Vertical: CFnBBase Year: 201811 Sections
Market Size (2018)
$4.10B
Projected (2025)
$5.91B
CAGR (2017–2025)
5.4%
Key Players
10+
The global food colorants market is expected to grow at a notable pace during the forecast period. Food color is a significant food additive that finds application in a wide range of food products. The rising demand for natural ingredients in the food & beverage industry has created an opportunistic market for the key players to develop a variety of natural colorants. However, stringent regulations associated with the use of food colorants are restraining the growth of the market.
The Food Colorants Market market is projected to grow at a CAGR of 5.4% from 2017 to 2025.
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View Subscription PlansFood colorants are additives used in the production of food & beverages. Any dye, pigment, or substance that imparts color to food & beverages are termed as food colorants. They are used to increase the appeal of food and beverages and are derived from natural or synthetic sources.
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View Subscription PlansResearch Process
Wantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, Category assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
Primary Research
Extensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.
Secondary Research
Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global food colorants market. it was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and type. for this study, analysts have gathered information from various credible sources such as annual reports, sec filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall global food colorants market. The key players in the market were identified through secondary research, and their market contributions in different applications across the globe were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Wantstats added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for the purpose of this study.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global food colorants market is projected to register a CAGR of 5.4% during the review period. The rising demand for natural food colors and growth of application industries are the major factors driving market growth. Moreover, the focus on R&D with respect to product development and extraction technologies is creating profitable opportunities for the manufacturers. However, stringent regulations associated with food colors are restraining the growth of the market.
The key players operating in the global food colorants market include Chr. Hansen Holding A/S (Denmark), Archer Daniels Midland Company (US), Sensient Technologies Corporation (US), DDW The Color House (US), Döhler Group (Germany), Kalsec Inc. (US), Frutarom Industries Ltd (Israel), DSM (Netherlands), Naturex (France), and Kevin India Co (India). The market comprises tier 1, tier 2, and local players as well. The tier 1 and tier 2 players have a global reach along with a diverse product portfolio. Companies such as Chr. Hansen Holding A/S, Archer Daniels Midland Company, and Sensient Technologies Corporation are dominating the global market due to brand reputation, product differentiation, financial stability, and wide presence.
The players are mainly focusing on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions, product launches, and expansion to establish their market position and capture a large customer base.
THREAT OF NEW ENTRANTS
The global food colorants market does not have high regulatory barriers, which eases the entry of new players. The initial investments required are also low, especially for the manufacture of natural colorants. The global natural food colorants market is lucrative with high demand for natural food additives. However, the presence of several market players makes it highly competitive. The major players dominate the market owing to their brand recognition. This poses a challenge to the new entrants.
Hence, the threat of new entrants in the global food colorants market is expected to be moderate.
BARGAINING POWER OF SUPPLIERS
The suppliers in the global food colorants market are chemicals manufacturers, traders, and farmers. The presence of numerous suppliers with limited raw material differentiation provides manufacturers of food colorants multiple options and lowers their switching costs. However, the manufacturers enter into long-term contracts with these suppliers to ensure quality and assured supply.
Hence, the bargaining power of suppliers in the global food colorants market is expected to be low.
BARGAINING POWER OF BUYERS
The buyers in the global food colorants market are processors in the food & beverage industry. The number of these buyers is very high. Food colorants are generic products and require very little customization, which reduces the switching costs for the buyers. However, to ensure quality and cost-effectiveness the buyers are dependent on the manufacturers of high-quality food colorants.
Hence, the bargaining power of buyers in the global food colorants market is expected to be moderate.
THREAT OF SUBSTITUTES
There are no direct substitutes for food colorants in the food & beverage industry. However, there is a high degree of internal substitution between synthetic and natural food colors. Increase in consumer demand for natural food additives is a major factor affecting this shift.
Hence, the threat of substitutes in the global food colorants market is expected to be low.
INTENSITY OF RIVALRY
The global food colorants market is marked by a high intensity of rivalry. The established players in the market are targeting competitors in terms of quality and price, thus making the industry competitive and reducing profit potential for the existing firms. The key players invest in research and development to bring about innovation in their product lines and make product development a priority to meet changing consumer preferences. Also, there are various small- and medium-sized players operating in the market.
Hence, the intensity of rivalry in the global food colorants market is expected to be high.
Market estimates by geography (2025)
InsightEurope leads with $2.00B by 2025, while Asia Pacific is projected to grow fastest at a 5.7% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $886.74M | $1.09B | $1.34B | 5.3% | 23% |
| Asia Pacific | $1.18B | $1.47B | $1.84B | 5.7% | 31% |
| Europe | $1.35B | $1.65B | $2.00B | 5.1% | 34% |
| Rest of the World | $474.87M | $593.06M | $733.47M | 5.6% | 12% |
| Total | $3.89B | $4.80B | $5.91B | 5.4% | 100% |
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Analytical insights on Food Colorants Market covering market dynamics, competitive landscape, and strategic outlook.
