Live IP Broadcast Equipment Market

The broadcast industry has transformed owing to digitization and subsequent developments of Internet services. The gradual shift to digital from analog delivery methods and growth of online video platforms are among the key trends that have largely impacted the live broadcasting ecosystem across the world. With such transformations in the broadcast technologies, advances in live IP broadcasting equipment have become more valuable than ever. The various factors attributing to the growth of global live IP broadcast equipment market are rising demand for ultra-high definition (UHD) content production and transmission, transition of hardware-oriented products to software-based architecture, and growing demand for over-the-top content. Furthermore, the adoption of 5G connectivity is expected to create opportunities for market players during the forecast period.

This study on global live IP broadcast equipment market provides detailed information about the industry trends and dynamics, market size, competitive landscape, and growth opportunities. This research report categorizes the broadcast equipment market based on product type, application, and region/country. Based on product type, the market has been segmented into routers & switches, encoders and decoders, transmitter and gap fillers, modulators & repeaters, video servers, amplifiers, signal processing units, antennas and others. The applications of broadcasting equipment covered in the study are broadcast production centers, outside broadcast vans, and broadcast stadiums. The regions included in the study are North America, Europe, Asia-Pacific, the rest of the world (RoW).

By product type, the encoders and decoders segment holds the largest market share; however, the transmitter and gap fillers segment is expected to register the highest CAGR during the forecast period owing to the rise in the number of broadcasters offering direct-to-consumer (D2C) propositions through OTT services. By application, the broadcast production center segment is the most significant contributor to the broadcasting equipment market, however, the outside broadcast vans segment is expected to register the highest CAGR from 2018 to 2025. By region, North America is the dominating segment in terms of market share, whereas, Asia-Pacific is expected to exhibit the highest growth rate during the forecast period.

The live IP broadcasting equipment market is highly competitive with the presence of many vendors that offer feature-rich and innovative products to their customers. The major vendors profiled in the study are Cisco Systems Inc. (US), Evertz Microsystems Ltd (Canada), Belden Inc. (US), Sony Corporation (Japan), Eletec Broadcast Telecom SARL (France), Euro Media Group (France), Telefonaktiebolaget LM Ericsson (Sweden), EVS Broadcast Equipment SA (Belgium), Harmonic Inc. (US), ETL Systems Ltd (UK), TAMURA Corporation (Japan) and Ikegami Tsushinki Co., Ltd (Japan).

The market players are adopting several organic and inorganic growth strategies such as product enhancement, product launch, partnerships, agreements, and collaboration to improve their position and excel in the global live IP broadcasting equipment market. In 2019, Evertz Microsystems Ltd partnered with Ranovus Inc., a provider of multi-terabit interconnect solutions, to deploy Ranovus’s 200G CFP2 direct detect transceiver within the Evertz software-defined video networking (SDVN) switch and routing infrastructure to enhance IP video distribution infrastructure and services.