Market Size (2019)
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Vertical: ICTBase Year: 2019
Market Size (2019)
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Projected (2032)
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CAGR (2019–2032)
N/A
Key Players
100+
This report covers India Artificial Intelligence (AI) Market with forecasts from 2019 to 2032. 100 key companies are profiled.
India Artificial Intelligence (AI) Market is a key focus area for market intelligence and strategic research.
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View Subscription PlansIndia Artificial Intelligence (AI) Market
Historical performance and future projections (2020–2030, USD Billion)
Introduction
The Artificial intelligence market is expected to grow during the forecast period, primarily due to Increasing adoption of AI by businesses, Government support for AI research and development and Rise of deep learning and machine learning technologies. Moreover, Growth of Growing adoption of cloud-based Al solutions and Expansion of edge AI capabilities for real-time data processing and decision-making is expected to create an opportunity for the players operating in the Artificial intelligence market. However, Cost of AI implementation and Shortage of skilled artificial intelligence professionals are expected to restrict the growth of the Artificial intelligence market to a certain extent during the forecast period.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2019
Historical Period
2019 – 2019
Forecast Period
2020 – 2032
Primary Interviews
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Historical data (2019–2019) and forecast period (2019–2032)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Michael Porter's Five Forces model supplies a framework to study the Artificial intelligence Market. Strategic business managers trying to gain an edge over competing firms in the Artificial intelligence Market can utilize this model to understand better the industry in which the firm operates. The components of each of the forces and the degree of impact of each component in the context of the Artificial intelligence Market have been broken down and analyzed.
PORTER'S FIVE FORCES ANALYSIS OF THE Artificial intelligence Market
THREAT OF NEW ENTRANTS
The AI market is not very capital-intensive; however, it is an organized market limited by certain capital-intensive factors such as minimum share capital needed for compliance. The existing players in the market have a strong geographic presence, which has enabled them to gain a large concentration of end users. Additionally, the development of the artificial intelligence system requires high technological expertise and continuous research & development, which, coupled with evolving communication technologies, limits the entry of new players into the market. Thus, the threat of new entrants in the AI market is expected to be low during the forecast period.
BARGAINING POWER OF SUPPLIERS
The suppliers within the AI in production market are the manufactures of numerous hardware components including sensors, CPUs, and GPUs that are integrated to form an AI system. Due to the high concentration of component manufacturers, the suppliers face widespread competition, lowering their bargaining power. However, these suppliers do not depend upon specific buyers for the sale of their products, which enables them to reach out to diverse buyers, thereby providing them with the power to dictate the prices. Thus, the bargaining power of suppliers within the Artificial intelligence Marketplace is expected to remain moderate throughout the forecast period.
THREAT OF SUBSTITUTES
The threat of substitutes for AI is low to moderate as it is a specialized application with high barriers to entry. AI's integration into complex processes like automation, predictive maintenance, and quality control creates high switching costs. Additionally, AI's customization to specific industrial needs limits readily available alternatives. However, emerging technologies or advancements in traditional methods (non-AI) are likely to pose creating threat of substitute moderate for the market in coming years. Thus, despite no direct availability of substitutes for the market other than manual ways. It is expected that in coming years due to the advancing technology, the threat is likely to increase creating the threat of substitutes for the market low to moderate.
BARGAINING POWER OF BUYERS
Buyers in the AI market hold moderate bargaining power due to the availability of multiple AI providers and customizable solutions. Further, cyber security is a potential concern, thus, reliable sources are required, switching costs are high as it also includes software and hardware changes, and a skilled workforce adds on cost. Hence creating a positive bargaining side for AI solutions providers. However, the concentration of buyers is more in the market coupled with readily changing and upgrading technology is likely to increase the bargaining power of buyers in coming years.
