Market Size (2019)
2019
$77.00M
Vertical: CFnBBase Year: 202112 Sections
Market Size (2019)
2019
$77.00M
Projected (2028)
2028
$100.10M
CAGR (2019–2028)
3.0%
3.0%Key Players
110+
Juice concentrates are made by removing water from fruit juice to make it easier to ship, store, and sell in retail stores. The demand for quick and wholesome foods is increasing as juice concentrates grow in popularity. It is a reasonable and suitable alternative for reviving drinks in a variety of applications. The main factors driving the expanding demand for fruit concentrates globally are urbanization, rising disposable income, and changing lifestyles.
One of the important factors driving the growth of the market for juice concentrates is the increase in health consciousness, especially in developed nations. Customers who are worried about their health are increasingly choosing fruit and vegetable juices instead of carbonated drinks, and the popularity of convenience stores and food and beverage goods is driving market expansion. Market demand for goods manufactured with healthy and natural components was influenced by the substitution of sugar in the bakery industry and the rise in health issues among consumers. Juice concentrates sales are also positively impacted by the growth of the bread and confectionery industries, a rise in disposable income, customer desire for convenience foods and ready-to-eat items, and rising disposable income in developing economies. Additionally, affordable and practical alternatives in many applications give market participants more lucrative prospects. On the other hand, it is anticipated that growing consumer awareness of the negative effects of excessive fructose consumption in juice concentrates may restrain market expansion. In the coming years, the market for juice concentrates is expected to face challenges related to worries about the negative effects of excessive fructose consumption.
Based on application, the market is segmented into beverage and food. The beverage category held the largest share of the market over the forecast period. The rising popularity of juice as a beverage, which has a high nutritional value and contains necessary vitamins, minerals, amino acids, and fibres to support digestive health, is credited with driving the expansion of this market.
North America dominated the market for juice concentrates due to high juice consumption and growing demand from the vegan population in the United States. The region is expected to maintain its dominance during the forecast period due to increased production and exports of fruit and vegetable juices from the United States, which will drive product demand.
The Juice Concentrates Market market is projected to grow at a CAGR of 3.0% from 2019 to 2028.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansFruit juice from concentrate is made from mostly fresh fruit. Fruit concentrate is produced from filtering the water out of fruit pulp. The concentrate product is stored under aseptic, non-aseptic and frozen conditions. These methods have been historically used to optimize its transportation across the world, to then be re-constituted with the same volume of water that was evaporated from it, once it reaches the location of juice manufacture. Juice from concentrate is popular because fruit concentrate is easier and cheaper to store and transport than liquid juice.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2019 – 2021
Forecast Period
2021 – 2028
Primary Interviews
150+
Historical data (2019–2021) and forecast period (2021–2028)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansBargaining Power of Suppliers
The suppliers in the juice concentrates market are primarily the providers of raw materials and components. The suppliers have a high concentration, which decreases their bargaining power. The differentiation within the raw materials and components is low, but manufacturers tend to enter into associations with the suppliers to ensure consistency in quality and uninterrupted supply. This leads to the moderate cost of switching between suppliers. Therefore, the bargaining power of suppliers in the market is expected to be moderate.
Bargaining Power of Buyers
The concentration of buyers of juice concentrates is high, leading to a decrease in their bargaining power. Furthermore, the impact of brand identity in the global juice concentrates market is moderate. The cost of switching between providers is low due to the low differentiation between the products and services, which increases the bargaining power of the buyers. Thus, the bargaining power of buyers in the global juice concentrates market is expected to be moderate.
Threat of New Entrants
The players intending to enter the market are required to have permission from the regulating bodies as juice concentrates are manufactured considering the quality parameters and standards. Furthermore, the new entrants need to invest high capital in setting up manufacturing units or warehouses. They need to develop new technologies or special features to offer distinguished products and solutions in the market. Therefore, the threat of new entrants in the market is expected to be low.
Threat of Substitutes
There are no close substitutes for juice concentrates. So, the market players do not face much threat from substitutes, making the threat of substitutes moderate.
Intensity of Rivalry
The intensity of rivalry, among the players, in the juice concentrates market is high. These players in the market are investing substantially in the global juice concentrates market. Such factors are expected to make the intensity of rivalry in the global juice concentrates market moderate to high.
Market estimates by geography (2028)
InsightEurope leads with $32.50M by 2028, while Asia Pacific is projected to grow fastest at a 3.6% CAGR.
