Market Size (2018)
2018
$5.88B
Vertical: SEMIBase Year: 20199 Sections
Market Size (2018)
2018
$5.88B
Projected (2025)
2025
$8.74B
CAGR (2018–2025)
5.8%
5.8%Key Players
117+
The broadcast industry has transformed owing to digitization and subsequent developments of Internet services. The gradual shift to digital from analog delivery methods and growth of online video platforms are among the key trends that have largely impacted the broadcasting ecosystem across the world. With such transformations in the broadcast technologies, advances in broadcasting equipment have become more valuable than ever. The various factors attributing to the growth of global broadcast equipment market are rising demand for ultra-high definition (UHD) content production and transmission, the shift of OEMs towards products that are hardware oriented to software-based and open architecture, and the growing demand of over-the-top content platforms via different channels. Furthermore, the adoption of 5G connectivity for broadcasting will create opportunities for market players during the forecast period.
This study on global broadcast equipment market provides detailed information about the industry trends and dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the broadcast equipment market based on product type, application, and region/country. Based on product type, the market has been segmented into encoders, dish antenna, transmitters and repeaters, switches, video servers, amplifier, modulators, and others. The applications of broadcasting equipment covered in the study are direct broadcasting satellite, terrestrial television, CATV, IPTV, and radio. The regions included in the study are North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa (MEA).
By product type, the encoders segment holds the largest market share; however, the video servers’ segment is expected to register the highest CAGR during the forecast period owing to the rise in the number of broadcasters offering direct-to-consumer (D2C) propositions through OTT services. By application, The CATV segment is the most significant contributor to the broadcasting equipment market, however, the IPTV segment is expected to register the highest CAGR from 2018 to 2025. By region, North America is the dominating segment in terms of market share whereas Middle East & Africa is expected to exhibit the highest growth rate during the forecast period.
The broadcasting equipment market is a highly competitive market with the presence of many vendors that offer feature-rich and innovative products to their customers. The major vendors profiled in the study are Cisco Systems Inc. (US), Evertz Microsystems Ltd (Canada), Belden Inc. (US), Clyde Broadcast (UK), Eletec Broadcast Telecom SARL (France), AVL Technologies, Inc. (US), Global Invacom Group Limited (Singapore), Euro Media Group (France), Ericsson (Sweden), EVS Broadcast Equipment SA (Belgium), Harmonic Inc. (US), Sencore (US), ACORDE Technologies SA (Spain), ETL Systems Ltd (UK), ARRIS International PLC (US), TAMURA Corporation (Japan), Japan Radio Co. (Japan), Ikegami Tsushinki Co., Ltd (Japan), Hitachi Ltd (Japan), and NEC Corporation (Japan).
The market players are adopting several organic and inorganic growth strategies, such as product enhancement, product launch, partnerships, agreements, and collaboration to improve their position and excel in the global broadcasting equipment market. In 2019, Evertz Microsystems Ltd partnered with Ranovus Inc., a provider of multi-terabit interconnect solutions, to deploy Ranovus’s 200G CFP2 direct detect transceiver product into the Evertz software-defined video networking (SDVN) switch and routing infrastructure to enhance IP video distribution infrastructure and services
The Broadcast Equipment Market market is projected to grow at a CAGR of 5.8% from 2018 to 2025.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansBroadcast refers to the distribution of media in an audio and video form over radio, television, and other means of telecast. The term broadcasting equipment involves higher power transmitters, signal routing (waveguide and co-axial cable), modulators, equipment racks, monitor and control systems, and video displays. The broadcast companies use servers to store audio and video files in a compressed format which are extracted at the receiver end. Increasing data traffic over the internet and direct offering of over-the-top (OTT) services to consumers is expected to drive the broadcasting equipment market during the forecast period. However, growing ownership of smartphones coupled with introduction of high-speed broadband services by telecom operators is expected to create growth opportunities in the broadcast equipment market during the forecast period
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2019
Historical Period
2018 – 2019
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2018–2019) and forecast period (2019–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansTHREAT OF NEW ENTRANTS
The broadcasting equipment is a highly capital intensive and well-regulated business which is limited by factors such as foreign institutional investor (FII) and foreign direct investment (FDI), number of directors, and minimum share capital needed for compliance. Furthermore, the development of broadcast equipment requires a comprehensive set of technical expertise and continuous technological innovation in line with the evolving broadcasting technologies which restricts the entry of new players to the market. Therefore, the new entrants present a low threat to the major stakeholders of the market.
