UAE Superfoods Market, By Product Type

Growth Outlook

• The UAE Superfoods Market, By Product Type market is on a steady long-term growth path. Segment value stands at roughly USD 6895 Mn in 2026 and is projected to reach USD 7718 Mn by 2028 — a gain of about 12% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Fruits leads, holding roughly 44% of segment value — the single largest regional share. Herbs is the second-largest contributor. Vegetables, Others and Roots make up the remainder, in descending order.
• By 2028, Fruits alone is expected to reach USD 3368 Mn, with Herbs at USD 1421 Mn.

Market Dynamics

The UAE Superfoods Market is a rapidly growing sector that has garnered significant attention in recent years. With a wide range of products categorized under the Superfoods label, the market has attracted a large consumer base. The increasing demand for organic and healthy food options has resulted in the growth of the Superfoods market in the UAE.

The growing popularity of Superfoods in the UAE can be attributed to the rising health consciousness among the population. Today, consumers are becoming more aware and informed about the impact of their food choices on their overall health and well-being. This has led to a shift in dietary preferences, with a growing demand for nutrient-rich, natural and organic products.

The UAE Superfoods market is categorized based on product type, which includes fruits, vegetables, nuts and seeds, grains and cereals, and other types of superfoods. The demand for these products has seen a substantial rise, leading to an increase in the production and availability of these products in the market. Fruits such as berries, avocados, and citrus fruits are in high demand due to their high nutrient density and antioxidant properties. Vegetables like kale, spinach, and broccoli are also gaining popularity as they are rich sources of vitamins, minerals, and fiber.

The market for nuts and seeds has also seen significant growth, with consumers opting for healthier snacking options. Almonds, walnuts, and chia seeds are some of the popular choices in this category. Grains and cereals, such as quinoa, oats, and brown rice, are also in high demand as they are gluten-free and packed with essential nutrients.

Apart from these product types, the UAE Superfoods market also includes other products like fish and seafood, which are rich in omega-3 fatty acids and protein. Superfoods like yogurt, dark chocolate, and tea are also gaining popularity due to their health benefits.

As the demand for organic, nutritious and natural food options continues to rise, the UAE Superfoods market is expected to witness a significant growth in the coming years. The increased awareness about healthy eating habits, coupled with a growing expatriate population in the UAE, is likely to drive the demand for superfoods even further.