Market Size (2020)
2020
$16.39B
Vertical: CFnBBase Year: 202112 Sections
Market Size (2020)
2020
$16.39B
Projected (2030)
2030
$32.32B
CAGR (2020–2030)
7.0%
7.0%Key Players
109+
Water soluble fertilizers are fertilizers that are dissolved in water and administered directly to the plant by drip irrigation and foliar application in order to improve nutrient utilization efficiency. Moreover, the three crucial plant macronutrients—nitrogen (N), phosphorus (P), and potassium, forms the basis of water-soluble fertilizers (K). The three elements N, P, and K are the main components of water-soluble fertilizers out of the total of sixteen elements required to sustain plant life. N, P, and K are regarded as mobile nutrients when applied foliarly they will travel up and down from the place of uptake and are transferred out of the leaves to growing areas with higher demands (i.e., buds, younger leaves, growing roots). Furthermore, compared to other irrigation methods like furrow irrigation or spray irrigation, the use of drip irrigation dramatically lowers nitrous oxide (N2O) emissions. Foliar application, which applies liquid fertilizer to the leaves rather than the soil, is a targeted strategy since nutrients are provided directly to plant tissues at crucial growth stages.
Based on product type, the nitrogenous segment accounted for a market share of 38.13% in 2021 and is expected to exhibit a CAGR of 7.8% during the forecast period. This is mainly because nitrogen is essential in the formation of amino acids, which further make up the physical structure of plants. In addition, the use of large amount of nitrogen fertilizers usually leads to robust plant growth with healthy leaves, flowers, fruits and stalks.
Based on field type, the fields segments accounted for a market share of 30.4% in 2021.This is mainly owing to the wide usage of filed for the agriculture sector in the APAC region coupled with the growing farm sector in India. For instance, according to MRFR analysis, India’s farm sector grew at 4.1% growth rate in the fourth quarter of 2022, up from 2.8% during the corresponding period for the previous year.
Based on application, the fertigation segments accounted for a market share of 57.37% in 2021. This is mainly owing to the wide adoption of it by farmers owing to the various benefits posed by it such as eliminating natural pollution with decreased chemical application, tackling soil erosion, optimizing water consumption preventing fertilizer leakage due to heavy rainfalls or water supply, promoting rapid root growth and many more.
The global water-soluble fertilizers market is expected to register a significant growth during the forecast period. Several factors are driving the growth of the market such as the high demand for high-value crops and organic agriculture contribute significantly to the global water-soluble fertilizers market growth. The numerous benefits provided by water soluble fertilizers further boosts the growth of the market. However, increasing prices of fertilizers and export restrictions on fertilizers are expected to restrain the market growth. Nevertheless, increasing need for agricultural productivity create an opportunistic market for the players in the water-soluble fertilizers market.
The Water Soluble Fertilizer Market market is projected to grow at a CAGR of 7.0% from 2020 to 2030.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansWater soluble fertilizers are those that are completely soluble in water and are applied using foliar spray and fertilization techniques, allowing the nutrients to be quickly absorbed and utilized by the plant system without being lost to evaporation, leaching, or runoff. Moreover, in addition to being rich in active organic matter like amino acids and humic acid, water-soluble fertilizer also contains chelated trace elements like iron, manganese, zinc, copper, calcium, magnesium, boron, and molybdenum. In addition, water-soluble fertilizer also contains a significant amount of elemental nitrogen, phosphorus, and potassium (regulating soil compaction).
The growing population coupled with the increasing government investment to support the agricultural sector is likely to increase the demand for water-soluble fertilizer which in turn would boost its market growth. For instance, according to India Brand Equity Foundation (IBEF), India received about USD1 billion in agritech funding between 2017 and 2020. India ranks third in terms of agritech finance and the number of agritech start-ups, with strong investor interest. Indian agritech enterprises are anticipated to receive investments of around USD 30-35 billion by 2025. Furthermore, the increasing government strategies to support the agricultural sector are also propelling its market growth. For instance, the Indian government incentivizes farmers to start projects in particular regions by paying a portion of the project's overall cost. These initiatives aim to increase capital investment, steady revenue flow, and employment in crucial national regions. In March 2021, a new PLI programme for the food processing industry was approved by the central government, with a budget of USD 1.32 billion. The program's incentives will be given out for six years, through 2026–2027. The PLI grantees are expected to increase industrial capacity to produce processed food worth USD 4.4 billion and 250,000 jobs, as well as increase exports. The scheme's ultimate goals include increasing sectoral investment, accelerating agri-exports, promoting an increase in farmer incomes and compensation for farm output, and leading to the development of globally competitive Indian food brands.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2021
Historical Period
2020 – 2021
Forecast Period
2021 – 2030
Primary Interviews
150+
Historical data (2020–2021) and forecast period (2021–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThreat of New Entrants
The threat of new entrants in the water-soluble fertilizers market is moderate, owing to the moderate capital investment required. The water-soluble fertilizers industry includes a large number of domestic and international participants, thereby limiting the profitability of the industry. This may limit the entry of new participants in the industry. Additionally, the government promotes farming and provides subsidies for manufacturing high quality organic fertilizers, which will further lower the barriers for the new market entrants.
