was negative from FY2022 to FY2025. In FY2021 net cash was 4.6x reported EBITDA.

Commentary on trends and inflections.

  1. Profitability. The inflection was FY2022, when the forced relocation coincided with the first large redevelopment write-down. Returns have been deeply negative since. The losses are driven roughly equally by revaluations and by structural operating losses.

  2. Working capital. This is the most alarming operating trend. Receivable days roughly doubled from 150 to 293. Receivables aged over 180 days rose to HK$90.6m at FY2025 and HK$96.4m at H1 2026. That is 47% of net trade receivables, against 17% at FY2021. Customers appear to be stretching payment terms in a weak PRC construction market. The disclosed credit period is 30–180 days (H1 2026 interim, note 10).

  3. Liquidity. Headline net cash of about HK$400m looks comfortable. However, the current ratio is below 1.0 because of the HK$896m Pinghu advance. Management's going-concern basis explicitly relies on "early realisation of bank deposits under non-current assets as needed" (H1 2026 interim, note 1). Available banking facilities shrank from HK$475.95m (FY2021) to HK$382.4m (FY2023) and then to HK$49.6m (FY2025), signalling reduced reliance on, or access to, bank credit.

  4. Leverage. There is no bank debt. The only interest-bearing obligations are leases and HK$161m owed to directors, which carries interest or imputed interest of HK$4.5m a year.

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Financial Detail

Segment Overview

SegmentContentsKey subsidiaries (where disclosed)

Household products

Manufacture and distribution of household products: PVC, PE, PP, EVA and cotton household items; moulds

World Houseware Producing Co. Ltd; World Home Fashions Co. Ltd; World-Town & Country Living Corporation Ltd

PVC pipes and fittings

Manufacture and distribution of PVC, PE and PP pipes and fittings

Nam Sok Building Material & Plastic Products (Shenzhen) Co., Ltd; Nam Sok Changshu

Property investments

Investment properties and the redevelopment entitlement (long-term other assets)

Welidy Ltd; World Plastic Mat (Baoan) Co. Ltd

Segment revenue (HKD Mn)

Segment revenue (HKD Mn)FY2021FY2022FY2023FY2024FY2025

Household products (HKD Mn)

163.8130.062.677.731.3

PVC pipes and fittings (HKD Mn)

713.0497.4316.5239.1210.5

Property investments (HKD Mn)

1.31.31.51.51.1

Total revenue (HKD Mn)

878.0628.7380.6318.3242.9

Results by Segment

Segment result (HKD Mn)FY2021FY2022FY2023FY2024FY2025

Household products result (HKD Mn)

-15.816.54.83.0-31.6

PVC pipes and fittings result (HKD Mn)

35.06.4-33.4-30.4-44.9

Property investments result (HKD Mn)

77.3-196.8-107.2-298.0-143.4

Total segment result (HKD Mn)

96.5-173.9-135.8-325.5-219.9

Segment Margins & Growth (%) and Revenue by Segment (%)

MetricFY2021FY2022FY2023FY2024FY2025

Household segment margin (%)

-9.612.77.73.8-100.7

PVC pipes segment margin (%)

4.91.3-10.6-12.7-21.4

Household revenue YoY growth (%)

0-20.6-51.824.1-59.7

PVC pipes revenue YoY growth (%)

0-30.2-36.4-24.5-12.0

Household share of group revenue (%)

18.720.716.424.412.9

PVC pipes share of group revenue (%)

81.279.183.275.186.7

Property share of group revenue (%)

0.10.20.40.50.5

Revenue by Segment

Segment (HKD Mn)H1 2025H1 2026YoY (%)

Household products revenue

12.119.258.8

PVC pipes and fittings revenue

103.6106.52.9

Property investments revenue

0.51.2159.1

Household products result

-17.1-12.4—

PVC pipes result

-15.6-6.7—

Property investments result

-54.1-82.0—

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Segment assets (HKD Mn)

Segment assets (HKD Mn)FY2021FY2022FY2023FY2024FY2025

Household products assets (HKD Mn)

