Yahoo Inc.

Yahoo Inc. Overview

Company Headquarter: US

Founded: 1994

Workforce: 13000

Company Overview: Yahoo Inc. (Yahoo) is an Internet media company that offers email, entertainment, news, and sports services. The company was initially started as a web directory and later shifted to other categories such as email and entertainment. The company is focused on offering entertainment, connecting, and informing services to its users in 30 languages. Yahoo also offers services such as music, Widgets 360, and Flickr for photo sharing. The company has a wide geographic reach with offices located in the Americas, Asia-Pacific, and Europe, the Middle East and Africa. Yahoo was acquired by Verizon in June 2017.

Strategy

Yahoo, a subsidiary of Verizon, focuses on product development. The company invests heavily in the research and development of its Flurry application to offer faster operational speed, more analytical tools, and easy integration capabilities. The application is widely used on iOS platforms and the company aims at extending to Android platforms which increase its consumer base.

Company Snapshot

13,000

Employees

1994

Founded

SWOT Analysis

Strengths

Focus on research and development
Wide product portfolio
Strong distribution network

Weaknesses

Unstable financial performance
Dependency on vendors and suppliers

Opportunities

Strategic alliances
Expansion of regional presence

Threats

Intense market competition
Fluctuations in currency exchange rates

Product Offering

Yahoo Inc.
- App Analytics

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