INTENSITY OF RIVALRY
The intensity of rivalry in the AI market is high due to the presence of numerous players ranging from established tech giants to startups, resulting in intense competition to innovate and capture market share. Moreover, the demand for AI systems is expected to grow significantly due to the increasing adoption of AI technologies in, and the growing need for manufacturers to improve efficiency and productivity. Further, AI technologies evolve rapidly, leading to constant upgrades and advancements that further fuel competition. Additionally, differentiation among AI solutions is crucial, prompting firms to invest heavily in R&D and strategic partnerships to remain competitive in the market. Such factors collectively result in the high intensity of rivalry in the AI market. Section Highlights
Analysis of Trends and Opportunities by Segment
Market Sizing and Forecast for Segments by Regions
Market Sizing and Forecast for Regions/Country by segment
Section Highlights
Analysis of Trends and Opportunities by Segment
Market Sizing and Forecast for Segments by Regions
Market Sizing and Forecast for Regions/Country by segment
QUANTITATIVE ANALYSIS
QUANTITATIVE ANALYSIS
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Analytical insights on India Artificial Intelligence (AI) Market covering market dynamics, competitive landscape, and strategic outlook.
India Artificial Intelligence (AI) Market represents a significant market opportunity with multiple growth drivers across regions and segments.
Introduction
The Artificial intelligence market is expected to grow during the forecast period, primarily due to Increasing adoption of AI by businesses, Government support for AI research and development and Rise of deep learning and machine learning technologies. Moreover, Growth of Growing adoption of cloud-based Al solutions and Expansion of edge AI capabilities for real-time data processing and decision-making is expected to create an opportunity for the players operating in the Artificial intelligence market. However, Cost of AI implementation and Shortage of skilled artificial intelligence professionals are expected to restrict the growth of the Artificial intelligence market to a certain extent during the forecast period.
Increasing adoption of AI by businesses
The increasing adoption of AI by Indian Businesses is driving the growth of the AI market. In India, cloud platforms and AI-first Software-as-a-Service (SaaS) companies have demonstrated remarkable AI capability on scale implementations, often surpassing or matching their global counterparts. According to a survey conducted by International Trade Administration, Indian providers have a significant success rate, with 65 percent of their prototypes reaching production scale. In comparison, global providers achieve a success rate of 49 percent. Many of these AI SaaS providers in India are startups, showcasing their agility and innovative approaches to corporate problem statements. It accounts for approximately 10 percent of India’s target of achieving a USD 5 trillion GDP in the coming years, suggests the ICET– Forces Shaping the Future of Technology report. On a global scale, AI is anticipated to contribute a staggering USD 15.7 trillion to the global economy by 2030. The accelerated growth of AI adoption in India also presents an immense potential for employment generation with over 45,000 AI jobs as of February 2023 alone. The demand for data science and AI professionals is projected to reach one million by 2024, reports NASSCOM.
These statistics indicate the immense potential for employment generation and the positive impact AI can have on businesses and startups working on AI. In 2022, Indian enterprises displayed increased confidence in AI and expanded their investments compared to 2021, finds the State of AI in India report by Deloitte. The report projects the Indian AI market size to reach USD 71.0 billion by 2027. Enterprises are working closely with agile startups to bridge the technology gaps and to remain competitive in today’s market.
In 2023, the fear of a global economic slowdown and ongoing geopolitical challenges has introduced a level of caution in terms of the scale of investment growth, the report finds. Enterprises are expected to exercise prudence, opting for incremental investments that maximise returns from existing AI assets, with a focus on shorter payback periods. This approach is understandable, considering the uncertainties, but it does not diminish the fact that investments in AI will still be made. About 50 percent of the respondents in the survey achieved quicker than expected ROI on their AI investments in 2022, a substantial increase compared to less than 1/10th of respondents in 2021. This trend from enterprises is highly encouraging for Indian startups.