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View Subscription Plans| REGION | 2019 | 2021 | 2028 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $23.90M | $24.90M | $30.10M | 2.6% | 30% |
| Europe | $25.50M | $26.80M | $32.50M | 2.7% | 32% |
| Asia Pacific | $19.60M | $21.50M | $26.90M | 3.6% | 27% |
| Rest of the World | $8.00M | $8.60M | $10.60M | 3.2% | 11% |
| Total | $77.00M | $81.80M | $100.10M | 3.0% | 100% |
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View Subscription PlansTotal Market Size
$100.20M
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Beverages | $63.10M | 3.0% | 60% |
| Food | $37.10M | 3.0% | 77% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Juice Concentrates Market covering market dynamics, competitive landscape, and strategic outlook.
The Juice Concentrates Market market is projected to reach $100.10M by 2028, growing at 3.0% CAGR. The Beverages segment holds the largest share.
The demand for commercial beverages is increasing over the world, particularly for ready-to-drink beverages, carbonated water, functional beverages like energy drinks, and beverages made from plants. Production of beverages requires the use of safe raw materials and the maintenance of desirable end-product qualities through safe, economical, and environmentally friendly multistage processing. Over the past few years, the sector has noticed a rising sustainability trend. Sustainable food procurement, which integrates multiple objectives for reducing the environmental impact, includes switching to more locally and/or organically grown and raised vegetables in beverage facilities. Additionally, manufacturers are already attempting to broaden their selection of products to offer healthier and diet-specific foods with less chemicals and preservatives as a sign that they are beginning to take consumer product demands seriously. IDH seeks to promote environmental management, worker and farmer livelihoods, and more sustainable production and processing methods in the processed fruit and vegetable industry. By 2030, the Sustainable Juice Covenant seeks to achieve 100% sustainability in the sourcing, manufacturing, and trade of juices, purees, and concentrates made from fruits and vegetables.
Fruit juices are becoming more and more popular all over the world due to their health benefits and convenience. Manufacturers are taking advantage of this market by creating a wider variety of alluring products to satisfy consumer demands. The availability of more complex components and the potential for new product formulations are both growing. In order to support their aspirations for product innovation, several beverage firms are strengthening their goods and enhancing their product lines by including beneficial ingredients into juice concentrate. In addition to vitamins, juice products are frequently supplemented with other functional ingredients that enhance their nutritional profiles, such as omega-3, fibre, bioactive compounds, and probiotic microorganisms. For instance, Old Orchard offers frozen orange juice concentrate that is free of artificial colours, fortified with calcium, and high in vitamin C. Similar to this, ElderMune immune system support dietary supplements from NOW Health are offered. These include vitamin C and elderberry juice concentrate.
Fruits that have been processed into juice form the basis of not from concentrate (NFC) juices, which, when kept at the proper temperature, have the advantage of remaining fresh for up to two years. The shift in consumer preferences from volume to nutrition is to blame for the increase in demand for NFC juices. The 'pureness' and' realness' of the juice, which has favourably influenced consumers' purchasing preference, is another aspect that fuels demand. The three-step consumption process of NFC juice, which involves opening, pouring, and consuming, makes it a more practical product for customers. NFC juices, on the other hand, are regarded as premium juices and are more expensive than conventional juices; they also contain less sugar than other beverages, making them a viable alternative to fizzy drinks. Juice concentrate sales are being constrained because NFC juices are positioned as a premium product in the market and are promoted as a healthy fruit beverage.
Marketing professionals frequently utilise the terms "natural" and "organic" in the food sector to raise consumer demand for natural ingredients. Ingredients with a clean label are generally those that are all-natural and free of chemicals. With increased health consciousness, customers are choosing clean-label goods that are safer to eat since they employ natural ingredients such natural colours and tastes. They are willing to spend a lot of money on things with little processing. Before purchasing a product, consumers have been seen to carefully read the label since they prefer clean-label products. Fruit and vegetable ingredient companies might overcome this difficulty by making investments in natural components. In order to create clean-label products, businesses are concentrating on creating new items from natural sources with less processing. In addition to the distinctive fruits and vegetables that consumers choose, taste and experience are becoming more and more significant. Customers are willing to spend more money on goods that regularly have good taste.
The COVID-19 outbreak, which started in China, has had a major impact on the global economy. The outbreak has impacted the global economy in several ways, including industries such as oil & gas, manufacturing, energy, chemicals, and pharmaceuticals. This pandemic has not only caused disruptions in the supply chains of the industrial sector but also influenced the purchasing decisions and spending behavior of the end users. Moreover, the industrial sector has been severely affected as most countries worldwide have imposed lockdown restrictions, which have not only impacted the import & export of goods & services but has also declined the sales of products in the domestic market.
