Market Size (2021)
$7.80B
Vertical: PCMBase Year: 202112 Sections
Market Size (2021)
$7.80B
Projected (2030)
$11.74B
CAGR (2018–2030)
3.9%
Key Players
10+
The global secondary packaging for beverages market is rapidly growing due to increasing consumption of beverage in emerging economies and rising demand for sustainable packaging for food and beverages. Furthermore, rising adoption of biodegradable and renewable raw materials are likely to present a growth opportunity for the players in the global market.
The global secondary packaging for beverages market is projected to grow at 4.7% CAGR during the forecast period, 2022–2030. In 2021, the secondary packaging for beverages market was dominated by North America with a 35.6% share, followed by Asia-Pacific, Europe, Africa, and Latin America with shares of 28.9%, 24.5%, 6.1%, and 4.9% respectively.
The global secondary packaging for beverages market has been segmented based on product type, material type, and region. Based on product type, the global secondary packaging for beverages market has been segmented into folding cartons, shrinks wraps and films, beverage plastic rings.
The folding cartons segment is expected to grow at 5.1% CAGR during the forecast period. In 2021, the folding cartons segment held 44.7% of the global secondary packaging for beverages market.
Based on material type, the global secondary packaging for beverages market has been segmented into plastic, and cardboard. The plastic segment is expected to grow at 4.1% CAGR during the forecast period. In 2021, the plastic segment held a 55.8% share of the global secondary packaging for beverages market.
The Secondary Packaging For Beverages Market market is projected to grow at a CAGR of 3.9% from 2018 to 2030.
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View Subscription PlansSecondary Packaging For Beverages Market
Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
Secondary packaging is additional packaging to the primary packaging that protects the product. Secondary packaging combines to get them shelf-ready and makes for easier and better storage when it comes time for a maker to ship off units. The secondary packaging for beverages is of three types: folding cartons, shrink wraps and films, and beverage plastic rings.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2018 – 2020
Forecast Period
2022 – 2030
Primary Interviews
150+
Historical data (2018–2021) and forecast period (2021–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global secondary packaging for beverages market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive, with all the players continually competing to gain a larger market share. High competition and rapid advancements in technology are some of the critical factors that could restrain the market growth. The vendors compete based on cost, product quality, and reliability. It is crucial for vendors to provide cost-effective and efficient products to survive and succeed in a competitive market environment.
The growth of the vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. International Paper Company, WestRock Company, Graphic Packaging International, LLC, Berry Global Inc., Amcor PLC, KHS Group, Interplast, Smurfit Kappa, Saxon Packaging are some of the key players operating in the global market. These companies compete in terms of availability, quality, price, and technology. They consider acquisition as a key strategy in the global Secondary Packaging for beverages market. Although the international players dominate the market, regional and local players with small market shares also have a significant presence. The international players may strengthen their global market presence by heavily investing in product development during the forecast period.
Additionally, the companies are following both organic and inorganic strategies to strengthen their presence in the global market. They are focusing on product development and expansion to expand their product portfolio and enhance their customer relationship. Additionally, companies are also investing in the development of new and advanced systems with more safety measurements.
Threat of New Entrants
Developing secondary packaging for beverages involves moderate technical expertise and capital requirements, which decreases the barriers for new entrants in the market. The end users rely on large companies with strong brand recognition, making it difficult for the new players to compete with the established players, such as Amcor Plc, Berry Global Inc., and International Paper Company, who dominate the industry and maintain a substantial market share. Few market players are offering secondary packaging products for the beverage industry, thus opening paths for new entrants. However, the new entrants will require strong strategic partnerships with tech giants to offer best-in-class quality packaging products. Thus, the threat of new entrants in the global secondary packaging for beverages market is expected to remain low during the forecast period.