255.3181.3187.1148.3140.5

PVC pipes assets (HKD Mn)

727.9682.5511.4473.6412.2

Property investments assets (HKD Mn)

1,840.51,642.11,537.01,198.51,072.0

Unallocated assets (HKD Mn)

956.8698.0820.9811.4773.0

Income Statement and Per-Share Data

MetricFY2021FY2022FY2023FY2024FY2025

Revenue (HKD Mn)

878.0628.7380.6318.3242.9

Cost of sales (HKD Mn)

728.6581.3337.1285.1221.6

Gross profit (HKD Mn)

149.447.443.533.221.3

Other income (HKD Mn)

10.237.330.428.013.2

Other gains and losses (HKD Mn)

-6.393.6-5.4-25.8-127.8

Fair value change, long-term other assets (HKD Mn)

63.4-198.4-106.1-263.5-38.5

Selling and distribution costs (HKD Mn)

74.960.332.331.123.6

Administrative expenses (HKD Mn)

104.2124.887.367.174.7

Core operating income (GP minus S&D minus admin) (HKD Mn)

-29.7-137.7-76.0-65.0-77.1

EBIT (PBT plus finance costs) (HKD Mn)

57.8-197.6-155.1-334.4-228.1

Depreciation, PPE plus right-of-use (HKD Mn)

44.570.852.844.735.7

EBITDA, reported basis (HKD Mn)

102.3-126.9-102.3-289.8-192.4

EBITDA excl. fair-value changes (HKD Mn)

38.277.04.98.2-47.9

Finance costs (HKD Mn)

19.221.813.48.56.7

Profit/(loss) before tax (HKD Mn)

38.6-219.5-168.5-343.0-234.7

Taxation credit/(charge) (HKD Mn)

5.46.0-3.620.827.2

Net profit/(loss) attributable (HKD Mn)

44.0-213.5-172.1-322.2-207.6

EPS basic (HK cents)

5.73-27.45-21.80-40.67-26.20

EPS diluted (HK cents)

5.53-26.87-21.80-40.67-26.20

Dividend per share (HK cents)

00000

Weighted average shares (M)

768.2777.7789.8792.1792.1

Margin Analysis (%)

MetricFY2021FY2022FY2023FY2024FY2025

Gross margin (%)

17.07.511.410.48.8

Core operating margin (%)

-3.4-21.9-20.0-20.4-31.7

EBITDA margin, reported (%)

11.6-20.2-26.9-91.0-79.2

EBITDA margin excl. fair value (%)

4.412.21.32.6-19.7

Net margin (%)

5.0-34.0-45.2-101.2-85.5

Revenue YoY growth (%)

0-28.4-39.5-16.4-23.7

Balance Sheet and Per-Share Data

MetricFY2021FY2022FY2023FY2024FY2025

Total assets (HKD Mn)

3,780.63,203.93,056.42,631.82,397.7

Cash, deposits and pledged deposits (HKD Mn)

849.6593.3716.4653.5609.9

of which bank balances and cash (HKD Mn)

843.4587.1636.1647.0144.6

Investment properties (HKD Mn)

36.431.029.9388.7296.9

Long-term other assets, redevelopment (HKD Mn)

1,804.11,586.21,482.3809.8775.1

Property, plant and equipment (HKD Mn)

357.7265.5260.5238.4220.9

Inventories (HKD Mn)

206.8172.7133.6108.581.9

Trade receivables, net (HKD Mn)

360.8314.8237.4214.7194.8

Trade payables (HKD Mn)

167.897.454.447.746.6

Secured bank borrowings (HKD Mn)

208.033.3000

Lease liabilities (HKD Mn)

085.061.461.549.4

Amounts due to directors (HKD Mn)

176.1177.3171.1162.7161.3

Total debt: bank, leases and directors (HKD Mn)

384.1295.6232.5224.2210.7

Short-term debt (HKD Mn)

232.8101.763.114.315.5

Long-term debt (HKD Mn)

151.3193.9169.4210.0195.2

Net debt (negative = net cash) (HKD Mn)