Furthermore, industries such as electrical and electronics, oil & gas, and manufacturing, among others, have either stopped operations completely or have reduced their workforce due to the pandemic and safety of the employees, which has drastically impacted the juice concentrates market. Most companies in the juice concentrates business have seized operations to ensure the safety of employees. However, some companies are operating at minimum capacity to support essential industries.
Economic Impact
The pandemic has led to several deaths across the continents and has hit the global economy with supply chains thrown into disarray. Moreover, the policymakers are considering short-term packages to help the economy, which would lead to a slowdown in planning and energy infrastructure investment projects. Industrial processes are taking place worldwide, including in the US, China, and India. These countries have invested significantly in the growth of the manufacturing and process industries due to rapid industrialization and urbanization to meet the growing demand for goods & services. For instance, in India, as per the Federation of Indian Chambers of Commerce and Industry report 2018, the chemical industry is expected to reach USD 304 billion by 2025. According to the Global Power Generation Outlook II report, published by the United Nations Environment Programme, China is projected to account for approximately 50% of the world’s chemical sales by 2028. However, the crisis caused by the COVID-19 pandemic has considerably disrupted this momentum.
The pandemic has impacted the juice concentrates market globally. As many businesses came to a halt in the first quarter of FY’2020, manufacturing plants cut output due to declining demand. Furthermore, the juice concentrates producers had to shut down their operations in a few parts of the country due to less demand. Additionally, manufacturers have also been impacted as all the major industries have attempted to contain the virus by shutting down their businesses. These factors have impacted the juice concentrates market globally. On the other hand, the US, China, India, and other key markets in Europe have also witnessed a greater impact on the manufacturing industry due to the global pandemic and the shutdown of manufacturing plants. The demand for juice concentrates across end users has decreased drastically due to the halt in production sites because of COVID-19.
Price Variation of Key Raw Materials
The pandemic has created severe disruptions in raw material supply across countries. This has caused a sharp rise in the pricing of raw materials used for juice concentrates, primarily due to the short supply and opportunistic pricing.
Production Shutdown
Key economies in the world, including the US, China, India, and other had been under lockdown since March 2020, which led to the halt of various industries and industrial plants in the country. Only a few manufacturing units supplying essentials to the healthcare centers have remained operational during this period to supply essential commodities. Due to the production shutdown, the operations in the key industrial verticals such as manufacturing, oil & gas, and other industries had come to a halt, except for essential services, including the pharmaceutical industry. However, government actions and economic incentives would likely influence the restart of the economy with an improvement in economic activity in terms of industrial operations and liquidity in the coming months.
Cash Flow Constraints
Due to lock down across the globe the juice concentrates market was majorly impacted due to slow demand from the commercial and industrial end user. The businesses that are currently struggling for profitability—those with low cash reserves or unstable cash flows— are particularly vulnerable. However, even businesses that appear to be in good financial shape may not be immune, depending on how the situation progresses, and how long it takes for demand and supply chains to return to normal.
Impact on Import/Export
The low demand for juice concentrates across the globe severely impacted the export/export of these goods worldwide. According to the Observatory of Economic Complexity (OEC), in 2020, generators and alternators were the world's 622nd most traded product, with a total trade of $4.72B. Between 2019 and 2020 the exports of Generators and alternators decreased by -14%, from $5.49B to $4.72B. Trade in Generators and alternators represent 0.028% of total world trade.
Impact Due to Lockdown
Many countries had been under lockdown since March 2020, which led to the shutdown of numerous plants. Only a few manufacturing units supplying emergency services have remained operational during this period to supply essential commodities. Similarly, various industries were shut down due to global lockdown, which resulted in limited or no manufacturing activities. This has led to drastic impact of COVID-19 on the juice concentrates market.
Juice Concentrates are likely to witness substantial growth through an anticipated recovery of prices and strategic measures taken by the companies operating in the upstream sector to increase the E&P activities. The ongoing investments by the major players in the industry to enhance juice concentrates is projected to enhance the prices of juice concentrates.
Profiles of 110 companies operating in the Juice Concentrates Market market, including revenue, employee count, and market positioning where available.
