Yamaha Golf-Cars Overview
Company Headquarters: Georgia, US
Founded: 1988
Workforce: N/A
Company Working: Yamaha Golf-Cars, a subsidiary of Yamaha Motor Co., Ltd, designs, manufactures, and sells golf cars and utility vehicles. It operates through four business segments, which are motorcycles, marine products, power products, and industrial machinery and robots. The power products segment offers all-terrain vehicles, recreational off-highway vehicles, snowmobiles, golf cars, generators, small-sized snow throwers, and multi-purpose engines. The company offers its low-speed vehicles under three categories including golf, personnel, and commercial. It has a strong team of partners, which includes the National Golf Foundation, LPGA Women Who Play, LPGA USGA Girls Golf, the Davis Love Foundation, Folds of Honor, The First Tee, multiple PGA sections, and the International Light Transportation Vehicle Association.
MBK, Minarelli, India Yamaha Motor Pvt. Ltd., Yamaha Motor (UK) Ltd, Motori Minarelli S.p.A., Yamaha Motor Electronics Co., Ltd. are some of the subsidiaries of the company.
Strategy
It has been significantly investing in promotional campaigns and R&D for enhancing the design features of its offerings. For instance, there is a high likelihood that Yamaha Golf-Cars, which is primarily engaged in manufacturing 2- passenger golf carts, will focus on four-passenger electric vehicle model to capture the greater chunk of the market. Furthermore, it is focusing on golf car-based low-speed automated driving system so that they can be used in a variety of applications. The company is also working on developing electromagnetic guidance self-driving technology for environment-friendly sustainable transport systems for rural areas.