-465.5-297.7-483.9-429.3-399.2

Redevelopment deposits received, non-current (HKD Mn)

125.2119.5120.0116.9122.4

Deferred taxation (HKD Mn)

251.9229.2217.5192.8169.8

Total liabilities (HKD Mn)

1,841.01,561.01,605.01,518.61,464.9

Total equity (HKD Mn)

1,939.61,642.91,451.41,113.1932.8

Goodwill and intangibles (HKD Mn)

00000

Working capital, net current assets (HKD Mn)

137.097.633.641.7-207.1

Book value per share (HKD)

2.502.091.831.411.18

Cash Flow

MetricFY2021FY2022FY2023FY2024FY2025

Capex proxy: additions to PPE (HKD Mn)

28.143.042.77.76.8

Dividends paid (HKD Mn)

00000

Share buybacks by the company (HKD Mn)

00000

Returns & Leverage Ratios (%) and Financial Ratios (x)

RatioFY2021FY2022FY2023FY2024FY2025

ROE, net profit / average equity (%)

2.3-11.9-11.1-25.1-20.3

ROA, net profit / average assets (%)

1.2-6.1-5.5-11.3-8.3

ROIC, post-tax EBIT at notional 25% / invested capital (%)

2.9-11.0-12.0-36.7-32.1

Current ratio (x)

1.101.101.031.040.79

Debt to equity (x)

0.200.180.160.200.23

Total liabilities to equity, company gearing (x)

0.950.951.111.361.57

Interest coverage, EBIT / finance costs (x)

3.0-9.0-11.5-39.2-34.2

Asset turnover, revenue / average assets (x)

0.230.180.120.110.10

Days sales outstanding (days)

150.0182.7227.7246.2292.7

Days inventory outstanding (days)

103.6108.4144.6138.9134.8

Days payables outstanding (days)

84.061.258.961.176.7

Cash conversion cycle (days)

169.6229.9313.4324.0350.8

Revenue by Region

Implied region (HKD Mn)FY2021FY2022FY2023FY2024FY2025

USA, proxy = household products segment (HKD Mn)

163.8130.062.677.731.3

PRC, proxy = PVC pipes plus property segments (HKD Mn)

714.3498.7318.0240.6211.6

Implied regional growth (%)

Implied regional growth (%)FY2021FY2022FY2023FY2024FY2025

USA proxy YoY growth (%)

0-20.6-51.824.1-59.7

PRC proxy YoY growth (%)

0-30.2-36.2-24.3-12.1

Segment Overview — Household products

SegmentUSAPRCOther

Household products

Over 90% of HK$31.3m

Under 10%

Under 10% (Canada is marketed per AR2025 biographies)

PVC pipes and fittings

Under 10%

Over 90% of HK$210.5m

Under 10%

Property investments

—

100% (Shenzhen)

—

Share Price History

DatePrice (HKD)Source

~Apr 2024

0.445 (52-week range 0.32–0.63)

Yahoo Finance snapshot

~Nov 2024

0.40

Digrin

~Oct 2025

52-week range 0.42–0.72

TipRanks

19 Nov 2025

0.45

Securities Times / Huasheng

25 Jun – 29 Jul 2026

0.35–0.37

Lixinger daily series

14 Oct 2026

0.295

etnet

Capital Markets

MetricWorld HousewareComment

Market capitalisation

HK$233.7m

792.1m shares

Enterprise value

About −HK$152m

Market cap + leases HK$43.3m + director loans HK$164.4m − cash and deposits HK$593.4m (30 Jun 2026). Excludes the HK$896m land advance and HK$127m redevelopment deposits.

P/Sales (TTM)

0.92x

TTM revenue about HK$253.8m

P/B

0.28x

NAV HK$839.4m (HK$1.06/share)

Capital Markets (Annual)

MetricFY2021FY2022FY2023FY2024FY2025

Dividend per share (HK cents)

00000

Dividends paid (HKD Mn)

00000

Capital Markets — Moody's / S&P / Fitch

ItemStatus

Moody's / S&P / Fitch

Not rated

Bank borrowings

Nil since FY2023

Lease liabilities

HK$16.4m current and HK$26.9m non-current (30 Jun 2026)

Amounts due to directors

HK$164.4m, non-current

Redevelopment deposits received

HK$126.9m, non-current, measured at amortised cost at 6% effective interest. Refundable on receipt of all compensated properties.