Bargaining Power of Suppliers
The suppliers provide raw materials such as plastics and cardboard. The presence of raw material suppliers is wide, which restricts the bargaining power of suppliers. However, the demand for raw materials to manufacture secondary packaging products is moderate as they are required to be produced while maintaining the highest manufacturing standards to achieve the required quality in extreme working conditions. Most secondary packaging manufacturers procure raw materials in high quantities, further restricting suppliers' bargaining power. However, secondary packaging for beverage manufacturing companies cannot easily switch suppliers due to the risks involved in the unavailability of obtaining the required quantity and quality of materials from new suppliers on time, which increases the switching cost. Hence, these manufacturers tend to have long-term contracts with their suppliers. Thus, the bargaining power of suppliers in the secondary packaging for the beverages market is moderate
Threat of Substitutes
Secondary beverage packaging has no direct substitutes to match its characteristics and quality features while performing critical operations. Moreover, secondary packaging reduces the chances of product damage, maximizes product life, and provides strength to ensure easy product handling during exports, which any other medium cannot provide. Thus, the threat of substitutes in the secondary beverage packaging market is expected to be low.
Bargaining Power of Buyers
The concentration of buyers in the global market is high, which reduces their bargaining power. Furthermore, the impact of brand identity is moderate. The manufacturers tend to have long-term contracts with the beverage industry players for the uninterrupted supply of secondary packaging products, which leads to the high cost of switching between secondary packaging for beverage product providers. Thus, the bargaining power of buyers is expected to be low in the global secondary packaging for beverages market during the forecast period.
Intensity of Rivalry
The market has witnessed advancements related to products and technology, through product innovation and collaborations. This has resulted in high industrial growth, leading to limited product differentiation. Additionally, the market has witnessed changes in the demand for the product, which has helped the market players to retain their share across regions. However, the players in this market range from regional to global giants. Hence, the market for secondary packaging would remain fragmented, with a few large and medium players. Mergers & acquisitions of small- or medium-scale companies for restricted access are the key strategies of large players. Thus, considering all the above facts, the rivalry amongst the global players is estimated to be high.
Market estimates by geography (2030)
InsightNorth America leads with $4.04B by 2030, while Europe is projected to grow fastest at a 4.6% CAGR.
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View Subscription Plans| REGION | 2018 | 2021 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $2.67B | $3.13B | $4.04B | 3.5% | 34% |
| Europe | $1.78B | $2.23B | $3.06B | 4.6% | 26% |
| Asia Pacific | $2.15B | $2.55B | $3.34B | 3.7% | 28% |
| Africa | $445.50M | $556.20M | $763.10M | 4.6% | 6% |
| South America | $371.20M | $426.70M | $538.90M | 3.2% | 5% |
| Total | $7.42B | $8.90B | $11.74B | 3.9% | 100% |
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View Subscription PlansTotal Market Size
$11.74B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Folding Cartons | $5.42B | 4.3% | 46% |
| Shrinks Wraps and Films | $3.89B | 3.7% | 33% |
| Beverage plastic rings | $2.43B | 3.4% | 21% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Secondary Packaging For Beverages Market covering market dynamics, competitive landscape, and strategic outlook.
The Secondary Packaging For Beverages Market market is projected to reach $11.74B by 2030, growing at 3.9% CAGR. The Folding Cartons segment holds the largest share.
The global secondary packaging for beverages market is rapidly growing due to the increasing consumption of beverages in emerging economies and the increasing consumption of beverages in emerging economies. The rising adoption of biodegradable and renewable raw materials is an opportunity to grow the global secondary packaging for the beverage market.
The worldwide consumer is continuously spending on food and beverages, which greatly outpaces behaviours before the pandemic. The spending increased by 6% in the last year. In a developing country, an increase in demand for food and beverages is witnessed. For instance, according to China-Britain Focus, there has been a shift in consumer behaviour in China's food & beverage market after the pandemic. Consumers in China prefer healthier diets, especially the Chinese youth who prefer healthy food and beverage. The consumer search for low sugar and low fat and '0' calories or '0' sugar regarding drinks is one of the market's growth factors. Consumer prefers to pay premium prices for health products. This preference is limited to snacks and beverages and instant or meal replacement products. Moreover, the Chinese in the past years, the country is emerging as a 'she' economy. With higher education and income, around 400 million Chinese women between the ages of 20 to 60 years old are increasing their consumption power within the food & beverages market. Thus several brands have started developing products targeted to the perceived female interest, which include zero fat, meal replacement products, and zero sugar beverages and milkshakes, among various offerings.