Hence, the threat of new entrants in the global water-soluble fertilizers market is expected to be moderate.
Bargaining Power of Suppliers
Numerous suppliers in the market offer raw materials required for manufacturing water-soluble fertilizers. Thus, the water-soluble fertilizers manufacturers have the liberty to shift between suppliers as they are not dependent on a single supplier, which reduces their operational risks. However, manufacturers tend to prefer certain suppliers as they require an uninterrupted supply of assured quality products. These factors result in the moderate bargaining power of the suppliers operating in the global water-soluble fertilizers market.
Hence, the bargaining power of suppliers in the global water-soluble fertilizers market is expected to be moderate.
Threat of Substitutes
The threat of substitutes in the global water-soluble fertilizers market is high. There are various substitutes available for water-soluble fertilizers. Additionally, many local companies’ manufactures different types of fertilizers products that are of low cost and of lower quality. Some small companies are providing their products at moderate prices to sustain in this highly competitive market. The availability of such substitute product may hamper the market to some extent.
Hence, the threat of substitutes in the global water-soluble fertilizers market is expected to be high.
Bargaining Power of Buyers
The bargaining power includes the pressure consumers exert on manufacturers to offer high-quality products at low prices. Owing to the presence of multiple players offering water-soluble fertilizers in the market, the buyers have several choices, which also reduces switching costs, thus, increasing the bargaining power of buyers. Moreover, brand loyalty is moderate among consumers.
Hence, the bargaining power of buyers in the global water-soluble fertilizers market is expected to be moderate.
Intensity of Rivalry
The global water-soluble fertilizers market is highly competitive, marked with fierce rivalry among the players in terms of product quality, and pricing. Manufacturers are highly emphasizing their product portfolio to meet the changing consumer needs and preferences. Also, manufacturers are focusing on reducing production costs to compete in the cut-throat market. They are also engaged in strategic expansions to strengthen their businesses worldwide and survive in the market. The major players are inclined toward enhancing their production capacities in emerging economies to meet the high demand in these regions.
Hence, the intensity of rivalry in the global water-soluble fertilizers market is expected to be high.
Market estimates by geography (2030)
InsightAsia Pacific leads with $14.22B by 2030.
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View Subscription Plans| REGION | 2020 | 2021 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $4.45B | $6.26B | $8.89B | 7.2% | 28% |
| Asia Pacific | $6.49B | $9.56B | $14.22B | 8.1% | 44% |
| Europe | $4.13B | $5.39B | $7.10B | 5.6% | 22% |
| Rest of the World | $1.32B | $1.66B | $2.11B | 4.9% | 7% |
| Total | $16.39B | $22.87B | $32.32B | 7.0% | 100% |
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View Subscription PlansTotal Market Size
$32.32B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| By Product Type_Nitrogenous | $13.05B | 7.0% | 87% |
| By Product Type_Phosphatic | $9.85B | 7.0% | 78% |
| By Product Type_Potassium | $5.45B | 7.0% | 46% |
| By Product Type_Micronutrients | $3.98B | 7.0% | 89% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Water Soluble Fertilizer Market covering market dynamics, competitive landscape, and strategic outlook.
The Water Soluble Fertilizer Market market is projected to reach $32.32B by 2030, growing at 7.0% CAGR. The By Product Type_Nitrogenous segment holds the largest share.
The global water-soluble fertilizers market is expected to register a significant growth during the review period. Several factors are driving the growth of the market. The high demand for high-value crops and organic agriculture contribute significantly to the global water-soluble fertilizers market growth. The numerous benefits provided by water soluble fertilizers further boosts the growth of the market. However, increasing prices of fertilizers and export restrictions on fertilizers are expected to restrain the market growth. Nevertheless, increasing need for agricultural productivity create an opportunistic market for the players in the water-soluble fertilizers detergent industry.