Banking facilities

HK$50.4m available (30 Jun 2026)

Analyst Conclusions

Management guidance

No quantitative guidance has been given. The qualitative outlook (H1 2026 interim) has four elements:

  • a persistently volatile global environment;

  • Pingshan commercial completion targeted by end-2026;

  • continued follow-up with the Shenzhen government on Pinghu;

  • the Zhongshan factory progressing through planning and permits, with a focus on operational efficiency.

Consensus expectations

None. No sell-side coverage exists.

Bull case

  1. Asset backing well above market value. Cash and deposits of HK$593m alone are about 2.5x the HK$234m market capitalisation. Book value is HK$1.06 per share against a HK$0.295 price. Even after deducting the HK$896m land advance as a hypothetical full liability, the Pingshan properties (HK$1.0bn combined carrying value) and the unrecognised Pinghu replacement land (valued at RMB1.83bn in 2021) leave substantial residual value.

  2. Operating trough may have passed. H1 2026 revenue rose 9.3%, gross margin reached 13.5% and pipe segment losses fell from HK$15.6m to HK$6.7m. A permanent Zhongshan factory would remove rented-factory costs.

  3. Catalyst-rich property pipeline. Completion of the Pingshan commercial handover and Pinghu land takeover could trigger recognition of the long-deferred land-swap value, initially estimated at about HK$3bn pre-tax. Growing rental income would add a recurring earnings stream.

Bear case

  1. Value has been leaking for years. Equity fell from HK$1,939.6m (FY2021) to HK$839.4m (H1 2026), a 57% decline, through four years of losses totalling more than HK$1.0bn. Level 3 Shenzhen property valuations keep falling, and no turn is evident.

  2. Every catalyst has slipped. Replacement land was due about 12 months after November 2021. The factory relocation was due by end-2024. Pingshan commercial completion was expected in 2024, then by end-2025, and is now targeted for end-2026. Government-dependent timelines leave shareholders with no control over value realisation.

  3. Governance and minority-holder risks. The controlling family holds about 50%, takes HK$18.5m of directors' pay against HK$243m of revenue, and lends HK$161m to the company. It has paid no dividend since 2011 and made no buybacks. Asset value may never flow to minority shareholders.

Key catalysts and monitorables (next 12 months)

Catalyst / monitorableExpected timingWhat to watch
Pingshan commercial property handoverBy end-2026Transfer from long-term other assets to investment properties; fair value at transfer
Pinghu replacement land takeoverUnspecifiedLand grant documents; accounting release of the RMB777m advance; deferred tax
FY2026 annual resultsAbout late March 2027Revaluation losses; whether H1 revenue growth holds; administrative cost control
Zhongshan factory permits and construction startUnspecifiedCapex commitments; funding source
Rental income run-rateOngoingOccupancy and yield on Pingshan residential units
Receivables ageingEach reporting periodBalance over 180 days (HK$96.4m at H1 2026); ECL charges
Board refresh and INED tenure compliance2026–2028Replacement of INEDs serving 19–22 years
Capital returnAGM 2027Any use of the repurchase mandate; resumption of dividends; privatisation interest

Concluding analyst verdict

World Houseware is no longer an investment in housewares or pipes. It is a heavily discounted, illiquid claim on Shenzhen land and property controlled by a founding family. Its manufacturing operations are shrinking and loss-making. The decline is not cyclical noise: revenue fell 72% over four years, both operating segments lost money in FY2025, administrative costs rose while sales fell, and receivable days nearly doubled. The H1 2026 improvement, with revenue up 9% and gross margin at 13.5%, is encouraging but comes from a very low base and has not yet reached the bottom line.

