Xiaomi Inc. Overview
Company Headquarters: China
Founded: 2010
Workforce: ~18,170
Company Working: Xiaomi Inc. operates through four business segments, namely, smartphones, IoT & lifestyle products, internet services, and others with a distribution network spanning across India and countries of South-East Asia, Europe, and South America. The company offers smartphones, Redmi phones, Pocophone, notebook, smart devices, Mi power bank & charging accessories, and other products under various segments. Water purifiers are offered under smart devices. Its Mi Water Purifier has four filtration layers meant for thorough cleansing. Micro-filtration, ultra-filtration, and reverse osmosis (RO) are some of the technologies offered in the Mi Water Purifier.
In July 2018, the company was listed on the Main Board of The Stock Exchange of Hong Kong Limited. It primarily competes with companies such as Coway Co., Ltd, A. O. Smith Corporation, and Unilever.
Strategy
Xiaomi Inc. strategizes to explore the global market while expanding its presence in India and other key markets, such as Indonesia and countries in Western Europe. It focuses on strengthening its distribution capabilities and building an omnichannel new retail network for delivering comprehensive products in China and other international markets. It focuses on investing in research & development. For instance, its research & development expenses increased by 71.6% between the fourth quarter of 2017 and the fourth quarter of 2018.
