HARMAN International Overview
Company Headquarters: Connecticut, US
Founded: 1980
Workforce: ~30,000
Company Working: Harman International (Harman) designs connected products and a solution for automakers, enterprises, and consumers worldwide. The company also offers a connected car system, audio and visual products, and enterprise automation solution and service that supports IoT. Harman offers a wide range of product offering sold under various brand names. The company’s brand includes AMX, AKG, Crown, Infinity, Harman/Kardon, JBL Professional, JBL, Martin, Mark Levinson, Soundcraft, Revel, Studer, and Soundcraft. Harman software solutions power mobile, and the system is designed to be connected, personalized, integral, and adaptive across various platforms, from home and work to car and mobile. Its infotainment segment designs, develops, and markets infotainment system for automobile applications to be installed by original equipment automotive manufacturers. The company's scalable infotainment platforms offer enhanced and connected capabilities to the car, including intelligent high-performance navigation with embedded multimedia solutions, upgradeability, premium entertainment, offboard connectivity and onboard connectivity, and active safety systems. The company's lifestyle segment design, produce and markets car audio systems for automobile application to be installed as original equipment by automakers, along with a broad range of mid to high-end loudspeaker as well as electronics for multimedia, home, and mobile applications.
Strategy
HARMAN International follows an organic growth approach to expand its presence in the market. The company engages in partnerships to increase its product reach and sales. It invests significantly in R&D for the development of autonomous driving and mobility solutions. It also concentrates on developing and investing in cellular network technologies to improve connectivity in autonomous vehicles.
