Vertical: HealthcareBase Year: 2017
Market Size (2017)
$930.06M
Projected (2025)
$1.88B
CAGR (2015–2025)
9.2%
Key Players
13+
Advanced baby monitors are generally used to monitor baby movements and vital body functions of the baby such as breathing. Advanced baby monitors mostly work through Wi-Fi networks and are wireless devices with a baby unit and a parent unit. The growing concern about baby’s health and well-being has led to the increase in adoption of advanced baby monitors in the recent years. Factors such as increasing number of working parents in both developing as well as developed countries and increasing trend of nuclear families contribute to the growth of the market. In addition to this, the easy availability of advanced baby monitors on online portals is expected to fuel the growth of the market. However, high cost associated with advanced baby monitors and lack of FDA approved baby monitors are likely to restrain the market growth over the forecast period.
The global advanced baby monitors market is growing at a rapid pace. The global advanced baby monitors market is expected to reach USD 1880.57 million by 2025 from USD 930.06 million in 2017 and is expected to register a CAGR of 9.20% during the forecast period from 2018 to 2025. In 2017, the market was led by the Americas with 48.0% share, followed by Europe and Asia-Pacific with shares of 31.8% and 15.6%, respectively.
The market has been segmented based on product, end-user, and region.
The global advanced baby monitors market on the basis of product has been segmented into stationary type and wearable type. On the basis of product, stationary type accounted for the largest market share of 79.9% in 2017, with a market value of USD 743.52 million, which is projected to register a CAGR of 9.09% during the forecast period. Wearable type segment accounted for market share of 20.1% in 2017, with a market value of USD 186.53 million, which is projected to register a CAGR of 9.61% during the forecast period.
The market based on end-user has been segmented into home care, day care, and others. Based on end-user, home care accounted for the largest market share of 87.0% in 2017, with a market value of USD 809.87 million, which is projected to register a CAGR of 9.39% over the assessment period. Day care segment accounted for market share of 9.3% in 2017, with a market value of USD 86.04 million, which is projected to register a CAGR of 9.22% over the assessment period.
The Advanced Baby Monitors Market market is projected to grow at a CAGR of 9.2% from 2015 to 2025.
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View Subscription PlansAdvanced baby monitors are basically monitoring devices which help parents to monitor baby’s movements and baby’s vital body signs. Owing to the advancing technology, the development of wireless baby monitors has increased significantly. Advanced baby monitors majorly rely on the Wi-Fi network for work. The parents are able to monitor baby’s activities on the parent unit or on their smartphones. Additionally, parent units are generally portable devices which enable parents to monitor their baby remotely. The increasing number of working parents and growing concern about baby safety has led to the rise in adoption of advanced baby monitors in the recent years. Additionally, a large number of advanced baby monitors are available on online portals which is likely to contribute to the growth of the market over the assessment period.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2017
Historical Period
2015 – 2016
Forecast Period
2018 – 2025
Primary Interviews
150+
Historical data (2015–2017) and forecast period (2017–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansNumerous players are operating in the global advanced baby monitors market. Some of the big players have captured a significant share in the global market, taking advantage of their strong position and presence in the number of countries and regions across the world.
Some of the key players in the global advanced baby monitors market are MOTOROLA HOME, Summer Infant, Inc., and Safety 1st.
MOTOROLA HOME accounted for 14.4% of the global advanced baby monitors market in 2017. It is one of the largest and fastest growing market players in advanced baby monitors market. The growth of the company is attributed to a strong brand name and distribution network all over the world.
Summer Infant, Inc. has also been considered one of the promising players of the advanced baby monitors market and held a market share of 6.4% in 2017. The company offers more than 1100 products in the categories including monitoring, safety, nursery, baby gear, and feeding.
Safety 1st is a subsidiary of Dorel Industries Inc. The company deals in home security products, child safety products and childcare, and convenience and activity products. The company accounts for 2.3% of the global advanced baby monitors market.
Bargaining Power of Suppliers
The competition in the market is high due to a high number of manufacturers in the market. However, the number of raw material suppliers is also high due to advancement in technology and rising production of electronic devices. Raw material required for manufacturing of advance baby monitor is easily available and many suppliers are present in the market to cater to the need of the manufacturers, which makes the overall bargaining power of suppliers in the global advanced baby monitors market is low to medium.
Bargaining Power of Buyers
The bargaining power of buyers is medium to high in the global advanced baby monitors market. The presence of buyers in the market is rising, as the awareness about baby monitors and the adoption of technology in healthcare is increasing. A number of companies are manufacturing the baby monitors to complete the need of the growing market. In addition, buyers are price sensitive, which moderately affects their bargaining power in the market. Many options are available in the market which gives an advantage to the buyers.
Threat of New Entrants
The threat of new entrants in the global advanced baby monitors market is medium. Any company trying to enter the market is required to develop an innovative product as they are not allowed to replicate the existing product due to patent rights owned by manufacturers. No rules and regulations are implemented on baby monitor manufacturers by regulatory authorities which provides a favorable environment for the new entrant. The market is also characterized by a high degree of brand loyalty where establishing a brand name is difficult for newcomers. Furthermore, the cost involved in research and development (R&D) is comparatively high which does not comfort the new entrants to enter the market easily.
Threat of Substitutes
The threat of substitutes in the global advanced baby monitors market is low. There are very less substitutes available in the market, and buyer propensity to substitute is low. A number of products available in the market in various price range and specifications, which are sufficient enough to complete the need of the customers. Customers are likely to take a chance when it comes to the safety of the baby. So, quality and trust issue and excellent service provided by the existing players restrict the threat by the substitutes.
