Vertical: SEMIBase Year: 2018
Market Size (2018)
$394.00M
Projected (2025)
$1.00B
CAGR (2017–2025)
13.8%
Key Players
12+
Smartwatches for kids encompasses sensors and SIM-cards, allowing them to connect to the Internet through a cellular network or a Wi-Fi connection. In its most basic form, the smartwatch for kids functions as a mobile phone attached to the wrist, which are usually connected to the parent’s phones. These smartwatches allow parents to track the movements of their children in real-time through a companion mobile app. The safety measures for the children in schools can also be tracked, when children wear RFID tag device communicating with the smartwatches. Moreover, with the help of in-built global positioning system (GPS) and other sensors calculating the blood pressure and glucose level, the role of smartwatches has improved considerably. These smartwatches can calculate the blood pressure level and glucose level of children before and after they indulge into any physical activity as well as when they visit different places on the school campus.
This study on the global kids’ smartwatch market provides detailed information on market dynamics, market size, competitive landscape, and growth opportunities. The growth of the kids’ smartwatch market is expected to be driven owing to increasing demand for kids' safety. Moreover, the adoption of the connected ecosystem is expected to create a good opportunity for the market in the coming years. However, the high cost associated with smartwatches is expected to limit the growth of the market.
The global kids’ smartwatch market was valued at USD 390.0 million in 2018 and is estimated to reach USD 1,002.4 million in 2025 at a CAGR of 14.76%.
The kids’ smartwatch market has been segmented on the basis of type, product, application, and region. By type, the global kids’ smartwatch market has been segmented into functional type and smart type. Among these, functional type segment accounted for the larger market share of 49.79% in 2018; however smart type segment is expected to show the higher CAGR at 16.18% during the forecast period. By product, the kids’ smartwatch market has been segmented into integrated and standalone. Among these, the integrated segment accounted for the larger market share of 56.07% in 2018; however, the standalone segment is expected to register the higher CAGR at 15.42% during the forecast period. By application, the market has been segmented into 0–6 years old and 7–12 Years Old. Among these, the 7–12 Years Old segment accounted for the larger market share of 62.99% in 2018 and is expected to show the higher CAGR at 16.20% during the forecast period. Based on region, the market has been studied for North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Among these, Asia-Pacific held the largest market share of 37.31% in 2018; however, North America is expected to exhibit the highest CAGR at 16.10% during the forecast period.
The kids’ smartwatch market is competitive with the presence of several vendors offering reliable and high-quality products. The major companies profiled in the study are Fitbit, Inc., Huawei Technologies Co. Ltd, VTech Holdings Limited, Garmin Ltd, Doki Technologies, JOY FamilyTech, Inc., Shenzhen Continental Wireless Co., Ltd, Omate Inc., Franciscan Solutions Private Limited, KD Group, SIBYL WORLD SDN BHD, and Tick Talk. These market players are adopting several organic and inorganic growth strategies, such as product launch, agreements, and contracts to improve their position and stay relevant in the kids’ smartwatch market.
The Kids Smartwatch Market market is projected to grow at a CAGR of 13.8% from 2017 to 2025.
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View Subscription PlansSmartwatch is a portable wearable computing device that closely resembles a wristwatch. The smartwatches for kids are becoming popular as these devices are equipped with features that favor a child’s development along with various entertainment and educational features. Also, through in-built GPS-tracker in these smartwatches, parents can stay connected to their children with ease. Smartwatches usually have their own apps that are capable of gathering and tracking data regarding the exact location of kids. Some smartwatches also consist of features such as a small and unobtrusive (SOS) button that alerts the parents if the child is in distress and a geofencing function that sends an alert whenever the child enters or leaves a designated area.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global market for kids’ smartwatches is expected to grow with manufacturers focusing on creating highly affordable and reliable smartwatches providing accurate monitoring and tracking of children’s activities. For the purpose of this study, Wantstats has analyzed the following players: Fitbit, Inc., Huawei Technologies Co. Ltd, VTech Holdings Limited, Garmin Ltd, Doki Technologies, JOY FamilyTech, Inc., Shenzhen Continental Wireless Co., Ltd, Omate Inc., Franciscan Solutions Private Limited, KD Group, SIBYL WORLD SDN BHD, and TickTalk. These players compete on the basis of quality, price, and accuracy of smartwatches. Fitbit, Inc., Garmin Ltd, VTech Holdings Limited, and Huawei Technologies Co. Ltd are among the major players in the global kids’ smartwatch market, accounting for an approximate 39% of the total market share.