Across various industry sectors, the focus is on industry-specific use cases that reinforce core business value drivers and provide a sustained competitive advantage. Key business outcomes sought by companies include enhancing process and people efficiency, driving business growth through innovation, improving customer centricity and experience and enabling insights-based decision making. These findings not only highlight the potential for startups in the AI sector but also underscore the pivotal role AI will play in shaping India’s business landscape, by promoting innovation and driving sustainable growth. Consequently, the specific use cases aimed at achieving these desired business outcomes will vary from industry to industry. Several key sectors, such as Technology, Media and Telecom, Manufacturing, Banking and Financial Services, Healthcare and Life Sciences and Retail, are witnessing an increasing adoption of AI in India. AI has made a difference in the telecom field. In telecom, AI has proven invaluable in various areas. Some startups, especially those in the B2C sector, tend to prioritise scaling without adequately focusing on profitability and delivery excellence. It can be detrimental to their growth potential.
Government support for AI research and development
R&D plays an indispensable role in the overall development of any sector. With its solid predictive capabilities, analytical strength, and robust algorithm-based logical aptitude, the AI promises to boost research endeavours across different domains. To facilitate that National Education Policy (NEP) established NRF for building a strong synergy between R&D, industry, and academia to strengthen the collaboration among the three. By bridging the gap between different bodies, this initiative will boost the research lifecycle and eliminate time-to-market delays while also ensuring the real-life stamina of AI applications. India has recognized the potential of AI and has been actively working towards its development and application across various sectors. Artificial Intelligence (AI) is rapidly transforming various sectors in India, including healthcare, finance, and education among others. The country has a strong focus on research and development in AI, and the government has launched several initiatives to foster the development and adoption of AI. In 2018, the Indian government launched the National Strategy for Artificial Intelligence, which focused on fostering AI development in specific sectors. This strategy laid the foundation for further advancements in utilizing the applications of AI.
In 2021, a draft for Responsible AI was introduced, featuring voluntary guidelines that prioritize ethical AI practices. These guidelines underscored the importance of transparency, accountability, and fairness. The Government of India has always intended to use AI in an inclusive and equitable manner. Therefore, the National Strategy is written as AI for All. On 18th March this year US-India Artificial Intelligence was launched by IUSSTF to build a strong platform for promoting the growth of AI through idea exchange, exploring R&D opportunities, and strengthening the collaboration prospects between the two countries.
The initiative has very ambitious plans in the pipeline for this year including detailed documentation for discovering how AI can be best employed in the domains that are critically important for healthy national development- like energy, health, and agriculture among others.
Rise of deep learning and machine learning technologies
The rise of deep learning and machine learning technologies has been a key driver in the rapid expansion of the AI market. These advancements have enabled machines to process and analyse vast amounts of data with incredible accuracy and efficiency. Overall, the rise of deep learning is a testament to its transformative potential in the field of Al. As a small yet powerful subset of machine learning, deep learning has demonstrated its ability to leverage large datasets to produce highly accurate models. Its growing popularity is driven by the explosion of data and the continuous advancements in computational technologies. With ongoing research and development, deep learning is poised to remain at the forefront of Al innovation, offering new possibilities and solutions across various sectors. Nevertheless, while deep learning offers significant benefits, it also presents challenges such as data privacy concerns, the need for more and better-quality datasets, as well as computational resource requirements that fall in the realm of high-performance computing (HPC). These challenges present additional opportunities for innovation, such as developing more efficient algorithms and privacy-preserving techniques. The industry is therefore expected to innovate in areas that address these challenges towards advancing and fully leveraging the potential of deep learning applications. Deep learning, which mimics the human brain's neural networks, has revolutionized fields such as natural language processing, image recognition, and autonomous systems. Artificial intelligence is driving substantial breakthroughs in the information technology sector.