Furthermore, according to IBEF, Indian households are set to increase their spending on healthy food and beverages in the next 5 years, as consumer preference is shifting to healthier choices and to buying meals with superior components. India's health food market is growing at a rapid pace. In the year 2020, there were 108 million consumers who preferred health-conscious food and drink, which is predicted to increase to 176 million in the year 2026. Post-COVID, 70% of Indians prefer dietary modifications to improve general health. Thus, the change in consumer preference after the pandemic will drive the market.
Increasing demand for renewable and recyclable packaging is not the only alternative to conventional packaging but also a necessity for eco-conscious consumer brands. Renewable raw material is natural resources that are easy to grow, and their recycling process is less time-consuming. Packaging solution manufacturers have combined renewable raw materials with advanced technology and innovative designs to produce efficient, effective, and eco-friendly packaging solutions. There is a focus on renewable raw materials that can be opted for sustainable packaging. Cardboard and paper pulp is the most popular alternative; however, there are other alternatives such as grass paper, cotton, bamboo, milk protein, Algae, Mushroom Mycelium, Micro-fibrillated Cellulose, and Moulded Fibre. According to a research study by National Retail Federation, 70% of consumers in the United States and Canada prefer sustainable or eco-friendly brands. Moreover, beverage industry players are aggressively working toward the transition towards renewable packaging solutions from conventional packaging. In March 2022, Coors light planned to eliminate plastic rings from its packaging across the globe. Molson Coors Beverage Co. will invest USD 85 million, enabling Coors Light to transition to fully recyclable sourced cardboard wrap carriers by the end of the year.
Similarly, In May 2021, Graphic Packaging International, a leading paper-based packaging provider, partnered with Estrella Damm to replace its plastic shrink-wrap packaging with paperboard alternatives on the company's multipack cans. The shift of brands to renewable alternatives from conventional materials for packaging will create new opportunities for the secondary beverage market.
Packaging waste impacts the environment as it takes years to decompose. Governments across the globe are getting concerned and imposing laws on the beverage (secondary) packaging industry. In December 2022, the European Commission proposed rules for the Europeans Union on packaging to tackle the constantly growing waste source. The target is to decrease packaging waste by 15% by 2040 per member state per capita compared to 2018. This will reduce the overall waste in European Union by around 37% compared to the scenario before changing the legislation. The second thing is to increase the refill or reuse packaging-which shown a declining trend in the last 20 years. Under these, the companies have to offer a significant percentage of their products to the consumer in refillable or reusable packaging. Along with this, there will be some standardization of packaging formats and clear labelling of reusable packaging. Moreover, a ban on a specific form of packaging, such as single-use packaging, is consumed inside cafes and restaurants. The aim is to transition from conventional packaging to fully recyclable packaging by 2030.
According to UNESDA, non-alcoholic beverages trade associations add that there is a requirement for further improvement for supporting full circularity as well as integrating more reuse. Thus, in conclusion, the stringent rules and regulations by governments worldwide may hinder the market as packaging manufacturers have to transit the well-organized system of conventional packaging to reusable packaging, which may be a very complex and difficult process for small and medium enterprises. As a result, it will affect the beverage industry.
Sustainability in packaging is currently a megatrend shaping the packaging sector; the consumer is becoming concerned about the ecosystem and the effect of packaging leakage. In response, new, stringent sustainability regulations are being designed and imposed increasingly. However, regulations and approaches vary considerably with the region and further diverge at the country and state levels. The heterogeneity is making rapid-changing regulation complex to navigate across the world. Preparing for the changes will tend packaging companies to search for new ways to market approaches. The packaging scenario varies across the globe, such packaging industry growth in China and other Asian countries is saturating, but China's packaging industry growth continues alongside North America. However, developed regions such as Europe and North America have lower growth rates. Their large packaging size makes them important and offers granular opportunities for growth. Western Europe and North America are estimated to witness an apparent consumption rise in the coming years.
Regulation across the world for packaging has a higher focus on beverage packaging than other segments such as home personal and food packaging. North America and European Union have 50 to 60 % of their regulatory norms focused on beverage packaging. In Asia, a focus on secondary packaging is prevalent. India, Vietnam, the Philippines, and China are proposing regulatory measures focusing on secondary and tertiary packaging. Among these countries, India has most measures that focus on secondary and tertiary packaging. China has also increased its focus on rules specific to e-commerce packaging to minimize leakage and waste.
