Xiamen King Long United Automotive Industry Co., Ltd

Xiamen King Long United Automotive Industry Co., Ltd Overview

Company Headquarters: China

Founded: 1988

Workforce: ~2,000

Company Working: Xiamen King Long United Automotive Industry Co., Ltd (King Long) is a leading brand in China’s automobile industry and a subsidiary company of Xiamen King Long Motor Group. The company has the most complete intelligent transportation product line in the industry, including large, medium, and light buses, autonomous driving buses & chassis, special vehicles, RVs, and all kinds of Pan travel products. King Long has three main production bases, Xiamen Large & Medium-Sized Bus Base, Xiamen Van Manufacturing Base, and Shaoxing Special Vehicle Base. The yearly production capacity of the company is around 20000 units for large & medium-sized buses and 30000 units for minivans. The company has produced more than 570,000 buses in total, out of which more than 120,000 units are exported overseas to more than 140 countries & regions all over the world.

Strategy

King Long’s strategy is focused on becoming the zero-emissions transportation industry leader. The company is planning to realize this, through world-class partnerships, pioneering research & development, and a ground-breaking business model. King Long’s approach will be always focused on leveraging the strategic partnerships to increase capital efficiency, lower the cost, and accelerate speed to market.

Company Snapshot

2,000

Employees

1988

Founded

China

Headquarters

SWOT Analysis

Strengths

One of the most recognizable and valuable automotive brands in the world
Broad product portfolio with strong sales and robust financials

Weaknesses

Restricted advertisement by the company
Limited product offerings in emerging markets

Opportunities

Extension of the production network world-wide and gaining entry in new marketplaces
Collaborations with leading automotive manufacturers can help in increasing company’s market share

Threats

Supply chain disruptions may give rise to the risk of underutilization of capacity

Key Developments

Date	Approach	Development
May 2023	Contracts & Agreements	King Long has signed strategic cooperation agreement with Vivipra, a long-distance bus sales agent in Chile. This agreement will enhance the brand recognition & influence of King Long and promote the development of local public transportation in Chile.

Product Offering

Xiamen King Long United Automotive Industry Co., Ltd
- Buses & Coaches

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