Market Size (2017)
2017
$2.87B
Semiconductor
Smart Window Market
By Segment, By Region, And Segment Forecasts, 2017 – 2025
Vertical: SEMIBase Year: 20189 Sections
Executive Summary
Smart Window Market — Snapshot
Projected (2025)
2025
$9.08B
CAGR (2017–2025)
15.5%
15.5%Key Players
106+
The smart window technology can increase the functionality of glass by reducing noise and temperature of surroundings. Among all the sectors and industries served by smart window manufacturers, suspended particle device (SPD) has registered the highest rate of adoption. The major objective fulfilled by SPD smart window technology is to provide a cost-effective and eco-friendly window installation solution to the end users. Smart window is being rapidly adopted across major economies, the US being on top with the highest number of installations of smart windows. Smart windows are also in significant demand from media and technology industry owing to increasing rapidly developing artificial intelligence technology in combination with smart windows. These smart windows find a wide range of applications in the healthcare, defense, and entertainment industries, among others. In August 2019, SER Company became a licensee of Research Frontiers, an inventor of SPD smart glass to produce SPD-SmartGlass for the Brazilian market with SPD light-control film manufactured by Gauzy.
There has been a considerable increase in the demand for electrochromic technology smart window. In the marine sector, smart windows are integrated with augmented reality technology which is used for taking images and videos in real-time. The major factors boosting the growth of the market include growing demand for smart windows in transportation applications and use of smart windows in healthcare.
The smart window market has been broadly classified by technology and application. By technology, the smart window market has been segmented into electrochromic technology, PDLC, SPD, and photochromic. Among these, the SPD segment dominated the market in 2018, capturing nearly 33% market share and electrochromic technology segment is expected to register the highest CAGR during the forecast period. By application, the smart window market has been bifurcated into architectural & construction, transportation, automotive, aircraft, marine, Consumer goods, and power generation. The automotive segment is expected to exhibit the highest CAGR during the forecast period. However, the architectural & construction segment dominated the market in 2018.
The global smart window market comprises various manufacturers, government research firms, universities, and technical institutes that engage in developing and making advancement in the smart window industry. The major players considered in the scope of the global smart window market are Pleotint LLC, E-Chromic Technologies, Inc., ChromoGenics AB, AGC Inc., Hitachi Chemical Co., Ltd, Innovative Glass Corporation, Saint-Gobain Group, RavenWindow (RavenBrick LLC), PPG Industries, Inc., LTI Smart Glass, Inc., Kinestral Technologies, Inc., Gentex Corporation, Merck KGaA. The major players are present in North America followed by Asia-Pacific and Europe. The competition in the smart window industry is rapidly increasing owing to the entry of new players in the market serving various application areas
Key Insight
The Smart Window Market market is projected to grow at a CAGR of 15.5% from 2017 to 2025.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansMarket Scope & Coverage
What this report covers
- Geographic Coverage: This analysis covers 5 regions: Middle East and Africa, North America, Asia Pacific, Europe, South America.
- Market Segmentation: The market is analyzed across key segments with forecasts from 2017 to 2025.
- Competitive Landscape: 106 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
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View Subscription PlansMarket Overview
Smart Window Market — Growth Trajectory
Smart window glasses are electronically controlled devices allow users to control the amount of light, glare, and heat passing through the window, manually or automatically. Smart windows can be controlled by various methods, such as automatic photo sensors, motion detectors, smartphone, knobs, or light switches to regulate the amount of light and heat passing through them. The light control offered by smart windows can save significant amounts of energy on heating, cooling, and lighting. Smart windows are usually based on technologies such as electrochromic, polymer dispersed liquid crystal (PDLC), suspended particle devices (SPD), and photochromic. Smart windows have the capability to protect human skin by blocking the ultraviolet (UV) rays and also prevent the fabric and furniture near windows from fading. These glasses are energy-efficient and have low reflection, which reduces the glare. Smart windows are eco-friendly, made of recyclable material, and helps in controlling heat to maintain optimal temperature inside buildings and infrastructures
Market Size Trend (USD Mn)
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View Subscription PlansMarket Dimensions
How this market is segmented
- Technology is broken down into: Electrochromic, PDLC, SPD, Photochromic, Others.
- Application is broken down into: Architectural & Construction, Transportation, Automotive, Aircraft, Marine, Consumer Goods, Power Generation.
