Market Size (2017)
2017
$94.06B
Food & Beverages
Dietary Supplements Market
By Segment, By Region, And Segment Forecasts, 2017 – 2025
Vertical: CFnBBase Year: 201811 Sections
Executive Summary
Dietary Supplements Market — Snapshot
Projected (2025)
2025
$158.47B
CAGR (2017–2025)
6.7%
6.7%Key Players
106+
The global dietary supplements market was valued at USD 1,00,051.1 million in 2018 and is expected to register a substantial growth rate of 6.85% during the forecast period. Increasing consumer inclination toward preventive healthcare is projected to act as a major driver for the growth of the global dietary supplements market. Rising health awareness among consumers of all age groups in both developed and developing economies and the increasing demand for sports nutrition products are also fuelling market growth. However, stringent government regulations are expected to restrict the growth of the global dietary supplements market during the forecast period.
Key Insight
The Dietary Supplements Market market is projected to grow at a CAGR of 6.7% from 2017 to 2025.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
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What this report covers
- Geographic Coverage: This analysis covers 4 regions: North America, Asia Pacific, Europe, Rest of the World.
- Market Segmentation: The market is analyzed across 2 segments: Store-based, Non-store-based. Forecasts are provided for each segment from 2017 to 2025.
- Competitive Landscape: 106 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
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View Subscription PlansMarket Overview
Dietary Supplements Market — Growth Trajectory
Dietary supplements are products containing essential nutrients such as vitamins, minerals, herbal and botanical extracts, amino acids, and enzymes that support good health. They help enhance bodily functions by adding to the nutrition derived from a regular diet. Dietary supplements may contain multiple nutrients or focus on a single nutrient.
Dietary Supplements Market — Growth Trajectory
Store-based
Non-store-based
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View Subscription PlansMarket Size Trend (USD Mn)
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View Subscription PlansMarket Dimensions
How this market is segmented
- Distribution Channel Distribution Channel is broken down into: Store-based, Non-store-based.
- Type Type is broken down into: Vitamins, Minerals, Amino Acids, Probiotics, Blends, Type_Others.
- Form Form is broken down into: Tablet, Capsule and Softgel, Powder, Gummies, Form_Others.
Geographic Analysis
Regional market breakdown
- North America North America market size reached $34.99B in 2017 and is projected to reach $57.16B by 2025, growing at a CAGR of 6.3%.
- Asia Pacific Asia Pacific market size reached $31.60B in 2017 and is projected to reach $55.53B by 2025, growing at a CAGR of 7.3%.
- Europe Europe market size reached $21.63B in 2017 and is projected to reach $36.30B by 2025, growing at a CAGR of 6.7%.
- Rest of the World Rest of the World market size reached $5.83B in 2017 and is projected to reach $9.47B by 2025, growing at a CAGR of 6.2%.
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View Subscription PlansResearch Methodology
Dietary Supplements Market — How We Researched This Market
RESEARCH PROCESS
Market Research Future analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
PRIMARY RESEARCH
Extensive primary research was conducted to gain a deeper insight into the market and industry performance. For this report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.
SECONDARY RESEARCH
Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global dietary supplements market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.
MARKET SIZE ESTIMATION
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the global dietary supplements market. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis by Market Research Future added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.
Base Year
2018
Historical Period
2017 – 2018
Forecast Period
2018 – 2025
Primary Interviews
150+
Research Process
Historical data (2017–2018) and forecast period (2018–2025)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
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View Subscription PlansCompetitive Landscape & Porter's Five Forces
Dietary Supplements Market — Competitive Analysis
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New entrants in the global dietary supplements market do not face high regulatory barriers with regards to starting a new production facility. The dietary supplements market is highly lucrative with increasing consumer demand for healthy food products. However, the presence of several established players makes it difficult for new entrants to achieve economies of scale. Moreover, the key players dominate the market owing to brand recognition.
Hence, the threat of new entrants in the global dietary supplements market is expected to be moderate.
Bargaining Power of Suppliers
The suppliers in the global dietary supplements market are chemical manufacturers, traders, and laboratories. There are several suppliers readily available in the market and manufacturers have multiple options to procure raw materials. Moreover, the manufacturers tend to enter into long-term contracts with these suppliers to ensure quality and assured supply.