BARGAINING POWER OF SUPPLIERS
The bargaining power of suppliers of broadcast equipment market is low and it is expected to remain the same during the forecast period. There is a huge competition among the broadcasting equipment manufacturers owing to their higher concentration in the market which makes the switching cost of buyers low. Furthermore, the buyers of broadcast equipment are well-educated about the product and opt for bulk purchase of standardized products which further influences the bargaining power of suppliers in the market.
BARGAINING POWER OF BUYERS
The major end-users of broadcasting equipment are free to air broadcasters, local cable providers, satellite providers, internet service providers, satellite broadcasters, radio broadcasters, and similar other broadcast service providers. The buyers of broadcast equipment are limited; they possess considerable product-related information which they use for comparison with similar available options as the purchase volumes of these is high. Therefore, the bargaining power of buyers is high, and it is expected to remain the same during the forecast period.
THREAT OF SUBSTITUTES
The threat of substitutes for broadcast equipment is low owing to the lack of available substitutes in the market. The only threat for market players within the industry is due to the product innovation by competitors. The market could witness heavy investments by players to develop innovative products for various broadcasting applications during the review period.
INTENSITY OF RIVALRY
The rivalry between existing players in the global broadcasting equipment market is expected to be high due to the limited number of manufacturers. The existing market players are continuously aiming to tap the same consumer base and enter into contracts with them. Players adopt strategies such as product differentiation and diversification to gain market share. Furthermore, these companies are constantly focusing on research and development to overcome the technical challenges faced by the broadcast equipment for transmission of high-resolution content such as 4K and 8K. In this regard, the competition among existing players is expected to be high during the assessment period.
Market estimates by geography (2025)
InsightAsia Pacific leads with $2.73B by 2025.
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View Subscription Plans| REGION | 2018 | 2019 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| South America | $363.50M | $399.50M | $441.10M | 2.8% | 5% |
| North America | $1.78B | $2.08B | $2.42B | 4.5% | 28% |
| Europe | $1.50B | $1.93B | $2.13B | 5.2% | 24% |
| Asia Pacific | $1.62B | $2.16B | $2.73B | 7.7% | 31% |
| Middle East and Africa | $615.40M | $681.70M | $1.02B | 7.5% | 12% |
| Total | $5.88B | $7.25B | $8.74B | 5.8% | 100% |
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View Subscription PlansTotal Market Size
$8.74B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| CATV | $2.40B | 5.8% | 77% |
| Direct Broadcasting Satellite | $2.31B | 5.8% | 73% |
| Terrestrial Television | $2.31B | 5.8% | 40% |
| IPTV | $1.09B | 5.8% | 77% |
| Radio | $632.50M | 5.8% | 87% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Broadcast Equipment Market covering market dynamics, competitive landscape, and strategic outlook.
The Broadcast Equipment Market market is projected to reach $8.74B by 2025, growing at 5.8% CAGR. The CATV segment holds the largest share.
Broadcasting is the process of disseminating information or messages to the audience in the audio/video format and the equipment used for this process are known as broadcasting equipment. Some examples of broadcasting equipment are TVs, radios, and close-circuit television devices. Factors such as the transition of hardware-oriented products to software-based architecture and the growing demand of over the top (OTT) content via different digital platforms are contributing to the growth of the broadcasting equipment market. However, the inability of the active original equipment manufacturers (OEMs) to cope with the rapid changes in the underlaying technologies is expected to hamper the market growth during the forecast period
A shift can be seen, owing to the advancement in the broadcasting technology, of hardware-based architecture to a software-based set up. In the past, content would be broadcasted through limited devices including radios and TV sets that followed a fixed schedule that was decided unilaterally at the channel headquarters. However, over time, the traditional hardware-oriented linear broadcasting has witnessed a shift in the content distribution paradigm with the introduction of non-linear and hybrid broadcasting. The non-linear broadcasting provides viewers the ability to watch what they want, when they want, on the device they want.
