Market Size (2019)
2019
$239.80M
Vertical: SEMIBase Year: 202110 Sections
Market Size (2019)
2019
$239.80M
Projected (2030)
2030
$1.41B
CAGR (2019–2030)
17.5%
17.5%Key Players
104+
The global public cloud market was valued at USD 387.37 billion in 2021 and is expected to reach USD 1,412.40 billion by 2030, with a CAGR rate of 14.2 % during 2022–2030.
The vendor can access businesses' data center infrastructure through the public cloud. All administration, maintenance, updates, and security fall under their purview. The cloud computing industry's technology, goods, and services have grown extensively and varied. This created a multibillion-dollar ecosystem where numerous service providers fight for a constantly growing piece of the cloud market. It is challenging for customers to use and appreciate this cloud ecosystem. Next-generation industrial solutions will be cloud-enhanced and need a platform to demonstrate their capabilities for digital business. Industries are changing their business models and operational procedures due to digital transformation. As external partners, other industries, and customers communicate more frequently, the public cloud is ideal for creating an open intra-company network. From the fundamentals of storage, processing, and networking power to artificial intelligence and natural language processing (NLP), as well as common office applications, public cloud services serve a wide range of tasks.
This study on the global public cloud market provides detailed information on industry trends, market dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the global public cloud market by service model, organization size, industry and region/country.
By service model the public cloud market has been segmented into IaaS, SaaS, PaaS. The SaaS segment dominated the market in 2021 whereas the IaaS segment is expected to exhibit the highest CAGR during the assessment period.
Based on organization size, the public cloud market has been divided into small and medium enterprises and large enterprises. The small and medium enterprises segment dominated the market in 2021 whereas large enterprises are expected to exhibit the highest CAGR during the assessment period.
By industry, the market is bifurcated into IT & telecommunication, manufacturing, BFSI, retail, healthcare, government, aerospace and defense, and others. The BFSI segment dominated the market in 2021 whereas manufacturing segment is expected to exhibit the highest CAGR during the assessment period.
The regions included in the study are North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. North America is anticipated to dominate the public cloud market in 2021while Asia-Pacific is anticipated to exhibit the highest CAGR during forecast period.
The global market is highly competitive with the presence of several vendors offering feature-rich and innovative solutions to their customers. The major vendors profiled in the study are Alibaba Group Holding Limited, Amazon.com Inc, Adobe Inc, Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc, SAP SE , Fujitsu Limited, and Others.
The Public Cloud Market market is projected to grow at a CAGR of 17.5% from 2019 to 2030.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansMarket Size (USD Mn)
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View Subscription PlansA third-party supplier manages on-demand computing services and infrastructure in the public cloud, a shared IT paradigm used by numerous enterprises on the open Internet. Users don't need to host these services on-site in their data centre; instead, public cloud service providers may offer cloud-based services such as infrastructure as a service (IaaS), platform as a service (PaaS), or software as a service (Saas) to users for a monthly or pay-per-use fee.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2019 – 2021
Forecast Period
2021 – 2030
Primary Interviews
150+
Historical data (2019–2021) and forecast period (2021–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThreat of New Entrants
The threat of new entrants in the public cloud market is considerably low as the capital requirement associated with the setup of public cloud services is very high. Moreover, the key players in the public cloud market have established their brand identity through their strong presence in the cloud computing market. Additionally, the monopoly of key players such as Microsoft Corporation, Amazon Web Services, and IBM Corporation makes the entry of new players in the public cloud market difficult. Thus, the overall threat of new entrants in the global public cloud market is expected to be low throughout the forecast period.
Bargaining Power of Suppliers
The suppliers in the global public cloud market are the IT infrastructure and data center facility providers. The capital required to switch infrastructure and data center facility providers is high. However, the level of differentiation between the facility services offered is considerably low, which lowers the bargaining power of suppliers. Thus, the overall bargaining power of suppliers in the global public cloud market is expected to be moderate during the forecast period.
Threat of Substitutes
The threat of substitutes in the public cloud market is generally low. The unique value proposition of public cloud services, which provide on-demand access to computing resources and the ability to rapidly scale infrastructure, is difficult to replicate using traditional IT infrastructure or other alternatives.