The balance sheet tells a different story, which is why the shares trade at 0.28x book. The Group has no bank debt and about HK$593m of cash and deposits. It holds about HK$1.0bn of Shenzhen property at carrying value and an unrecognised replacement-land entitlement that management valued at RMB1.83bn in 2021. Against this sit a HK$896m compensation advance whose eventual accounting release is the hinge of the equity story, plus HK$164m of director loans and HK$127m of redevelopment deposits.

The decisive variables are external and slow-moving: Shenzhen government approvals, developer completion and the direction of Shenzhen property prices. The track record on each is poor. Every disclosed timetable since 2021 has slipped, and revaluations have taken about HK$836m off book value since FY2022.

The asymmetry is real but conditional. If the land swap is completed and recognised, intrinsic value could exceed the share price several times over. If delays and write-downs continue at the FY2022–H1 2026 pace, book value will keep eroding while cash funds operating losses. Absent a capital-return commitment or a clear land-swap timetable, the appropriate stance is neutral, with a speculative asset-value bias. Re-evaluate on completion of the Pingshan commercial handover and any Pinghu land-grant announcement.

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Executive Leadership

Board of Directors

NameRoleAge (AR2025)Joined / tenureBackground and educationFamily relationship

Lee Tat Hing

Executive Chairman; Chairman of Nomination Committee

87

Founder-era; Chairman throughout the listed period

Extensive experience in trading and manufacturing household products; responsible for strategic planning and business development

Patriarch

Fung Mei Po

Executive Director and CEO (styled Vice Chairperson in 2021)

69

Long-serving (date not disclosed)

Marketing, production planning, factory management; leads North American sales and HK operations

Wife of the Chairman

Lee Chun Sing

Executive Director (styled Vice Chairman in 2021)

64

With the Group since 1985

Planning and production management of PRC operations

Son of the Chairman

Lee Kwok Sing Stanley

Executive Director

63

Joined 1989

Administration and management of the PRC factory

Son of the Chairman

Lee Hon Sing Alan

Executive Director (appointed 2023)

62

Joined 1989

Administration, management and production of the PRC plant

Son of the Chairman

Leung Cho Wai

Executive Director (2023); Company Secretary from 1 Jul 2026 (previously Financial Controller)

59

Joined 2007

FCCA, HKICPA; audit, accounting, tax, listed-company finance

—

Cheung Tze Man Edward

Non-executive Director

73

On board by 2021 (appointment date not disclosed)

Practising solicitor; LLB (London), LLM Chinese Law (HKU); Chartered Governance Institute

—

Lee Ka Yee

Non-executive Director (2023)

33

Joined 2023

Practising solicitor; LLB (Warwick), PCLL (CityU), LLM (HKU)

Daughter of the Chairman

Tsui Chi Him Steve

INED; Chair of Audit, Remuneration and Risk Committees

69

Since 2007 (about 19 years)

Over 20 years in credit and credit risk at British and Chinese banks

—

Ho Tak Kay

INED

69

Since 2004 (about 22 years)

FCCA, HKICPA; over 30 years in audit and accounting

—

Hui Chi Kuen Thomas

INED

68

Since 2004 (about 22 years)

FHKICPA, CA ANZ, CPA Australia

—

Tsang Wing Yee

INED (2023)

54

Since 2023

MD, Crescendo Capital (SFC Type 6); CFA; HKICPA; FCCA; BBA (HKU), MSc (London)

—

Hong Ting

INED (2023)

39

Since 2023

MD of a CPA firm; FHKICPA (practising); BBus (CUHK)

—

Executive Leadership Team

NameRoleAgeJoinedNotes

Chan Pak Ho (陳栢浩)

Financial Controller (from 1 Jul 2026)

—

2025 (Senior Accounting Manager)

HKICPA member

Lee Fung Mei Belinda

Senior Sales Manager (US and Canada)

591989

Daughter of the Chairman; BA Economics (York University, Canada)

Wang Wen Bi

Engineering and Technology Manager, pipe segment

591995

Graduate of Chinese Culture University (Taiwan)

Lai Lai Wah

PRC plant administration, management and production

67—

Wife of ED Lee Chun Sing

“—” = not publicly disclosed.

