Market Research ReportDec 2, 2022

Nutricosmetics Market

Nutricosmetics Market Research Report: Size, Share, Trend Analysis Type (Capsules, Tablets, & Soft Gels, Drinks, Powders, Gummies & Candies, Others), End-Use (Skincare, Haircare, Nailcare, End-Use_Others), Distribution Channel (Store-Based, Non-Store-Based) and By Region (Asia Pacific, Rest of the World, Europe, North America) - Growth Outlook & Industry Forecast To 2025

Vertical: CFnBBase Year: 2018

Book Demo

Executive Summary

Nutricosmetics Market — Snapshot

Market Size (2018)
$5.74B
Projected (2025)
$8.35B
CAGR (2017–2025)
5.5%
Key Players
10+

The global nutricosmetics market was valued at USD 5,740.6 million in 2018 and is expected to register a substantial growth rate of 5.51% during the forecast period. The rising trend of healthy aging, especially among women, is a major factor for the growth of the global nutricosmetics market. Additionally, various food & beverage manufacturers are entering the beauty industry, which is driving market growth. However, consumer ambiguity regarding the efficacy of nutricosmetics is hampering the growth of the market. The global nutricosmetics market is expected to be lucrative for the vendors active in developed and developing economies due to the rising number of products targeted at men and increasing consumer awareness regarding the correlation between nutrition and beauty.

Key Insight

The Nutricosmetics Market market is projected to grow at a CAGR of 5.5% from 2017 to 2025.

Market Performance Trend

Historical performance and future projections (2020–2030, USD Billion)

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Market Scope & Coverage

What this report covers

Geographic Coverage: This analysis covers 4 regions: Asia Pacific, Rest of the World, Europe, North America.
Market Segmentation: The market is analyzed across 5 segments: Drinks, Capsules, Tablets, & Soft Gels, Powders, Gummies & Candies, Others. Forecasts are provided for each segment from 2017 to 2025.
Competitive Landscape: 10 leading companies are profiled, covering market positioning, strategies, and recent developments.

Market Size (USD Mn)

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Market Overview

Nutricosmetics Market — Growth Trajectory

Nutricosmetics are a combination of nutrition and cosmetics that aid in rejuvenation and protection. Nutricosmetics are designed to deliver beauty and healthy aging benefits with an emphasis on skin, hair, and nails.

Nutricosmetics Market — Growth Trajectory

Drinks

Capsules, Tablets, & Soft Gels

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Market Size Trend (USD Mn)

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Market Dimensions

How this market is segmented

Type is broken down into: Capsules, Tablets, & Soft Gels, Drinks, Powders, Gummies & Candies, Others.
End-Use is broken down into: Skincare, Haircare, Nailcare, End-Use_Others.
Distribution Channel is broken down into: Store-Based, Non-Store-Based.

Geographic Analysis

Regional market breakdown

Asia Pacific market size reached $2.29B in 2017 and is projected to reach $3.52B by 2025, growing at a CAGR of 5.6%.
Rest of the World market size reached $671.01M in 2017 and is projected to reach $1.02B by 2025, growing at a CAGR of 5.3%.

Europe market size reached $1.61B in 2017 and is projected to reach $2.44B by 2025, growing at a CAGR of 5.4%.
North America market size reached $883.97M in 2017 and is projected to reach $1.37B by 2025, growing at a CAGR of 5.6%.

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Research Methodology

Nutricosmetics Market — How We Researched This Market

Research Process

Wantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.

Primary Research

Extensive primary research was conducted to gain a deeper insight into the market and industry performance. For this report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.

Secondary Research

Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global nutricosmetics market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the global nutricosmetics market. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis by Wantstats added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.

Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+

Research Process

Historical data (2017–2018) and forecast period (2018–2025)

Problem Definition

Market scoping
Objective setting
Framework design

Secondary Research

Literature review
Data mining
Trend analysis

Primary Research

Expert interviews
Field visits
Surveys

Data Analysis

Quantitative modeling
Statistical testing
Validation

Insights & Reporting

Synthesis
Recommendations
Visualization

Research Depth

Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.

Historical vs. Forecast Data

Historical (observed)

Forecast (modelled)

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Competitive Landscape & Porter's Five Forces

Nutricosmetics Market — Competitive Analysis

Threat of New Entrants

Nutricosmetics manufacturers are emphasizing the incorporation of ingredients such as collagen, vitamins, minerals, omega-3, antioxidants, prebiotics and probiotics, and botanicals, which give them a competitive edge over new entrants. The initial investments required to start a nutricosmetics production plant are also high and new players face stringent government regulations as these products are primarily prescribed by doctors. Moreover, the production costs and pricing are major concerns hindering the entry of new players, especially in developing regions, although, these cost restraints are expected to reduce in the coming years due to improvements in technology and drug design. The market players also have to invest heavily in positioning their products to attract consumers.