The Food Colorants Market market is projected to reach $5.91B by 2025, growing at 5.4% CAGR.
The global food colorants market is expected to register a notable growth rate during the forecast period. The rising demand for natural food colors and growth of application industries are the major factors driving market growth. Moreover, the focus on R&D with respect to product development and extraction technologies is creating profitable opportunities for the manufacturers. However, stringent regulations associated with food colors are restraining the growth of the market.
Consumer focus on health and wellness has seen a rise in recent years owing to increasing incidences of lifestyle disorders such as cardiovascular diseases, obesity, osteoporosis, and diabetes. This has changed consumer food choices and perception of natural ingredients. Thus, rising consumer preference for natural and clean-label products is driving the demand for natural ingredients in the food & beverage industry. This demand is especially high in North America and Europe owing to the high demand for healthy and natural food products. A survey conducted by International Food Information Council Foundation in the US in 2018 found that around 70% of consumers are willing to shift product choices to avoid artificial ingredients; these consumers are also willing to pay extra for products that do not use artificial ingredients. Considering this trend, several manufacturers of food products and beverages are shifting to natural nutrient-rich ingredients that offer several health benefits, thereby boosting the demand for natural food ingredients and natural food colors globally.
Organic and natural products are currently trending due to an inclination toward healthy food, leading to the growth of the organic and natural food products market. The manufacturers of food colors can avail of this opportunity by focusing on R&D to develop a wide range of natural food colors. Most manufacturers are emphasizing the search for alternatives to the synthetic food colors presently available in the market. The market players are deploying technologies such as Soxhlet, supercritical fluid extraction, subcritical water extraction, ultrasound assisted extraction, mechanism of microwave extraction, and pulsed electric field to extract food colors.
Manufacturers are also focusing on improving these technologies to optimize the production process. This has led to the creation of lucrative growth opportunities for market players to increase profit potential.
The use of artificial food colors has become controversial over the last few years and detailed research has been conducted showing the potential hazards of consuming synthetic colors. This has resulted in the introduction of stringent regulations on the use of these colors in the food processing industry. These regulations vary from country to country.
In the US, colors being used in the food industry need to be certified by the Food and Drug Administration (FDA) under the Federal Food, Drug, and Cosmetic Act. Certified color additives are synthetic colorings that are used widely for intense, uniform color; they blend easily to create a variety of hues. These additives need to be certified every time a new batch is manufactured and should be used in permissible quantities.
In July 2010, the European Parliament mandated that foods & beverages containing food dyes must be labeled. The UK’s Food Standards Agency has imposed a voluntary ban on several of these dyes due to potential harm. While the European Parliament turned down a more widespread ban, it agreed to place warning labels on all European-produced foods containing one of six artificial colorings
Similarly, the FDA tried to impose a ban on Erythrosine but failed. The bans imposed on various colors in the EU and the US vary. For example, Quinoline Yellow, Carmoisine, and Ponceau are food colorings allowed in the EU but banned in the US, whereas Green No. 3, also known as Fast Green, is approved by the FDA but banned in Europe.
Developing countries such as India, China, and Sri Lanka have also instituted regulations on the use of synthetic colors. In China, color regulations fall under the GB2760-2011-National Food Safety Standard for the use of food additives. Each color is petitioned for use and usage level on an individual basis.
The use of food colors in food processing in India is regulated under the Prevention of Food Adulteration Act (PFA). According to the PFA, only permitted food colors can be used in food items but their concentration is limited to 100 ppm and it has been made mandatory for manufacturers to specify the use of colors on the packaging.
The Ministry of Health, Sri Lanka, has stringent regulations to restrict adulteration of food with non-permitted synthetic colors under the Extraordinary Gazette 2011, Food Act No. 26 of 1980. It permits only nine synthetic food colors and color concentration cannot exceed 100 ppm as a single component or in combination.
Therefore, the presence of stringent government regulations on the use of food colors is expected to restrict the growth of the global food colorants market during the review period.
Food colors, especially artificial colors, are widely used in the food industry to increase the appeal of food products. However, various studies conducted in public interest have concluded that these artificial or synthetic colors pose a threat to consumer health. These have changed consumer perception significantly toward the use of synthetic food colors. According to The Center for Science in the Public Interest, food colorings can lead to hyperactivity, behavior problems, and allergies in children. Many of these synthetic food colors are also linked to tumors, chromosomal damage, asthma, and various other health hazards. This has resulted in the demand for a ban on artificial food colors by consumers. Although the FDA and the European Food Safety Authority (EFSA) have confirmed that there is no risk associated with the consumption of food dyes while imposing several regulations on their use, there is negative consumer perception about synthetic food colors. This poses a serious challenge to food color manufacturers who are shifting focus on natural products.
The consumption of food colorants is increasing across the globe owing to its pleasant flavor, mildly stimulating effects, and medicinal properties. The growth of the global food colorants market is driven by the high demand for functional beverages and availability of several flavor variants. The increasing demand for organic products in developed economies is expected to offer lucrative opportunities to market players in the coming years. However, the high costs of food colorants as compared to its regular counterpart and limited product awareness in underdeveloped nations are expected to hamper the growth of the food colorants market at the global level during the forecast period.
