UAE Superfoods Market, By Category

Growth Outlook

• The UAE Superfoods Market, By Category market is on a steady long-term growth path. Segment value stands at roughly USD 6895 Mn in 2026 and is projected to reach USD 7718 Mn by 2028 — a gain of about 12% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Conventional leads, holding roughly 87% of segment value — the single largest regional share. Organic is the second-largest contributor.
• By 2028, Conventional alone is expected to reach USD 6704 Mn, with Organic at USD 1014 Mn.

Market Dynamics

The demand for superfoods in the UAE market has been on a significant rise in recent years. These nutrient-rich foods are known for their ability to promote overall health and prevent chronic diseases, making them an attractive option for health-conscious consumers in the UAE. As a result, the superfoods market in the UAE has witnessed a steady growth in demand by category.

One of the leading categories in the UAE superfoods market is the fruits and vegetables segment. The availability of locally grown fruits and vegetables has contributed to the high demand for this category. Consumers in the UAE are increasingly becoming aware of the health benefits offered by fruits and vegetables, leading to a higher consumption rate. Moreover, the growing trend of veganism and vegetarianism has also played a significant role in the increased demand for fruits and vegetables in the country.

Another category that has captured the attention of consumers in the UAE is the nuts and seeds segment. These superfoods are rich in healthy fats, protein, and essential minerals, making them a popular choice for health-conscious individuals. The increasing popularity of plant-based proteins and the rising trend of snacking on healthy alternatives have further fueled the demand for nuts and seeds in the UAE market.

The demand for superfood grains and cereals has also witnessed a significant rise in the UAE market. These superfoods are known for their high nutrient content, including fiber, vitamins, and minerals, making them a staple in the diet of health-conscious individuals. The growing preference for gluten-free and whole-grain products has also driven the demand for superfood grains and cereals in the UAE.

In addition to these categories, the demand for superfood beverages, such as green tea, matcha, and kombucha, has also been on the rise in the UAE market. These drinks are known for their antioxidant properties and are highly recommended for their health benefits. The increasing focus on leading a healthy and fit lifestyle has led to a surge in the demand for superfood beverages in the UAE.

Overall, the demand for superfoods in the UAE market is expected to continue to grow in the foreseeable future, predominantly driven by the rising health-consciousness among consumers and the growth in the availability of a wide variety of superfood products in the country.