Intensity of Competitive Rivalry
The degree of competition in the global advanced baby monitors market is high. The moderate degree of product differentiation among existing players increases the intensity of rivalry in the market. Companies involved in the advanced baby monitors market are trying to introduce more advanced and easier to use baby monitors, for differentiating their product from their rivals. Additionally, many companies are focused on the research and development of advanced baby monitor which further adds to the more chances of rivalry in the market.
Market estimates by geography (2025)
InsightNorth America leads with $676.70M by 2025.
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View Subscription Plans| REGION | 2015 | 2017 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $38.41M | $49.26M | $59.75M | 4.5% | 3% |
| North America | $260.52M | $420.83M | $676.70M | 10.0% | 36% |
| Asia Pacific | $120.23M | $190.48M | $300.38M | 9.6% | 16% |
| Europe | $246.63M | $386.64M | $603.38M | 9.4% | 32% |
| South America | $110.59M | $163.88M | $240.36M | 8.1% | 13% |
| Total | $776.38M | $1.21B | $1.88B | 9.2% | 100% |
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View Subscription PlansTotal Market Size
$1.88B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Stationary Type | $1.49B | 9.1% | 79% |
| Wearable Type | $388.72M | 9.7% | 21% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Advanced Baby Monitors Market covering market dynamics, competitive landscape, and strategic outlook.
The Advanced Baby Monitors Market market is projected to reach $1.88B by 2025, growing at 9.2% CAGR. The Stationary Type segment holds the largest share.
Advanced baby monitors are devices that help in monitoring baby movements. The increasing number of working parents and the availability of advanced baby monitors on online portals are expected to be the major drivers for the growth of the market during the forecast period. However, the high cost of advanced baby monitors and lack of baby monitors which are approved by the Food and Drug Administration (FDA) are likely to hamper the market growth.
The increasing development in the field of baby monitors has led to the development of baby monitors which can help deaf parents to monitor their baby’s movements. This is likely to provide huge opportunities for the market growth over the forecast period. For instance, the Sonic System Baby Cry Signaler manufactured by the Sonic Alert Inc. company is ideal for use by deaf parents or hearing-impaired parents. Moreover, Philips Avent DECT Baby Monitor is manufactured by Koninklijke Philips N.V. which provides vibration and light alert features which help deaf parents. This baby monitor has five-level graphic sound indicators to facilitate parents to visually monitor the level of noise in the baby’s room. Likewise, Infant Optics DXR-8 is also suitable for deaf parents. Additionally, the development of advanced baby monitors for parents with a disability can provide significant opportunities for the market growth.
Despite the drivers, the high cost of advanced baby monitors is expected to negatively affect the market growth over the forecast period. For instance, the Owlet Smart Sock 2 W/ AU Adapter costs AUD 399.99 (USD 289.27) and Angelcare Baby Movement Monitor (AC517) manufactured by Angelcare company costs USD 199.99. Likewise, Snuza Hero (SE) Baby Movement Monitor manufactured by Snuza International costs about USD 109.99. Additionally, the cost of these monitors can affect the market growth in developing economies, as the public in this region has comparatively less disposable income and may not afford such high-cost monitors. Thus, the high cost of advanced baby monitors may hamper the market growth over the assessment period.
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Profiles of 108 companies operating in the Advanced Baby Monitors Market market, including revenue, employee count, and market positioning where available.
Showing 108 of 108 companies
Company Headquarters: Massachusetts, US Founded: 1984 Workforce: 11-50 Employees Company Working: Safety 1st is a subsidiary of Dorel Industries Inc. The company deals in home security products, child safety products and childcare, and convenience and activity products. Safety 1st is known for its famous yellow BABY ON BOARD sign. It supplies a lot of novel and innovative products to parents to help them in keeping their child safe. As the company is privately held, the financial information mentioned is of the parent company, Dorel Industries
Company Headquarters: Chicago, US Founded: 1928 Workforce: 10000+ Employees Company Working: Motorola Home provides numerous products in the global market such as modems and networking, chargers and power banks, cases, music and sound, cordless phones, and baby monitors. The company has a strong brand name and distribution network all over the world.
Company Headquarters: Canada Founded: 1991 Workforce: 200 Employees Company Working: The company is into the development and manufacturing of video security systems. Lorex Technology Inc. provides cloud-based security systems for personal as well as corporate use. The company operates in segments such as security cameras, wireless security cameras, internet protocol cameras (IP cameras), security digital video recorder (DVR), security camera systems, HD security camera system, and lorex security camera accessories Lorex Technology Inc. is a subsidiary of FLIR Systems Inc. Hence, the below financial information provided is of FLIR Systems Inc.
Company Headquarters: Northumberland, UK Founded: 1965 Workforce: 1000-5000 Employees Company Working: Mayborn group manufactures and supplies infant soothing, infant feeding, diapering products, and toddler feeding. The company manufactures and markets baby monitoring products under the brand name of Inspire Tommee Tippee.
Company Headquarters: Lehi, US Founded: 2013 Workforce: 200 Employees Company Working: Owlet Baby Care is a US-based start-up founded by a team of parents. The company manufactures the Owlet Smart Sock device which is its flagship product and monitors heart rate and breathing of infants. This monitor works with Android and iOS to provide the real-time data to parents.
Company Headquarters: New York, US Founded: 2015 Workforce: 20 Employees Company Working: MonDevices is into manufacturing and marketing of sleep monitors which are compatible with smartphones. The company operates in two business segments including baby monitors and sleep monitors. The company has developed a smart breathing monitor for babies and established its name in the wearable baby monitor segment.
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