Kenya Biscuits Market Size, By Flour

Growth Outlook

• The Kenya Biscuits Market Size, By Flour market is on a steady long-term growth path. Segment value stands at roughly USD 974 Mn in 2026 and is projected to reach USD 1204 Mn by 2030 — a gain of about 24% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): All-Purpose Flour leads, holding roughly 45% of segment value — the single largest regional share. Whole Wheat Flour is the second-largest contributor. White Whole Wheat Flour, Oats and Others make up the remainder, in descending order.
• By 2030, All-Purpose Flour alone is expected to reach USD 535 Mn, with Whole Wheat Flour at USD 278 Mn.

Market Dynamics

Kenya boasts a diverse and rapidly growing economy, with a strong focus on developing industries such as agriculture, manufacturing, and retail. Among these industries, the food and beverage sector has shown significant growth, with a particular emphasis on biscuits. Biscuits are a popular snack among Kenyans, and the demand for them has been steadily increasing. The size of the Kenya biscuit market, therefore, is a topic of interest for both investors and consumers alike.

The Kenya biscuits market can best be described as competitive and dynamic. This is due to factors such as growing competition from international brands, changing consumer preferences, and an increase in the number of local manufacturers. According to the Kenya National Bureau of Statistics, the total value of biscuit imports rose from 23.76 million dollars in 2019 to 26.33 million dollars in 2020, a clear indication of the rising demand for biscuits in Kenya.

One of the primary drivers of the Kenya biscuit market is the use of different flours in the production of biscuits. There are various flours used in the production of biscuits, such as wheat, rice, corn, sorghum, and millet. These flours are affordable and readily available in Kenya, making them the go-to option for local manufacturers. Additionally, the use of different flours allows for the production of diverse types of biscuits, catering to the varying tastes and preferences of consumers.

Despite the growing demand for biscuits, the Kenya biscuits market still faces challenges such as the high cost of production, limited access to capital for small and medium-sized biscuit businesses, and inadequate infrastructure. These challenges have a direct impact on the prices of biscuits, making them relatively expensive compared to other snacks. As a result, the demand for biscuits from low-income households is significantly affected, hindering the growth of the overall market.

To address these challenges, there is a need for increased investment in the biscuit industry, including research and development for more cost-effective production processes. Additionally, government support in the form of training, market access, and improved infrastructure can also play a significant role in boosting the growth of the Kenya biscuits market.

In conclusion, the Kenya biscuit market is a crucial sector with a promising future. The use of different flours not only allows for the production of a wide variety of biscuits but also makes them more affordable for consumers. With the right investments and government support, the Kenya biscuits market has the potential to continue growing and contribute significantly to the country's economy.