As per Wantstats analysis, globally the viewing time for linear broadcasting has been declining by nearly 3 hours a week since 2012 while the non-linear broadcasting has been increasing by 4 hours per week by 4 hours. To cater to the same, the original equipment manufacturers (OEMs) are creating solutions that are more software-based, high speed, IP connected, and support open architectures that enable working with multiple standards. These solutions provide content broadcasting over IP using software-defined networks, virtualized cloud processing, and software-defined infrastructure. The entire production operation which includes creation and management of broadcast-specific acquisition, editing, distribution and storage functions are carried out using specialized software that run on cloud-based servers.
Many companies such as Arista, Cisco, and HP have developed broadcast-specific software that run on these systems, alongside traditional SDI-based equipment. However, the focus of the OEMs has shifted from traditional broadcasting equipment such as audio/video switchers, traditional editing suites, and signal routers to SDNs and IP in general to create flexibility in broadcast plants.
During the forecast period, the adoption of non-linear broadcasting and hybrid IP-broadcasting is expected to lead to wide adoption of software-based architecture and drive the market growth during the forecast period
5G technology is expected to influence almost every field of communication and content delivery. With advancement of IP-based delivery for both video and data content, 5G technology is expected to transform the future of broadcasting industry. 5G is a wireless standard that operates on a wide variety of frequencies; it is mainly divided into spectrum of two groups as FR1 (450 MHz – 6 GHz) and FR2 (24 GHz – 52 GHz) (millimeter wave spectrum). The mainstream wireless networks operate on the low & mid-band spectrum associated with FR1, which travels greater distances thus ensuring a stronger network reach. The networks utilizing this infrastructure offers higher speed, capacity, and lower latency as compared to the existing networks.
Within the broadcasting industry, the adoption of 5G technology is expected provide a wide range of frequencies that will enable increased use of traditional wireless spectrum for the distribution of audio and video content as well as digital radio. The use of 5G-HTHP (High-Power High-Tower) technology for broadcasting can offer widescale distribution of content in the existing broadcast frequency range without the requirement of any additional frequency spectrum. Furthermore, the broadcasters can use the broadband capabilities of 5G, coupled with the image quality, reception, and audio improvements from ATSC 3.0 to transform the broadcast transmission.
During the forecast period, the introduction and advancement of 5G network is expected to witness high investment from broadcasters to gain a better understanding of viewing preferences and consumer behavior. Subsequently, the early innovators in the broadcast equipment industry are expected to witness growth in market opportunities
The digital disruption in the global broadcast industry has accelerated the advances in the distribution of audio-visual content. Advent of digital formats including 4K UHD and 8K and the adoption of IP for broadcasting create a pressure on OEMs present in the broadcasting industry. The OEMs continuously need to upgrade the equipment to cater to the ever-evolving broadcasting platforms, which require extensive research & development and high investments. Furthermore, the growing competition and pressure to maintain profit margins pose a challenge for the OEM’s to establish where to focus time and investments. Therefore, rapid changes in the broadcasting technology can be a major restraining factor, slowing down the growth of broadcasting equipment market.
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Profiles of 117 companies operating in the Broadcast Equipment Market market, including revenue, employee count, and market positioning where available.
Showing 117 of 117 companies
TAMURA Corporation
Company Headquarters: Japan Founded: 1924 Workforce: ~5,400 Company Working: TAMURA Corporation manufactures and sells electronic equipment and components. The company operates through the four business segments—electronic components, electronic chemical implementation, information equipment, and others. The electronic components segment handles the production of transformers, piezoelectric ceramic products, adapters, switching power supply units, and light-emitting diodes. The electronic chemical implementation segment specializes in providing flux, soldering pastes, liquid resists, and automatic soldering equipment. The information equipment produces communication network equipment, wireless microphones, and information application equipment. The others segment includes transportation, warehousing, and insurance businesses.
Harmonic Inc.