Plastic use has increased, impacting the ecosystem, and provoking stringent regulation as demand is increasing for sustainable solutions around the world. The implication of the packaging trends varies according to a substrate, which demands substrate and channel-specific strategies. Although the increasing trend of sustainability, plastic's attributes in terms of automation, quality, and costs will lead the market if converters increase the recyclability and recycled content. Paper boards will witness increasing convergence of primary as well as secondary packaging. Metal and glass have tough completion with other packaging materials in the Omni-channel sector, but their conventional strength, as well as sustainability profiles, still offer ways to become an alternative. The trends identified will cause transformation in the packaging industry in the next 10 years. If companies can capitalize on them, these technology disruptors, consumer behaviors, and sustainability trends will present opportunities for high growth and improved profit margins in various packaging segments in mature markets. To succeed, packaging manufacturers require a putting strategy. Packaging manufacturers must revise their approach and focus on innovation and agility to preserve value and capture growth.
Profiles of 102 companies operating in the Secondary Packaging For Beverages Market market, including revenue, employee count, and market positioning where available.
Showing 102 of 102 companies
Saxon packaging
Company Headquarters: UK Founded: 1986 Workforce: ~46,000 + Company Working: Saxon packaging is one of East Anglia's leading designers and manufacturers of corrugated products, cardboard packaging, and boxes. The company specializes in beer packaging, litho-printed packaging, silk screen printed packaging, spirits and gift packaging, wine packaging, flexo-printed packaging, boxes, cases & cartons, die-cut packaging, packaging design & artwork, packaging audit, project management, ecommerce packaging, retail packaging, litho printed packaging, bespoke packaging, and sustainable packaging. Saxon packaging has a broad reach across 35 countries and 350 production sites in Europe and the Americas.
KHS Group
Company Headquarters: Dortmund, Germany Founded: 1868 Workforce: ~4,954 Company Working: KHS Group is a manufacturer of filling and packaging systems designed to offer sustainable packaging alternatives for beverage, food, and non-food items. The company develops and manufactures a full range of filling and packaging machines and systems focusing on process, filler, and aseptic packaging technologies, enabling clients to acquire filtration systems, beverage blending units, flash pasteurizers, keg technology and rinsing, filling, and closure systems. KHS Group specializes in Highly efficient single-machine solutions, Driver of innovations about sustainable filling and packaging solutions, Comprehensive consulting expertise, Holistic turnkey systems for PET, glass, cans, and kegs, Comprehensive consulting expertise, and a worldwide service network. The KHS Group operates ten production sites situated across the globe. At its five plants in Germany, KHS develops and manufactures a full range of filling and packaging machines for processing plastic and glass containers, cans, and kegs. It has specialized in engineering highly efficient technology yet also offers smaller filling plants and breweries machinery that processes their products.