Directors' Remuneration

MetricFY2021FY2022FY2023FY2024FY2025

Total directors' emoluments (HKD Mn)

18.216.617.217.718.5

Directors' emoluments as % of revenue (%)

2.12.64.55.67.6

Directors' Remuneration (Meetings 2025–Members (Jul 2026))

CommitteeChairMembers (Jul 2026)FormedMeetings 2025

Audit

Tsui Chi Him Steve

Cheung Tze Man Edward, Ho Tak Kay, Hui Chi Kuen Thomas, Lee Ka Yee, Tsang Wing Yee, Hong Ting

—2

Remuneration

Tsui Chi Him Steve

Lee Tat Hing, Lee Chun Sing, Cheung, Ho, Hui, Lee Ka Yee, Tsang, Hong

Sep 2005

1

Nomination

Lee Tat Hing

Fung Mei Po, Lee Chun Sing, Tsui, Ho, Hui, Lee Ka Yee, Tsang, Hong

Sep 2007

1

Risk

Tsui Chi Him Steve

Lee Tat Hing, Fung Mei Po, Lee Chun Sing, Leung Cho Wai, Cheung, Ho, Hui, Lee Ka Yee, Tsang, Hong

1 Apr 2016

1

Major Shareholders

HolderShares% of issuedDate / source

Lee Tat Hing (aggregate interest)

397,137,34050.14

25 Nov 2024, etnet substantial-shareholder register

Concert group in Nov 2021: Goldhill Profits Ltd (discretionary trust; Lee family objects) 280,895,630; Lees International Investments Ltd 28,712,551; Lee Tat Hing 14,256,072; Fung Mei Po 58,121,087; Lee Chun Sing 34,315,830

416,301,17053.64

5 Nov 2021 VSD/VSA announcement

Competitive Landscape

Key Competitors

CompetitorListingLatest revenuePositioning vs World Houseware

China Lesso Group

HKEX 2128

RMB24,315m (FY2025; −10.0%)

Industry leader with over 50 factories worldwide and a national distribution network. More than 100x larger.

Zhejiang Weixing New Building Materials

SZSE 002372

RMB5,382m (FY2025; −14.1%); gross margin 40.98%; net margin 13.64%

Premium PPR leader with a retail and service brand ("星管家"); PVC line revenue RMB750m

Yonggao / Gongyuan (公元股份)

SZSE 002641

—

Large national PVC/PE/PPR producer

Zhejiang Zhongcai Pipes (中财管道)

Private

—

Large East China PVC producer

Guangdong Rifeng (日丰)

Private

—

Strong PPR/PE-X brand in South China

Regional Guangdong and Jiangsu PVC converters

Mostly private

—

Fragmented, price-driven competition in World Houseware's home markets

“—” = not publicly disclosed.

Key Competitors — Newell Brands

CompetitorListingPositioning

Newell Brands (Rubbermaid)

NASDAQ: NWL

Brand owner; also a potential buyer of OEM supply

Sterilite Corporation

Private (US)

US-made plastic storage leader

IRIS USA / IRIS Ohyama

Private

Storage and housewares

Home Products International

Private

US housewares

Mainland China and Southeast Asian OEM exporters

Various

Direct substitutes for World Houseware's OEM capacity; tariff-driven shift to Southeast Asia

Peer Comparison FY2025

MetricWorld HousewareChina LessoWeixing New Materials

Revenue

HK$242.9m

RMB24,315m

RMB5,382m

Revenue growth YoY

−23.7%−10.0%−14.1%

Gross margin

8.8%

Not captured for FY2025 (H1 2025: 28.2%)

40.98%

Net margin

−85.5%

Not captured

13.64%

R&D intensity

—

Not captured

3.23% (R&D expense ratio)

Balance sheet

Net cash about HK$400m; no bank debt

Total debts RMB19.0bn (H1 2025)

Net assets RMB4.89bn

“—” = not publicly disclosed.

