ZTE Corporation

ZTE Corporation Overview

Company Headquarters: Shenzhen, China

Founded: 1985

Workforce: 68,240

Company Working: ZTE Corporation (ZTE) designs, develops, manufactures, and markets information and telecommunication technology products. ZTE has developed a comprehensive telecommunications product line, covering every vertical sector of wireless networks, access & bearer networks, core networks, services, and terminals markets. The company operates through three business segments namely, carriers’ networks segment, government, and corporate business segment, and consumer businesses segment. The company’s carrier network segment includes wireless and wired access, core networks, bearer networks, and telecommunication software systems and services. Its government and corporate segment offers information solutions such as the Internet of Things (IoT), big data, communication networks, and cloud computing products. Under the consumer segment, the company develops, produces, and sells smartphones, home information terminals, and mobile data terminals. Fixed-mobile convergence is catered under consumer business segment. It offers its products and services to various industry verticals including government, finance, transportation, education, and energy. The company has R&D centers in the US, Sweden, and China with 35,000 granted patents out of 75,000 filled patents. It has a global customer in more than 160 countries with presence in North America, Latin America, Africa, and Asia-Pacific.

Strategy

ZTE Corporation primarily focuses on inorganic growth strategies to increase its market share in the competitive market. For instance, in April 2019, ZTE Corporation and Smartfren signed an agreement for 4G network expansion and 5G network trials in Indonesia. The company believes in continuous reinvention and upgrade of its products by increasing investments in innovation, talent, and international expansion rather than limiting the focus to only operational efficiency and short-term profitability. The company also focuses on expanding its market presence and acquiring businesses in niche markets. For instance, in 2017, ZTE Corporation and Nokia planned to expand in India with an investment of USD 870.48 million.

Company Snapshot

$13.24M

Revenue

68,240

Employees

1985

Founded

Shenzhen, China

Headquarters

SWOT Analysis

Strengths

Strong focus on aftermarket sales
Robust market presence
Strong presence across the globe
Diversified product portfolio
Extensive presence across the globe

Weaknesses

Complex hierarchy resulting in weak decision making abilities
Lack of focus on strategic partnership and collaboration
Complex organization resulted weak decision-making abilities

Opportunities

Rapid growth in digital transformation
Opportunities in 5G network deployments for in developing regions

Threats

Rapidly changing macro-economic environment
Competitive threats such as pricing and introduction of advanced technologies in the communication industry
Increasing competition in the market
Changing government regulation
Rapidly changing macro economic environment
Competitive threats such as pricing and introduction of advanced technology in communication industry

Key Developments

Date	Approach	Development
May 2019	Product Development	ZTE Corporation unveiled a data center interconnection OTN device, i.e. ZXONE 7000 C2C. This device has the single-fiber transport capacity and can adjust rapidly with network traffic change without disturbing balance with transmission distance and system capacity.
June 2017	Product Development	ZTE Corporation launched an enhanced optical transport network (E-OTN) product, i.e. M721 CX66A. This product has high integration, energy-saving, maximized capacity, and low deployment cost. The product is used to support future 5G network deployment.

Product Offering

ZTE Corporation
- Big Video fixed-mobile convergence solution
- MCX

Financial Performance

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