Bargaining Power of Buyers
Buyers in the public cloud market have moderate bargaining power. This is because there are many cloud providers to choose from, and buyers can switch between them relatively easily. However, cloud providers have significant switching costs, which can reduce buyers' bargaining power. Additionally, cloud providers offer a range of services, and buyers may be dependent on specific providers for certain services.
Intensity of Rivalry
The rapid increase in the adoption of public cloud services has increased the competitiveness in the public cloud market. The key players in the public cloud market undergo frequent developments and update their services to deliver best-in-class solutions based on the changing market needs. Rivalry among key players such as Amazon Web Services, Microsoft Corporation, and IBM Corporation is high due to continuous developments in cloud computing technology and the high demand for the same. Thus, the overall intensity of rivalry in the global public cloud market is expected to be high during the forecast period.
Market estimates by geography (2030)
InsightNorth America leads with $629.40M by 2030, while Asia Pacific is projected to grow fastest at a 20.1% CAGR.
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View Subscription Plans| REGION | 2019 | 2021 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $117.70M | $395.80M | $629.40M | 16.5% | 45% |
| Europe | $57.80M | $204.20M | $341.10M | 17.5% | 24% |
| Asia Pacific | $42.20M | $170.20M | $317.50M | 20.1% | 22% |
| Middle East and Africa | $9.80M | $34.20M | $56.50M | 17.3% | 4% |
| South America | $12.20M | $41.70M | $67.90M | 16.9% | 5% |
| Total | $239.70M | $846.10M | $1.41B | 17.5% | 100% |
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View Subscription PlansTotal Market Size
$1.41B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| SaaS | $736.60M | 17.5% | 77% |
| IaaS | $419.00M | 17.5% | 77% |
| PaaS | $257.10M | 17.5% | 77% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Public Cloud Market covering market dynamics, competitive landscape, and strategic outlook.
The Public Cloud Market market is projected to reach $1.41B by 2030, growing at 17.5% CAGR. The SaaS segment holds the largest share.
As per MRFR analysis, the global public cloud market is expected to grow significantly over the forecast period due to several factors. There are several factors contributing to this, including increasing penetration of cloud services among SMEs and increasing demand for AI, machine learning, and the internet of things. While certain factors data security and data compliance issues to challenge growth has created restraining factor for the public cloud market. Nevertheless, the increasing adoption of internet-of-things to boost demand for public cloud is expected to present lucrative growth opportunities for the players in the global public cloud market.
Cloud computing is gaining popularity because it allows businesses to focus on their most important business events, increasing productivity. A properly implemented cloud provides numerous benefits to businesses, including unlimited computing capacity, simple access to data and apps, cheaper IT expenses, and an increased competitive edge. For SMEs, the public cloud provides the quickest path to adoption and can help them realize returns more quickly because the cloud vendor provides everything needed to build systems and processes in the cloud without SMEs having to invest in the hardware, software, and skills required to build their own cloud platforms. A public cloud solution may be the quickest way to gain better adaptability, cost-effectiveness, and access to cutting-edge technologies.
Furthermore, the last several decades have seen a substantial increase in entrepreneurs with small and medium-sized businesses. Cloud computing services are in high demand due to the benefits they provide, such as cost savings and business flexibility, which are especially beneficial to startups. Because of the growth of these small and medium-sized businesses, the demand for cloud computing services is increasing.
According to a Microsoft Corporation survey, small and medium-sized firms provided almost 76% of any country's economy. Another study found that 79% of entrepreneurs believe technology might make their jobs more fun. Most IT enterprises in SME's require superior cloud computing technologies to flourish their company and leave their footprints in numerous regions. Thus, in small, and medium enterprises there is growing adoption of cloud services.
Cloud computing and the Internet of Things are both dedicated to increasing the efficiency of daily tasks, and the two collaborate. On the one hand, the Internet of Things generates a large amount of data; on the other hand, cloud computing facilitates the movement of this data. Many cloud providers take advantage of this advantage to offer a pay-per-use model in which consumers pay only for the resources they use. Furthermore, cloud hosting as a service lowers its entire cost structure by using economies of scale. Cloud computing also allows developers to store and access data remotely, and it allows developers to implement projects quickly.