There is a rising demand for high-value crops and organic agriculture as consumers become more aware of the health and environmental benefits of these products. The consumers rising awareness regarding organic farming has created lucrative growth for organic fertilizers. Key manufacturers in the market have started manufacturing environment-friendly fertilizers products by using natural and non-harmful materials. High-value crops are crops that are typically sold at a higher price due to their unique characteristics or attributes, such as flavor, quality, or nutritional content. These crops can include specialty fruits and vegetables, herbs, and spices, as well as niche crops such as quinoa and kale. Organic agriculture refers to a production system that emphasizes the use of natural fertilizers and processes, rather than synthetic chemicals, to grow crops and raise livestock. Organic agriculture aims to promote soil health and biodiversity, reduce pollution, and minimize the negative impacts of farming on the environment. Demand for high-value crops and organic agriculture has increased in recent years as consumers become more interested in the health and environmental impacts of their food choices. In addition, the trend toward plant-based and sustainable diets has also contributed to the demand for these products. For Instance, According to FiBL, Europe's total farmland's organic area share grew from 3.1% in 2018 to 3.4% in 2020. Similarly, in Latin America, the percentage of organic farming rose from 1.1% in 2018 to 1.4% in 2020. The need for fertilizers is growing with an increasing demand for organic food items.
The water-soluble fertilizers demand is projected to witness continuous growth during the forthcoming years due to the rising requirement of specialty fertilizers to enhance the production of high-quality crops. The growing world population in several developing and under-developed countries has raised concerns over food security and existing food production solutions. Growing initiatives by the government to promote specialty fertilizers and the launch of programs to educate farmers about the novel fertilizer type and its benefits will aid the market growth.
The demand for food is expected to grow substantially during the forecast period. The exponential increase in the world's population leads to an increased demand for food. According to the United Nations Food and Agriculture Organization, agricultural output per person has increased by 50% since 1960. Several government bodies across the globe are taking numerous steps to make targeted increases in productivity within specified periods. It is estimated that the output per unit of total resources used in production will be doubled by 2050 to meet the growing demand, while resources such as land and labor are limited. Resources such as water are limited, and it is of extreme importance that water resources be handled with high efficiency to improve water management. As per data from the UN, approximately 70% of the freshwater withdrawn every year is used in agriculture. Furthermore, around two-thirds of the global population live in water-scarce areas, necessitating efficient water management systems. The global agricultural industry is facing challenges of feeding a rising population with limited arable lands. This means that growers across the spectrum are aggressively seeking to boost the capacity for producing healthy crops with higher yields. For handling this situation one of the most crucial tools in the modern farmer’s tool kit is proved to be water soluble fertilizers (WSFs). Water soluble fertilizers can be dissolved in water and are applied directly to the plant through drip irrigation and foliar application for increasing nutrient use efficiency. Using drip irrigation substantially decreases nitrous oxide (N2O) emissions, compared to other irrigation systems, such as furrow or sprinklers. Water soluble fertilizer are directly applied to the leaves instead of the soil. Owing to this target-oriented approach, nutrients are delivered directly to plant tissues during critical growth stages thereby boosting productivity. Thus, the increasing need for agricultural productivity is expected to drive the growth of the global water-soluble fertilizers market during the forecast period.
According to an article published by World Trade Organization, fertilizer prices are increasing tremendously. The rising prices of fertilizers tends to be faster than the increasing prices received by farmers, this is squeezing producer margins. This could indicate, in turn, a drop in affordability and input use by farmers. This leads to additional issues of food availability and compounding the food access problem. Higher prices and overall lower affordability of fertilizer in 2021/22 indicates lower global fertilizer applications in 2022/23. The International Fertilizer Industry Association (IFA) expects reductions in the use of all three main nutrients in 2022/23. According to the data published by IFA, the application of N-fertilizer (nitrogen fertilizer) is projected to drop by 1.8% and could even degrade to 4.8% in the pessimistic scenario. The usage of P-fertilizer (phosphorus fertilizer) is estimated to fall by 3.5% and could fall by around 6.5% in the pessimistic scenario. Also, the use of K-fertilizer (potassium fertilizer) is estimated to decrease by approximately 10%, and by as much as 13.0% in the pessimistic scenario. Hence, the increasing prices of water-soluble fertilizers is expected to be restraining the market growth for the forecast period.
