Food & Beverages

Cleats Market

By Segment, By Region, And Segment Forecasts, 2018 – 2026

Vertical: CFnBBase Year: 201912 Sections

Executive Summary

Cleats Market — Snapshot

  • Market Size (2018)

    2018

    $21.10B

  • Projected (2026)

    2026

    $29.54B

  • CAGR (2018–2026)

    4.3%

    4.3%
  • Key Players

    105+

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Key Insight

The Cleats Market market is projected to grow at a CAGR of 4.3% from 2018 to 2026.

Market Performance Trend

Historical performance and future projections (2020–2030, USD Billion)

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Market Scope & Coverage

What this report covers

  • Geographic Coverage: This analysis covers 4 regions: North America, Europe, Asia Pacific, Rest of the World.
  • Market Segmentation: The market is analyzed across 5 segments: Soccer, Others, American Football, Rugby, Cricket. Forecasts are provided for each segment from 2018 to 2026.
  • Competitive Landscape: 105 leading companies are profiled, covering market positioning, strategies, and recent developments.

Market Size (USD Mn)

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Market Overview

Cleats Market — Growth Trajectory

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Cleats Market — Growth Trajectory

Soccer
Others

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Market Size Trend (USD Mn)

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Market Dimensions

How this market is segmented

  • Ground Type Ground Type is broken down into: Firm/Natural Grass, Soft/Muddy Grass, Artificial Grass, Multi-Ground, Artificial Turf.
  • Sports Type Sports Type is broken down into: Soccer, Rugby, American Football, Cricket, Others.
  • Distribution Channel Distribution Channel is broken down into: Store-Based, Non-Store-Based.

Geographic Analysis

Regional market breakdown

  • North America North America market size reached $5.51B in 2018 and is projected to reach $7.59B by 2026, growing at a CAGR of 4.1%.
  • Europe Europe market size reached $7.71B in 2018 and is projected to reach $10.64B by 2026, growing at a CAGR of 4.1%.
  • Asia Pacific Asia Pacific market size reached $5.02B in 2018 and is projected to reach $7.28B by 2026, growing at a CAGR of 4.8%.
  • Rest of the World Rest of the World market size reached $2.86B in 2018 and is projected to reach $4.03B by 2026, growing at a CAGR of 4.4%.

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Research Methodology

Cleats Market — How We Researched This Market

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  • Base Year

    2019

  • Historical Period

    2018 – 2019

  • Forecast Period

    2019 – 2026

  • Primary Interviews

    150+

Research Process

Historical data (2018–2019) and forecast period (2019–2026)

1

Problem Definition

  • Market scoping
  • Objective setting
  • Framework design
2

Secondary Research

  • Literature review
  • Data mining
  • Trend analysis
3

Primary Research

  • Expert interviews
  • Field visits
  • Surveys
4

Data Analysis

  • Quantitative modeling
  • Statistical testing
  • Validation
5

Insights & Reporting

  • Synthesis
  • Recommendations
  • Visualization

Research Depth

Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.

Historical vs. Forecast Data

Historical (observed)
Forecast (modelled)

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Competitive Landscape & Porter's Five Forces

Cleats Market — Competitive Analysis

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Cleats manufacturers must emphasize on product development and launch products with extra features to cater to the changing needs of the users and survive in the competitive global market. The new players require high capital investments to set up their businesses and position their brands in a manner that attracts consumer attention. Moreover, advertising and other promotional campaigns require high investments. Consumers in the market possess a high level of brand loyalty, and new players require time to create a positive brand image.

Hence, the threat of new entrants in the global cleats market is expected to be low during the forecast period.

Bargaining Power of Suppliers

The raw material suppliers in the global cleats market include leather, foam, cotton, plastic, and metal producers, collection agents, distributors, importers, and independent suppliers. Due to the presence of several suppliers across the globe, the bargaining power of suppliers is low in the global cleats market. Moreover, market players enter into partnerships and agreements with producers and suppliers to ensure a continuous, uninterrupted supply of a variety of raw materials. This strategic move or backward integration by manufacturers gives them an upper hand while reducing the bargaining power of suppliers.