Geographic Analysis
Regional market breakdown
- Middle East and Africa Middle East and Africa market size reached $350.60M in 2017 and is projected to reach $758.00M by 2025, growing at a CAGR of 10.1%.
- North America North America market size reached $844.10M in 2017 and is projected to reach $3.10B by 2025, growing at a CAGR of 17.6%.
- Asia Pacific Asia Pacific market size reached $630.70M in 2017 and is projected to reach $2.60B by 2025, growing at a CAGR of 19.4%.
- Europe Europe market size reached $710.70M in 2017 and is projected to reach $2.00B by 2025, growing at a CAGR of 13.8%.
- South America South America market size reached $334.50M in 2017 and is projected to reach $627.90M by 2025, growing at a CAGR of 8.2%.
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View Subscription PlansResearch Methodology
Smart Window Market — How We Researched This Market
This report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2018
Forecast Period
2018 – 2025
Primary Interviews
150+
Research Process
Historical data (2017–2018) and forecast period (2018–2025)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
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View Subscription PlansCompetitive Landscape & Porter's Five Forces
Smart Window Market — Competitive Analysis
Threat of New Entrants
Currently, in the global smart window market, the threat of new entrants is low and is expected to remain the same during the forecast period. This can be primarily attributed to the highly capital-intensive nature of the industry. The technical expertise required to make the products is also significantly high. Furthermore, the demand for smart windows is expected to increase significantly in the commercial sector, which is expected to lead to an insufficient supply of components as the technology is constantly upgrading; this is further expected to increase the barriers for the new entrants in the market. Moreover, the rapidly changing demand from end users is another factor that limits the entry of new players in the global smart window market .
Intensity of Rivalry
The global smart window market is projected to register a moderate degree of rivalry, as the market is fragmented with the presence of some leading players as well as small and large glass component manufacturers. As the adoption of smart window is low at current stage, there is a lack of awareness among the end users regarding the product. This somewhat reduces the degree of rivalry. The competition among the smart window system integrators is largely based on the quality, assembly, and distribution of the smart windows. However, the major players such as Saint-Gobain, and Merck Group are planning to partner with glass component suppliers as a part of vertical integration strategy. Therefore, the overall intensity of rivalry is expected to be moderate in the global smart window market during the forecast period.
Threat of Substitute
Currently, there are no direct replacements for smart windows available in the market. However, the high price of the products is significantly hampering its adoption; therefore, with ongoing research and development, substitutes for smart windows are eventually expected to emerge in the market in the future. Advancements in control system technologies and upgraded software are factors that are leading smart windows to be popular in the market rapidly and gaining attraction. Therefore, the threat of substitutes is expected to be low in the global smart window market during the forecast period.
Bargaining Power of Suppliers
The bargaining power of supplier is estimated to be moderate, as there are limited number of suppliers present in the market that supply glass components for smart window market. The suppliers at present are not in direct contact with the buyers which also limits their bargain power as they have to contact the new system integrators. Also, the cost of manufacturing impact the margins of the suppliers adversely. Furthermore, the cost of switching is moderate. This has reduced the overall bargaining power of suppliers owing to the rapidly changing technology by system integrators.
Bargaining Power of Buyers
As the smart window market is still in nascent stage, the industry growth is expected to be high. This has resulted in increased competition between the system integrators as there are indirect alternatives of smart window available for the buyer to switch. Also, the buyers are price sensitive as most of the end users belong to the commercial and residential sectors, offices and museums. Moreover, the cost of procuring smart window for end users at this stage is moderate which limits the actual concentration of buyers in a region up to a certain extent. Therefore, the overall bargaining power of buyers is expected to be moderate during the forecast period.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Smart Window Market.
Regional Market Size (USD Mn)
Market estimates by geography (2025)
InsightNorth America leads with $3.10B by 2025, while Asia Pacific is projected to grow fastest at a 19.4% CAGR.
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View Subscription PlansRegional Market Data
| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $350.60M | $435.50M | $758.00M | 10.1% | 8% |
| North America | $844.10M | $1.40B | $3.10B | 17.6% | 34% |
| Asia Pacific | $630.70M | $1.08B | $2.60B | 19.4% | 29% |
| Europe | $710.70M | $1.01B | $2.00B | 13.8% | 22% |
| South America | $334.50M | $387.20M | $627.90M | 8.2% | 7% |
| Total | $2.87B | $4.31B | $9.08B | 15.5% | 100% |
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Analytics
Smart Window Market — Key Findings
Analytical insights on Smart Window Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Smart Window Market market is projected to reach $9.08B by 2025, growing at 15.5% CAGR.