-BASED AL SOLUTIONS The growing adoption of cloud-based AI solutions presents a significant opportunity for the Indian AI market. As more businesses shift to cloud platforms for scalability, cost-efficiency, and flexibility, the demand for AI-powered services hosted on the cloud is rapidly increasing. According to NASSCOM, as of today, India ranks among the top countries for cloud infrastructure adoption in Asia, with major global players like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud already having a significant presence in the country. Cloud-based AI enables companies in India to access advanced machine learning, data analytics, and deep learning tools without the need for expensive infrastructure or in-house expertise. India has over 800 million internet users and a rapidly growing middle class. This massive digital ecosystem is fertile ground for AI-powered cloud solutions. As more businesses digitize, the demand for cloud services integrated with AI will skyrocket. India has one of the largest pools of AI and cloud computing talent in the world. According to LinkedIn, the number of cloud computing professionals in India has increased by 40% over the past three years. The abundance of skilled developers and data scientists will help drive innovation and enhance India’s AI-cloud capabilities.
The Indian government is actively investing in digital infrastructure. Initiatives like Digital India, Smart Cities, and Atmanirbhar Bharat aim to push cloud adoption and AI integration. This, combined with favourable regulations and policies, provides a solid foundation for AI-powered cloud growth. This democratization of AI technology is empowering startups, SMEs, and large enterprises across various sectors, such as healthcare, finance, and retail, to innovate and enhance their offerings. Additionally, the rise of cloud-based AI solutions supports the development of smart cities, automation, and personalized services, further driving growth in the Indian AI ecosystem. With favourable government policies, a strong tech talent pool, and a thriving IT sector, India is well-positioned to capitalize on this trend and emerge as a global hub for AI innovation and cloud adoption. -TIME DATA PROCESSING AND DECISION-MAKING The expansion of edge AI capabilities for real-time data processing and decision-making presents a promising opportunity for the Indian AI market. Edge AI refers to the ability to process data locally on devices, rather than relying on centralized cloud servers, enabling faster decision-making with reduced latency. By bringing computation closer to the source of data, Edge AI reduces latency, optimises bandwidth usage, and enables faster decision-making.
The convergence of AI and edge computing is driving innovation across a wide range of industries, from manufacturing and health care to agriculture and retail. This technology is particularly beneficial in sectors such as manufacturing, healthcare, agriculture, and smart cities, where real-time data analysis is crucial for optimizing operations and improving outcomes. In India, the growing adoption of Internet of Things (IoT) devices and smart infrastructure, along with an increasing focus on automation and efficiency, is driving the need for edge AI solutions. By processing data closer to the source, businesses can gain actionable insights quickly, reduce bandwidth costs, and ensure greater privacy and security. India's robust IT ecosystem and increasing investments in digital transformation provide a strong foundation for the growth of edge AI, positioning the country to become a leader in delivering innovative, real-time AI solutions.
Cost of AI implementation
The large up-front investment in the development and integration of AI is a big entry barrier, especially for smaller or budget-constrained companies. The expenses related to software, manpower, training, and maintenance add up quickly, putting AI beyond the reach of some organizations.
Based on Rising Max, the company's pricing, an AI solution could cost somewhere around $30,000 to $45,000 for the software alone. Manifold manpower is needed to design, train, and then deploy the AI system, with an hourly cost that might range between $25 and $49. Training and maintenance of the AI solution add an additional $8,999 to $14,999 to the overall cost. Most of the upfront and especially ongoing costs will, therefore, present an obstacle for manufacturers, more so to those with meagre resources or uncertainty about the return on investment they are likely to get in AI. The heterogeneities that result from implementing AI solutions might turn out difficult to justify for smaller companies, even while recognizing their benefits through improved quality and efficiency of productivity.