The increasing global demand for fertilizers and rising domestic prices has made several key suppliers introduce export restrictions on the fertilizers. This is placing further upward pressure on international fertilizer prices, particularly since late 2021.According to a data published by World Trade Organization (WTO), export restriction was the largest category of fertilizer related measures introduced between 1 January 2021 to 15 October 2022, around 41%. Most export restriction measures applied during the reference period took the form of duties, bans, taxes and quotas. Thus, the increasing export restrictions on the water-soluble fertilizers is expected to be a challenging factor for the market growth during the forecast period.
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Profiles of 109 companies operating in the Water Soluble Fertilizer Market market, including revenue, employee count, and market positioning where available.
Showing 109 of 109 companies
Icl Growing Solutions
Company Headquarters: Tel-Aviv, Israel Founded: 2011 Workforce: ~13,233 Company Working: ICL Growing Solutions is a supplier and producer of plant nutrition. The company has 21 manufacturing plants, with research centers more than 4 and the wide range of products around 850. The company is organized in four business segments that is ICL Industrial Products, ICL Potash , ICL Phosphate Solutions, and ICL Innovative Ag Solutions.
Haifa Negev Technologies Ltd
Company Headquarters: Haifa, Israel Founded: 1967 Workforce: ~5,000 Company Working: Haifa Negev Technologies Ltd (Haifa Group) is a multinational corporation and a manufacturer, and supplier of specialty plant nutrition and specialty fertilizers in more than 100 countries across the globe. The company also has 17 subsidiaries and production facilities in Israel, France, and Canada. The company’s product portfolio includes soluble fertilizers for Nutrition, and foliar sprays, controlled-release fertilizers, and granular fertilizers for soil applications.
SQM S.A.
Company Headquarters: Santiago, Chile Founded: 1968 Workforce: ~6,081 Company Working: SQM S.A. is a chemical company and the manufacturer and distributor of plant nutrients, iodine, lithium, and industrial chemicals. The company has five business segments that are Specialty Plant Nutrition, Iodine and Derivatives, Lithium and Derivatives, Potassium and Solar Salts. The company’s products are sold in approximately 110 countries by the distribution channel , with 92% of our sales in 2021 is derived from countries outside Chile.
Coromandel International
Company Headquarters: Secunderabad, India Founded: 1961 Workforce: ~13,650 Company Working: Coromandel International develops agricultural solutions and offers a diverse range of products and services. The company deals with plant nutrients and crop protection solutions including fertilizer, crop protection, bio-pesticides, specialty nutrients, and organic fertilizer. The company also operates 750 rural retail outlets across Andhra Pradesh, Telangana, and Karnataka. Around 16 manufacturing plants are of the company and 7 R&D laboratories. The company’s specialty nutrients include water-soluble fertilizers, bentonite sulphur, micronutrients, organic fertilizers, and others.
The Mosaic Company
Company Headquarters: Florida, US Founded: 2004 Workforce: ~ 12,000 Company Working: The Mosaic Company is a parent company of IMC Global Inc. and the Cargill Crop Nutrition fertilizer business of Cargill. The company is engaged in manufacturing and marketing concentrated phosphate and potash crop nutrients. The company has been organized into three business segments which include Phosphates, Potash, and Mosaic Fertilizantes. The phosphates segment is operated in Florida, which manufactures concentrated phosphate crop nutrients and phosphate-based animal feed ingredients, and processing plants in Louisiana. The potash business segment operates its manufacturing facilities in Canada and the U.S. and its sales include domestic and international sales. And Mosaic Fertilizantes segment includes five phosphate rock mines, four phosphate chemical plants, and a potash mine in Brazil. The company is serving its products to more than 40 countries, which covers North America & South America business locations in 9 countries.
Yara International ASA
Company Headquarters: Oslo, Norway Founded: 1905 Workforce: ~17,000 Company Working: Yara International is a crop nutrition company a produces, distributes, and sells nitrogen-based mineral fertilizers and related industrial products. The company operates in 60 countries globally and the business area comprises the bases chemicals, mining applications, and transport reagents commercial units, with production plants in Germany, Brazil, South Africa, Sweden, France, and Malaysia. The company’s regional segment Europe, the Americas, Asia-Pacific, and Africa operates in a fully integrated setup, compromising production, supply chain, and commercial operations, producing and delivering existing fertilizers solutions, in addition, to commercializing and new offerings under the guidance of Farming Solutions. The company also owns a few the brands like YaraTera, YaraBela, YaraMila, YaraLiva, YaraVita, YaraRega, and YaraSuna.
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Water Soluble Fertilizer Market