Cloud computing is a key enabler of IoT, providing on-demand services to process, analyze, and store data created by IoT devices in a simplified, scalable, and cost-effective manner. Current improvements in cloud computing services such as serverless platforms, FaaS, transactional databases, machine learning (ML), and autonomous data warehousing open new possibilities for IoT data collection and analysis. Additionally, IoT enterprises and companies that deploy their systems and apps on the cloud can cut costs (such as operational and infrastructure costs), which results in cheaper services and goods for the end-users.
Furthermore, the importance of cloud computing in realizing the full potential of the IoT (the Internet of Things) cannot be overstated. Cloud computing and IoT will have a significant impact on the evolution of the internet, as well as the gadgets and businesses that rely on it. It will be extremely beneficial in the path of technological growth as we approach a fully digitalized world that will necessitate interoperability, communication, and a massive data storage system. This, in turn, will have a major impact on businesses since it will pave the way for a whole new world of multi-networking and open service platforms. Thus, the growing adoption of IoT will offer a lucrative opportunity to boost the demand for public cloud services over the forecast period.
The rapid development of the cloud has led to improved product flexibility, cost-cutting, and scalability, but it also poses significant privacy and security issues. Businesses generate vast amounts of data, which is stored over the Internet, raising worries about data privacy and security. Cloud-based services have various advantages; yet one of the most crucial concerns that enterprises confront is data protection. Most organisations are unwilling to permit the transmission of vital data to a third party in order to avoid data breaches or misuse.
Cloud security is typically the top priority for enterprises when allocating IT money. Businesses must protect their cloud-based data and apps against unauthorised and unauthenticated users, identity theft, data breaches, and a lack of a proper security architecture. Since the epidemic, the majority of employees have been working from home, and security and privacy have become increasingly important. In addition to the cloud services that cloud providers protect, enterprises must secure their cloud-based applications. They must ensure that security standards are met and that their security team engages with cloud service providers to build a comprehensive and effective data protection policy. Due to lack of security awareness and the absence of tools and procedures, the organisation may face consequences.
Furthermore, businesses are concerned about governance and compliance. This has been cited as one of the primary reasons for organisations' reluctance to utilise public clouds. A lack of responsibility, the inability of key stakeholders to agree on best practises for cloud compliance, the absence of a defined disaster recovery process, and a lack of training are all common governance challenges.
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Profiles of 104 companies operating in the Public Cloud Market market, including revenue, employee count, and market positioning where available.
Showing 104 of 104 companies
International Business Machines Corporation
Company Headquarters: US Founded: 1911 Workforce: ~2,88,300 Company Working: International Business Machines Corporation (IBM) is a technology company. The Company segments include Cloud & Cognitive Software, Global Business Services (GBS), Systems and Global Financing. The Cloud & Cognitive Software Solutions segment delivers integrated and secure cloud, data and artificial intelligence (AI) solutions to its clients. It comprises three business areas: cognitive applications, cloud & data platforms, and transaction processing platforms. The GBS segment provides consulting, business process and application management services. The Global Financing segment is engaged in financing, which is primarily conducted through IBM Credit LLC, and remanufacturing and remarketing. The Systems segment provides clients with infrastructure platforms to help meet the requirements of hybrid multi-cloud and enterprise AI workloads. It also provides telco consulting services and solutions to help communications service providers (CSP) and media on multiple cloud platforms. Geographically, the company classifies its operations into three segments, namely, the Americas, Europe, the Middle East & Africa, and Asia-Pacific.