Hence, the bargaining power of suppliers in the global cleats market is expected to be low during the forecast period.

Bargaining Power of Buyers

Several cleats manufacturers operate in a moderately consolidated market, which increases product availability and reduces the switching cost for buyers. This results in higher bargaining power of buyers. However, the number of buyers in the global market is high, which limits their bargaining power. Specific requirements of buyers can give an upper hand to manufacturers that offer customized products. The cleats manufacturers have a large customer base and, by providing specific products as per requirements, they can limit the bargaining power of the buyers.

Hence, the bargaining power of buyers in the global cleats market is expected to be moderate during the forecast period.

Threat of Substitutes

There are no direct substitutes for cleats. However, the global market is moderately consolidated and faces intense internal competition at the product type level. Consumers might substitute one brand of cleats for another based on their preferences. However, the awareness and availability of cleats are growing in developing countries. Owing to these factors, there are chances of product substitution at an internal level, primarily due to the availability of multiple options of different brands in the global market.

Hence, the threat of substitutes in the global cleats market is expected to be low during the forecast period.

Intensity of Rivalry

The global cleats market is moderately consolidated with the presence of several regional and global players. There is fierce competition among the market players in terms of product quality, variety, and pricing. There is minimal scope for manufacturers to differentiate their portfolios based on either product or price. The growing demand for cleats due to the increasing focus on safety and comfort while playing creates an opportunity for market players to emphasize innovation and product quality to expand their customer base. Thus, manufacturers are focusing on strategic expansions to expand their businesses worldwide and survive in the competitive market.

Hence, the rivalry in the global cleats market is expected to be high during the forecast period.

Quantitative Analysis

Regional Breakdown

Regional market breakdown for Cleats Market.

Regional Market Size (USD Mn)

Market estimates by geography (2026)

USD Mn

InsightEurope leads with $10.64B by 2026, while Asia Pacific is projected to grow fastest at a 4.8% CAGR.

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Regional Market Data

REGION201820192026CAGRSHARE
North America$5.51B$6.42B$7.59B4.1%26%
Europe$7.71B$8.95B$10.64B4.1%36%
Asia Pacific$5.02B$5.95B$7.28B4.8%25%
Rest of the World$2.86B$3.32B$4.03B4.4%14%
Total$21.10B$24.64B$29.54B4.3%100%

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Segment Revenue (2026)

Soccer
Others
American Football
Rugby
Cricket
05212104231563520846

Segment Market Share

  • Soccer64%
  • Others10%
  • American Football9%
  • Rugby8%
  • Cricket8%

Total Market Size

$29.54B

Market by Segment (2026)

APPLICATIONREVENUE ($B)GROWTH RATEMARKET PENETRATION
Soccer$18.95B4.3%
53%
Others$2.99B4.3%
53%
American Football$2.80B4.3%
88%
Rugby$2.44B4.3%
87%
Cricket$2.36B4.3%
72%

* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.

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Analytics

Cleats Market — Key Findings

Analytical insights on Cleats Market covering market dynamics, competitive landscape, and strategic outlook.

Key Analytical Findings

The Cleats Market market is projected to reach $29.54B by 2026, growing at 4.3% CAGR. The Soccer segment holds the largest share.

Market Dynamics

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Market Drivers

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Football, a sports activity that has an overwhelming global appeal, continues to grow with ever-increasing popularity throughout the world in developed and developing countries. The Federation Internationale de Football Association (FIFA), an international football governing body, suggested that there were more than 240 million registered soccer players in 2016 globally. The number of youth participation in football has increased in recent years. According to the data from the Sports & Fitness Industry Association, there has been a significant increase in the football participants within the 6–12 age group. Participants in flag football within the age group of 6–12 saw a slightly larger jump, from 1.142 million in 2017 to 1.245 million in 2018.