Hence, the threat of new entrants in the global nutricosmetics market is expected to be low.

Bargaining Power of Suppliers

Numerous suppliers operate in the market, indicating that the manufacturers have the liberty to shift between raw material suppliers, which reduces their operational risks. Moreover, the suppliers are not only concentrated in one region but have a cross-regional presence, which minimizes the switching costs for manufacturers. However, manufacturers enter into long-term agreements with suppliers for a steady supply of raw materials.

Hence, the bargaining power of suppliers in the global nutricosmetics market is expected to be moderate.

Threat of Substitutes

There are no direct substitutes for nutricosmetics. However, the market is highly fragmented and faces intense internal substitution. For instance, consumers substitute capsules, tablets, and softgels with drinks, gummies, and candies based on convenience and price.

Hence, the threat of substitutes in the global nutricosmetics market is expected to be low.

Bargaining Power of Buyers

The global nutricosmetics market is fragmented with the presence of new entrants and well-established pharmaceutical and nutraceuticals companies with their respective brands. Additionally, the number of buyers in the market is increasing due to rising awareness among consumers about skin, hair, and nail health. However, numerous small-scale and country-level players operate in this market. Hence, the switching costs for buyers decrease. New entrants in the market are attracting consumers with a variety of offerings at reduced costs. Although, these products are often oral medication and consumers prefer established brands over new entrants, fearing ill-effects of nutricosmetics and authenticity of the ingredients.

Hence, the bargaining power of buyers in the global nutricosmetics market is expected to be moderate.

Intensity of Rivalry

The global nutricosmetics market is marked by intense rivalry. Key manufacturers are competing based on different parameters, which include product quality and price. The players operating in the market emphasize research and development to introduce new products in the market. Moreover, the key players are focusing on diversification and expansion to gain an edge over rivals. Additionally, strong promotional campaigns by manufacturers help raise awareness about the different products available in the market. The key companies are identified to have strong relationships with retailers.

Hence, the intensity of rivalry in the global nutricosmetics market is expected to be high.

Quantitative Analysis

Regional Breakdown

Regional market breakdown for Nutricosmetics Market.

Regional Market Size (USD Mn)

Market estimates by geography (2025)

Asia Pacific$3.52B

Rest of the World$1.02B

Europe$2.44B

North America$1.37B

USD Mn

InsightAsia Pacific leads with $3.52B by 2025, while North America is projected to grow fastest at a 5.6% CAGR.

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Regional Market Data

REGION	2017	2018	2025	CAGR	SHARE
Asia Pacific	$2.29B	$2.83B	$3.52B	5.6%	42%
Rest of the World	$671.01M	$825.05M	$1.02B	5.3%	12%
Europe	$1.61B	$1.97B	$2.44B	5.4%	29%
North America	$883.97M	$1.10B	$1.37B	5.6%	16%
Total	$5.45B	$6.73B	$8.35B	5.5%	100%

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Segment Revenue (2025)

Drinks

Capsules, Tablets, & Soft Gels

Powders

Gummies & Candies

Others

00.751.52.253

Drinks32%
Capsules, Tablets, & Soft Gels31%
Powders23%
Gummies & Candies10%
Others4%

Total Market Size

$8.35B

Market by Segment (2025)

APPLICATION	REVENUE ($B)	GROWTH RATE	MARKET PENETRATION
Drinks	$2.64B	5.7%	32%
Capsules, Tablets, & Soft Gels	$2.61B	5.3%	31%
Powders	$1.92B	5.5%	23%
Gummies & Candies	$870.00M	5.4%	10%
Others	$318.55M	5.1%	4%

* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.

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Analytics

Nutricosmetics Market — Key Findings

Analytical insights on Nutricosmetics Market covering market dynamics, competitive landscape, and strategic outlook.

Key Analytical Findings

The Nutricosmetics Market market is projected to reach $8.35B by 2025, growing at 5.5% CAGR. The Drinks segment holds the largest share.

