ZTE Corporation Overview
Company Headquarters: Shenzhen, China
Founded: 1985
Workforce: 68,240
Company Working: ZTE Corporation (ZTE) designs, develops, manufactures, and markets information and telecommunication technology products. ZTE has developed a comprehensive telecommunications product line, covering every vertical sector of wireless networks, access & bearer networks, core networks, services, and terminals markets. The company operates through three business segments namely, carriers’ networks segment, government, and corporate business segment, and consumer businesses segment. The company’s carrier network segment includes wireless and wired access, core networks, bearer networks, and telecommunication software systems and services. Its government and corporate segment offers information solutions such as the Internet of Things (IoT), big data, communication networks, and cloud computing products. Under the consumer segment, the company develops, produces, and sells smartphones, home information terminals, and mobile data terminals. Fixed-mobile convergence is catered under consumer business segment. It offers its products and services to various industry verticals including government, finance, transportation, education, and energy. The company has R&D centers in the US, Sweden, and China with 35,000 granted patents out of 75,000 filled patents. It has a global customer in more than 160 countries with presence in North America, Latin America, Africa, and Asia-Pacific.
Strategy
ZTE Corporation primarily focuses on inorganic growth strategies to increase its market share in the competitive market. For instance, in April 2019, ZTE Corporation and Smartfren signed an agreement for 4G network expansion and 5G network trials in Indonesia. The company believes in continuous reinvention and upgrade of its products by increasing investments in innovation, talent, and international expansion rather than limiting the focus to only operational efficiency and short-term profitability. The company also focuses on expanding its market presence and acquiring businesses in niche markets. For instance, in 2017, ZTE Corporation and Nokia planned to expand in India with an investment of USD 870.48 million.
