U.S. Raisins Market by Category

Growth Outlook

• The U.S. Raisins Market by Category market is on a steady long-term growth path. Segment value stands at roughly USD 349 Mn in 2026 and is projected to reach USD 388 Mn by 2028 — a gain of about 11% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Conventional leads, holding roughly 73% of segment value — the single largest regional share. Organic is the second-largest contributor.
• By 2028, Conventional alone is expected to reach USD 284 Mn, with Organic at USD 103 Mn.

Market Dynamics

The United States is one of the largest producers and consumers of raisins in the world. Raisins, also known as dried grapes, are a staple food item in the country, commonly used in various dishes and snacks. The demand for raisins in the US market can be analyzed by category, which includes natural and golden raisins, organic raisins, and sun-dried raisins.

Natural and golden raisins make up the majority of the raisins market in the US. Natural raisins are made from sun-dried grapes without any additional processing or chemicals, while golden raisins are treated with sulfur dioxide to preserve their golden color. These types of raisins are widely used in baking, cooking, and snacking, making up a significant portion of the overall demand in the market.

Organic raisins have seen a significant increase in demand in recent years, as consumers become more health-conscious and opt for organic food products. Organic raisins are made from grapes that have been grown without the use of synthetic pesticides or fertilizers, making them a healthier option. These raisins are also popular among consumers who have dietary restrictions or allergies, leading to a growth in demand for this category.

Sun-dried raisins are another category that is gaining popularity in the US market. These raisins are left to dry in the sun, making them a more natural and healthier option compared to sulfur-treated raisins. Sun-dried raisins are also known for their unique taste and texture, which is preferred by many consumers. This category is expected to see an increase in demand as consumers become more health-conscious and look for alternative and natural options.

The demand for raisins in the US market is also influenced by a growing trend towards healthier snack options. Raisins are a convenient and nutritious snack, making them a popular choice among health-conscious consumers. Moreover, with the rise of vegan and plant-based diets, raisins have also become a popular ingredient in various plant-based meals and snacks.

In conclusion, the demand for raisins in the US market is driven by the popularity of natural and healthier food options. As consumers become more health-conscious and look for alternative, organic, and natural food products, the demand for raisins is expected to continue to grow in all categories.