Hence, the bargaining power of suppliers in the global dietary supplements market is expected to be low.
1.1.3 Bargaining Power of Buyers
The buyers are the major governing factor of the market. The buyer concentration is high and there are a number of dietary supplement brands available in the market. while there is limited product differentiation, brand loyalty among buyers tends to be high. This reduces the switching costs for the buyers.
Hence, the bargaining power of buyers in the global dietary supplements market is expected to be moderate.
Threat of Substitutes
There are no direct substitutes for dietary supplements. However, there is a high degree of internal substitution between various types of dietary supplements.
Hence, the threat of substitutes in the global dietary supplements market is expected to be low.
1.1.5 Intensity of Rivalry
The global dietary supplements market is marked by a high intensity of rivalry. The established players in the market are targeting competitors in terms of quality and price, thus making the industry competitive and reducing profit potential for the existing firms. The key players invest in research and development to bring about innovation in their product lines and make product development a priority to meet changing consumer preferences. Also, there are various small- and medium-sized players operating in the market and an increase in consumer demand owing to rising health consciousness is driving competition.
Hence, the intensity of rivalry in the global dietary supplements market is expected to be high.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Dietary Supplements Market.
Regional Market Size (USD Mn)
Market estimates by geography (2025)
USD Mn
InsightNorth America leads with $57.16B by 2025, while Asia Pacific is projected to grow fastest at a 7.3% CAGR.
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View Subscription PlansRegional Market Data
| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $34.99B | $44.35B | $57.16B | 6.3% | 36% |
| Asia Pacific | $31.60B | $41.54B | $55.53B | 7.3% | 35% |
| Europe | $21.63B | $27.80B | $36.30B | 6.7% | 23% |
| Rest of the World | $5.83B | $7.37B | $9.47B | 6.2% | 6% |
| Total | $94.06B | $121.06B | $158.47B | 6.7% | 100% |
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View Subscription PlansSegment Revenue (2025)
Store-based
Non-store-based
03445668911103367137822
Segment Market Share
- Store-based79%
- Non-store-based21%
Total Market Size
$158.47B
Market by Segment (2025)
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Store-based | $125.29B | 6.7% | 89% |
| Non-store-based | $33.18B | 6.7% | 72% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytics
Dietary Supplements Market — Key Findings
Analytical insights on Dietary Supplements Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Dietary Supplements Market market is projected to reach $158.47B by 2025, growing at 6.7% CAGR. The Store-based segment holds the largest share.
Market Dynamics
The global dietary supplements market is expected to register a notable growth rate during the forecast period. Increasing focus on preventive healthcare and positive outlook toward sports nutrition are the major factor driving the growth of the market. Moreover, the untapped market in various developing countries offers opportunities for growth. However, increasing awareness regarding the side effects of over-consumption of dietary supplements and stringent government regulations may hamper the growth of the market.
Market Drivers
The adoption of healthy lifestyles by consumers across the globe is increasing at a rapid pace. The number of health-conscious people has increased in the past few years. Concerns about the rise in the occurrence of health problems such as obesity, malnutrition, and weak immune systems have also increased. Therefore, consumers are increasingly opting for preventive healthcare such as enriched food & beverages that offer health benefits and nutrition. Additionally, the proliferation of information about the positive and negative effects of various supplements is aiding consumer decision-making. A rise in the knowledge of diseases caused by deficiencies is further propelling consumers to shift to dietary supplements to prevent occurrences in busy lifestyles. Thus, increasing awareness and a growing focus on preventive healthcare products are boosting the demand for dietary supplements globally.
Market Opportunities
The demand for dietary supplements is high in the developed countries of North America and Europe. However, the products have only recently gained acceptance in developing nations such as China, India, and Brazil. The increasing incidence rate of malnutrition and various nutrient deficiencies have resulted in a focus on the recommended daily allowance (RDA) of nutrient vitamins and minerals. Moreover, the increasing health consciousness in these countries has also led to a rise in the consumption of protein. Thus, manufacturers of protein and other nutrient supplements are shifting focus to product launches that cater to the populations in untapped markets. For instance, in April 2018, the confectionery company Yupi launched its Youvit gummy vitamin in Indonesia and is planning on introducing it in other Asian countries. Additionally, the growth of the organized retail sector in countries such as India and China offer lucrative opportunities to players in the global dietary supplements market.
