Xero Limited

Xero Limited Overview

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Founded: 2006

Workforce: ~2,531

Company Working: Xero Limited (Xero) is a software company, engaged in developing cloud-based accounting software for small and medium-sized businesses. It has offices in New Zealand, Australia, and the UK, among other countries; Xero has built a subscriber base of more than 1.5 million worldwide. The company has connected with more than 16,000 accounting and bookkeeping firms across the globe. It offers its products to various businesses, including retail, legal, hospitality, cafes, e-commerce, manufacturing, tourism, real estate, and franchises, among others.

Strategy

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Company Snapshot

$360M

Revenue

2,531

Employees

$15,986.19M

Market Cap

2006

Founded

New Zealand

Headquarters

SWOT Analysis

Strengths

Strong subscriber base
Investment in product development

Weaknesses

Operations limited to Australia, New Zealand and the UK

Opportunities

Focus on artificial intelligence

Threats

Foreign currency exchange fluctuations
High competition

Product Offering

Xero Limited
- Tax and Accounting Software

Financial Performance

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R&D Director, Seojin

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Strategy & Business Development Director, Dogan Holding

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