Showing 110 of 110 companies
Northwest Naturals LLC
Company Headquarters: United States Founded: 1980 Workforce: The company had total more than 100 employees. Company Working: Northwest Naturals makes the ingredients that give juice, cereal, smoothies, sorbets, and sherbet their natural flavor. The company's fruit-based ingredients include all-natural juice concentrates, bases, essences, flavorings, purees, and sweeteners in an exhaustive list of selections. The company, which was founded in 1981 in Seattle, maintains a technical staff to research new ways to provide its customers with flavor and color using 100% natural ingredients. The company is a subsidiary of juice maker, Tree Top.
Kanegrade Ltd.
Company Headquarters: United Kingdom Founded: 1980 Workforce: The company had total more than 100 employees. Company Working: Kanegrade Ltd. is one of the leading suppliers of natural food ingredients. The company offers a range of products, such as organic sugars, natural colours and extracts. It produces a variety of flavours in liquid; spray-dried encapsulated powder; and emulsion forms. The company also supplies various other products that include fish extracts, fruit juice concentrates, purees, honey powder and botanical and herbal extracts. It offers its products to various restaurants, cafes, hotels, and confectionery and pharmaceutical companies.
Symrise AG
Company Headquarters: Germany Founded: 2003 Workforce: The company had total more than 11,000 employees. Company Working: Symrise is a global supplier of fragrances and flavorings, cosmetic active ingredients and raw materials, function ingredients and products solutions for food production based on natural base materials. The company operates through two divisions: Taste, Nutrition & Health and Scent & Care. It develops. produces, and sells approximately 34,000 fragrances and flavors and cosmetic ingredients based on around 10,000 mostly natural raw materials. Symrise sells its products in more than 150 countries to makers of fine fragrances, cosmetics, hair and body care products, detergents, food and beverages, and pharmaceuticals. It has development centers in Germany, Brazil, China, France, Singapore, the US, and in some other countries. Symrise was formed in 2003 when Dragoco and Haarmann & Reimer merged. The company generates the majority of its sales in Europe, Africa, and the Middle East.
The Ciatti Company
Company Headquarters: United States Founded: 1970 Workforce: The company had total more than 200 employees. Company Working: The Ciatti Company has been a distributor of wine, grapes, grape concentrates, and grape spirits. Robert Salles created the business, which was later acquired by Joseph Ciatti, who served as its president until 2007. Bulk wine, grapes, grape juice concentrate, evaluation services, grape sourcing, bulk grapes, concentrates, liquor, beverage broker, wine broker, and grape broker are all products that the company provides.
SVZ International B.V.
Company Headquarters: Netherlands Founded: 1867 Workforce: The company had total more than 500 employees. Company Working: SVZ provides food and beverage producers all over the world with high-quality processed fruit and vegetable components. With more than 150 years of expertise, they are aware of what it takes to maintain nutrients, colour, and quality. The entire business, which is owned by a farming cooperative, is based on sustainable agricultural methods. Fruits, vegetables, puree, puree concentrate, NFC juice, juice concentrate, frozen, aseptic, strawberry, raspberry, blackberry, blueberry, blackcurrant, redcurrant, sours cherry, carrot, kale, spinach, and pumpkin are among the company's numerous goods.
Archer-Daniels-Midland
Company Headquarters: Illinois, United States Founded: 1902 Workforce: ~42,000 Company Working: Archer-Daniels-Midland Company (ADM) is one of the leading manufacturers and suppliers of various food & beverage ingredients and agricultural products. The product portfolio of the company comprises diversified products ranging from natural flavors and colors to vegetable oil, sweeteners to flour, animal feed, and biofuels among others catering to human nutrition, animal nutrition, pet nutrition, and industrial bio solutions industry. Ag services and oilseeds, carbohydrate solutions, and nutrition are the three business operating segments. The Ag services and oilseeds segment is dedicated to the operations and processing of agricultural raw materials and oilseeds which are marketed as ingredients for other industrial production. The Carbohydrate Solutions segment markets various sweeteners and other ingredients for animal feed manufacturing and the food & beverage industry. Apart from its production, the company has around half of the equity interest share in a sweeteners and starch company, Aston Foods and Food Ingredients, Russia. The nutrition segment comprises the production of hydrocolloids, emulsifiers, natural colors, polyols, enzymes, prebiotics & probiotics, plant-based proteins, and several other similar specialty ingredients. The company is also involved in the Investment and Insurance business through ADM Investors Services, Inc., Agri national Insurance companies, and allied subsidiaries. The company executes its production and research & development through different plants, and innovative centers located in different regions including eight innovation centers, twenty-five processing plants, and fifty-nine procurement centers in Asia-Pacific. Further, it has five innovation centers, thirty-nine processing plants, and sixty-nine procurement centers in South America.
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Juice Concentrates Market