Fitbit, Inc. leads the global kids’ smartwatch market with a share of 12.72%. The company is focused on designing smartwatches and activity trackers. The company’s Ace 2 and Alta smartwatches are specially designed for children between 6 and 12 years of age. A strong sales network and wide geographic reach have enabled Fitbit, Inc. to expand its customer base and, therefore, gain a competitive advantage in the global kids’ smartwatch market.
Garmin Ltd accounts for 10.57% of the global kids’ smartwatch market. The company specializes in GPS-based navigation and communication technologies. Its vívofit jr. series of smartwatches are integrated with a smartphone application to help parents track the activities of their children. In addition to this, parents can create challenges and missions for their kids to stay active and meet their fitness goals.
VTech Holdings Limited is a provider of electronic learning products (ELPs) and holds a share of 8.81% of the global kids’ smartwatch market. The company’s wide portfolio of ELPs has enabled it to cater to children of all age groups ranging from infants and toddlers to teenagers. Their Kidizoom Smartwatch is enabled with a camera to click pictures and make videos.
Huawei Technologies Co. Ltd accounts for 7.08% of the global kids’ smartwatch market. The company’s smartwatch for kids is designed with skin-friendly material to prevent skin-related infections. Also, the watches are equipped with GPS, accelerometer, camera, and video recording among other features to allow parents to keep a track of their children’s activities. The company’s worldwide presence has enabled it to create a strong customer base across Asia-Pacific.
The other players in the global kids’ smartwatch market account for 61% of the total market share. These players focus on expanding their market reach by partnering with local and regional vendors. They also emphasize the integration of advanced technologies in their smartwatches to offer state-of-art products to customers.
Market estimates by geography (2025)
InsightAsia Pacific leads with $387.30M by 2025, while North America is projected to grow fastest at a 15.2% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $49.30M | $72.10M | $122.00M | 12.0% | 12% |
| North America | $85.20M | $140.20M | $264.60M | 15.2% | 26% |
| Asia Pacific | $132.00M | $210.30M | $387.30M | 14.4% | 39% |
| Europe | $64.20M | $97.50M | $171.10M | 13.0% | 17% |
| South America | $25.00M | $35.20M | $57.50M | 11.0% | 6% |
| Total | $355.70M | $555.30M | $1.00B | 13.8% | 100% |
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Analytical insights on Kids Smartwatch Market covering market dynamics, competitive landscape, and strategic outlook.
The Kids Smartwatch Market market is projected to reach $1.00B by 2025, growing at 13.8% CAGR.
With the advent of advanced technology, it has become easier for parents to stay connected with their children throughout the day. At a young age, children are less aware of the people and surroundings, and it becomes a challenge for parents to keep an eye on their children, especially when they are at work. With the growing number of working parents and households with a single child, child safety has become of utmost importance. This has led manufacturers to tap the opportunity and introduce wearables designed specifically for children. The emergence of wearable devices helps parents to keep track of their young ones. One of the most in-demand wearables for kids is the smartwatch. There are various types of kids’ smartwatch with features such as GPS tracker, sleep monitoring, health and fitness tracker, mood tracker, heart rate monitors which keep the parents informed about their children’s activities. The kid’s smartwatch market is experiencing high adoption rate particularly in countries such as China, the US, and Japan. Also, in Europe, Germany, Italy, and Spain are particularly high potential growth markets for kids’ smartwatch market.
The market for wearables of children exhibits high potential in the Middle East region in the coming years which is expected to impact the kids’ smartwatch market positively. The region is witnessing high awareness regarding the fitness and safety of children which is encouraging the adoption of kids’ smartwatches. As these smartwatches have various features such as task monitor, GPS tracker, health and fitness tracker, consumers are more readily adopting such products. Apart from big companies such as Fitbit, Garmin, and Huawei, various startups have also started investing in the region for tapping the market share. Some of the startups include Tykn, Omate, KidGuard, and Doki which are looking to introduce their offering under the kids’ smartwatch segment. Fashion and functionality are the two important factors which the manufacturers are currently focusing on. While purchasing smartwatch for their kids, parents are looking for different trends and colors of straps, user-friendly interface, and sleek designs for their kids. Also, consumers are shifting from the basic wearables to more smart wearables with factors such as connectivity and additional functionalities. The kids’ smartwatch market in the Middle East is still evolving and has a lot of potential for growth in the coming years.