Moreover, rugby has also seen an increase in the number of players participating in the sport. World Rugby, the governing body of the rugby union, stated that, in 2018, 9.6 million players played the game around the world, which is an estimated increase of 10% players compared to 2017, accounting for more than a quarter of the total global playing population. Furthermore, more than 2 million girls and boys participated in rugby in 2018. The increasing number of players in soccer and rugby and the growing need for sports accessories are expected to drive the demand for cleats. Thus, the increasing popularity of sports is expected to drive the growth of the global cleats market during the forecast period.

Market Opportunities

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The growth in the number of female participants in football within Europe remains consistent. According to research conducted by the Union of European Football Associations (UFEA), the total number of registered female players was more than 1.270 million in 2016-2017, of which the UK, France, Germany, the Netherlands, Norway, and Sweden, have more than 100,000 female players. This trend has also been witnessed in other countries in the world. For instance, in the US, there has been a significant increase in female participants in high school sports in the last few years. The number of female players increased by approximately 7.5% and reached 2,404 in 2018 compared to 2017.

Market Restraints

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Market Challenges

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Strategic Outlook and Future Directions

Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.

Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.

Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.

Market Value by Segment (2026)

Value (USD Mn)
Soccer
Others
American Football
Rugby
Cricket

Companies

Key companies profiled in Cleats Market

Profiles of 105 companies operating in the Cleats Market market, including revenue, employee count, and market positioning where available.

Showing 105 of 105 companies

MIZUNO COR

MIZUNO CORPORATION

Food & Beverages

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Revenue$1.7B
Employees5,368
Market CapN/A
Founded1905
Tokyo, Japan
ASICS

ASICS

Food & Beverages

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Revenue$3.5B
Employees9,944
Market CapN/A
Founded1948
Hyogo, Japan
NEW BALANC

NEW BALANCE

Food & Beverages

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RevenueN/A
Employees200
Market CapN/A
Founded1905
Massachusetts, US
FILA HOLDI

FILA HOLDINGS CORP.

Food & Beverages

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Revenue$2.1B
Employees2,000
Market CapN/A
Founded1910
Seoul, South Korea
PUMA SE

PUMA SE

Food & Beverages

Company Headquarters: Germany Founded: 1948 Workforce: ~18,071 Company Working: PUMA is known for its innovative and stylish sportswear and footwear products, and is a leading brand in the global athletic market. The company designs, develops, markets, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. PUMA operates in over 120 countries and has over 18,000 employees worldwide. The company's products are sold through a variety of channels, including retail stores, online platforms, and wholesale distributors. PUMA is committed to sustainability and has set ambitious goals to reduce its environmental impact. The company has pledged to become carbon neutral by 2030, to use 90% more sustainable materials in its products by 2025, and to achieve zero discharge of hazardous chemicals from its supply chain by 2020. PUMA also supports various social and humanitarian initiatives through its partnerships with organizations such as the United Nations and the Global Compact. PUMA has a strong presence in the global athletic market, with a particular focus on soccer, running, and training. The company has sponsored numerous high-profile athletes and teams, including Usain Bolt, Antoine Griezmann, and Manchester City FC. PUMA has also collaborated with various fashion and lifestyle brands, including Rihanna's Fenty label, BMW, and Selena Gomez.

Revenue$3.9B
Employees18,071
Market CapN/A
Founded1947
Germany
Philip Mor

Philip Morris International

Food & Beverages

Company Headquarters: US Founded: 1847 Workforce: ~+79800 employees Company Working: Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris. PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.

RevenueN/A
Employees79,800
Market CapN/A
Founded1846
US
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About the Author

Food & Beverages Research Team

Food & Beverages

Wantstats' food and beverage analysts wrote this report from primary sources — retail data, ingredient sourcing trends, and direct conversations with people in the industry. Every figure has been checked against proprietary datasets and reviewed internally before release.

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We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
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Co-Founder, Mojave Rail Fabrication Limited

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Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
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Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

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