Market Drivers
Smart window glass is becoming an integral part of advanced vehicle design, especially, in cars, trains, boats and aircraft. The smart window technology assists in switching tints from dark to clear within 2 seconds by efficiently controlling the alignment of special nanoparticles inside the film. Smart window can be operated with the flip of a switch, and can even be control with a mobile application, or voice command. It aids in increasing safety and security, provides better sound insulation, and protects against harmful heat and ultraviolet (UV) rays. Smart windows installed in automobiles have the capability to block around 90% of infrared and 98% of UV rays, making the vehicles' cabins more comfortable. It prevents overheating of the cabin and fading of fabric, when the car is parked in sunlight. In case of breakage, the glass pieces would not shatter as the film holds the pieces together. Furthermore, smart window serves as an ideal solution to a number of requirements car showrooms may have, from car displays to product launches, it offers a wide array of potential solutions that could serve general or specific needs. For instance, by installing a panelled switchable wall in the showroom, salespeople are able to use it as a tool to aid the sales process. Smart window glass is also used at airports as it can automatically change its opaqueness, letting in different amounts of sunlight depending on the conditions and time of the day. The initial attraction was to keep travellers from overheating and save money on air-conditioning, but later it found many uses. For instance, in April 2018, Dallas-Fort Worth International Airport outfitted one of its gates with a new type of glass that adjusts according to the sunlight. Furthermore, in October 2018, Changi Airport, one of the busiest in Asia, started using smart windows to improve the accuracy, efficiency and safety of cargo and luggage handling. Using its camera to see visual markers and labels on luggage and containers, the glasses project information like loading instructions on top of the user’s real-world view, shortening loading time by as much as 15 minutes
Market Opportunities
As the technology has developed, glass has now become the predominant facade material for solar energy solutions. In the solar energy industry, smart window technology can be used as a thinner cover glass for photovoltaic panels that are important for solar concentrators. Smart windows offer unrivalled control of solar glare and assist in reducing the thermal transmittance through a glass façade which directly reduces the associated heating, ventilation, and air conditioning (HVAC) costs. It can be automatically tuned to different levels of darkness allowing complete solar glare control. Smart window is expected to foster innovative building design while offering unprecedented environmental benefits and protection to building inhabitants. Thus, smart windows for solar solutions are expected to hit the market in the coming years
Market Restraints
Most of the prime vehicle manufacturers have started using smart windows in their vehicles owing to its various benefits. But other mid-scale vehicle manufacturers are restraining to deploy smart windows in their vehicles as the cost of glass is high, which in turn increases the overall price of the vehicle. Most of the smart windows typically encompass a video camera, augmented reality, microphone and a bar code scanner, which increases the overall price. Also, security concern is one of the factors hampering the growth of the market as the sensors used in smart windows can be used to track and record a variety of information about the user such as user location, photograph, and video images and audio recordings. Also, like other connected technologies, smart window can be linked to other interfaces, either locally or via the Internet, or through Wi-Fi, Bluetooth and other networks, which can raise security concerns. Most smart window products cost at least 50% more than their non-automated counterpart. Furthermore, lack of technical expertise and awareness about smart window technology can limit the growth of the market. However, the development of smart window is in its nascent stage and expected to undergo intensive technological and economic alterations over the forecast period
Strategic Outlook and Future Directions
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Companies
Key companies profiled in Smart Window Market
Profiles of 106 companies operating in the Smart Window Market market, including revenue, employee count, and market positioning where available.
Showing 106 of 106 companies
ChromoGeni
ChromoGenics AB
Semiconductor
Company Headquarters: Sweden Founded: 2003 Workforce: ~30 Company Working: ChromoGenics AB operates as a holding company, which develops window technologies for saving energy and increasing the comfort levels in buildings. The company offers dynamic glass with controllable heat and light transmission. The company’s unique technology ConverLight provides sustainable solar control for increased indoor comfort and energy efficiency. ConverLight has also contributed to Green Building certifications.
Revenue$0.0B
Employees30
Market CapN/A
Founded2002
Sweden
Gentex Cor
Gentex Corporation
Semiconductor
Company Headquarters: US Founded: 1974 Workforce: ~5,700 Company Working: Gentex Corporation engages in the designing, developing, and manufacturing of electro-optical products for the automotive, commercial building, and aircraft industries. It also manufactures dimmable aircraft windows for the aviation industry and signaling devices and commercial smoke alarms for the fire protection industry. The company operates through two reportable business segments—automotive products and other. The automotive segment manufactures automatic-dimming rearview, non-dimming mirrors and electronics for the automotive industry. The other segment includes dimmable aircraft windows and fire protection products.