Market Dynamics

The global nutricosmetics market has witnessed significant growth over the last few years and is projected to register a CAGR of 5.51% during the forecast period. The rising trend of healthy aging, especially among women, is a major factor for the growth of the global nutricosmetics market. Additionally, various food & beverage manufacturers are entering the beauty industry, which is driving market growth. However, consumer ambiguity regarding the efficacy of nutricosmetics is hampering the growth of the market. The global nutricosmetics market is expected to be lucrative for the vendors active in developed and developing economies due to the rising number of products targeted at men and increasing consumer awareness regarding the correlation between nutrition and beauty.

Market Drivers

Healthy aging is a concept that refers to the ability of all people, irrespective of their age, to live a healthy, socially inclusive, and safe lifestyle. Nutricosmetics aid in healthy aging as they promote beauty from within, enhanced body function, and skin health. According to Age UK, by 2020, more than 50% of adults in the country would be over the age of 50. In the UK, 13% of the women and 17% of the men aged between 65 and 74 focus on exercises sufficient to meet international guidelines of half an hour’s exercise of moderate intensity at least five days a week, whereas, these statistics decrease to below 3% women and 8% men aged 75 and above. In the US, the number of older adults, aged 65 and above, is expected to reach 90 million by 2050.

The increasing elderly population with a focus on healthy aging is boosting the sales of nutricosmetics across the globe. The aged populace in developed economies is increasingly adopting nutricosmetics that aid in promoting physical health and beauty. The consumption of nutricosmetics is increasing gradually in emerging economies as well. The major manufacturers are introducing several new products across the globe owing to the increasing consumer inclination toward nutricosmetics. For instance, in December 2018, Martin Biotech Ltd launched a new luxury range of marine nutricosmetics called Amphis. The Amphis brand includes Amphis cosmetic cleansing tisane, Amphis skin nutrients, and Amphis hair and nail nutrients. The products are sugar-free, paraben-free, shellfish-free and are also halal-certified. Thus, continuous product launches in the market with innovative ingredients are likely to grab the attention of consumers.

Market Opportunities

Traditionally, beauty products have been targeted at women. However, with the changing market scenario and focus on appearance irrespective of gender, a large percentage of men are opting for beauty or grooming products. The principal demand for beauty products among the male population is to reduce signs of aging, along with anti-hair loss and skincare. Nutricosmetics is not a prominent category in the men’s grooming products market as yet due to the limited research conducted in the area. This presents market players the unique opportunity to expand their portfolios to include nutricosmetics for men and launch marketing campaigns to increase awareness.

Market Restraints

Nutricosmetics promote the overall health of skin and hair as opposed to traditional topical cosmetic products that are applied to specific body parts. Since topical cosmetic products are directly applied, they exhibit an immediate effect. However, nutricosmetics require a long time to show their effects, which has resulted in ambiguity among consumers regarding their efficacy. The demand for nutricosmetics is hampered due to high consumer demand for immediate results. Moreover, the higher prices of nutricosmetics also impact the buying decisions of consumers. Slow results with high investment deter consumers, resulting in them opting for topical cosmetic products that provide short-term but quick results. Consumers in developing countries are especially price-sensitive tend to prefer economic solutions, which acts as a restraint for the growth of the global nutricosmetics market.

Market Challenges

The consumption of nutricosmetics has been increasing, especially in developed and developing nations. However, consumers in underdeveloped countries have limited awareness of nutricosmetics and their health benefits. Lack of awareness among consumers regarding the role of nutrition in beauty enhancement is negatively impacting the acceptance of these products. Low product visibility and spending capacity, coupled with weak distribution channels and the limited presence of e-commerce platforms, pose challenges to the sales of nutricosmetics in underdeveloped countries.

Strategic Outlook and Future Directions

Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.

Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.

Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.

Market Value by Segment (2025)

Value (USD Mn)

Drinks

Capsules, Tablets, & Soft Gels

Powders

Gummies & Candies

Others

Companies

Key companies profiled in Nutricosmetics Market

Profiles of 107 companies operating in the Nutricosmetics Market market, including revenue, employee count, and market positioning where available.

Region

Industry

Founded Year

Showing 107 of 107 companies

AMWAY

Healthcare

Company Headquarters: Michigan, US Founded: 1959 Workforce: ~19,000 Company Working: Amway engages in the manufacturing and marketing of nutrition, beauty, and body and bath products. The nutritional products offered by the company include vitamins, minerals, dietary supplements, weight management, and sports nutrition products, and energy drinks. The company operates in the Americas, Europe, Asia, and Australia. It offers its products through direct selling and e-commerce platforms. As of December 2004, Amway operated as a subsidiary of Alticor Inc.