High demand for kids’ smartwatches has attracted various manufacturers to enter this market. However, there is a high initial cost involved in the manufacturing of smartwatches which might limit the number of players and the growth of the market. Smartwatch consists of various devices including sensors, display, processors, among others which are integrated into a small compact device, making the circuit configurations complex. The device possesses various miniature semiconductor equipment with a core diameter as small as 10 micrometers. The control ICs are also of a few hundred nanometers, which makes it difficult for designers to couple the different components into a single device. High accuracy is required for the designing & development of the device along with the raw material which leads to high initial cost. Thus, this factor can act as a hindrance to the growth of this market in the coming years.
Growth of Hybrid smartwatch for kids
A hybrid smartwatch combines the functionality of smartwatch with the look of a traditional watch. These smartwatches have functions including voice call, GPS tracking, SOS alert, geofencing parameters, data encryption, chat messaging, among others. Many companies including Lenovo, AT&T, and Oaxis Technology have recently launched hybrid smartwatches, especially for kids. In 2018, Lenovo launched Lenovo Watch C, consisting of a 1.3-inch AMOLED square-shaped display that is covered in Gorilla Glass and a camera, which remotely controls taking a picture of the kid at intervals, to let the parents know that the kid is safe. The watch also consists of GPS for location tracking and can be connected via Wi-Fi. The smartwatch comes with an inbuilt companion app which can be used by parents to set the location for home and school, get notifications regarding the whereabouts accordingly.
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Profiles of 106 companies operating in the Kids Smartwatch Market market, including revenue, employee count, and market positioning where available.
Showing 106 of 106 companies
Company Headquarters: Hong Kong Founded: 1976 Workforce: ~26,000 Company Working: VTech Holdings Limited engages in the designing, manufacture, and distribution of consumer electronic products. Its product portfolio includes a variety of electronic learning products (ELPs) and telecommunication products. Apart from this, the company also offers contract manufacturing services. Its electronic learning products include infant electronic learning products, toddler and preschool learning products, children's smartwatch, and TV-connected educational gaming system. The company's telecommunication products include residential phones, commercial phones for small to medium enterprises, hotel phones, cordless headset, smart home devices, and integrated access devices. Its contract manufacturing services provide electronic manufacturing service (EMS) for professional audio equipment, wireless products, switching mode power supplies, and solid-state lighting. The company operates under the brands VTech, LeapFrog, Snom, and AT&T. Geographically, the company operates in North America, Europe, the Middle East & Africa, and Asia-Pacific.
Company Headquarters: US Founded: 2014 Workforce: ~10 Company Working: TickTalk engages in providing watch phones for kids between 4–12 years of age. The watches are designed to enable parents to stay connected to their kids through text messages, phone calls, and video calls. These watches also feature to-do alerts to help kids manage their daily schedule. The company sells its product through online medium across the US.
Company Headquarters: China Founded: 2008 Workforce: ~530 Company Working: SIBYL WORLD SDN BHD (SIBYL) is a manufacturer of electronic products including earphones, mouse, keyboards, and portable chargers, among others. The company has collaborated with Tencent to distribute the QQ watch in Malaysia. Along with this collaboration, SIBYL has become the official distributor of the QQ watch in Malaysia. The QQ watch is a smartwatch enabled with user-friendly features designed especially for kids. It enables parents to track the real-time whereabouts of their children. Geographically, the company operates in Asia and the Middle East regions.
Company Headquarters: Spain Founded: 1996 Workforce: ~100 Company Working: KD Group engages in the provision of technology-based toys, tablets, and products for infants, toddlers, preschoolers, and school-age children. It operates through the following segments—interactive/tablets, toys, content and TV productions, and lighting. Its product portfolio includes a mix of Kurio products, lighting products, preschool electronic learning toys, family games, apps and TV series, and design, development, and manufacturing services. Regionally, the company operates in Europe, North America, and the rest of the world.
Company Headquarters: India Founded: 2011 Workforce: ~360 Company Working: Franciscan Solutions Private Limited is a web technologies and software development company that specializes in school management software focused towards automation of the operational and academic process, communication, and security. Its Franciscan TeamCare Pvt. Ltd division focuses on security of kids in and outside the school. Moreover, the company has also developed a school-parent oriented mobile application where kids will be automatically connected to the school and parents with a small GPS tracking wristwatch (MySecureKid).
Company Headquarters: China Founded: 2013 Workforce: ~50 Company Working: Omate Inc. engages in the designing and sale of wearables and IoT solutions for kids and the elderly. It also provides wearable-as-a-service solutions to customers seeking self-protection. Its product portfolio comprises five product lines namely—the Omate X, Racer, Lutetia, Roma, and TrueSmart. These products are primarily designed for kids, seniors, and enterprises. The company markets its products primarily through an online medium.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