Revenue$0.0B
Employees5,700
Market CapN/A
Founded1973
US
Saint-Goba
Saint-Gobain
Chemicals & Materials
Company Headquarters: France Founded: 1665 Workforce: ~181,000 Company Working: Saint-Gobain Group (SGG) engages in the production and distribution of construction materials. It provides flat glass and high-performance materials such as ceramic, abrasives, and performance plastics. The company markets its products under its key brands such as CertainTeed, Gyproc, Isover, Jewson, Weber, Norton, Adfors, Placo, and Raab Karcher. It operates through the following business segments: innovative materials, construction products, and building distribution. The innovative materials segment offers a unique portfolio of materials and processes for the habitat and industrial markets. The construction products segment offers interior and exterior solutions to enhance the comfort of buildings and homes, including plaster, acoustic and thermal insulation, wall facing, roofing and pipe systems. The building distribution segment serves the new building, renovation, and home improvement markets.
Revenue$41.2B
Employees181,000
Market CapN/A
Founded1664
France
Merck KGaA
Merck KGaA
Healthcare
Company Headquarters: Darmstadt, Germany Founded: 1668 Workforce: ~60,348 Company Working: Merck KGaA (Merck) is a pharmaceutical company that offers a varied range of products subgrouped into three segments—healthcare, life sciences, and performance materials. The company delivers innovative health solutions and is dedicated to providing breakthrough solutions and technologies. The company research drugs in the areas of oncology and neurodegenerative as well as autoimmune and inflammatory diseases. It also markets cardiovascular, fertility, endocrinology, and over-the-counter products as well as products for industries such as pharmaceuticals, food, cosmetics, packaging, and coatings. It has expanded its global footprint through several mergers and acquisitions, such as the acquisition of Millipore and Sigma-Aldrich. The company is distributing its products in the following countries: China, India, Japan, Australia, Israel, United Arab Emirates, South Korea, Denmark, Italy, Netherlands, Spain, United Kingdom, Switzerland, Sweden, Argentina, Brazil, Canada, US, New Zealand among others.
Revenue$21.5B
Employees60,348
Market CapN/A
Founded1667
Darmstadt, Germany
AGC Inc
AGC Inc
Chemicals & Materials
Company Headquarters: Tokyo, Japan Founded: 1907 Workforce: ~ 57,609 Company Working: AGC Inc (AGC), formerly Asahi Glass Co Ltd, is a manufacturer of glass, electronics, chemicals, and ceramics. Float flat glass, automotive glass, decorative glass, heat insulating and shielding glass, architectural glass, disaster-resistant and security glass, and polished wired glass are all part of the company's product portfolio. It also provides LCD glass substrates, specialized glass for display applications, car-mounted display cover glass, glass for solar power systems, manufactured glass for industrial use, and optoelectronic and lighting glass products. Polyvinyl chloride, vinyl chloride monomer, caustic soda, fluorinated resins, and water and oil repellents are all available from AGC. The company sells its products under the brand names Attoch, Lacobel, Wonderlite, XCV, Coolverre, Amorea, Aflas, Preminol, Glascene, infoverre, and Thermotect. The company has a presence throughout Asia, the Middle East, Africa, the Americas, and Europe.
Revenue$13.9B
Employees57,609
Market CapN/A
Founded1906
Tokyo, Japan
Innovative
Innovative Glass Corporation
Semiconductor
Company Headquarters: US Founded: 2003 Workforce: ~30 Company Working: Innovative Glass Corporation offers smart solutions of all kinds, for windows, doors, skylights, partition systems, curtain walls, and atria, among others. Through its own proprietary eGlass solutions, powered exclusively with eGlass brand technology, the company fuses glass with electronics and other dynamic glazing technologies to give its user total control over light, privacy, sun glare, and heat gain—automatically, or at the press of a button, or with a voice command. All the eGlass products by the company eliminates the need for mechanical shades, blinds, and other window coverings, and opens up a number of design possibilities. The glass solutions offered by the company are ideal for windows, walls, and skylights of all sizes and shapes.
RevenueN/A
Employees30
Market CapN/A
Founded2002
US
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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
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Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Smart Window Market
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