Company Snapshot

$31.2M

Revenue

423

Employees

$30M

Market Cap

1968

Founded

New Territories, Hong Kong

Headquarters

SWOT Analysis

Strengths

  • No bank debt. Secured bank borrowings were reduced from HK$208.0m (FY2021) to nil (FY2023 onward), and finance costs fell to HK$6.7m in FY2025 (FY2025 results).
  • Large cash and deposit position. HK$593.4m at 30 Jun 2026, about 2.5x the market capitalisation (H1 2026 interim; etnet price).
  • Tangible Shenzhen property base. Long-term other assets of HK$716.2m plus investment properties of HK$285.8m at 30 Jun 2026.
  • Pinghu land rights. The government agreement provides residential replacement land valued at RMB1,828.75m (March 2021 valuation) plus RMB888m in cash (5 Nov 2021 announcement).
  • Experienced operating management. EDs have served since 1985 and 1989, and the pipe engineering lead since 1995 (AR2025).
  • Improving H1 2026 trading. Revenue +9.3%, gross profit +22.7% and gross margin 13.5%, versus 12.0% (H1 2026 interim).

Weaknesses

  • Structural operating losses. Core operating loss of HK$77.1m in FY2025; both operating segments loss-making (FY2025 results).
  • Revenue collapse. FY2021–FY2025 CAGR of −27.5%; FY2025 revenue HK$242.9m (FY2025 results).
  • Overheads unaligned with scale. Administrative expenses rose to HK$74.7m (30.8% of revenue) in FY2025, from HK$67.1m in FY2024.
  • Receivables deterioration. DSO of 293 days; receivables over 180 days of HK$96.4m at H1 2026 (H1 2026 interim, note 10).
  • Customer concentration. One household customer accounted for HK$66.3m in FY2022, about 51% of segment revenue (FY2023 results).
  • Governance concentration. Six of 13 directors are family members; the Chairman is 87; INED tenure reaches 22 years; the Chairman and CEO are spouses (AR2025).

Opportunities

  • Pingshan commercial handover. Targeted by end-2026; would complete delivery of the compensated properties (H1 2026 interim).
  • Rental income ramp. Property segment revenue rose from HK$0.5m (H1 2025) to HK$1.2m (H1 2026) after letting.
  • Pinghu replacement land development. The original plan was to build residential and commercial buildings within 24 months of receipt (2021 announcement).
  • Zhongshan owned factory. Would end rented-factory costs; about 50% of the space could be sold or rented (FY2023 results).
  • Possible recognition of the deferred Pinghu gain. RMB777.2m of compensation received in advance sits in payables (H1 2026 interim, note 11).
  • Deep asset discount. Price-to-book of about 0.28x invites capital-return or privatisation scenarios, given more than 50% insider ownership and a general repurchase mandate sought at the 2026 AGM. This is speculative.

Threats

  • Continued Shenzhen property revaluation losses. HK$62.2m on long-term other assets in H1 2026 alone (H1 2026 interim).
  • Delays in the Pinghu land swap. The replacement land was due about 12 months after November 2021 and was still pending in August 2026.
  • Liquidity optics. Current ratio 0.94 and net current liabilities of HK$63.1m. Going concern relies partly on early realisation of non-current deposits (H1 2026 interim, note 1).
  • PRC construction weakness and price competition from much larger peers; Lesso revenue −10.0% and Weixing −14.1% in FY2025.
  • US trade policy affecting the China-made housewares the Group exports to the US (household revenue −59.7% in FY2025).
  • Key-person and succession risk. Chairman aged 87; the ED and Company Secretary resigned in July 2026 (AR2025; 1 Jul 2026 announcement).

