App Analytics Market

Company Headquarter: US Founded: 2012 Workforce: Approx.50 Company Working: Appsee provides mobile app teams with an app analytics platform that provides an in-depth analysis of user behavior which lets them enhance their app experiences for users. Appsee’s platform includes product teams with qualitative app analytics with all key metrics like DAU, CR, crash rates and real-time insights on user behavior. Appsee’s platform features include User Recordings, Touch Heatmaps, Realtime In-App Analytics, Conversion Funnels, Automatic Event Tagging, Action Cohorts, Crash Reporting & Videos, Realtime Alerts, Retention Analytics, User Flows, Navigation Paths, and Remote Configuration. Appsee provides solutions to a wide range of industries including travel &transport, e-commerce, education, food & drinks, gaming and entertainment among others. Appsee’s major customers include eBay, AVIS, AIG, Samsung, Virgin, and Nextel. Appsee is a privately-owned company with its only office is in New York. Appsee’s investors include GIZA VC and FLINT CAPITAL.

Company Headquarter: US Founded: 2012 Workforce: Approx. 100 Company Working: Amplitude provides companies with a behavioral platform that provides them with powerful analytics for deep and actionable insights on their product’s 360-degree customer experience. Along with the platform, Amplitude provides companies with additional customization features which include Taxonomy, Insights, Portfolio Scale, Accounts and Query. Amplitude allows product developers to set product strategy, improve user engagement, optimize conversion and drive retention by providing them with necessary user metrics. Amplitude is a privately-owned company which has its offices located in four cities including San Francisco, New York, Amsterdam, and Austin. Amplitude has a customer base of over 12000 companies and has managed to reach over 180 countries with its platform. Amplitude boosts a less than 0.7 seconds median query response time and has tracked over 7 trillion user actions. Amplitude customers include Microsoft, PayPal, Under Armour, HubSpot, Autodesk, Booking.com, and Twitter.

Company Headquarter: England Founded: 2014 Workforce: Approx. 30 Company Working: appScatter is a scalable B2B platform allows customers to distribute their apps to multiple app stores. appScatter centralized platform enables app developers to track and manage the performance of their apps and competing apps across all app store platforms. appScatter platform offers audience reach, efficient app management, and centralized reporting. Developers use appScatter to manage their app portfolios and increase their revenue by scattering apps across best app stores globally. the company provides management in which it allows developers to monitor sales and downloads, integrate third-party add-ons, identify pirating and check for brand consistency. App development energies use appScatter to extend their contracts beyond app development and include value-added services. It also provides app monitoring to brands to check brand consistency across the entire app portfolio and helps them in identifying copyright infringements and app piracy. appScatter turned public on London stock exchange in November 2017.

Company Headquarter: US Founded: 2011 Workforce: Approx. 300 Company Working: AppsFlyer provides a wide range of products which provide mobile attribution and marketing analytics to companies to boost their product performance for their users. AppsFlyer delivers solutions across industry verticals including gaming, e-commerce & retail, travel, and agencies among others. AppsFlyer lets companies measure their app engagement to increase their marketing ROI, provides deep linking platforms and enterprise-grade fraud protection. Appsflyer’s customers include Telefonica, eCooltra, musical.ly, and Social Point among others. AppsFlyer has integrated partnerships with Google AdWords, Bing Search, Opera, Outbrain Inc., and Mobvista among others. AppsFlyer is a privately-owned company which has its offices in 14 locations over the world including San Francisco, New York, London, Tokyo, Seoul, and Bangalore among others. AppsFlyer has integrated partnerships with over 4000 companies and over 12000 customers worldwide.

Company Headquarter: US Founded: 2013 Workforce: Approx. 30 Company Working: Clever Tap provides a powerful mobile marketing platform which helps marketers in retaining their valuable users for long-term. Clever Tap help companies in building valuable long-time relationships with their users by providing them with access to real-time behavioral analytics and a platform which lets them engage with users on right channels at the right time with personalized messages. Clever Tap provides analytical features like Funnels, retention cohorts, Flows and Pivots. For user engagement, Clever Tap delivers journeys, clever campaigns, triggered & scheduled campaigns, personalization, user segmentation, and A/B testing. Clever Tap also offers features like push notifications, email messages, in-app notifications, and SMS notification among others. Clever Tap has over 8000 customers globally and has reached over 1 billion devices. Per month Clever Tap processes 55 billion events and sends 10 billion messages. Clever Tap partners include AWS, branch, SendGrid, and AppsFlyer’s among others. Clever Tap has offices in San Francisco, New York, London, Singapore Mumbai, and Bengaluru.

Company Headquarter: France Founded: 2012 Workforce: Approx. 300 Company Working: ContentSquare provides companies with a digital experience platform which helps business identify how and why users interact with their app, mobile, and websites. The digital experience platform detects and computes user movements through touches and mouse movements and transforms this data into insights, which helps companies in reducing operational cost and in increasing user engagement. ContentSquare uses technologies like artificial intelligence and big data to generate automatic responses to queries to enhance user experience. ContentSquare uses a data-driven approach for product enhancement. The company provides features like zone-based heatmaps, customer journey analytics, benchmark and reporting, mindset methodology, retroactive behavioral segmentation, advanced session replay, ai insights and smart alerts. It also provides solutions for a wide range of industries like Automotive, BFSI, Retail, Energy, and Gaming among others. ContentSquare has offices in New York, Paris, London, and Munich. Major partners of the company include Optimizely, Oracle, Adobe Analytics, and Google Tag manager among others.