India Non-Roasted Coffee Market By Form Type

Growth Outlook

• The Roasted Coffee Market By Form Type portion of the India Non market is on a steady long-term growth path. Segment value stands at roughly USD 40 Mn in 2026 and is projected to reach USD 42 Mn by 2027 — a gain of about 7% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Whole leads, holding roughly 65% of segment value — the single largest regional share. Ground is the second-largest contributor. RTD make up the remainder, in descending order.
• By 2027, Whole alone is expected to reach USD 28 Mn, with Ground at USD 15 Mn.

Market Dynamics

India has always been a significant player in the global coffee industry, with its southern regions being famous for their high-quality coffee beans. However, in recent years, there has been a steady rise in the demand for non-roasted coffee in the country, not just from domestic consumers, but also on the international front. Non-roasted coffee, also known as green coffee, refers to the beans that have not undergone the roasting process, and thus, retain their natural green color. This market is primarily driven by the increasing awareness regarding the health benefits of non-roasted coffee, as well as the rising popularity of specialty coffee among the younger generation.

India has a long history of coffee cultivation, with the southern states of Karnataka, Tamil Nadu, and Kerala being the major producers. Traditionally, these beans were roasted and exported to other countries, where they were consumed as roasted coffee. However, with the growing health consciousness among consumers, there has been a shift towards non-roasted coffee in India. This is because roasted coffee tends to lose its natural health-promoting antioxidants and nutrients during the roasting process. Non-roasted coffee, on the other hand, retains these health benefits and is thus gaining popularity as a healthier alternative.

Apart from its health benefits, another factor driving the demand for non-roasted coffee in India is the rise of specialty coffee. Specialty coffee refers to the high-quality beans sourced from specific regions, which undergo a stringent grading process to ensure their superior taste and flavor. This type of coffee is gaining popularity among the younger generation, who are willing to pay a premium for a unique and high-quality coffee experience. Non-roasted coffee, being the raw, unprocessed form of coffee, allows consumers to experience the authentic flavors and aromas of specialty coffee in its purest form.

The demand for non-roasted coffee in India is also not limited to domestic consumers. With the rising trend of healthy and organic foods, there has been an increase in the export of non-roasted coffee beans to other countries, such as the United States and European nations. This presents a lucrative opportunity for Indian coffee producers to tap into the global market and increase their revenue.

To cater to the increasing demand for non-roasted coffee, the Indian coffee industry is also expanding its production and processing capabilities. This includes setting up new coffee processing units equipped with advanced technology to produce high-quality non-roasted coffee beans. The government has also been taking initiatives to promote and support the growth of the non-roasted coffee market in India.

In conclusion, the demand for non-roasted coffee in India is on the rise, driven by various factors such as its health benefits, popularity of specialty coffee, and increasing export opportunities. With a strong foundation in coffee production and a growing market for non-roasted coffee, India is set to become a significant player in the global non-roasted coffee market in the coming years.