Zhongce Rubber Group Co., Ltd (ZC-Rubber) Overview
Company Headquarters: Hangzhou, China
Founded: 1958
Workforce: ~28,000
Company Working: ZC-Rubber, formerly known as Hangzhou Zhongce Rubber Co., Ltd, is one of the leading Chinese tire manufacturers with production facilities in the US, Germany, Brazil, China, and Thailand. It manufactures tires for passenger cars, SUVs & light trucks, trucks & buses, off-road vehicles, agriculture vehicles, bicycles, motorcycles, and ATVs. The company distributes its tires in more than 120 countries, across six continents, under five brands which includes Westlake, Chaoyang, Arisun, Goodride, And Trazano to meet different requirements of customers, all over the world. In order to increase its global presence, ZC-Rubber opened two manufacturing facilities in Thailand and Brazil known as ZC Rubber Thailand and ZC Rubber Brazil, respectively. In 2017, it generated a total sales revenue of USD 3.62 billion.
The major competitors of the company in the green tire market are Continental AG, Hankook Tire, Pirelli & C. S.p.A., and Cheng Shin Rubber Ind. Co. Ltd.
Strategy
ZC-Rubber is focusing on developing advanced technologies for both, raw materials and tire design, in order to keep improving tire safety and value, which will improve its share in green tire market. It concentrates on improving tire mileage, providing longer tire life, reducing the unexpected tire failure, and lowering fuel consumption, especially for construction and mining applications.
The company is working on smart production methods to focus on green tire production and promote production efficiency through its overall production activities. Furthermore, it is working with Ali Cloud, a subsidiary of Alibaba and one of the leading cloud computing service providers, for monitoring all types of data generated during tire production for a critical analysis on the production process, reduced energy consumption, and cost saving as well as for enhancing the production yield rate.
