Yamaha Motor Co., Ltd

Yamaha Motor Co., Ltd Overview

Company Headquarters: Japan

Founded: 1955

Workforce: 50,000+

Company Working:

A division of Yamaha Corporation, Yamaha Motor Pvt. Ltd. is a well-known maker of motorcycles, marine products, power products, and other motorized items worldwide. Yamaha Motor, a major force in the automotive sector with its headquarters in Iwata, Shizuoka, Japan, is renowned for its outstanding performance, dependability, and cutting-edge technology. Yamaha Motor has prioritized providing customers worldwide with products that make them happy, excited, and satisfied since its founding in 1955. Motorcycles, scooters, ATVs, marine engines, outboard motors, personal watercraft, electric bicycles, generators, and other products are among the company's broad offerings. Pushing the limits of technology to create market-leading goods, Yamaha Motor is famous for its creativity and engineering prowess. The bikes and scooters the business produces are renowned for their excellent performance, fuel economy, and stylish designs. Outboard engines and personal watercraft made by Yamaha are well known for their dependability, sturdiness, and cutting-edge features. Yamaha Motor's dedication to research and development is one of its main advantages. The company invests significantly in cutting-edge technologies and creative ideas to improve its goods' functionality, safety, and environmental sustainability. Numerous innovations, like the Yamaha Chip-Controlled Throttle (YCC-T) system, the Yamaha Fuel Injection (YFI) system, and the ground-breaking EX series WaveRunners, are the result of Yamaha Motor's ongoing innovation.

Strategy

Yamaha Motor Pvt. Ltd. prioritizes brand building and marketing to develop a strong brand image and improve consumer recognition and loyalty. To improve brand awareness and establish a connection with its target audience, the corporation takes part in a variety of marketing initiatives, including advertising campaigns, sponsorships, and events. Yamaha wants to attract new customers and keep its current ones by promoting a favorable brand image.

Company Snapshot

$14,888.9M

Revenue

50,000

Employees

1955

Founded

Japan

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Strong brand image
Strong brand reputation and recognition globally
Diverse product portfolio catering to various segments
Technological innovation and engineering excellence.
Wide product range
Strong brand name

Weaknesses

Dependence on the Asian market
Limited presence in the Middle East and Europe
Dependence on external suppliers for certain components
Limited presence in certain emerging markets.
Challenges in managing environmental sustainability.
Distribution related issues

Opportunities

Establishment of distribution and service points across the globe
Expansion into untapped markets and emerging economies.
Technological advancements for connected and autonomous vehicles.
Increasing trend towards leisure and recreational vehicles
Expansion in newer markets
Expansion in EV

Threats

High import and export duties
Intense competition
Stringent regulatory standards and emission norms.
Rising raw material and component costs
Impact of disruptions in supply chain and logistics.
Geopolitical uncertainty
Strong global competition

Key Developments

Date	Approach	Development
Dec-2019	Material Development	Yamaha Announces New Accessories for Proven Off-Road Vehicles
January 2023	Expansion	Yamaha Motor invested in Agricultural Startup Nileworks Inc. - so that they can strengthen the foundation of the drone business through the incorporation and joint development of automation technologies.
March 2022	Investment	Yamaha Motor Co., Ltd. invested in ARPAC INDÚSTRIA DE AERONAVES S.A., a Brazilian startup company that provides integrated solutions from agricultural drone development to service supply operations.
June 2021	Partnership	Yamaha partnered with Yield to advance smart agriculture technology.

Product Offering

Yamaha Motor Co., Ltd
- ATV
- Side by Side
- Snowmobile
- Parts & Accessories

Financial Performance

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.