Shortage of skilled artificial intelligence professionals
The shortage of skilled AI professionals is a significant challenge in today's workforce, with a shortage of AI experts that is expected to worsen in the coming years. The demand for AI professionals is rapidly increasing, driven by the growing adoption of AI technologies across industries. However, there is a lack of workers with the necessary skills and expertise to meet this demand, resulting in an shortage of skilled AI professionals. The AI talent gap is a result of several factors. Firstly, the rapid advancements in AI technology have outpaced the development of educational programs and training opportunities focused on AI. As a result, there is a limited pool of individuals who possess the specialized AI skills required in the industry. Secondly, acquiring AI skills is a complex process that requires extensive training and hands-on experience. According to a report by Nasscom titled, “Advancing India’s AI Skills: Interventions and programmes needed,” the demand for qualified Indian AI professionals is projected to rise exponentially, from 600,000–650,000 to more than 1,250,000 during 2022–27, but the poor demand-supply gap signals a major concern.
The shortage of skilled talent poses a significant challenge, as it can slow down growth, inhibit innovation, hamper technological advancement, and pop-up problems relating to its ethical implementation. The complexity of AI algorithms and the need to understand underlying mathematical concepts and programming languages pose challenges for individuals seeking to enter the field. Lastly, the increasing demand for AI applications across industries has created fierce competition for AI talent. Organizations are vying for the limited pool of experienced AI professionals, further exacerbating the talent shortage.
The growing adoption of cloud-based AI solutions presents a significant opportunity for the Indian AI market. As more businesses shift to cloud platforms for scalability, cost-efficiency, and flexibility, the demand for AI-powered services hosted on the cloud is rapidly increasing. According to NASSCOM, as of today, India ranks among the top countries for cloud infrastructure adoption in Asia, with major global players like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud already having a significant presence in the country. Cloud-based AI enables companies in India to access advanced machine learning, data analytics, and deep learning tools without the need for expensive infrastructure or in-house expertise. India has over 800 million internet users and a rapidly growing middle class. This massive digital ecosystem is fertile ground for AI-powered cloud solutions. As more businesses digitize, the demand for cloud services integrated with AI will skyrocket. India has one of the largest pools of AI and cloud computing talent in the world. According to LinkedIn, the number of cloud computing professionals in India has increased by 40% over the past three years. The abundance of skilled developers and data scientists will help drive innovation and enhance India’s AI-cloud capabilities.
The Indian government is actively investing in digital infrastructure. Initiatives like Digital India, Smart Cities, and Atmanirbhar Bharat aim to push cloud adoption and AI integration. This, combined with favourable regulations and policies, provides a solid foundation for AI-powered cloud growth. This democratization of AI technology is empowering startups, SMEs, and large enterprises across various sectors, such as healthcare, finance, and retail, to innovate and enhance their offerings. Additionally, the rise of cloud-based AI solutions supports the development of smart cities, automation, and personalized services, further driving growth in the Indian AI ecosystem. With favourable government policies, a strong tech talent pool, and a thriving IT sector, India is well-positioned to capitalize on this trend and emerge as a global hub for AI innovation and cloud adoption.
Expansion of edge AI capabilities for real-time data processing and decision-making
The expansion of edge AI capabilities for real-time data processing and decision-making presents a promising opportunity for the Indian AI market. Edge AI refers to the ability to process data locally on devices, rather than relying on centralized cloud servers, enabling faster decision-making with reduced latency. By bringing computation closer to the source of data, Edge AI reduces latency, optimises bandwidth usage, and enables faster decision-making. The convergence of AI and edge computing is driving innovation across a wide range of industries, from manufacturing and health care to agriculture and retail. This technology is particularly beneficial in sectors such as manufacturing, healthcare, agriculture, and smart cities, where real-time data analysis is crucial for optimizing operations and improving outcomes. In India, the growing adoption of Internet of Things (IoT) devices and smart infrastructure, along with an increasing focus on automation and efficiency, is driving the need for edge AI solutions.
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 100 companies operating in the India Artificial Intelligence (AI) Market market, including revenue, employee count, and market positioning where available.