Interplast
Caterpillar
Caterpillar Inc. was founded in 1925 through the merger of Holt Manufacturing Company and C.L. Best Tractor Co. and is incorporated in Delaware with global headquarters in Irving, Texas. The company operates as a publicly traded corporation on the New York Stock Exchange and maintains manufacturing, sales, and service operations across more than 190 countries. Within the heavy equipment and utility vehicles market, Caterpillar organizes its business into three primary segments — Construction Industries, Resource Industries, and Energy & Transportation — each of which directly addresses demand for large-scale machinery, off-highway vehicles, and utility-grade equipment deployed in construction, mining, quarrying, and infrastructure development worldwide. Caterpillar's core product portfolio in the heavy equipment and utility vehicles market spans crawler and wheel dozers, hydraulic excavators, motor graders, articulated and off-highway trucks, wheel loaders, backhoe loaders, skid steer loaders, compact track loaders, and telehandlers. The company also produces a broad range of utility vehicles including small dozers and compact construction equipment marketed under the Cat brand. Caterpillar competes directly with Komatsu, Volvo CE, Deere & Company, and CNH Industrial across these categories. Its dealer network — comprising approximately 160 dealers operating roughly 2,900 dealer locations globally — provides a distribution and aftermarket parts advantage that sustains machine uptime and customer retention at scale. Caterpillar's recent strategic direction in the heavy equipment and utility vehicles market centers on electrification, autonomy, and digital connectivity. The company has advanced its Cat® Command autonomous haulage and dozing systems, which are deployed commercially at mining and large construction sites. Caterpillar announced a partnership with Luck Stone in 2023 to deploy autonomous Cat 777 trucks at quarry operations, demonstrating commercial traction for autonomous utility vehicles beyond mining. The company also continues to invest in battery-electric and hydrogen-ready machine platforms, having unveiled the Cat 301.9 electric mini excavator and the Cat 320 electric excavator for urban construction applications, positioning itself ahead of tightening emissions regulations in Europe and North America. Caterpillar reported full-year 2024 revenues of $64.8 billion, with the Construction Industries segment generating approximately $21.6 billion and Resource Industries contributing approximately $11.5 billion, underscoring the company's dominant revenue base within heavy equipment end markets. Key customer segments include large mining operators such as BHP, Rio Tinto, and Freeport-McMoRan for high-tonnage haul trucks and dozers, as well as major civil infrastructure contractors and government-funded highway and utility construction programs globally. Caterpillar held an estimated 15–18% share of the global construction equipment market by revenue as of 2024, making it the largest single manufacturer in the sector by most industry measures
H&E Equipment Services Inc
Company Headquarters: Los Angeles, United States Founded: 1961 Workforce: ~ 2,157 Company Working: H&E Equipment Services Inc (H&E Equipment) is an integrated equipment company that provides rentals and sales services. The company rents, sells and provides parts and service support for new and used earthmoving equipment, material handling, forestry, concrete, industrial and heavy equipment. It offers rental equipment such as hi-lift and aerial platform equipment, cranes, light towers, industrial and material lifts, bulldozers and cement mixers generators, among others. H&E Equipment offers services such as fleet maintenance, remanufacturing, structural repair and operator and safety training, among others. The Equipment Rentals segment rents construction and industrial equipment. The New Equipment Sales segment sells new equipment in product categories. The Used Equipment Sales segment offers rental fleet and inventoried equipment that are acquired through trade-ins with its equipment customers and through purchases of high quality used equipment. The company operates through its offices in Alabama, Arizona, Arkansas, California, Colorado, Florida and other states in the US. H&E Equipment is headquartered in Baton Rouge, Louisiana, the US.
Nishio Rent All Co Ltd
Company Headquarters: Osaka, Japan Founded: 1959 Workforce: ~ 4,463 Company Working: Nishio Rent All Co Ltd (Nishio) is a provider of equipment rental services. It offers rentals and uses sales equipment for civil and road construction, civil work, and large scale projects; plant maintenance and building works; and events and exhibitions. The company designs, fabricates, installs, and operates muddy wastewater treatment equipment and contaminated soil remediation systems. Nishio manufactures, rents, and sells battery motorized vehicles for tunnel and inside premises works. The company offers different forklifts, aerial platforms, work platforms, tower cranes, and maintenance equipment. It also rents equipment for exhibitions and equipment & materials for outdoor events. Furthermore, it also sells various parts and equipment; and provides inspection and onsite repair services for large-scale projects. The company also sells, rents, and installs sports flooring material produced by Connor Sport Court. The company offers its solutions and services through 416 rental operation divisions and 55 franchise operation chain stores in Japan. The company has a presence in Australia, China, Indonesia, Malaysia, Philippines, Vietnam, Singapore, Thailand, and Other countries. Nishio is headquartered in Osaka, Osaka, Japan.
12 interactive charts drawn from the Secondary Packaging For Beverages Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Secondary Packaging For Beverages By Material Type
Secondary Packaging For Beverages By Product Type
Secondary Packaging For Beverages Mexico, Brazil and Rest Of South America By Country
Secondary Packaging For Beverages South Africa, Nigeria and Rest Of Africa
Secondary Packaging For Beverages China, South Korea and Rest Of Asia Pacific By Country
Secondary Packaging For Beverages Germany, France, United Kingdom and Rest Of Europe By Country
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