The global automotive OTA updates market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain maximum market share. Intense competition, rapid advances in technology, and frequent changes in government policies are key factors that confront market growth. The vendors compete based on digital services, pricing, reliability, and services. It is crucial for the vendors to provide advanced technology and value-added services in the automotive industry to survive and succeed in an intensely competitive market environment.
The market share analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, product portfolio, strategy analysis, and, key innovations in the global automotive OTA updates market, among other factors. The major players holding a prominent position in the global automotive OTA updates market are HARMAN International, Aptiv, QNX Software Systems Limited, Intel Corporation, and Robert Bosch GmbH.
According to the Wantstats (Wantstats) analysis, HARMAN International, Aptiv, QNX Software Systems Limited, Intel Corporation, Airbiquity Inc., are some of the key players of the global automotive OTA updates market as of 2019. These companies continue to retain their strong global hold through expansion, mergers & acquisitions, and by offering an extensive range of products.
HARMAN International dominates the global automotive OTA updates market, holding the first position. The company’s remote vehicle updating service leverages its unique Smart Delta technology, which reduces the file update package up to 99% for efficient full-vehicle software management. The new automotive cybersecurity add-on to OTA offers enhanced capabilities to manage vulnerabilities in the automotive software supply chain. HARMAN International follows organic growth to expand its presence in the market. The company engages in partnerships to increase its product reach and sales. It invests significantly in R&D for the development of autonomous driving and mobility solutions.
Intel Corporation is one of the leading providers of OTA solutions worldwide. The company has acquired the second position in the global automotive OTA updates market owing to its products offering and development in the software and firmware solutions. It acquired Arynga, a provider of software management solutions, for secure wireless OTA updating of software and firmware in the automotive market. Arynga's flagship product CarSync offers end-to-end, robust, secure, and efficient platform that allows vehicle original equipment manufacturers (OEMs) and Tier 1 suppliers the ability to manage the creation and distribution of OTA updates to vehicles. The company’s capital allocation strategy focuses on building value, which is achieved by investing in innovations, acquisitions, and strategies to increase its capabilities.
Aptiv has occupied the third position in the global automotive OTA updates market. The company develops and delivers end-to-end smart mobility solutions with advanced safety, and computing platforms focused on providing the requisite networking architecture to support the integrated systems in complex vehicles. It relies on strategic investments, acquisitions, and partnerships to position itself to provide enhanced solutions for advanced mobility. Recently, Aptiv bought Michigan-based startup Movimento, to integrate its OTA platform to help automakers collect and analyze car data to detect flaws, extend the reach of recalls, patch cybersecurity vulnerabilities, and speed development of autonomous driving.
Blackberry QNX Software Systems Limited has occupied the fourth position in the global automotive OTA updates market. The company provides middleware, development tools, and real-time operating system software for embedded designs. It has a broad portfolio of products to mitigate cyber attacks on vehicles, provide the highest level of functional safety-certification for foundational software like the operating system, hypervisors, and tools and also enable manufacturers with software platforms and services for autonomous and connected vehicles.
Robert Bosch GmbH has occupied the fifth position in the global automotive OTA updates market. It has been concentrating on improving its product line through technological advancements and product developments. The company recently acquired Daimler AG to make motors for electric and hybrid cars. The acquisition is expected to meet the growing demand for electrified vehicles as regulators crack down on emissions from combustion-engine vehicles.
Some of the other active players working in the global automotive OTA updates market are NXP Semiconductors NV, Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, and HERE Technologies.
Michael Porter’s five forces model is a framework that models the global automotive OTA updates market, which is influenced by five forces. The strategic business managers, trying to create an edge over the competing firms in the global automotive OTA updates market, can utilize this model to better comprehend the industry in which the company operates. The components of each of the forces and the degree of impact of each component in the context of the global automotive OTA updates market have been broken down and analyzed.