Market Restraints
The use of dietary supplements is increasing among consumers and the products are widely available in a variety of shapes and flavors providing the needed nutrients to the body. However, there are certain side effects associated with the over-consumption of dietary supplements, which restrict the growth of the market. Certain fat-soluble vitamins, such as vitamins A, E, D, and K, and minerals, such as iron, can easily build up to toxic levels in the body. For instance, overconsumption of vitamin A can cause dizziness, nausea, headaches, skin irritation, and joint pain; nausea and vomiting, diarrhea, headache, rash, fatigue or weakness, blurry vision, and problems with ovaries in females or testes in males are common side effects of vitamin E overconsumption. Similarly, the overconsumption of minerals also has toxic effects on the body. High levels of selenium could lead to hair loss, gastrointestinal issues, fatigue, and mild nerve damage. Hypercalcemia is a condition in which the calcium level in the blood is above normal. The growing awareness regarding these side effects is, therefore, expected to hamper the growth of the market.
Strategic Outlook and Future Directions
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Market Value by Segment (2025)
Value (USD Mn)
Store-based
Non-store-based
Companies
Key companies profiled in Dietary Supplements Market
Profiles of 106 companies operating in the Dietary Supplements Market market, including revenue, employee count, and market positioning where available.
Showing 106 of 106 companies
AMWAY CORP
AMWAY CORP
Food & Beverages
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Revenue$0.0B
Employees16,000
Market CapN/A
Founded1958
Michigan, US
ABBOTT LAB
ABBOTT LABORATORIES
Food & Beverages
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Revenue$31.9B
Employees103,000
Market CapN/A
Founded1887
Illinois, US
GLAXOSMITH
GLAXOSMITHKLINE PLC
Food & Beverages
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Revenue$33.1B
Employees95,490
Market CapN/A
Founded1998
Brentford, UK
HERBALIFE
HERBALIFE NUTRITION LTD.
Food & Beverages
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Revenue$5.0B
Employees8,900
Market CapN/A
Founded1979
California, US
GLANBIA PL
GLANBIA PLC
Food & Beverages
Company Headquarters: Kilkenny, Ireland Founded: 1964 Workforce: ~6,163 Company Working: Glanbia Plc (Glanbia) is one of the leading manufacturers and distributors of consumer goods and ingredients solutions under its two major operating segments namely Glanbia Performance Nutrition and Glanbia Nutritionals apart from the joint ventures. The company carries out its research and development activities in the fifteen innovation and collaboration centers present across Asia, Europe, and the US. Under the Glanbia Performance Nutrition segment, the company markets products in the sports lifestyle and nutrition products. SlimFast, Optimum Nutrition, Isopure, Nutramino, etc. are some of the key brands of the company in over 100 countries across the globe. The products under the segment comprise dairy and plant-based proteins, greens, vitamins & minerals, energy products, and weight management solutions and are manufactured in production facilities located in the UK, India, and Australia. Sales in the US account for the segment’s majority of the revenue. Glanbia Nutritionals is dedicated to the manufacturing and distribution of ingredients solutions that are used in the food and nutrition industry and are further categorized into Nutritional Solutions and US Cheese. Nutritional Solutions offers premix solutions that are used by food manufacturers for the production of beverages, healthy snacks, and bars. It also offers products including plant-based ingredients, specialist vitamin and mineral mixes, and whey protein. The segment’s clientele comprises manufacturers of different sectors including bakery and confectionery, sports nutrition, beverages, infant nutrition, dairy products, dietary products, and clinical nutrition spread across 90 countries. The dairy ingredients are part of the Glanbia nutritional business and the company’s joint venture with the Dairy Farmers of America and Select Milk Producers Inc.’s MWC also offers whey protein ingredients
Revenue$4.0B
Employees6,163
Market CapN/A
Founded1963
Kilkenny, Ireland
THE NATURE
THE NATURE’S BOUNTY CO.
Food & Beverages
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RevenueN/A
Employees4,000
Market CapN/A
Founded1970
New York, US
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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Dietary Supplements Market
Starting from
$4,950