Showing 100 of 100 companies
Applus+
Company Headquarters: Madrid Founded: 1996 Workforce: ~ 25,000 Company Working: Applus+ is a leader in the testing, inspection, and certification sector. Applus+ is a trusted partner, enhancing the quality and safety of clients’ assets and infrastructures while safeguarding their operations and improving their environmental performance. Its innovative approach, technical capabilities, and highly skilled and motivated workforce assure operational excellence across multiple sectors in more than 70 countries. Applus+ offers a complete portfolio of solutions that address a range of needs, from asset integrity management to statutory compliance-based inspections. It places a strong emphasis on technological development, digitalization, and innovation, as well as having the latest knowledge of regulatory requirements.
TUV SUD
Company Headquarters: Germany Founded: 1866 Workforce: ~26,000 Company Working: TUV SUD is a global testing, inspection & certification provider company. TUV SUD divided its operations into three segments including industry, mobility, and certification. Further, it offers auditing & system certification, testing services, product certification, inspection, technical advisory, global market access, training, risk management services for chemical & process, manufacturing, retail, consumer goods, energy, mobility & automotive, infrastructure & rail industries globally. TUV SUD provided more than 605,000 certificates to approximately 1,000 locations worldwide.
Monday.com
Company Headquarters: Tel Aviv, Israel Founded: 2012 Workforce: ~5000 Company Working: Monday.com is a cloud-based platform that allows users to create their own applications and project management software. Monday.com offers work management, Sales CRM and Monday Dev for development and product teams.Monday.com offers solutions as per the team types and company sizes. Monday.com serves more than 180,000 customers present in more than 180 countries across the globe. It offers Work OS that produces maximum productivity, helps in bringing teams together, helps in reaching goals faster, and creates an ideal workflow with its building blocks.
Slack Technologies LLC.
Company Headquarters: US Founded: 2009 Workforce: ~2900 Company Working: Slack Technologies LLC. is a software development business that creates a communication platform for teams that includes real-time messaging, transferring files, archiving, and searching. Slack is a workplace platform that empowers industries such as retail, IT & telecom, BFSI, education, media, and others through no-code automation and AI, streamlines search and knowledge sharing, and maintains connections between teams and businesses. Slack has more than 200,000 paid consumers and has operating users across 150 countries globally.
Asana Inc.
Company Headquarters: US Founded: 2008 Workforce: ~1,666 Company Working: Asana Inc. is a work management tool that assists teams in orchestrating their work, from regular tasks to larger objectives. Asana gives structure to unstructured work, bringing clarity, transparency, and responsibility to everyone in an organization, including individuals, team leaders, and executives. Asana is used by over 100,000 paying organizations and millions of teams worldwide. The company has its operations in more than locations across North America, Asia, and European region. Major companies such as Amazon, Johnson & Johnson, P&G, others integrates Asana for their operations management.
Cognizant
Company Headquarters: US Founded: 1994 Workforce: ~355,300 Company Working: Cognizant Technology Solutions Corporation (Cognizant) is a professional services company. it operates through four segments: financial services, healthcare, manufacturing/retail/logistics, and other. The financial services segment caters to customers providing banking/transaction processing, capital markets, and insurance services. The healthcare segment caters to healthcare providers and payers, as well as life sciences customers, including pharmaceutical, biotech, and medical device companies. The manufacturing/retail/logistics segment caters to manufacturers, retailers, travel, and hospitality customers, along with customers providing logistics services. The other segment comprises information, media & entertainment services, communications, and high technology operating segments. Its service portfolio comprises consulting and technology services and outsourcing services. Its outsourcing services include application maintenance, IT infrastructure services and business process services. Cognizant has more than 270 office locations across 40 countries worldwide.
11 interactive charts drawn from the India Artificial Intelligence (AI) Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
India Artificial Intelligence (AI) Market By Market Size
India Artificial Intelligence (AI) Market By Industry Vertical
India Artificial Intelligence (AI) Market By Application
India Artificial Intelligence (AI) Market By Deployment Model
India Artificial Intelligence (AI) Market By Organization Size
India Artificial Intelligence (AI) Market By Technology
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