Digital Experience Management Software Market

Digital transformation has revolutionized the enterprises significantly across economies. Currently, enterprises are investing in transforming their business models to increase customer engagement. An increase in customer engagement allows enterprises to focus more on digital business transformation, integrating digital technologies with operational, organizational, and business model. This leads the enterprises to create new ways to expand their customer base and enhance customer satisfaction.

In order to provide better customer engagement solutions, organizational heads such as chief information officers (CIOs) and executives are required to focus on improving the technical expertise of the workforce, work on new business models, and reinvent the organizational structure. Moreover, developed economies such as the US, Western European countries, and emerging economies such as India and China, are increasingly adopting new business models and implementing cloud-based services, Agile and DevOps, software-defined infrastructure, and utilizing orchestration practices. These technological advancements facilitate enterprises with new capabilities to drive organizational changes and provide employees with high-end solutions that include team collaboration, metrics-driven measurement, and new skills focused on communications and analytics solutions.

Some of the driving factors for the growth of the digital experience software market include the rising competition among businesses to drive omnichannel access for business applications that allows an end-user to access with their own device at real time, increase adoption of cloud-based architectures—private, hybrid, and public—and modern application development platforms, and adoption of software-defined networks (SDNs) and SD-WAN architectures that increase the need for visibility across conventional as well as network infrastructures. These factors increase the need for digital experience management solutions that enable enterprises to provide seamless and high-end user experience solution, increases customer engagement with the software applications, that eventually improve the overall customer experience.

On the other hand, complex application development, delivery life cycles along with human error rates, fragmented teams and processes, lack of focus on end-user experience, and the inability to integrate different sources of information across networks, systems, applications, browsers, and private, hybrid, and public cloud architectures are some of the challenging factors for the growth of digital experience management software market during the forecast period.

According to Wantstats analysis, North America accounted for the largest market share in 2018 and is expected to continue to dominate the market. This is due to robust cloud-based infrastructure, the ability to adapt the advancements in technology, and highly skilled workforce. Europe attained the second spot in the digital experience management market, whereas Asia-Pacific is expected to exhibit the highest CAGR during the forecast period. This is attributed to the high investments by advanced economies in developing cloud-based infrastructure.

According to Wantstats analysis, some of the prominent key players that operate in the digital experience management software market include SAP SE (France), IBM Corporation (US), Adobe Systems Incorporated (US), Sitecore (US), Liferay Inc. (US), Microsoft Corporation (US), Oracle Corporation (US), Salesforce.com, Inc. (US), Open Text Corporation (Canada), and Acquia Inc. (US). Apart from these, other companies operating in the market include BloomReach Inc. (US), CoreMedia AG (Germany), Crownpeak Technology, Inc. (US), Episerver (US), and Kentico Software (US).