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Key Developments

DateEventSignificance
27 Mar 2025FY2024 results: revenue HK$318.3m (−16.4%); loss HK$322.2m; HK$263.5m fair-value loss on long-term other assetsRecord loss; equity down to HK$1,113.1m
Mar/Apr 2025AR2024 published with ESG data: Scope 1+2 GHG 13,189 tCO2e (2023: 15,959); 492 employeesBaseline year for later GHG targets
22 Apr 2025Last recorded trade of US OTC line WHWRFEffectively no US liquidity
30 Jun 2025Workforce reduced to 459 (from 492 at FY2024)Continued downsizing
Aug 2025Board meeting notice for 27 Aug 2025 interim resultsRoutine
27 Aug 2025H1 2025 results: revenue HK$116.1m (−27.1%); household −67.8%; pipes −14.1%Steep first-half decline
27 Aug 2025H1 2025: HK$58.9m fair-value loss on investment properties, partly offset by a HK$4.8m gain on long-term other assetsProperty revaluations remain the main earnings swing factor
27 Aug 2025Pingshan: residential handover complete; commercial expected by end-2025This target later slipped
19 Nov 2025Shares close at HK$0.45Reference point for the 1-year performance
FY2025 (disclosed Mar 2026)HK$458m of cash moved into long-term (HK$189.1m) and short-term (HK$269.2m) depositsHigher yield; less immediate liquidity
FY2025 (disclosed Mar 2026)Banking facilities reduced to HK$49.6m (HK$8.8m utilised)Lower bank support
16 Mar 2026Board meeting notice for FY2025 resultsRoutine
26 Mar 2026FY2025 results: revenue HK$242.9m (−23.7%); loss HK$207.6m; gross margin 8.8%; no dividendFourth straight annual loss
26 Mar 2026Net current liabilities of HK$207.1m; current ratio 0.79; gearing 1.57Liquidity optics deteriorate
26 Mar 2026Pingshan residential units rented out in 2026; commercial handover expected in 2026Rental income begins
26 Mar 2026Pinghu: "actively proceeding" with replacement land takeover; intends land development subject to approvalKey value catalyst; timing open
26 Mar 2026Zhongshan factory pending government approval of plans and designRelocation still incomplete
27 Apr 2026AR2025 published with ISSB S2-referenced climate disclosures and GHG targets (−5% by 2026, −15% by 2030)ESG reporting upgrade
28 Apr 2026AGM circular dispatched (re-election of directors; general mandates to issue and repurchase shares)Routine
23 Jun 2026AGM held at The Marco Polo Hongkong Hotel; poll results announcedRoutine
30 Jun 2026ED and Company Secretary Tsui Chi Yuen resigns, effective 1 Jul 2026Loss of a 19-year finance and secretarial executive
1 Jul 2026Leung Cho Wai redesignated Company Secretary; Chan Pak Ho appointed Financial ControllerFinance succession
1 Jul 2026Updated board list: 13 directors, committee roles unchangedBoard shrinks from 14 to 13
Jun–Jul 2026Shares trade at HK$0.35–0.37 (Lixinger daily data)Continued de-rating
26 Aug 2026H1 2026 results: revenue HK$127.0m (+9.3%); gross profit +22.7%; gross margin 13.5%First top-line growth in the series reviewed
26 Aug 2026H1 2026 loss widens to HK$102.4m on a HK$62.2m fair-value loss (long-term other assets) and HK$20.8m (investment properties)Revaluation drag persists
26 Aug 2026Going-concern basis reaffirmed, relying partly on early realisation of non-current deposits; net current liabilities HK$63.1mLiquidity watch item
26 Aug 2026Pingshan commercial completion target moved to end-2026; Pinghu land "closely following up"; Zhongshan in permits stageCatalysts deferred again
14 Oct 2026Shares at HK$0.295; market cap about HK$234m (etnet)Near multi-year lows; about 0.28x book

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

Revenue

6 charts
Income Statement: Revenue & Gross Profit: Revenue fell from HKD 878 Mn in FY2021 to HKD 242.9 Mn in FY2025.
World Houseware (Holdings) Limited — Income Statement: Revenue & Gross Profit
Series (HKD Mn)FY2021FY2022FY2023FY2024FY2025
Revenue878628.7380.6318.3242.9
Cost of sales728.6581.3337.1285.1221.6
Gross profit149.447.443.533.221.3

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