A number of market players are manufacturing dermabrasion and microneedling devices, whose demand is increasing from last few years. Through extensive research, it was found out that the market players have adopted the strategy of development of better and cost-effective products, and acquisition. Key players operating in dermabrasion market are Stryker, Medtronic, CONMED Corporation, MicroAire Surgical Instruments, LLC., Delasco, George Tiemann & Co., and Osada, Inc. While Bellus Medical, Dermapen World, MDPen, DermaQuip, and Eclipse Aesthetics are key players offering products for microneedling market.
The above graph displays the percentage of revenue generated by the companies in the global dermabrasion market in the year 2016. The market is led by MicroAire Surgical Instruments, LLC. with 19.6% of the global dermabrasion market share. Further, CONMED Corporation with 12.9%, Delasco with 9.5% and Stryker with 5.2% accounted for 2nd, 3rd, and 4th position in global dermabrasion market. Furthermore, rest 46.3% of the market is accounted by other manufacturers for the global dermabrasion market.
The above graph displays the percentage of revenue generated by the companies in the global microneedling market in the year 2016. The global microneedling market is led by Bellus Medical with 16.5% owing to strategic approach of product launch to strengthen its position in the market. Further, DermaQuip. with 10.1%, Eclipse Aesthetics with 8.2%, Osada with 3.9%, and MDPen with 2.5% accounted for 2nd, 3rd, 4th and 5th position in global microneedling market. Furthermore, 45.0% of the market is accounted by other manufacturers for the global microneedling market.
Bargaining Power of Suppliers
The suppliers in the global dermabrasion and microneedling market are the developers and manufacturers of dermabrasion and microneedling devices. High number of suppliers in the global dermabrasion and microneedling market is leading to a high amount of bargaining power in the market. Switching cost of these suppliers is also high as suppliers tend to enter into long term associations with the aesthetics manufacturers. However, the developing regions such as Asia Pacific and the Middle Eastern countries consist of a large number of suppliers who offer these skin rejuvenation devices at a relatively low price. Due to high amount of product variation in the market and numerous small and large suppliers of the raw material, the degree of bargaining in the market is moderately-high
Bargaining Power of Buyers
The bargaining power of buyers is high in the global dermabrasion and microneedling market. The market has a large number of buyers comprising of hospitals and dermatology clinics which perform aesthetic procedures. The buyers of dermabrasion and microneedling globally are moderately inclined towards dermabrasion and microneedling manufacturers. Moreover, the buyers can exert a moderate pressure on the manufacturers due to the presence of large number of manufacturers in the market. Hence, with the high level of products and services provided by the dermabrasion and micro-needling manufacturers, the bargaining power of buyers tend to be high.
Threat of New Entrants
Threat of new entrants is medium in the global dermabrasion and microneedling market. Any manufacturing company trying to enter the market is required to accept or abide by the mandatory regulatory standards. The dermabrasion and microneedling market is also characterized by a reasonable degree of brand loyalty where establishing a brand name is difficult for newcomers. However, the cost involved in R&D is comparatively high which does not comfort the new entrants to enter in the market easily. That being said, with the growing requirement of non-invasive methods for treatments has created massive opportunities for new entrants with advanced technology in the marketplace.
Threat of Substitutes
Threat of substitutes in the global dermabrasion and micro-needling market is moderately high with a wide range of techniques and devices used for various procedures of skin rejuvenation available in the dermabrasion and microneedling market. Buyer propensity to substitute is high due to a very high availability of substitutes in this market. In addition, the high degree of switching cost lessens the threat of substitutes
Intensity of Rivalry
The degree of competition in the global dermabrasion and micro-needling market is moderately high. The reserved degree of product differentiation among existing players increases the intensity of rivalry in the market. Manufacturers of aesthetic devices are trying to develop less expensive products in order to make these products more affordable for the developing markets. To overcome the competition, players are engaged in developing process to lower their manufacturing cost.