Company Headquarters: Twickenham, England Founded: 2012 Workforce: ~997 Company Working: Skinade manufactures drinks and functional beverages. All of its raw materials are procured from the UK and naturally approved by the EU. The company distributes its products exclusively through dermatologists, skin clinics, plastic surgeons, and beauty experts.

D-LAB Nutricosmetics

Company Headquarters: Paris, France Founded: 2009 Workforce: ~65 Company Working: D-LAB Nutricosmetics is a multinational organization involved in the production of various healthcare products. The company offers products through three segments—skin, body, and hair. It has a manufacturing facility located in France. D-LAB Nutricosmetics supplies its products across the globe.

Laboratoire Dermatologique ACM

Food & Beverages

Company Headquarters: Clichy, France Founded: 2001 Workforce: ~63 Company Working: Laboratoire Dermatologique ACM manufactures several nutraceuticals and personal care products. The company develops and markets medicines, cosmetic products, food supplements, and medical devices. It operates through four subsidiaries in Europe and has approximately 60 distributors worldwide. The company has operated as a subsidiary of Cantabria Labs since February 2019.

Company Headquarters: Scottsdale, Arizona, US Founded: 2001 Workforce: NA Company Working: WR Group is a global leader in the health and wellness industry. The company offers approximately 900 products under its 17 unique brands. It operates in more than 50 countries across the globe and has a warehouse located at Scottsdale, from where it ships its products. The company offers various supplements for hair for men and women under the brand Foligain.

Scottsdale, Arizona, US

SOS Hair C

SOS Hair Care

Food & Beverages

Company Headquarters: Hertfordshire, UK Founded: 2015 Workforce: NA Company Working: SOS Hair Care is involved in the production of supplements for hair. The company offers its products in quantities suitable for a 1-month plan, 2-week supply, and 7-day trial. It primarily uses ingredients such as cactus fruit, bamboo extract, and horsetail plant extract to manufacture its vitamin products. The company also uses L-methionine, taurine, vitamins A, D, E, C, B-3, B-7, and B-5, zinc, and copper to manufacture its products. It operates through an e-portal website.

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About the Author

Food & Beverages Research Team

Food & Beverages

Wantstats' food and beverage analysts wrote this report from primary sources — retail data, ingredient sourcing trends, and direct conversations with people in the industry. Every figure has been checked against proprietary datasets and reviewed internally before release.

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This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Nutricosmetics Market

Nutricosmetics Market Research Report: Size, Share, Trend Analysis Type (Capsules, Tablets, & Soft Gels, Drinks, Powders, Gummies & Candies, Others), End-Use (Skincare, Haircare, Nailcare, End-Use_Others), Distribution Channel (Store-Based, Non-Store-Based) and By Region (Asia Pacific, Rest of the World, Europe, North America) - Growth Outlook & Industry Forecast To 2025

Starting from

$4,950

Nutricosmetics Market

Key Insight

Market Performance Trend

Market Scope & Coverage

What this report covers

Nutricosmetics Market — Growth Trajectory

Market Size Trend (USD Mn)

Market Dimensions

How this market is segmented

Geographic Analysis

Regional market breakdown

Problem Definition

Secondary Research

Primary Research

Data Analysis

Insights & Reporting

Research Depth

Historical vs. Forecast Data

Competitive Landscape & Porter's Five Forces

Nutricosmetics Market — Competitive Analysis

Regional Market Data

Segment Revenue (2025)

Segment Market Share

Market by Segment (2025)

Save over 20% onAnnual Subscription

Key Analytical Findings

Market Dynamics

Market Drivers

Market Opportunities

Market Restraints

Market Challenges

Strategic Outlook and Future Directions

Market Value by Segment (2025)

About the Author

Food & Beverages Research Team

Market Performance Trend

Nutricosmetics Market — Growth Trajectory

Market Size Trend (USD Mn)

Market Dimensions

How this market is segmented

Geographic Analysis

Regional market breakdown

Problem Definition

Secondary Research

Primary Research

Data Analysis

Insights & Reporting

Research Depth

Historical vs. Forecast Data

Competitive Landscape & Porter's Five Forces

Nutricosmetics Market — Competitive Analysis

Regional Market Data

Segment Revenue (2025)

Segment Market Share

Market by Segment (2025)

Save over 20% onAnnual Subscription

Key Analytical Findings

Market Dynamics

Market Drivers

Market Opportunities

Market Restraints

Market Challenges

Strategic Outlook and Future Directions

Market Value by Segment (2025)

About the Author

Food & Beverages Research Team

Save over 20% on
Annual Subscription

Save over 20% on
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