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Profiles of 106 companies operating in the Food Colorants Market market, including revenue, employee count, and market positioning where available.
Showing 106 of 106 companies
Company Headquarters: Avignon, France Founded: 1992 Workforce: ~1,700 Company Working: Naturex manufactures and supplies natural specialty ingredients for the food & beverage, nutritional and health, and personal care industries. The company delivers its products through two business segments—my natural food and my natural selfcare. Its product portfolio includes colors, antioxidants, specialty fruits and vegetables, phytoactives, and various other plant-based natural ingredients. The company has a network of 25 sales offices and 15 manufacturing sites in Morocco, the US, Brazil, India, Australia, and Chile.
Company Headquarters: Illinois, US Founded: 1902 Workforce: ~38,100 Company Working: Archer Daniels Midland Co (ADM) specializes in manufacturing food and beverage ingredients and other varieties of agricultural products. The company's product portfolios include natural flavors and colors, health and nutrition products, vegetable oil, corn sweeteners, flour, animal feed, and biofuels. It primarily operates in three business segments: Ag services and oilseeds, carbohydrate solutions, and nutrition. The origination, marketing, transportation, and storage of agricultural raw materials are all included in the worldwide operations covered by the agricultural services and oilseeds category. The section for carbohydrate solutions is involved in the wet and dry milling of corn and wheat, among other things. The segment converts corn and wheat into ingredients and products that are used in the food and beverage industry including sweeteners, corn, wheat starch, dextrose, syrup, glucose, and wheat flour. The nutrition segment serves customer needs for food, beverages, health, wellness, and many more. The nutritional segment covers the manufacturing, sale, and distribution of specialty products that include natural flavor ingredients, flavor systems, natural colors, plant-based proteins, emulsifiers, soluble fibers, polyols, and other specialty food and feed ingredients. With more than 270 processing plants, 500 crop procurement facilities, and a vast crop transportation network, Archer-Daniels-Midland Company (ADM) has a presence in over 160 countries worldwide. The company provides tapioca maltodextrins and syrup solids those are highly versatile and a taste neutral ingredient that offers various functionality, offering humectancy and adhesion and helps in preventing sugar crystallization, and the maltodextrin and corn syrup solids offers functionality that don’t impact the finished products taste.
Company Headquarters: Michigan, US Founded: 1958 Workforce: ~300 Company Working: Kalsec Inc. is a family-owned company that manufactures and supplies ingredients for the food & beverage industry. The company’s products are derived from natural herbs, spices, vegetables, and hops. It offers antioxidants, colors, spices and herb flavor extracts, advanced hop products, zeaxanthin, and craft beer solutions. These products cater to various end-use industries such as food, beverages, dairy, confectionery, pet food, nutritional, and pharmaceutical. The company’s color products are naturally sourced carotenoid and anthocyanin pigments that are derived from fruits, vegetables, and natural sources.
Company Headquarters: Hesse, Germany Founded: 1838 Workforce: ~10,000 Company Working: Döhler Group (Döhler) produces, markets, and supplies technology-driven ingredient systems, integrated solutions, and natural ingredients for the food & beverage industry. Its product portfolio includes natural colors, natural flavors, pulses and cereal ingredients, health ingredients, fermented ingredients, dairy and plant-based ingredients, fruit and vegetable ingredients, dry fruit and vegetable ingredients, and ingredient systems. The company offers food colorants under its natural colors solution product segment. It operates in 130 countries with 23 production sites, 24 application centers, and over 50 sales offices.
Company Headquarters: Kentucky, US Founded: 1865 Workforce: ~500 Company Working: DDW The Color House (DDW) is engaged in the manufacturing and distribution of a broad range of products for the food & beverage industry. DDW manufactures natural colors, caramel colors, burnt sugar, and coloring foods for food & beverage product manufacturers. It operates ten natural color manufacturing facilities across the globe.
Company Headquarters: Mumbai, India Founded: 1995 Workforce: N/A Company Working: Kevin India Co (Kevin) is engaged in the manufacturing, distribution, and international export of chemicals, dyes, dye-intermediates, pigment powders, pigment emulsion, vat dyes, lake colors, and food colors. The company offers acid dyes, reactive dyes, pigment powders, pigment emulsions, & food colors for the textile, paints and coatings, and food & beverage industries. The company has manufacturing units in India and operates across South-East Asia and Europe.
10 interactive charts drawn from the Food Colorants Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Food Colorants Market South America, Middle-East and Africa Of Rest Of The World
Global Food Colorants Market Germany, Spain, France, United Kingdom, Italy and Rest Of Europe By Country
Global Food Colorants Market China, India, Japan, Rest Of Asia Pacific and Australia And New Zealand Of Asia Pacific By Country
Global Food Colorants Market United States, Canada and Mexico Of North America By Country
Global Food Colorants Market By Region
Food Colorants Market Rest Of The World
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
