Set Top Box Market

Set-top box is a hardware device that receives a digital signal, decodes it, and displays on television. This digital signal can be a television signal or internet data that is received through a cable or cellular connection. Rapid enhancement owing to the introduction of from liquid crystal displays (LCDs), light-emitting diodes (LEDs), and organic light-emitting diodes (OLEDs) to Ultra HD/4K has increased demand for high-resolution videos significantly. Furthermore, digital TV has also fueled on-screen electronic programme guide, improved hard drive recording, subtitles, digital radio, interactive services and others. To meet the rising demand for high quality of services and increase the customer experiences, the need for set-top box is surging at high rate.

The various factors attributing to increased adoption of set-top boxes are increasing affordability of smart TV, proliferation of HD channels, and the growing demand for over the top (OTT) services. The growing integration of set-top boxes with smart TVs and rise in partnerships among the content providers, network providers, and TV manufacturers to reduce the overall operational cost of individual services also drive the demand for set-top boxes. The major demand for set-top boxes is from the residential sector on account of advances in digital media and internet-based television services.

This study on the global set-top box market provides detailed information about the industry trends, market dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the set-top box market by product type, content quality, service type, end-user, and region/country. Based on product type, the market is segmented into IPTV, digital terrestrial television, satellite, cable, OTT content, and others. By content quality, the market is segmented into high definition, standard definition, 4K, and others. Services in association with set-top box covered in the study are managed services such as testing, repairing, and screening among others; and interactive services which include video on demand, video conferencing, and high-speed internet Television among others. The regions included in the study are North America, Europe, Asia-Pacific, and the rest of the world.

By region, Asia-Pacific is anticipated to dominate the set-top box market during the review period and is expected to grow with the fastest CAGR from 2018 to 2023. China (including Taiwan) followed by Japan dominates the market in both demand and supply of set-top boxes; however, India is expected to register the highest CAGR during the forecast period. The growing awareness regarding IPTV services in the region and cable digitization in many developing countries such as India are the major growth drivers for this region.

The set-top box market is highly competitive with the presence of many vendors that offer feature-rich and innovative Set-Top Box (STBs) to their customers. The major vendors profiled in the study are Huawei Technologies Co. Ltd (China), Apple Inc. (US), Google LLC. (US), Samsung Group (South Korea), Arris International Plc. (US), EchoStar Corporation (US), Sagemcom SAS (France), Technicolor SA (France), Skyworth Digital (Hongkong), Vishay Intertechnology, Inc. (US), and Kaonmedia Co., Ltd. (South Korea)

The market players are adopting several organic and inorganic growth strategies, such as product enhancement, product launch, partnership, agreement, and collaboration to improve their position and excel in the global set-top market. In August 2018, KAONMEDIA and Broadband Customer Premises Equipment (CPE), launched world’s first operator tier Android TV Oreo set-top box with custom launcher to StarHub, a leading telco and the largest pay-TV operator in Singapore. Similarly, in September 2018, Tata Sky, a direct broadcast satellite television provider entered into a partnership with Skyworth Digital to launch the next-generation set-top-box in India.