Alibaba Group Holding Limited
Company Headquarters: China Founded: 1999 Workforce: ~101,550 Company Working: Alibaba Group Holding Limited engages in online and mobile commerce business through its wide range of products, services, and technology. The company enables merchants, brands and other businesses to transform the way they operate, market, and sell their products and services in China and other countries. It provides the fundamental technology infrastructure and marketing reach, thereby enabling businesses to utilize the Internet to establish an online presence and conduct commerce millions of consumers and other businesses. The company primarily operates through core commerce, cloud computing, mobile media and entertainment, and other innovation initiatives business segments. The core commerce business segment comprises marketplaces operating retail commerce and wholesale commerce in China; and international and cross-border commerce. The cloud segment offers a complete suite of cloud services such as storage and content delivery network (CDN), elastic computing, database, security and management, large-scale computing, and application services. The mobile media and entertainment segment comprise three distribution platforms, namely UCWeb mobile media, game publishing and multi-screen entertainment, content creation, and production companies in film, and music and sports
ADOBE SYSTEMS INC
Company Headquarters: US Founded: 1982 Workforce: ~17,973 Company Working: Adobe is globally recognized as a software company that is engaged in providing a range of products and services used by professionals, online merchants, application developers, and others. Adobe operates through three segments namely digital media, digital marketing, and print and publishing. The company sells and trades its products and services directly to enterprises through its sales channels and to end users through application stores. The digital marketing segment comprises digital advertising and marketing solutions and services. Adobe Systems Inc. develops and markets computer software and operates in digital media, digital marketing, and print and publishing segments. The company markets Adobe Connect, a virtual classroom solution through its publishing segment. Products and solutions offered by Adobe Systems are used by large-, small- and medium-sized businesses and end consumers for creating, managing, and delivering engaging content & experiences across personal computers, smartphones, tablets, and other devices. The products offered by the company are Photoshop, Creative Cloud, Lightroom, Illustrator, InDesign, Adobe XD, Animate, Dreamweaver, Lightroom Classic, and Story Plus among others. The company also provides marketing & analytical solutions such as content management, email marketing, personalization, analytics, advertising, and data management platform. Adobe Systems offers its solutions to media and entertainment, travel and hospitality, retail, telecommunications, high tech, government, and financial sectors. The company markets its products and services via websites, sales force, and field offices, distributor network, value-added resellers (VARs), independent software vendors, system integrators, retailers, software developers, and original equipment manufacturers. Adobe Systems operates in the Americas, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
Google LLC
Company Headquarters: US Founded: 1998 Workforce: ~118,899 Company Working: Google LLC. (Google) is a multinational enterprise initially incorporated as a privately held company. Later in 2004, the company announced its first public offering. It is known to build technology products and provide services to organize information. The company offers managed services in work and productivity, scheduling and time management, instant messaging and video chats, language translation, mapping, video sharing, note-taking, and photo organizing and editing through various applications. Google offers google search, google now, AdWords, Adsense, double click ad exchange, adexchange, and AdMob. AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps using ads. Google has approximately 16 data centers across the globe. The company operates in Europe, the Middle East & Africa, Asia-Pacific, and the Americas. The company's expertise lies in search engines, ads, mobile, android, online video, apps, machine learning, and virtual reality. Furthermore, the company offers google assistant, a worldwide popular voice assistant platform, which is now available in more than 90 countries, the google assistant now helps more than 500 million people every month to get things done across smart speakers & smart Displays, TVs, phones, cars and more.
Wyze Labs, Inc.
Company Headquarters: United States Founded: 2017 Workforce: ~123 Company Working: Wyze Labs, Inc. is a company that specializes in creating and producing smart home gadgets, including but not limited to cameras, smart locks, and other home automation products. The company has gained widespread popularity due to its affordable yet highly functional and convenient smart home devices. Wyze's products are designed to cater to a wide range of consumers and are competitively priced compared to other smart home gadgets available in the market. Wyze's product line encompasses indoor and outdoor home security cameras, video doorbells, smart locks, and other home automation products. Users can enjoy features such as two-way audio, motion detection, and integration with smartphone apps, allowing them to remotely monitor their homes and effortlessly manage their smart home devices.
LEVEL HOME INC
Company Headquarters: United States Founded: 2016 Workforce: ~50 Company Working: LEVEL HOME INC.(Level) is a technology company specializing in designing and manufacturing smart locks and other home automation products. Level is focused on providing users with high security and convenience through its smart lock products. The company's flagship product, the Level Lock, is a smart lock installed on existing deadbolts, allowing users to keep their current keys and lock hardware while upgrading to a smart lock. The Level Lock features touch-to-open technology, remote access, and voice control, making it a convenient and secure way to control access to your home. In addition to its smart lock products, Level Home Inc. also offers a range of other home automation products, including the Level Touch, a smart lock that replaces the existing door handle, and the Level Bolt, a retrofit smart lock that can be installed on the inside of the door.
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Public Cloud Market