Company Headquarters: US Founded: 1988 Workforce: ~1,250 Company Working: Harmonic Inc. designs, manufactures, and sells video infrastructure products and system solutions worldwide. The company operates through two segments—video and cable edge. Under the video segment, the company sells video processing and production; and playout solutions and services to broadcast and media companies, streaming media companies, cable operators, and pay television (TV) service providers. The cable edge business sells cable edge solutions and related services to cable operators around the world. Also, the company provides technical support and professional services to its customers around the world. Its products enable customers to create, prepare, and deliver a range of video and broadband services to consumers on their devices such as television sets, personal computers, laptops, tablets, and smartphones.
BELDEN INC.
Company Headquarters: US Founded: 1902 Workforce: ~9,000 Company Working Belden Inc. provides high-quality, end-to-end signal transmission solutions and delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. The company operates through five segments—broadcast solutions, enterprise connectivity solutions, industrial connectivity solutions, industrial IT solutions, and network security solutions. The broadcast solutions segment engages in production and distribution of connectivity systems for television broadcast, satellite, cable, and Internet protocol television (IPTV) industries. The enterprise connectivity solutions provide network infrastructure solutions, as well as cabling and connectivity solutions for commercial audio/video, broadcast, and security applications. The industrial connectivity solutions segment specializes in networking components and machine connectivity products. The industrial IT solutions segment provides security devices, routers, and gateways, Ethernet switches and related equipment, network management software, and wireless systems. The network security solution segment provides controls for protecting enterprises against cyber attacks and automating information technology regulatory compliance. The company offers over 3,000 cable and connectivity components (including fiber optics) for applications in computer/networks, cable television (CATV), industrial, entertainment and security.
Hitachi Ltd
Company Headquarters: Japan Founded: 1910 Workforce: ~295,950 Company Working: Hitachi Ltd manufactures and sells electrical equipment. The company operates through information and telecommunication systems, social infrastructure and industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, smart life and eco-friendly systems, and financial services segments. The information and telecommunication systems segment offer outsourcing services, system integration, disk array subsystems, servers, software, mainframes, telecommunications equipment, and automated teller machine (ATM) services. The social infrastructure and industrial systems segment provide industrial equipment, infrastructure products and services, and energy-saving solutions to help reduce environmental impact and promote urban development. The electronic systems and equipment segment manufacture semiconductors, test and measurement equipment, medical electronics equipment, liquid crystal display (LCD), power tools, and electronic parts manufacturing systems. The construction machinery segment offers products for building and structural demolition, civil engineering and construction, mining and excavation such as hydraulic excavators, wheel loaders, and mining dump trucks. The high functional materials and components segment produces wires and cables, circuit boards and materials, semiconductors and display-related materials, magnetic materials and components, specialty steels, and high-grade casting components and materials. The automotive systems segment offers engine management systems, drive control systems, electric power train systems, and car information systems. The smart life and eco-friendly systems segment provides energy-efficient home appliances, refrigerating and air-conditioning solutions, and lighting and housing equipment. The company also offers logistics and property management services. The financial services segment deals with leases, loan guarantees, and insurance services, and conducts business in the area of securitization. Hitachi Ltd operates in North America, Europe, and Asia-Pacific.
Cisco Systems Inc.
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Japan Radio Co
Company Headquarter: Japan Founded: 1915 Workforce: ~5,571 Company Working: Japan Radio Co. manufactures and sells radio communication equipment. The company primarily operates through four segments, namely marine electronics equipment, communication equipment, solutions, specialized equipment, and others. The marine electronics equipment segment offers communication, navigation, fishing, and remote maintenance systems. The communication equipment segment offers global positioning system receivers, linear power amplifiers, digital commercial radio, surface acoustic wave filters, personal handy-phone system handsets, and measuring equipment for mobile communications. The solutions and specialized equipment segment specialize in providing broadcasting equipment, road traffic management, water and river management, meteorological information, disaster prevention information, and landslide monitoring systems. The others segment deals in specialized equipment and software development. Geographically, the company has a presence in the Americas, Europe, Africa, and Asia-Pacific.
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Broadcast Equipment Market